What users are saying about
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Top Rated
1073 Ratings

HubSpot CRM

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Top Rated
1073 Ratings
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Score 8.4 out of 100
5 Ratings
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Score 9.6 out of 100

Likelihood to Recommend

HubSpot CRM

The best CRM out there. Easy to use, very intuitive. Perfect for someone that doesn't know anything about coding. I love that everything is drag and drop. I can't think of a scenario where HubSpot wouldn't be a good option for any company (capability-wise). When it comes to cost, it can be extremely expensive for small/medium companies. The free/cheaper options are too limited for the small companies, so there aren't a lot of reasons to choose HubSpot when what they'll be receiving is basically nothing.
Manuela Murillo Jaramillo | TrustRadius Reviewer

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

HubSpot CRM
8.0
Lead Liaison LMA
Customer data management / contact management
HubSpot CRM
8.7
Lead Liaison LMA
Workflow management
HubSpot CRM
7.9
Lead Liaison LMA
Territory management
HubSpot CRM
7.3
Lead Liaison LMA
Opportunity management
HubSpot CRM
8.2
Lead Liaison LMA
Integration with email client (e.g., Outlook or Gmail)
HubSpot CRM
8.5
Lead Liaison LMA
Contract management
HubSpot CRM
7.8
Lead Liaison LMA
Quote & order management
HubSpot CRM
7.9
Lead Liaison LMA
Interaction tracking
HubSpot CRM
8.4
Lead Liaison LMA
Channel / partner relationship management
HubSpot CRM
7.5
Lead Liaison LMA

Customer Service & Support

HubSpot CRM
7.4
Lead Liaison LMA
Case management
HubSpot CRM
7.5
Lead Liaison LMA
Call center management
HubSpot CRM
7.1
Lead Liaison LMA
Help desk management
HubSpot CRM
7.7
Lead Liaison LMA

Marketing Automation

HubSpot CRM
8.6
Lead Liaison LMA
Lead management
HubSpot CRM
8.6
Lead Liaison LMA
Email marketing
HubSpot CRM
8.6
Lead Liaison LMA

CRM Project Management

HubSpot CRM
7.6
Lead Liaison LMA
Task management
HubSpot CRM
8.2
Lead Liaison LMA
Billing and invoicing management
HubSpot CRM
6.7
Lead Liaison LMA
Reporting
HubSpot CRM
7.9
Lead Liaison LMA

CRM Reporting & Analytics

HubSpot CRM
7.8
Lead Liaison LMA
Forecasting
HubSpot CRM
7.9
Lead Liaison LMA
Pipeline visualization
HubSpot CRM
8.0
Lead Liaison LMA
Customizable reports
HubSpot CRM
7.5
Lead Liaison LMA

Customization

HubSpot CRM
7.6
Lead Liaison LMA
Custom fields
HubSpot CRM
8.2
Lead Liaison LMA
Custom objects
HubSpot CRM
7.7
Lead Liaison LMA
Scripting environment
HubSpot CRM
6.8
Lead Liaison LMA
API for custom integration
HubSpot CRM
7.9
Lead Liaison LMA

Security

HubSpot CRM
8.3
Lead Liaison LMA
Single sign-on capability
HubSpot CRM
8.3
Lead Liaison LMA
Role-based user permissions
HubSpot CRM
8.4
Lead Liaison LMA

Social CRM

HubSpot CRM
7.8
Lead Liaison LMA
Social data
HubSpot CRM
7.8
Lead Liaison LMA
Social engagement
HubSpot CRM
7.8
Lead Liaison LMA

Integrations with 3rd-party Software

HubSpot CRM
8.0
Lead Liaison LMA
Marketing automation
HubSpot CRM
8.2
Lead Liaison LMA
Compensation management
HubSpot CRM
7.7
Lead Liaison LMA

Platform

HubSpot CRM
6.8
Lead Liaison LMA
Mobile access
HubSpot CRM
6.8
Lead Liaison LMA

Email & Online Marketing

HubSpot CRM
Lead Liaison LMA
5.7
WYSIWYG email editor
HubSpot CRM
Lead Liaison LMA
1.0
Dynamic content
HubSpot CRM
Lead Liaison LMA
9.1
Ability to test dynamic content
HubSpot CRM
Lead Liaison LMA
9.1
Landing pages
HubSpot CRM
Lead Liaison LMA
1.0
A/B testing
HubSpot CRM
Lead Liaison LMA
8.8
Mobile optimization
HubSpot CRM
Lead Liaison LMA
9.1
Email deliverability reporting
HubSpot CRM
Lead Liaison LMA
1.8
List management
HubSpot CRM
Lead Liaison LMA
2.7
Triggered drip sequences
HubSpot CRM
Lead Liaison LMA
8.6

Lead Management

HubSpot CRM
Lead Liaison LMA
4.6
Lead nurturing
HubSpot CRM
Lead Liaison LMA
1.9
Lead scoring and grading
HubSpot CRM
Lead Liaison LMA
3.7
Data quality management
HubSpot CRM
Lead Liaison LMA
9.1
Automated sales alerts and tasks
HubSpot CRM
Lead Liaison LMA
3.6

Campaign Management

HubSpot CRM
Lead Liaison LMA
8.7
Calendaring
HubSpot CRM
Lead Liaison LMA
8.6
Event/webinar marketing
HubSpot CRM
Lead Liaison LMA
8.8

Social Media Marketing

HubSpot CRM
Lead Liaison LMA
8.8
Social sharing and campaigns
HubSpot CRM
Lead Liaison LMA
8.8
Social profile integration
HubSpot CRM
Lead Liaison LMA
8.8

