HubSpot CMS Hub vs HubSpot Marketing Hub | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 36 reviews and ratings

Score 8.5 out of 10

Based on 1783 reviews and ratings

Feature Rating Comparison

HubSpot CMS Hub

HubSpot Marketing Hub

Role-based user permissions

HubSpot CMS Hub

HubSpot Marketing Hub

API

Internationalization / multi-language

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

HubSpot CMS Hub

HubSpot Marketing Hub

WYSIWYG editor

Code quality / cleanliness

Admin section

Page templates

Library of website themes

Mobile optimization / responsive design

Publishing workflow

Form generator

HubSpot CMS Hub

HubSpot Marketing Hub

Content taxonomy

SEO support

Bulk management

Availability / breadth of extensions

Community / comment management

HubSpot CMS Hub

HubSpot Marketing Hub

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

HubSpot CMS Hub

HubSpot Marketing Hub

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

HubSpot CMS Hub

HubSpot Marketing Hub

Calendaring

Event/webinar marketing

HubSpot CMS Hub

HubSpot Marketing Hub

Social sharing and campaigns

Social profile integration

HubSpot CMS Hub

HubSpot Marketing Hub

Dashboards

Standard reports

Custom reports

Pros

Training and provision of documents to enhance and grow success with their platform.
Content scheduling!
Content management and the easy way you can manipulate pre-built schedules and shift content around, etc.

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Communications Analyst

Maryville CollegeHigher Education, 201-500 employees

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Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
Email marketing. The templates provided allow me to easily create, beautiful professional emails.
Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.

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Digital Marketing Manager

Orasi SoftwareComputer Software, 201-500 employees

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Cons

Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
It's expensive.

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Gwendolyn Kestrel

Digital Marketing and SEO Specialist

Snap! RaiseFundraising, 51-200 employees

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It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 10.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

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Usability

HubSpot CMS Hub 10.0

Based on 1 answer

It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge

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Owner

Link50 Staffing Solutions LLCStaffing & Recruiting, 1-10 employees

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HubSpot Marketing Hub 8.0

Based on 105 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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Head Content Creator

InedoInformation Technology & Services, 11-50 employees

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Reliability and Availability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

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Performance

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Support Rating

HubSpot CMS Hub 10.0

Based on 1 answer

They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours

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Owner

Link50 Staffing Solutions LLCStaffing & Recruiting, 1-10 employees

View all 1 answers on this topic

HubSpot Marketing Hub 8.7

Based on 169 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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Director of Search

WidewailMarketing & Advertising, 11-50 employees

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In-Person Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

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Online Training

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

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Implementation Rating

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

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Alternatives Considered

It got the most powerful tools which other providers don't have like - covers contact management, deal and task management, and integrations with social and email to track interactions with leads. Deal and task management etc.

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Inside Sales Manager

Leadership Boulevard Pvt LtdEducation Management, 10,001+ employees

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Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.

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Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

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Scalability

No score

No answers yet

No answers on this topic

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

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Return on Investment

Has helped with visibility
Has helped cut cost since we can do more in one place versus having several software departments are using separately

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Director of Customer Success

7FactorComputer Software, 11-50 employees

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Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
We have logged three record-breaking sales quarters.
Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

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Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

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Screenshots

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See All (6) HubSpot Marketing Hub Screenshots

Pricing Details

General

Free Trial

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Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

HubSpot CMS Hub Editions & Modules

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Additional Pricing Details

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General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$800¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 1,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

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Rating Summary

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

HubSpot CMS Hub

HubSpot Marketing Hub

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