Hotjar vs. TrueContext

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.2 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
TrueContext
Score 8.9 out of 10
N/A
TrueContext (formerly ProntoForms) provides an enterprise-level low-code field-focused application. The solution is used to create apps and forms to collect and analyze field data with smartphones and tablets – either as a standalone solution or as a mobile front-end to enterprise systems of record.
$25
per month per license (billed annually)
Pricing
HotjarTrueContext
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Essentials
$25
per month per license (billed annually)
Advanced
$45
per month per license (billed annually)
Enterprise
Contact Sales
Volume discounts available
Offerings
Pricing Offerings
HotjarTrueContext
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Features
HotjarTrueContext
Survey Format & Appearance
Comparison of Survey Format & Appearance features of Product A and Product B
Hotjar
-
Ratings
TrueContext
9.0
1 Ratings
14% above category average
Custom logo/branding00 Ratings9.01 Ratings
Survey Content
Comparison of Survey Content features of Product A and Product B
Hotjar
-
Ratings
TrueContext
9.0
1 Ratings
5% above category average
Changes to live survey00 Ratings9.01 Ratings
Question design help00 Ratings9.01 Ratings
Multiple question types00 Ratings9.01 Ratings
Survey Logic
Comparison of Survey Logic features of Product A and Product B
Hotjar
-
Ratings
TrueContext
9.0
1 Ratings
8% above category average
Survey logic flexibility00 Ratings9.01 Ratings
Survey Reporting & Analytics
Comparison of Survey Reporting & Analytics features of Product A and Product B
Hotjar
-
Ratings
TrueContext
9.0
1 Ratings
9% above category average
Response tracking00 Ratings9.01 Ratings
Data export00 Ratings9.01 Ratings
Standard reports00 Ratings9.01 Ratings
Custom reports00 Ratings9.01 Ratings
Analytics00 Ratings9.01 Ratings
Survey Administration & Security
Comparison of Survey Administration & Security features of Product A and Product B
Hotjar
-
Ratings
TrueContext
9.0
1 Ratings
7% above category average
Access controls00 Ratings9.01 Ratings
Compliance00 Ratings9.01 Ratings
Survey Distribution
Comparison of Survey Distribution features of Product A and Product B
Hotjar
-
Ratings
TrueContext
9.0
1 Ratings
11% above category average
Respondent restrictions00 Ratings9.01 Ratings
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HotjarTrueContext
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Siteimprove
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Score 8.6 out of 10
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Score 9.0 out of 10
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User Ratings
HotjarTrueContext
Likelihood to Recommend
8.7
(101 ratings)
8.2
(5 ratings)
Likelihood to Renew
5.1
(2 ratings)
-
(0 ratings)
Usability
9.7
(6 ratings)
10.0
(2 ratings)
Support Rating
9.6
(4 ratings)
8.7
(3 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarTrueContext
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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TrueContext Corporation
Prontoforms is suited for complicated business needs that are able to integrate seamlessly into one of the out-of-the-box solutions available. For simple recording to a spreadsheet, pdf, word document, database, etc. without any additional integrations, better (and in some cases free) solutions may work. For custom integrations, cost and effort may get expensive.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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TrueContext Corporation
  • Conditional logic
  • Linking to data sources
  • Integration to Salesforce and ServiceMax
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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TrueContext Corporation
  • Limitations to form formatting
  • Need more data source integrations
  • All of the different components need to synchronize automatically and more often.
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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TrueContext Corporation
No answers on this topic
Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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TrueContext Corporation
As Prontoforms markets itself as a low code, user-friendly drag and drop solution, it definitely excels in the area of user experience. While those who are more on the technical side will appreciate the standard options available as part of its custom integration tools. The learning curve has never been an issue.
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Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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TrueContext Corporation
The customer support for pronto forms was great for me in the only instance that I have had to use it. I called the phone number for ProntoForms customer support, they were quick with the correct answer for me and very reassuring.
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Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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TrueContext Corporation
We looked for versatility of product and cost effectiveness when trying to choose vendors. Even though the product can be set up by the user or administrator, the more complex parts of the form required help to be done right. Vendors needed to be able to offer their services to get this done in a timely fashion. ProntoForms hit all the marks. We looked at other vendors and they just couldn't replicate or form closely enough.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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TrueContext Corporation
  • Return on Investment is immediate and possible from the first submission.
  • Saved us hours when it came to implementing forms on websites
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ScreenShots

TrueContext Screenshots

Screenshot of task automationScreenshot of field operations tracking and measurementScreenshot of available integrations