What users are saying about
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Top Rated
315 Ratings
Top Rated
810 Ratings

Hotjar

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Top Rated
315 Ratings
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Score 8.5 out of 100
Top Rated
810 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    Hotjar

    Feature Set Not Supported
    N/A
    7.3

    Pardot

    73%
    Pardot ranks higher in 9/9 features

    WYSIWYG email editor

    N/A
    0 Ratings
    5.8
    58%
    88 Ratings

    Dynamic content

    N/A
    0 Ratings
    6.7
    67%
    79 Ratings

    Ability to test dynamic content

    N/A
    0 Ratings
    7.2
    72%
    76 Ratings

    Landing pages

    N/A
    0 Ratings
    7.2
    72%
    87 Ratings

    A/B testing

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Mobile optimization

    N/A
    0 Ratings
    6.1
    61%
    76 Ratings

    Email deliverability reporting

    N/A
    0 Ratings
    7.9
    79%
    178 Ratings

    List management

    N/A
    0 Ratings
    8.6
    86%
    91 Ratings

    Triggered drip sequences

    N/A
    0 Ratings
    8.4
    84%
    62 Ratings

    Lead Management

    Hotjar

    Feature Set Not Supported
    N/A
    7.7

    Pardot

    77%
    Pardot ranks higher in 4/4 features

    Lead nurturing

    N/A
    0 Ratings
    7.9
    79%
    84 Ratings

    Lead scoring and grading

    N/A
    0 Ratings
    7.9
    79%
    85 Ratings

    Data quality management

    N/A
    0 Ratings
    7.1
    71%
    85 Ratings

    Automated sales alerts and tasks

    N/A
    0 Ratings
    8.0
    80%
    80 Ratings

    Campaign Management

    Hotjar

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 2/2 features

    Calendaring

    N/A
    0 Ratings
    7.4
    74%
    75 Ratings

    Event/webinar marketing

    N/A
    0 Ratings
    7.5
    75%
    72 Ratings

    Social Media Marketing

    Hotjar

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 2/2 features

    Social sharing and campaigns

    N/A
    0 Ratings
    6.4
    64%
    63 Ratings

    Social profile integration

    N/A
    0 Ratings
    7.5
    75%
    21 Ratings

    Reporting & Analytics

    Hotjar

    Feature Set Not Supported
    N/A
    7.0

    Pardot

    70%
    Pardot ranks higher in 3/3 features

    Dashboards

    N/A
    0 Ratings
    7.3
    73%
    86 Ratings

    Standard reports

    N/A
    0 Ratings
    6.9
    69%
    89 Ratings

    Custom reports

    N/A
    0 Ratings
    6.7
    67%
    67 Ratings

    Platform & Infrastructure

    Hotjar

    Feature Set Not Supported
    N/A
    7.4

    Pardot

    74%
    Pardot ranks higher in 6/6 features

    API

    N/A
    0 Ratings
    7.3
    73%
    64 Ratings

    Role-based workflow & approvals

    N/A
    0 Ratings
    7.0
    70%
    61 Ratings

    Customizability

    N/A
    0 Ratings
    6.8
    68%
    81 Ratings

    Integration with Salesforce.com

    N/A
    0 Ratings
    9.4
    94%
    82 Ratings

    Integration with Microsoft Dynamics CRM

    N/A
    0 Ratings
    8.3
    83%
    3 Ratings

    Integration with SugarCRM

    N/A
    0 Ratings
    5.4
    54%
    4 Ratings

    Attribute Ratings

    • Hotjar is rated higher in 5 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Support Rating, Ease of integration