Reporting & Analytics

HubSpot CRM
Lead Liaison LMA
1.2
Dashboards
HubSpot CRM
Lead Liaison LMA
1.8
Standard reports
HubSpot CRM
Lead Liaison LMA
1.0
Custom reports
HubSpot CRM
Lead Liaison LMA
1.0

Platform & Infrastructure

HubSpot CRM
Lead Liaison LMA
6.3
API
HubSpot CRM
Lead Liaison LMA
1.0
Role-based workflow & approvals
HubSpot CRM
Lead Liaison LMA
8.8
Customizability
HubSpot CRM
Lead Liaison LMA
1.0
Integration with Salesforce.com
HubSpot CRM
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
HubSpot CRM
Lead Liaison LMA
9.1
Integration with SugarCRM
HubSpot CRM
Lead Liaison LMA
9.1

Pros

HubSpot CRM

  • Ease of use in the beginning - Not a steep learning curve to start using it.
  • The free version surprisingly includes a lot of features.
  • It can grow with you as your company / client base grows.
  • Has increasingly improved its available integrations with other software.
  • Surprisingly a lot of great features that integrate with Gmail (what our company uses). Other CRM software are more geared towards Outlook.
Fatima Trapaga | TrustRadius Reviewer

Lead Liaison LMA

  • The form customization is perfect. Very easy to use.
  • The insight we get from the form's (GPS) data is nice as we do not have to mandate fields anymore.
  • The ability to pass thru a lot of data on the back end works for our process. The internal receiver (customer service or sales reps) of the form data knows exactly what campaign the lead came from, what clinical specialty is tied to the prospect and what product is of interest. All seamlessly.
Linda Stacy | TrustRadius Reviewer

Cons

HubSpot CRM

  • I wish that contact details could be edited from the main contact page (in more of a spreadsheet style), rather than having to individually click into each contact or preview a contact to change data
  • A/B testing for emails or steps within sequences would be helpful
  • Currently, the details of each step in a sequence can only be viewed if you click "edit", but if would be nice to be able to read the emails that are contained within a sequence without having to go into edit mode.
Anonymous | TrustRadius Reviewer

Lead Liaison LMA

  • Would be nice for a note section in the contacts OR a complete CRM within
  • Honestly, at this point I could not make any "worthy" suggestions I am happy thus far!
Cindy K. Brown | TrustRadius Reviewer

Likelihood to Renew

HubSpot CRM

HubSpot CRM 9.1
Based on 4 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman | TrustRadius Reviewer

Usability

HubSpot CRM

HubSpot CRM 8.6
Based on 134 answers
Hubspot CRM is a perfect performing CRM, from the collecting of clients information, the storage of it, and the constant update when required. Besides, there is proper online training, to individuals who want to run the usability of the program. Finally, Hubspot CRM design is intuitive and precise for every device, hence compatible.
Brenda Fassie | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman | TrustRadius Reviewer

Support Rating

HubSpot CRM

HubSpot CRM 8.3
Based on 18 answers
HubSpot has a very good customer support, one can chat in real time by phone or text, or send an email. I have not had to use their support very much, but when I have they have been very professional and quick to respond to address my needs and concerns.
Anonymous | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman | TrustRadius Reviewer

Implementation Rating

HubSpot CRM

HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Lead Liaison LMA

Lead Liaison LMA 9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman | TrustRadius Reviewer

Alternatives Considered

HubSpot CRM

HubSpot CRM is much more user-friendly and intuitive than Salesforce. The reporting feature is prominently featured vs. having to go to a separate tab. The email integration with Gmail is much easier to be set up by the user vs relying on someone else internally to arrange. Metric tracking for sales management is also readily available and visible to the sales reps on a daily basis.
Matt Stafford | TrustRadius Reviewer

Lead Liaison LMA

We were poached from a competitor where we were getting 2600% ROI. This was a bad business decision on our part. Lead Liaison promised the same level of visitor identification with many more extra features but it never stacked up. After 12 months we actually did not see a return on investment greater than the original investment. Conversely the competitor has seen a 1700% ROI just in month 1 upon returning to them. So having using Lead Forensics before and after using Lead Liaison it's clear what the variable is.
James Summers | TrustRadius Reviewer

Return on Investment

HubSpot CRM

  • Success with Initial Contact has gone up without question. We immediately get in touch with virtually every client we follow up with.
  • Average Meetings Booked has greatly increased thanks to the Meetings tool. I'm able to book meetings literally in my sleep.
  • Decreased Sales data entries have gone down significantly. Thanks to HubSpot, we simply spend way less time manually inputting things and more time selling.
  • Customer Satisfaction and Online Reviews are certainly way up. Nearly half of our online reviews are all from the last 18 months and I think HubSpot had a role in that positive customer response.
Joey Harman | TrustRadius Reviewer

Lead Liaison LMA

  • Ability to create custom forms per campaign.
Linda Stacy | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
  1. Per Month [Unlimited Users]
Additional Pricing Details

Lead Liaison LMA

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*

* Depends on package

Lead Liaison LMA Editions & Modules

Edition
Visitor Tracking$2501
Sales and Marketing Automation$5002
  1. Page Views per Month
  2. # of Licensed Contacts
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot CRM
8.5
Lead Liaison LMA
1.0

Likelihood to Renew

HubSpot CRM
9.1
Lead Liaison LMA
9.1

Usability

HubSpot CRM
8.6
Lead Liaison LMA
8.2

Support Rating

HubSpot CRM
8.3
Lead Liaison LMA
9.1

Implementation Rating

HubSpot CRM
9.1
Lead Liaison LMA
9.1

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