What users are saying about

HubSpot

Top Rated
1249 Ratings

HubSpot

Top Rated
1249 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage date, marketing and sales. However, some versions of HubSpot may be too expensive for mic-businesses, but there are packages such as free and basic to support them too.The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.8
WYSIWYG email editor
HubSpot
8.2
Dynamic content
HubSpot
8.8
Ability to test dynamic content
HubSpot
8.6
Landing pages
HubSpot
9.2
A/B testing
HubSpot
8.5
Mobile optimization
HubSpot
8.6
Email deliverability
HubSpot
8.8
List management
HubSpot
9.1
Triggered drip sequences
HubSpot
9.0

Lead Management

HubSpot
8.8
Lead nurturing
HubSpot
9.0
Lead scoring and grading
HubSpot
8.5
Data quality management
HubSpot
8.5
Automated sales alerts and tasks
HubSpot
9.2

Campaign Management

HubSpot
8.1
Calendaring
HubSpot
8.1
Event/webinar marketing
HubSpot
8.0

Social Media Marketing

HubSpot
8.6
Social sharing and campaigns
HubSpot
8.7
Social profile integration
HubSpot
8.5

Reporting & Analytics

HubSpot
8.2
Dashboards
HubSpot
8.4
Standard reports
HubSpot
8.2
Custom reports
HubSpot
7.9

Platform & Infrastructure

HubSpot
8.4
API
HubSpot
8.5
Role-based workflow & approvals
HubSpot
8.6
Customizability
HubSpot
7.7
Integration with Salesforce.com
HubSpot
8.5
Integration with Microsoft Dynamics CRM
HubSpot
8.5
Integration with SugarCRM
HubSpot
8.3

Pros

  • HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company.
  • The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities.
  • The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.

Cons

  • Include additional social media channels being monitored - eg. YouTube

Likelihood to Renew

HubSpot9.5
Based on 369 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

Usability

HubSpot9.5
Based on 96 answers
I jumped in with no training and found it incredibly intuitive and user-friendly. They have built-in tips, and tons of resources on the support site. When I have really weird or complex questions, their support staff is super friendly and always helpful.

Reliability and Availability

HubSpot9.0
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good

Performance

HubSpot8.8
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

Support

HubSpot9.0
Based on 78 answers
Whenever anyone from our team has a question, the first thing they do is hop on a call with HubSpot support. Very rarely is the wait longer than 5 minutes, and during that wait they play up-beat, happy music to get you excited for your day. Whenever you call they are usually very quick to help solve your problem, or will go out of their way to ask around to other support if they are unsure of the solution. If they are unable to solve your problem on the spot, they will call you or send you an email as soon as they get the answer. They're awesome!

In-Person Training

HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

Online Training

HubSpot7.8
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

Implementation

HubSpot8.8
Based on 47 answers
The training I received was well worth the time. I had used other systems previously (Pardot & Act-On) and didn't have a dedicated resource to get up and running. It makes a big difference to have access to someone when you have more complex questions to ask. I think I put the team up to a challenge often times, but 99% of the time they had a solution!

Alternatives Considered

I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.

Scalability

HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.

Return on Investment

  • We get crazy amounts of leads. Offering downloadable content allows us to capture names and emails as prospective clients are interacting with what we produce. My team never had that capability before HubSpot.
  • We are able to nurture our leads easily. Sure, it takes a little while to set it up, but once the email followups are put in place, we are able to sit back and focus on other priorities while workflows nurture our leads. It's really exciting to see the interaction with those emails and change them as needed.
  • We launched our website Monday - today is Friday. Since then, we have already seen triple the leads come in (and good quality ones!!) from the restructure. The website add-on was one of the best decisions in my career to date.

Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details