What users are saying about
77 Ratings
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Top Rated
1992 Ratings
77 Ratings
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Score 8.4 out of 100

HubSpot Marketing Hub

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Top Rated
1992 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.6 out of 100

Feature Set Ratings

  • HubSpot CMS Hub ranks higher in 1 feature set: Platform & Infrastructure

Security

9.0

HubSpot CMS Hub

90%

HubSpot Marketing Hub

Feature Set Not Supported
N/A
HubSpot CMS Hub ranks higher in 1/1 features

Role-based user permissions

9.0
90%
8 Ratings
N/A
0 Ratings

Platform & Infrastructure

8.3

HubSpot CMS Hub

83%
7.5

HubSpot Marketing Hub

75%
HubSpot Marketing Hub ranks higher in 5/7 features

API

8.8
88%
7 Ratings
7.9
79%
252 Ratings

Internationalization / multi-language

7.8
78%
4 Ratings
N/A
0 Ratings

Role-based workflow & approvals

N/A
0 Ratings
8.4
84%
280 Ratings

Customizability

N/A
0 Ratings
7.8
78%
302 Ratings

Integration with Salesforce.com

N/A
0 Ratings
7.4
74%
228 Ratings

Integration with Microsoft Dynamics CRM

N/A
0 Ratings
6.6
66%
97 Ratings

Integration with SugarCRM

N/A
0 Ratings
6.9
69%
92 Ratings

Web Content Creation

7.9

HubSpot CMS Hub

79%

HubSpot Marketing Hub

Feature Set Not Supported
N/A
HubSpot CMS Hub ranks higher in 8/8 features

WYSIWYG editor

7.8
78%
6 Ratings
N/A
0 Ratings

Code quality / cleanliness

7.5
75%
8 Ratings
N/A
0 Ratings

Admin section

9.0
90%
8 Ratings
N/A
0 Ratings

Page templates

8.2
82%
8 Ratings
N/A
0 Ratings

Library of website themes

7.6
76%
8 Ratings
N/A
0 Ratings

Mobile optimization / responsive design

7.5
75%
7 Ratings
N/A
0 Ratings

Publishing workflow

7.8
78%
7 Ratings
N/A
0 Ratings

Form generator

8.1
81%
7 Ratings
N/A
0 Ratings

Web Content Management

7.6

HubSpot CMS Hub

76%

HubSpot Marketing Hub

Feature Set Not Supported
N/A
HubSpot CMS Hub ranks higher in 5/5 features

Content taxonomy

7.6
76%
7 Ratings
N/A
0 Ratings

SEO support

7.5
75%
8 Ratings
N/A
0 Ratings

Bulk management

7.9
79%
8 Ratings
N/A
0 Ratings

Availability / breadth of extensions

7.5
75%
7 Ratings
N/A
0 Ratings

Community / comment management

7.7
77%
7 Ratings
N/A
0 Ratings

Email & Online Marketing

HubSpot CMS Hub

Feature Set Not Supported
N/A
8.3

HubSpot Marketing Hub

83%
HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

N/A
0 Ratings
8.2
82%
331 Ratings

Dynamic content

N/A
0 Ratings
8.0
80%
331 Ratings

Ability to test dynamic content

N/A
0 Ratings
8.2
82%
308 Ratings

Landing pages

N/A
0 Ratings
8.0
80%
361 Ratings

A/B testing

N/A
0 Ratings
8.4
84%
285 Ratings

Mobile optimization

N/A
0 Ratings
8.5
85%
352 Ratings

Email deliverability reporting

N/A
0 Ratings
8.5
85%
697 Ratings

List management

N/A
0 Ratings
8.3
83%
363 Ratings

Triggered drip sequences

N/A
0 Ratings
8.3
83%
275 Ratings

Lead Management

HubSpot CMS Hub

Feature Set Not Supported
N/A
8.0

HubSpot Marketing Hub

80%
HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

N/A
0 Ratings
8.2
82%
354 Ratings

Lead scoring and grading

N/A
0 Ratings
7.6
76%
324 Ratings

Data quality management

N/A
0 Ratings
8.1
81%
330 Ratings

Automated sales alerts and tasks

N/A
0 Ratings
8.0
80%
298 Ratings

Campaign Management

HubSpot CMS Hub

Feature Set Not Supported
N/A
7.9

HubSpot Marketing Hub

79%
HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

N/A
0 Ratings
7.8
78%
304 Ratings

Event/webinar marketing

N/A
0 Ratings
8.1
81%
250 Ratings

Social Media Marketing

HubSpot CMS Hub

Feature Set Not Supported
N/A
8.2

HubSpot Marketing Hub

82%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

N/A
0 Ratings
8.1
81%
340 Ratings

Social profile integration

N/A
0 Ratings
8.3
83%
330 Ratings

Reporting & Analytics

HubSpot CMS Hub

Feature Set Not Supported
N/A
7.9

HubSpot Marketing Hub

79%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

N/A
0 Ratings
7.9
79%
365 Ratings

Standard reports

N/A
0 Ratings
8.0
80%
361 Ratings

Custom reports

N/A
0 Ratings
7.7
77%
324 Ratings

Attribute Ratings

  • HubSpot CMS Hub is rated higher in 2 areas: Usability, Support Rating
  • HubSpot Marketing Hub is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

