Contentful vs. HubSpot CMS Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Contentful
Score 8.2 out of 10
N/A
Contentful is a cloud based CMS solution that provides the ability to manage content across multiple platforms.The editing interface allows for managing content interactively and provides developers the ability to deliver the content with the programming language and template framework of their choice.
$489
HubSpot CMS Hub
Score 8.3 out of 10
N/A
HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.N/A
Pricing
ContentfulHubSpot CMS Hub
Editions & Modules
Team
489/month
Community
Free
Enterprise
Custom
No answers on this topic
Offerings
Pricing Offerings
ContentfulHubSpot CMS Hub
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Features
ContentfulHubSpot CMS Hub
Security
Comparison of Security features of Product A and Product B
Contentful
8.0
9 Ratings
0% below category average
HubSpot CMS Hub
10.0
9 Ratings
22% above category average
Role-based user permissions8.09 Ratings10.09 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Contentful
8.1
10 Ratings
5% above category average
HubSpot CMS Hub
10.0
8 Ratings
26% above category average
API8.79 Ratings10.08 Ratings
Internationalization / multi-language7.57 Ratings10.05 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Contentful
8.0
11 Ratings
5% above category average
HubSpot CMS Hub
6.4
9 Ratings
17% below category average
WYSIWYG editor7.34 Ratings2.27 Ratings
Code quality / cleanliness9.07 Ratings7.09 Ratings
Admin section8.79 Ratings9.09 Ratings
Page templates7.64 Ratings1.39 Ratings
Library of website themes7.52 Ratings9.09 Ratings
Mobile optimization / responsive design8.26 Ratings5.18 Ratings
Publishing workflow8.510 Ratings9.08 Ratings
Form generator7.01 Ratings9.08 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Contentful
8.3
10 Ratings
12% above category average
HubSpot CMS Hub
8.2
9 Ratings
11% above category average
Content taxonomy8.59 Ratings8.08 Ratings
SEO support7.78 Ratings9.99 Ratings
Bulk management7.76 Ratings9.99 Ratings
Availability / breadth of extensions8.77 Ratings7.08 Ratings
Community / comment management9.01 Ratings6.18 Ratings
Best Alternatives
ContentfulHubSpot CMS Hub
Small Businesses
Divi
Divi
Score 9.8 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
Image Relay
Image Relay
Score 9.5 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
Tridion
Tridion
Score 9.0 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ContentfulHubSpot CMS Hub
Likelihood to Recommend
8.5
(11 ratings)
9.0
(11 ratings)
Usability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ContentfulHubSpot CMS Hub
Likelihood to Recommend
Contentful
Well suited for our needs of multiple images for auto auctions from a variety of sellers. Pointing them to one platform is easier than attempting to use a variety of platforms as we were doing before (email, slack, Dropbox and Google Drive would randomly be used by a variety of employees )
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HubSpot
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team. HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively
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Pros
Contentful
  • Flexible. This CMS can be easily extended and provide access to dynamic content
  • Simple. The WYSWG is very easy to work with and identifying pages and content in the system is fairly easy
  • Clean Interface. The interface is clean and uncluttered keeping focus on the content and not other factors.
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HubSpot
  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
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Cons
Contentful
  • Contentful uses "references" to allow you to build very modular content. If I have a "slider" content type, I can create a "slide" content type which references a "button" content type, and so forth. This works well, but I occasionally wish there was a better solution for one-off content, like a settings page. Currently, this is done for creating an entire content type called "settings" with a single entry. Not a big deal, but not ideal, either.
  • There are a few quirks with GatsbyJS integration, etc, but these issues are being fixed and improved upon very quickly.
  • A minor gripe, but Contentful does not have a way to organize fields within an entry. Entries with many fields are somewhat tiresome to scroll through.
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HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
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Usability
Contentful
No answers on this topic
HubSpot
It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
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Support Rating
Contentful
No answers on this topic
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Alternatives Considered
Contentful
In the past we've used WordPress to manage documentation content. WordPress was more flexible than Contentful but also prone to inconsistencies and we ended having a lot of hacks to accomplish various WordPress tricks. With Contentful there's less ambiguity so content producers are less likely to go astray. We also have our own in-house programmatic template solution for managing content, but this was a previous pain point when we needed to get the dev team to do a deploy for every content change.
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HubSpot
Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.
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Return on Investment
Contentful
  • Positive - new hires are able to get onboarded quicker with us using Contentful
  • Positive - we can customize the journey of what modules/material the user sees after a course/video/article
  • Positive - it's been an overall game changer when hiring external candidates who need extensive training
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HubSpot
  • Has helped with visibility
  • Has helped cut cost since we can do more in one place versus having several software departments are using separately
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ScreenShots

Contentful Screenshots

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