Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Optimizely Web Experimentation
Score 8.7 out of 10
N/A
Optimizely Web Experimentation empowers teams to conduct experiments (without having to rely on developer resources) in order to test various user interactions, make website changes backed by data, and personalize customer experiences.
Hotjar provides a lot of functionalities under one roof that are typically available in multiple other software programs. We use it to replace several other products and it's not the best at every single feature, but Hotjar is the best all-around tool, especially for the price.
We can now A/B test inside our CMS fairly easily, so we dropped Optimizely. Everything else we use in tandem with Hotjar. Google Analytics normal traffic stats compared with the in-depth and specific reports we set up through Hotjar combine for a valuable arsenal of tools at …
Hotjar offers a much more comprehensive service and more tools for a lower value than Crazy Egg. We've also found that there intuitive and easy to use interface makes the software a much more attractive option for us as it's something anyone within the organization can begun …
Hotjar provides a variety of features typically available in multiple other products. We used it to replace (or instead of) several other products. It may not be best-in-class at every single feature it provides, but Hotjar is the lowest hassle way to make quick impact if you …
Optimizely Web Experimentation
Verified User
Director
Chose Optimizely Web Experimentation
We're not using UserZoom or Hotjar. We use the others for specific functions. Optimizely is the best for website optimization.
> Adobe's pretty cool for its recomentation / AI / ML engine > VWO's wysiwyg is pretty solid and the heatmapping is nice > abtasty's consent features are pretty cool to launch patch and AB Test Consent Rate > Monetate & Dynamic Yield's pre-built personalization features help …
Feature experimentation had some extra benefits, specially with segmentation, but pricing was prohibited. So we sticked with Optimizely Web Experimentation.
Optimizely has everything in one place. It is also more thorough, letting you do any kind of experimentation. It also has a much better interface that allows you to manipulate the creative/code much more easily.
We chose Optimizely specifically for its split testing and advanced audience segmentation capabilities. It makes it way easier to see which option objectively performs better.