What users are saying about

HubSpot

Top Rated
1275 Ratings

HubSpot

Top Rated
1275 Ratings
Score 8.3 out of 101

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Likelihood to Recommend

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.6
WYSIWYG email editor
HubSpot
8.1
Dynamic content
HubSpot
8.6
Ability to test dynamic content
HubSpot
8.5
Landing pages
HubSpot
9.0
A/B testing
HubSpot
8.5
Mobile optimization
HubSpot
8.5
Email deliverability
HubSpot
8.6
List management
HubSpot
8.9
Triggered drip sequences
HubSpot
9.0

Lead Management

HubSpot
8.6
Lead nurturing
HubSpot
8.9
Lead scoring and grading
HubSpot
8.3
Data quality management
HubSpot
8.3
Automated sales alerts and tasks
HubSpot
8.9

Campaign Management

HubSpot
8.0
Calendaring
HubSpot
7.9
Event/webinar marketing
HubSpot
8.1

Social Media Marketing

HubSpot
8.5
Social sharing and campaigns
HubSpot
8.6
Social profile integration
HubSpot
8.4

Reporting & Analytics

HubSpot
8.0
Dashboards
HubSpot
8.2
Standard reports
HubSpot
8.0
Custom reports
HubSpot
7.7

Platform & Infrastructure

HubSpot
8.3
API
HubSpot
8.5
Role-based workflow & approvals
HubSpot
8.5
Customizability
HubSpot
7.7
Integration with Salesforce.com
HubSpot
8.5
Integration with Microsoft Dynamics CRM
HubSpot
8.6
Integration with SugarCRM
HubSpot
8.2

Pros

  • One-stop platform for our marketing needs: email, social media, video, paid, and organic search.
  • Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade.
  • Additional tools for the business development and sales team to align with marketing and streamline prospecting.
Romy Ribitzky profile photo

Cons

  • As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap.
  • Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited.
  • HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.
Romy Ribitzky profile photo

Likelihood to Renew

HubSpot9.4
Based on 370 answers
We have been using it for 2 and a half years and continue to be impressed on nearly a month to month basis because of all the new No cost add-ons that they continue to push out. Hubspot not only make a great product, they are also a thought leader in the marketing field, and usually know what you want, before you know you want it.
Andrew Driscoll profile photo

Usability

HubSpot9.5
Based on 96 answers
Hubspot's tools typically walk you through everything step by step so you don't get lost or confused and offers a lot of help topics to help you.
Erin Harris profile photo

Reliability and Availability

HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

HubSpot9.0
Based on 78 answers
They answer my questions quickly, followup, make it easy to reach them. I'm not made to sit on hold for a long time, there are status updates such as what number in queue you are (I've never been lower than 4th in queue). They're seriously the standard I judge all other companies support by.
Karen Rust profile photo

In-Person Training

HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

HubSpot8.2
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

HubSpot8.9
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky profile photo

Scalability

HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • We've quadrupled leads since starting to use HubSpot
  • Our revenue has tripled over the past 5 years that we've used HubSpot to drive more leads.
  • Organic traffic has increased by 50% using the tools in HubSpot.
Dan Briscoe profile photo

Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details