HubSpot CMS Hub vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CMS Hub
Score 8.3 out of 10
N/A
HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.N/A
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
HubSpot CMS HubHubSpot Marketing Hub
Editions & Modules
No answers on this topic
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
HubSpot CMS HubHubSpot Marketing Hub
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
HubSpot CMS HubHubSpot Marketing Hub
Considered Both Products
HubSpot CMS Hub
HubSpot Marketing Hub

No answer on this topic

Top Pros
Top Cons
Features
HubSpot CMS HubHubSpot Marketing Hub
Security
Comparison of Security features of Product A and Product B
HubSpot CMS Hub
10.0
9 Ratings
22% above category average
HubSpot Marketing Hub
-
Ratings
Role-based user permissions10.09 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot CMS Hub
10.0
8 Ratings
26% above category average
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
API10.08 Ratings7.6251 Ratings
Internationalization / multi-language10.05 Ratings00 Ratings
Role-based workflow & approvals00 Ratings7.2280 Ratings
Customizability00 Ratings5.9303 Ratings
Integration with Salesforce.com00 Ratings7.8228 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.996 Ratings
Integration with SugarCRM00 Ratings7.790 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot CMS Hub
6.4
9 Ratings
17% below category average
HubSpot Marketing Hub
-
Ratings
WYSIWYG editor2.27 Ratings00 Ratings
Code quality / cleanliness7.09 Ratings00 Ratings
Admin section9.09 Ratings00 Ratings
Page templates1.29 Ratings00 Ratings
Library of website themes9.09 Ratings00 Ratings
Mobile optimization / responsive design5.18 Ratings00 Ratings
Publishing workflow9.08 Ratings00 Ratings
Form generator9.08 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot CMS Hub
8.2
9 Ratings
11% above category average
HubSpot Marketing Hub
-
Ratings
Content taxonomy8.08 Ratings00 Ratings
SEO support9.99 Ratings00 Ratings
Bulk management9.99 Ratings00 Ratings
Availability / breadth of extensions7.08 Ratings00 Ratings
Community / comment management6.18 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot CMS Hub
-
Ratings
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
WYSIWYG email editor00 Ratings8.6332 Ratings
Dynamic content00 Ratings6.1333 Ratings
Ability to test dynamic content00 Ratings7.7309 Ratings
Landing pages00 Ratings6.3362 Ratings
A/B testing00 Ratings8.0286 Ratings
Mobile optimization00 Ratings6.4355 Ratings
Email deliverability reporting00 Ratings6.1363 Ratings
List management00 Ratings8.2364 Ratings
Triggered drip sequences00 Ratings6.4276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot CMS Hub
-
Ratings
HubSpot Marketing Hub
7.1
360 Ratings
9% below category average
Lead nurturing automation00 Ratings6.4356 Ratings
Lead scoring and grading00 Ratings7.9324 Ratings
Data quality management00 Ratings7.7330 Ratings
Automated sales alerts and tasks00 Ratings6.4299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot CMS Hub
-
Ratings
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Calendaring00 Ratings6.4305 Ratings
Event/webinar marketing00 Ratings6.2251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot CMS Hub
-
Ratings
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Social sharing and campaigns00 Ratings6.4342 Ratings
Social profile integration00 Ratings6.4331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot CMS Hub
-
Ratings
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards00 Ratings7.9366 Ratings
Standard reports00 Ratings8.1362 Ratings
Custom reports00 Ratings7.0324 Ratings
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HubSpot CMS HubHubSpot Marketing Hub
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User Ratings
HubSpot CMS HubHubSpot Marketing Hub
Likelihood to Recommend
9.0
(11 ratings)
7.4
(654 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(371 ratings)
Usability
10.0
(1 ratings)
9.0
(106 ratings)
Availability
-
(0 ratings)
9.1
(25 ratings)
Performance
-
(0 ratings)
8.9
(17 ratings)
Support Rating
10.0
(1 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
-
(0 ratings)
9.1
(26 ratings)
Implementation Rating
-
(0 ratings)
7.3
(48 ratings)
Configurability
-
(0 ratings)
7.3
(2 ratings)
Ease of integration
-
(0 ratings)
8.9
(5 ratings)
Product Scalability
-
(0 ratings)
7.3
(7 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(3 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(3 ratings)
User Testimonials
HubSpot CMS HubHubSpot Marketing Hub
Likelihood to Recommend
HubSpot
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team. HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively
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HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Pros
HubSpot
  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
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HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
HubSpot
No answers on this topic
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Usability
HubSpot
It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
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HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
HubSpot
No answers on this topic
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
HubSpot
No answers on this topic
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
HubSpot
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
HubSpot
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
HubSpot
No answers on this topic
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
HubSpot
Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.
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HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
HubSpot
No answers on this topic
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
HubSpot
  • Has helped with visibility
  • Has helped cut cost since we can do more in one place versus having several software departments are using separately
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HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.