What users are saying about

HubSpot

1206 Ratings

HubSpot

1206 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

HubSpot

I think HubSpot works well for small- to medium-sized businesses. It has a comprehensive set of tools that can run much of the sales and marketing automation that is needed for this size of business. I'm not as familiar with Marketo, Eloqua, and Pardot and other marketing automation platforms, but I like the value I get out from HubSpot. I also like all of the implementation partners that HubSpot works with who have been able to come in and help us with our marketing.

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.8
WYSIWYG email editor
HubSpot
8.2
Dynamic content
HubSpot
8.9
Ability to test dynamic content
HubSpot
8.6
Landing pages
HubSpot
9.2
A/B testing
HubSpot
8.6
Mobile optimization
HubSpot
8.7
Email deliverability
HubSpot
8.8
List management
HubSpot
9.2
Triggered drip sequences
HubSpot
9.1

Lead Management

HubSpot
8.9
Lead nurturing
HubSpot
9.2
Lead scoring and grading
HubSpot
8.6
Data quality management
HubSpot
8.5
Automated sales alerts and tasks
HubSpot
9.1

Campaign Management

HubSpot
8.1
Calendaring
HubSpot
8.1
Event/webinar marketing
HubSpot
8.0

Social Media Marketing

HubSpot
8.8
Social sharing and campaigns
HubSpot
8.8
Social profile integration
HubSpot
8.7

Reporting & Analytics

HubSpot
8.4
Dashboards
HubSpot
8.7
Standard reports
HubSpot
8.4
Custom reports
HubSpot
8.2

Platform & Infrastructure

HubSpot
8.5
API
HubSpot
8.5
Role-based workflow & approvals
HubSpot
8.6
Customizability
HubSpot
7.7
Integration with Salesforce.com
HubSpot
8.6
Integration with Microsoft Dynamics CRM
HubSpot
8.5
Integration with SugarCRM
HubSpot
9.0

Pros

  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process

Cons

  • Live chat system needs to evolve
  • The COS design system requires at least a rudimentary knowledge of HTML & CSS

Likelihood to Renew

HubSpot9.5
Based on 369 answers
I've been using HubSpot for six years and I know it's the best solution for SMBs pursuing inbound and content marketing. As long as I'm working with, or I am, an small or medium-sized business and have sufficient content to share with target prospects, I'm confident that HubSpot will remain the right solution for me and those firms with whom I am working.

Usability

HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.

Reliability and Availability

HubSpot9.0
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good

Performance

HubSpot8.8
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

Support

HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with

In-Person Training

HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

Online Training

HubSpot7.4
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

Implementation

HubSpot8.7
Based on 47 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

Alternatives Considered

I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is set for larger companies.

Scalability

HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.

Return on Investment

  • Faster lead conversion. We have struggled with getting the right information to the right prospect and the right time. Inbound marketing with HubSpot has allowed us to collect information from potentials and deliver content and offers based the information in real-time.
  • In the past we've heard from our current customers that they "didn't know we did that". Now, as part of our email marketing program, we're making sure that our current customers are aware of all our services and we're able to measurable the engagement with that content to ensure our messages is getting across.
  • Efficient platform integration. Before HubSpot we had a website on one platform, web analytics on another platform, email marketing and social on two other platforms, no good way to create landing pages with offers, and limited integration with CRM. HubSpot has brought all of that together and is making marketing, sales and customer support more efficient and saving us money.

Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details