Hotjar vs. Lyssna

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.1 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Lyssna
Score 7.3 out of 10
N/A
Lyssna (formerly UsabilityHub) is a user research platform used to test digital products with real users and gain insights into their audience. Its tools and features help Lyssna to optimize users' designs and create more engaging user-friendly experiences. Lyssna is a research platform, offering a broad range of testing features including: Five Second Testing - Used to quickly test the effectiveness of landing pages, messaging and designs by showing users a…
$0
per month per seat
Pricing
HotjarLyssna
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Free
$0
3 seats included
Basic
$89
per month 3 seats included, maximum 10 seats
Pro
$199
per month 3 seats included, maximum 15 seats
Enterprise
Contact Sales
custom seats
Offerings
Pricing Offerings
HotjarLyssna
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.Discount available for annual plan. Panel responses are priced seperately.
More Pricing Information
Community Pulse
HotjarLyssna
Considered Both Products
Hotjar
Chose Hotjar
I've also used Sessioncam which is great but it's more of an enterprise tool (and pricing) and it's a bit more difficult to use
Lyssna
Chose Lyssna
UsabilityHub provides very fast, short responses to specific questions about a static image of a website. This is useful for checking what is most prominent on a page, what they would click on, what they see/read within the first 5 seconds of landing etc. WhatUsersDo is a …
Chose Lyssna
Maze has a more comprehensive reporting presentation compared to Usabilityhub. Maze's interface is clean and modern but it lacks a simple intuitive testing set found in UsabilityHub. The terminology of a Maze is slightly confusing, flow tests are integrated with only Figma, Xd, …
Chose Lyssna
Like UsabilityHub, VWO is a testing platform but it tests against a site's users, not a set pool of testers. There is more flexibility for testing with VWO as you could use a WYSIWIG/edit HTML/CSS to make changes to a live site vs. UsabilityHub where'd you have to upload image …
Top Pros
Top Cons
Best Alternatives
HotjarLyssna
Small Businesses
Smartlook
Smartlook
Score 8.5 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarLyssna
Likelihood to Recommend
8.7
(101 ratings)
9.1
(4 ratings)
Likelihood to Renew
5.1
(2 ratings)
-
(0 ratings)
Usability
9.7
(6 ratings)
-
(0 ratings)
Support Rating
9.6
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarLyssna
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Lyssna
UsabilityHub is well suited for remote unmoderated testing. Responses are captured very quickly and live updates allow the user to keep track of how the test is performing. The types of testing that make the most sense to use on UsabilityHub are preference test, first click test, navigational, and design surveys. It is less appropriate for one-on-one testing and lengthy questionnaires.
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Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Lyssna
  • Rapid user feedback
  • Demographic targeting
  • Well presented results
  • Easy to use
  • Relatively inexpensive
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Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Lyssna
  • Add additional demographic sorting options for the audience to better meet the needs of B2B users - for example include industry type, functional area, etc.
  • Bring back the navigation test type
  • Add additional test types
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Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Lyssna
No answers on this topic
Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Lyssna
No answers on this topic
Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Lyssna
No answers on this topic
Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Lyssna
UsabilityHub provides very fast, short responses to specific questions about a static image of a website. This is useful for checking what is most prominent on a page, what they would click on, what they see/read within the first 5 seconds of landing etc. WhatUsersDo is a broader tool, that records the screen and audio as a user navigates the website. You can set tasks and ask questions, but it much more about the user journey experience and their opinion, rather than testing a particular feature. Feedback also takes a bit longer. Hotjar is a combination of both, its a screen recording which helps you to see where users click and move to, but there is no audio or text feedback, just heatmaps/click maps for watching user behaviour.
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Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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Lyssna
  • Increase in testing frequency per quarter.
  • Increase in approved projects for developments.
  • Few reverts per project.
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ScreenShots