Hotjar vs. Zendesk Suite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Hotjar
Score 8.3 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Zendesk Suite
Score 8.6 out of 10
N/A
Zendesk is a customer support solution with built-in ticketing, conversational messaging, and live chat, designed to help businesses of all sizes and industries deliver personalized service at scale. Zendesk's AI agents are trained in CX to help Service teams resolve customer issues faster and more accurately while still providing a human-centered experience. Zendesk ultimately aims to help businesses improve time to value, reduce effort per ticket, and keep costs low.
$69
per month per agent
Pricing
HotjarZendesk Suite
Editions & Modules
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Suite Team
$69
per month per agent
Suite Growth
$115
per month per agent
Suite Professional
$149
per month per agent
Suite Enterprise
Contact Sales
Offerings
Pricing Offerings
HotjarZendesk Suite
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsDiscount available for annual pricing.20% discount available with annual pricing.
More Pricing Information
Community Pulse
HotjarZendesk Suite
Considered Both Products
Hotjar
Chose Hotjar
For us, Hotjar was really simple to implement and the user interface is really easy to use and get accustomed to. Some of the other products we evaluated didn't have as rich features and were way overpriced which made us choose Hotjar. Also, Hotjar allows you to capture …
Zendesk Suite

No answer on this topic

Top Pros
Top Cons
Features
HotjarZendesk Suite
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
Hotjar
-
Ratings
Zendesk Suite
8.7
157 Ratings
8% above category average
Organize and prioritize service tickets00 Ratings9.1156 Ratings
Expert directory00 Ratings8.0105 Ratings
Subscription-based notifications00 Ratings8.3108 Ratings
ITSM collaboration and documentation00 Ratings8.4107 Ratings
Ticket creation and submission00 Ratings9.3156 Ratings
Ticket response00 Ratings9.2155 Ratings
Self Help Community
Comparison of Self Help Community features of Product A and Product B
Hotjar
-
Ratings
Zendesk Suite
8.5
142 Ratings
8% above category average
External knowledge base00 Ratings8.4136 Ratings
Internal knowledge base00 Ratings8.5129 Ratings
Multi-Channel Help
Comparison of Multi-Channel Help features of Product A and Product B
Hotjar
-
Ratings
Zendesk Suite
8.6
152 Ratings
10% above category average
Customer portal00 Ratings8.7123 Ratings
IVR00 Ratings8.560 Ratings
Social integration00 Ratings7.999 Ratings
Email support00 Ratings9.1149 Ratings
Help Desk CRM integration00 Ratings8.8114 Ratings
Best Alternatives
HotjarZendesk Suite
Small Businesses
Smartlook
Smartlook
Score 8.4 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 9.4 out of 10
Agiloft Service Desk (discontinued)
Agiloft Service Desk (discontinued)
Score 9.0 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.4 out of 10
Front
Front
Score 8.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HotjarZendesk Suite
Likelihood to Recommend
9.9
(103 ratings)
8.9
(195 ratings)
Likelihood to Renew
5.1
(2 ratings)
10.0
(43 ratings)
Usability
9.7
(6 ratings)
8.7
(68 ratings)
Availability
-
(0 ratings)
8.6
(13 ratings)
Performance
-
(0 ratings)
8.0
(10 ratings)
Support Rating
9.6
(4 ratings)
6.3
(31 ratings)
In-Person Training
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
7.9
(9 ratings)
Implementation Rating
-
(0 ratings)
9.0
(18 ratings)
Configurability
-
(0 ratings)
9.3
(3 ratings)
Ease of integration
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
HotjarZendesk Suite
Likelihood to Recommend
Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
Read full review
Zendesk
One specific thing I love about Zendesk Suite lately is the ability to use AI "Enhance writing" it allows me to freehand a response and then have it help me sound more formal or friendly, this is very useful, not only for those free handed ones, but also when you need to repeat the same information to a customer, it can help you make it sound slightly different. I don't like that when a ticket comes, even if you have the shortcut to toggle between chat and email, it doesn't actually toggle.
Read full review
Pros
Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Read full review
Zendesk
  • UI/UX; mature macros and automations, slick and well thought out UI.
  • Reporting, reporting, reporting. With user, org, and ticket level tags, we can track every aspect of our ticket flow.
  • Extensibility; the app marketplace is a great resource for expanding functionality from the baseline offering.
Read full review
Cons
Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Read full review
Zendesk
  • The development of messaging out of the earlier Chat module is clunky and still has limitations for multi language flows.
  • When creating queries in Explore, you can't search for 'or' conditions, only 'And', meaning you have to build multiple queries and manually add them.
  • You can't download the charts in the reports, they come down as tables and then you have to make your own charts.
Read full review
Likelihood to Renew
Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
Read full review
Zendesk
Zendesk is an amazing tool for communicating with your customers easily. The communication tickets from sellers to us or from us to sellers are stored, and there are statuses used to make communication easy. We have internal conversations between departments, linked with useful software such as Zingtree, Talkdesk, and Webs.
Read full review
Usability
Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
Read full review
Zendesk
Zendesk Suite is a straightforward solution that provides agents with everything they need on the same screen. Allowing an agent to navigate one tab, one screen and switch between features, pin favorite features while viewing the customer profile and details in 360degrees. A view like this empowers agents to support customers better and in a more composed state.
Read full review
Reliability and Availability
Contentsquare
No answers on this topic
Zendesk
In the past year, I'd say I have only noticed maybe two hours total of downtime in my own usage. Very minimal.
Read full review
Performance
Contentsquare
No answers on this topic
Zendesk
There has been minor performance degradation on a very few days out of the two years I have been using the product.
Read full review
Support Rating
Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
Read full review
Zendesk
We rarely need to contact their support team, but when we do they are responsive. However there have been notable times when communication between myself and the support rep was challenging despite me providing clear explanation of the issue, screenshots, and a thorough explanation of the goal we hope to achieve. It took several back and forth attempt, on a few occasions, to get resolution on an otherwise simple request
Read full review
Online Training
Contentsquare
No answers on this topic
Zendesk
Zendesk has tons of available material for training - videos, webinars, articles, etc. The only reason this is not a 10 is because it can be hard to figure out how to navigate to these things and find what you are looking for.
Read full review
Implementation Rating
Contentsquare
No answers on this topic
Zendesk
I was very satisfied. They have a free trial for 30 days and I recommend you do that and use it. It is very easy to get started with the basics and the build on over time.

The only thing technically complex was single sign-on and integration to Salesforce.com required some tweaks – otherwise setting up system was very easy
Read full review
Alternatives Considered
Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
Read full review
Zendesk
Zendesk Suite is exceptionally user friendly and highly customisable. Free training for all levels and roles of users which is easy to follow and engaging for users is particularly helpful along with the added support behind the scenes from Zendesk support and the Zendesk community is second to none.
Read full review
Return on Investment
Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
Read full review
Zendesk
  • We have been able to deliver IT accurately and onetime
  • Our customers have been able to provide feedback on a given ticket and helped us build a better support structure
  • Zendesk Suite has allowed us to be more efficient in our every day operations
Read full review
ScreenShots

Zendesk Suite Screenshots

Screenshot of the Zendesk Agent WorkspaceScreenshot of Omnichannel MessagingScreenshot of Zendesk TicketingScreenshot of Bots powered by Zendesk AIScreenshot of Tone shift with Zendesk AIScreenshot of Zendesk ticketing side conversations