8.1

HubSpot CMS Hub

81%
8 Ratings
8.6

HubSpot Marketing Hub

86%
652 Ratings

Likelihood to Renew

HubSpot CMS Hub

N/A
0 Ratings
9.0

HubSpot Marketing Hub

90%
371 Ratings

Usability

10.0

HubSpot CMS Hub

100%
1 Rating
8.8

HubSpot Marketing Hub

88%
106 Ratings

Availability

HubSpot CMS Hub

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
50 Ratings

Performance

HubSpot CMS Hub

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
34 Ratings

Support Rating

10.0

HubSpot CMS Hub

100%
1 Rating
8.5

HubSpot Marketing Hub

85%
168 Ratings

In-Person Training

HubSpot CMS Hub

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
8 Ratings

Online Training

HubSpot CMS Hub

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
26 Ratings

Implementation Rating

HubSpot CMS Hub

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
98 Ratings

Configurability

HubSpot CMS Hub

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
2 Ratings

Ease of integration

HubSpot CMS Hub

N/A
0 Ratings
8.9

HubSpot Marketing Hub

89%
5 Ratings

Product Scalability

HubSpot CMS Hub

N/A
0 Ratings
7.3

HubSpot Marketing Hub

73%
7 Ratings

Vendor post-sale

HubSpot CMS Hub

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Vendor pre-sale

HubSpot CMS Hub

N/A
0 Ratings
9.1

HubSpot Marketing Hub

91%
3 Ratings

Likelihood to Recommend

HubSpot

It is a super-effective tool for our marketing and content writing team. It is recommended to all the entrepreneurs out there to enhance their website traffic. The content can be easily managed via HubSpot CMS Hub and the marketing tools can be proved helpful in the dissemination of the content along with its SEO feature. However, it is less appropriate in the scenario for creating content for mobile as it has limited templates
Read full review

HubSpot

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Read full review

Pros

HubSpot

  • Training and provision of documents to enhance and grow success with their platform.
  • Content scheduling!
  • Content management and the easy way you can manipulate pre-built schedules and shift content around, etc.
Read full review

HubSpot

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review

Cons

HubSpot

  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
Read full review

HubSpot

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review

Pricing Details

HubSpot CMS Hub

Starting Price

Editions & Modules

HubSpot CMS Hub editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Likelihood to Renew

    HubSpot

    No answers on this topic

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Usability

    HubSpot

    It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
    Read full review

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Reliability and Availability

    HubSpot

    No answers on this topic

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Performance

    HubSpot

    No answers on this topic

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Support Rating

    HubSpot

    They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
    Read full review

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    In-Person Training

    HubSpot

    No answers on this topic

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Online Training

    HubSpot

    No answers on this topic

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Implementation Rating

    HubSpot

    No answers on this topic

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Alternatives Considered

    HubSpot

    Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.
    Read full review

    HubSpot

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Read full review

    Scalability

    HubSpot

    No answers on this topic

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Return on Investment

    HubSpot

    • Has helped with visibility
    • Has helped cut cost since we can do more in one place versus having several software departments are using separately
    Read full review

    HubSpot

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Read full review

    Screenshots

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