HubSpot CMS Hub vs. MailerLite

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CMS Hub
Score 8.3 out of 10
N/A
HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.N/A
MailerLite
Score 8.3 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform. Users can create professional newsletters, landing pages and websites using a drag & drop editor with AI generator or by customizing pre-designed templates. And manage campaigns on-the-go in the iOS app. MailerLite helps to connect with an audience using advanced targeting, automations and surveys. It integrates with Zapier, Stripe, WordPress, Shopify and other tools and platforms. MailerLite offers a Forever Free account including 24/7 support and a 30…
$10
per month
Pricing
HubSpot CMS HubMailerLite
Editions & Modules
No answers on this topic
Forever free plan
$0
1,000 subscribers
Growing
$10
per month 3 users
Advanced
$21
per month Unlimited users
Enterprise
Custom pricing
per month
Offerings
Pricing Offerings
HubSpot CMS HubMailerLite
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$10 2500 subscribers
Additional DetailsAdditional 30% discount available to Non-profit organizations.
More Pricing Information
Features
HubSpot CMS HubMailerLite
Security
Comparison of Security features of Product A and Product B
HubSpot CMS Hub
10.0
9 Ratings
20% above category average
MailerLite
-
Ratings
Role-based user permissions10.09 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot CMS Hub
10.0
8 Ratings
26% above category average
MailerLite
-
Ratings
API10.08 Ratings00 Ratings
Internationalization / multi-language10.05 Ratings00 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot CMS Hub
6.4
9 Ratings
18% below category average
MailerLite
-
Ratings
WYSIWYG editor2.07 Ratings00 Ratings
Code quality / cleanliness7.09 Ratings00 Ratings
Admin section9.09 Ratings00 Ratings
Page templates1.09 Ratings00 Ratings
Library of website themes9.09 Ratings00 Ratings
Mobile optimization / responsive design5.08 Ratings00 Ratings
Publishing workflow9.08 Ratings00 Ratings
Form generator9.08 Ratings00 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot CMS Hub
8.2
9 Ratings
10% above category average
MailerLite
-
Ratings
Content taxonomy8.08 Ratings00 Ratings
SEO support10.09 Ratings00 Ratings
Bulk management10.09 Ratings00 Ratings
Availability / breadth of extensions7.08 Ratings00 Ratings
Community / comment management6.08 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot CMS Hub
-
Ratings
MailerLite
8.8
62 Ratings
8% above category average
WYSIWYG email editor00 Ratings7.554 Ratings
Dynamic content00 Ratings9.450 Ratings
Ability to test dynamic content00 Ratings8.644 Ratings
Landing pages00 Ratings9.051 Ratings
A/B testing00 Ratings8.938 Ratings
Mobile optimization00 Ratings8.847 Ratings
Email deliverability reporting00 Ratings8.956 Ratings
List management00 Ratings9.556 Ratings
Triggered drip sequences00 Ratings8.936 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot CMS Hub
-
Ratings
MailerLite
6.4
57 Ratings
19% below category average
Dashboards00 Ratings6.01 Ratings
Standard reports00 Ratings7.357 Ratings
Custom reports00 Ratings6.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
HubSpot CMS Hub
-
Ratings
MailerLite
8.2
49 Ratings
0% below category average
Email Previews00 Ratings8.249 Ratings
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HubSpot CMS HubMailerLite
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Medium-sized Companies
Image Relay
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Score 10.0 out of 10
Enterprises
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Score 9.0 out of 10
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Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot CMS HubMailerLite
Likelihood to Recommend
9.0
(11 ratings)
8.9
(65 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(2 ratings)
Usability
10.0
(1 ratings)
8.6
(2 ratings)
Support Rating
10.0
(1 ratings)
9.4
(4 ratings)
User Testimonials
HubSpot CMS HubMailerLite
Likelihood to Recommend
HubSpot
During the season when sales gets really hot, we can run multiple meetings a day. HubSpot helps us as a central location where account executives can catch up quick on information and see KPI's for our team. HubSpot is not helpful in getting contacts or finding information. It is a place for implementing that information and using it effectively
Read full review
Mailerlite
The tool is really very complete. I have created regular campaigns, Workflows, and A/B tests in my campaigns and I have not had any limitations. I have tried other platforms that are not as complete in the free version like MailerLite. This makes me want to upgrade to the premium version and I'm sure you will get the same benefits.
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Pros
HubSpot
  • Search engine optimization is a major strength of this software as it helps content writers in creating effective content.
  • It is fully equipped with marketing tools.
  • We give much importance to reporting features and HubSpot CMS Hub reports are very useful.
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Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Cons
HubSpot
  • Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
  • There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
  • It's expensive.
Read full review
Mailerlite
  • I would add more types of inbox previews so people can see their campaigns across more channels
  • Mailerlite could definitely use a few more default fields, and more field types. This is an area where we get stuck writing more custom fields than we like. I want to see a variety of fields, from text box, to radio buttons, drop downs and more date options.
  • Custom fields should be able to be organized according to the list type. Custom fields that are added show up on ALL subscriber profiles, so if you were building a list that had a field for the type of pet someone had because you run a Dog Walking Business, but also had a list that only served Sponsors, that dog walking option would show up on all your subscriber types. If there's a way to change this and I missed it, my bad, but I haven't yet found that to be the case.
  • I'd really like to see Mailerlite have the option of adding a subscriber midway through the process, and a RESEND option, whether that is to non-openers or people who are new to a list. While you can set up drip campaigns or triggers to send certain emails when people change their status, it seems a bit too time consuming.
  • I'd love to see a date specific reminder email template for meetings. That would be awesome and speed things up quite a bit.
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Likelihood to Renew
HubSpot
No answers on this topic
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
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Usability
HubSpot
It is very easy for my new employees to use. They provide great training tools to help train our staff when they are faced with a challenge
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Mailerlite
Overall it's super simple to get started and use the service. For those who need a bit more help, the support team is accessible.
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Support Rating
HubSpot
They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours
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Mailerlite
Timely responses, quality answers to my questions, showing that the support are knowledgeable and cares about my results. I've had other experiences with competitors, so I'm delighted that this team cares about my business. It's good to know there are real experts ready to jump in when you need help
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Alternatives Considered
HubSpot
Easier and faster to use then these two, HubSpot CMS Hub provides me with a long list of tools that make my marketing process more smooth and easy to manage, it doesn't get too technical but is also not too basic, so it has the balance I need when preparing campaigns for some of our sites.
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Mailerlite
The company I wanted to mention isn't in your dropdown list: BEACONS. While they're more like LinkTree, they also have a great feature to build a newsletter following and their AI prompts encourage you to send more newsletter blasts and then help write the e-mail for you with the blogs/YouTube videos already embedded for example.
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Return on Investment
HubSpot
  • Has helped with visibility
  • Has helped cut cost since we can do more in one place versus having several software departments are using separately
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Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
ScreenShots

MailerLite Screenshots

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