What users are saying about

HubSpot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1320 Ratings

HubSpot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
1320 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

HubSpot

HubSpot is great for businesses seeking to accelerate growth and require an easy way to manage data, marketing and sales in one place.However, some versions of HubSpot may be too expensive for a start-up, so there are packages such as free and basic to support them. The key to getting value from HubSpot as the technology platform is understanding the value of an inbound marketing and sales approach. This may mean you need to pivot some of your processes to become more buyer-focused, which will deliver you a greater business benefit in any case!
Fes Askari profile photo

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.6
WYSIWYG email editor
HubSpot
8.1
Dynamic content
HubSpot
8.5
Ability to test dynamic content
HubSpot
8.5
Landing pages
HubSpot
8.9
A/B testing
HubSpot
8.6
Mobile optimization
HubSpot
8.5
Email deliverability
HubSpot
8.5
List management
HubSpot
8.8
Triggered drip sequences
HubSpot
8.9

Lead Management

HubSpot
8.5
Lead nurturing
HubSpot
8.8
Lead scoring and grading
HubSpot
8.2
Data quality management
HubSpot
8.2
Automated sales alerts and tasks
HubSpot
8.8

Campaign Management

HubSpot
8.0
Calendaring
HubSpot
7.9
Event/webinar marketing
HubSpot
8.2

Social Media Marketing

HubSpot
8.5
Social sharing and campaigns
HubSpot
8.7
Social profile integration
HubSpot
8.4

Reporting & Analytics

HubSpot
7.8
Dashboards
HubSpot
8.1
Standard reports
HubSpot
7.8
Custom reports
HubSpot
7.5

Platform & Infrastructure

HubSpot
8.3
API
HubSpot
8.5
Role-based workflow & approvals
HubSpot
8.5
Customizability
HubSpot
7.7
Integration with Salesforce.com
HubSpot
8.5
Integration with Microsoft Dynamics CRM
HubSpot
8.6
Integration with SugarCRM
HubSpot
8.1

Pros

  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
Fes Askari profile photo

Cons

  • The forms software was a little limited if you don't do custom CSS work, but I believe this has improved. We are now able to produce good-looking landing pages and forms.
  • Some of the HubSpot emails are not as mobile-responsive as I would like them to be, but this could be user-error on our part.
  • HubSpot used to have limited integrations but they are adding to those every month and now all of our major technologies we use integrate well.
Dan Briscoe profile photo

Likelihood to Renew

HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

HubSpot8.5
Based on 25 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith profile photo

Implementation

HubSpot8.9
Based on 47 answers
They stick with you, even if you're a smaller company. They do their best to resolve any issues, follow up, and get in touch when needed.
Karen Rust profile photo

Alternatives Considered

Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
Chris Knowles profile photo

Scalability

HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Faster lead conversion. We have struggled with getting the right information to the right prospect and the right time. Inbound marketing with HubSpot has allowed us to collect information from potentials and deliver content and offers based the information in real-time.
  • In the past we've heard from our current customers that they "didn't know we did that". Now, as part of our email marketing program, we're making sure that our current customers are aware of all our services and we're able to measurable the engagement with that content to ensure our messages is getting across.
  • Efficient platform integration. Before HubSpot we had a website on one platform, web analytics on another platform, email marketing and social on two other platforms, no good way to create landing pages with offers, and limited integration with CRM. HubSpot has brought all of that together and is making marketing, sales and customer support more efficient and saving us money.
Jeffrey D'Entremont profile photo

Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details