    Likelihood to Recommend

    8.8

    Hotjar

    88%
    104 Ratings
    7.7

    Pardot

    77%
    149 Ratings

    Likelihood to Renew

    5.1

    Hotjar

    51%
    2 Ratings
    1.4

    Pardot

    14%
    86 Ratings

    Usability

    9.6

    Hotjar

    96%
    6 Ratings
    8.5

    Pardot

    85%
    17 Ratings

    Availability

    Hotjar

    N/A
    0 Ratings
    7.5

    Pardot

    75%
    16 Ratings

    Performance

    Hotjar

    N/A
    0 Ratings
    8.3

    Pardot

    83%
    10 Ratings

    Support Rating

    9.6

    Hotjar

    96%
    4 Ratings
    6.4

    Pardot

    64%
    28 Ratings

    In-Person Training

    Hotjar

    N/A
    0 Ratings
    9.0

    Pardot

    90%
    3 Ratings

    Online Training

    Hotjar

    N/A
    0 Ratings
    8.1

    Pardot

    81%
    7 Ratings

    Implementation Rating

    Hotjar

    N/A
    0 Ratings
    8.2

    Pardot

    82%
    22 Ratings

    Ease of integration

    9.0

    Hotjar

    90%
    2 Ratings
    7.0

    Pardot

    70%
    1 Rating

    Vendor post-sale

    Hotjar

    N/A
    0 Ratings
    6.0

    Pardot

    60%
    1 Rating

    Vendor pre-sale

    Hotjar

    N/A
    0 Ratings
    8.0

    Pardot

    80%
    1 Rating

    Likelihood to Recommend

    Contentsquare

    Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
    Read full review

    Salesforce

    I want to start mentioning some features that make Pardot the best option on the market, I mainly recommend this tool because at present it is necessary that all the tools I use can work together, my use of Salesforce is of vital importance and I have the possibility Being using these two tools that have surprising integration for many people, I feel that it is my duty to recommend Pardot to everyone and I recommend it without thinking twice
    Read full review

    Pros

    Contentsquare

    • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
    • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
    • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
    • Hotjar has a poll function, so you can have polls on your website.
    Read full review

    Salesforce

    • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
    • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
    • Pardot has the ability to have multiple lead scoring models run at the same time.
    Read full review

    Cons

    Contentsquare

    • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
    • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
    • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
    Read full review

    Salesforce

    • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
    • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
    Read full review

    Pricing Details

    Hotjar

    Starting Price

    $0 2k pageviews/per day

    Editions & Modules

    Hotjar editions and modules pricing
    EditionModules
    Basic01
    Plus39.002
    Business993

    Footnotes

    1. 2k pageviews/per day
    2. 10k pageviews per day/per month
    3. 20k pageviews per day/per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Pardot

    Starting Price

    $1,250 per month

    Editions & Modules

    Pardot editions and modules pricing
    EditionModules
    Growth$1,2501
    Plus$2,5002
    Advanced40003
    Premium150004

    Footnotes

    1. /month/up to 10,000 contacts billed annually
    2. /month/up to 10,000 contacts billed annually
    3. /month/up to 10,000 contacts billed annually
    4. /month/up to 10,000 contacts billed annually

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

    Likelihood to Renew

    Contentsquare

    Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
    Read full review

    Salesforce

    As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
    Read full review

    Usability

    Contentsquare

    So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
    Read full review

    Salesforce

    The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
    Read full review

    Reliability and Availability

    Contentsquare

    No answers on this topic

    Salesforce

    There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
    Read full review

    Performance

    Contentsquare

    No answers on this topic

    Salesforce

    Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
    Read full review

    Support Rating

    Contentsquare

    Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
    Read full review

    Salesforce

    Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
    Read full review

    In-Person Training

    Contentsquare

    No answers on this topic

    Salesforce

    The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
    Read full review

    Online Training

    Contentsquare

    No answers on this topic

    Salesforce

    Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc... The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
    Read full review

    Implementation Rating

    Contentsquare

    No answers on this topic

    Salesforce

    Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
    Read full review

    Alternatives Considered

    Contentsquare

    HotJar was selected for a few reasons:
    • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
    • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
    • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
    Read full review

    Salesforce

    We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
    Read full review

    Return on Investment

    Contentsquare

    • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
    • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
    Read full review

    Salesforce

    • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
    Read full review

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