HubSpot Academy vs. Meta Business Suite

I would recommend HubSpot Academy as an 8. It is an 8 because it is very informative and a great start for learning HubSpot CRM. There is every topic you can think of with informative videos, interactive learnings, and practice quizzes. Topics like workflows, email marketing, sequences, etc. However, sometimes the videos are very long. They are more effective when they are shorter and there is more of them. It is a hit or miss when that happens. Also, the trainings do not go into great detail so it is better for starting learning the basics and functions.

Incentivized

Meta Business Suite has been highly effective in exposing our brand and our clients' brands to a large audience. It is also one of the most cost-effective ad platforms for B2B marketing campaigns. The issue is filtering out low-quality leads from a B2B lead generation process, as you often receive as many poor-quality leads as high-quality ones.

Incentivized

• Marketing and sales tips that can be implemented right away
• Virtual learning environment that offers flexibility
• Certified training respected in the sales vertical
• Free to those who use HubSpot CRM
• Clear, concise courses
• Expanded library of sales and marketing courses

Incentivized

• Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
• They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
• Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
• Gives you placements and different ad types so you can get the most out of it.
• Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.

Incentivized

• Missing actual workshops on some of the premium features of HubSpot
• Pace of updates and new platforms features might be missing from the existing learning content at the time.
• Having the actual lessons in written format

Incentivized

• The planner enables timings of others' posts to be seen easily, but an easier view of that content (eg by hovering over it) would be preferable
• Insights gives detailed information on the performance of posts, but could be more intuitive - and it would be helpful if it flagged particularly good performers or practices.
• Sometimes using @ tags is a little slow - and it's not always easy to tell which ones you want without opening another window and testing them yourself.

Incentivized

The platform is free, nothing to renew

Incentivized

We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.

Incentivized

For HubSpot Academy's usability, I rate it a 9 because it is very simple and easy to use. HubSpot Academy is very user friendly. You can pick a category like "email marketing" then you will have an intro video, follow up detail videos, practice quizzes, interactive practices, and some sections have a certification quiz at the end. It is very easy to navigate sections. The only reason I rate the usability a 9 instead of a 10 is because sometimes HubSpot Academy does not register the interactive practices.

Incentivized

Meta Business Suite is a solid, centralized tool that covers the core needs of social media planning and publishing. However, some limitations — like inconsistent Reels functionality, clunky previews, and lack of creative asset organization — hold it back from being a seamless, end-to-end solution. There's a lot of potential with continued improvements.

Incentivized

I've only dealt with the API having issues a couple times, but as you can imagine an outage is not something an advertiser would find acceptable, especially during any ecommerce-heavy time of year. The overall platform could use some help with availability when it comes to authentication, as it struggles with consistency in authentication.

Incentivized

There are a lot of shortcomings when it comes to performance. There are pages that I do not expect to have much information to load on the page, yet it takes an incredibly long time (10+ secondes). I have not had experience with the integration slowing other platforms down too much.

Incentivized

I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.

Take all of the training offered through Facebook first before attempting to create a page on the platform. Learn all of the capabilities available to you. Learn about the different types of audiences who might be interested in seeing your page. Create short video clips as though they are viewed at a much higher rate than anything else. Offer free giveaways or raffles to further build to your list of prospects and drive traffic to your website

Incentivized

I think it goes straight to the point. It doesn't have a million courses but it's enough with the ones they have because they're amazing.

Incentivized

Compared to the other tools listed above, Meta Business Suite has good navigation, great interest audience-building tools, okay ad analytics, a great messaging system, and below-average customer support. We chose Meta Business Suite for its massive user base and for its industry-leading targeting functionality (which is a result of that massive user base!).

Incentivized

This product is definitely able to run at scale, but it would be wise to have enough eyeballs to oversee it and the tools for keeping the campaigns, adsets, and ads organized could use some improvement. I can also see the UI interfering with usability at greater amounts of scale.

Incentivized

• Removed the training burden from managers to allow them to use the time elsewhere (2-8 hours)
• Provided more standard and robust training to new hires, allowing for more consistent customer experience

Incentivized

• Overall positive ROI has been achieved using this platform. You must have a clear understanding of where your CPL maximums are to remain profitable and either optimize to success or pull the plug on campaigns that are bleeding spend.
• This is a great platform to build new audiences or grow existing ones.
• Building audience segments via pixel tracking is a huge win for this platform.

Incentivized