What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1077 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
728 Ratings

HubSpot CRM

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
1077 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 8.4 out of 100

Pardot

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener'>Customer Verified: Read more.</a>
Top Rated
728 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Likelihood to Recommend

HubSpot CRM

The best CRM out there. Easy to use, very intuitive. Perfect for someone that doesn't know anything about coding. I love that everything is drag and drop. I can't think of a scenario where HubSpot wouldn't be a good option for any company (capability-wise). When it comes to cost, it can be extremely expensive for small/medium companies. The free/cheaper options are too limited for the small companies, so there aren't a lot of reasons to choose HubSpot when what they'll be receiving is basically nothing.
Manuela Murillo Jaramillo | TrustRadius Reviewer

Pardot

I would strongly recommend Pardot to anyone who is looking for transforming their b2b marketing strategy to the next level. W/O much intervention and efforts Pardot allows you to create and run most personalized marketing initiatives for your prospects and audiences! It's ultimate scalability as you go ramping up your marketing and audiences is also appreciable, Overall a good, feature rich and well packaged marketing automation platform!
Abhinav Rama | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

HubSpot CRM
8.0
Pardot
Customer data management / contact management
HubSpot CRM
8.7
Pardot
Workflow management
HubSpot CRM
7.8
Pardot
Territory management
HubSpot CRM
7.2
Pardot
Opportunity management
HubSpot CRM
8.1
Pardot
Integration with email client (e.g., Outlook or Gmail)
HubSpot CRM
8.4
Pardot
Contract management
HubSpot CRM
7.8
Pardot
Quote & order management
HubSpot CRM
7.8
Pardot
Interaction tracking
HubSpot CRM
8.3
Pardot
Channel / partner relationship management
HubSpot CRM
7.5
Pardot

Customer Service & Support

HubSpot CRM
7.3
Pardot
Case management
HubSpot CRM
7.3
Pardot
Call center management
HubSpot CRM
7.1
Pardot
Help desk management
HubSpot CRM
7.6
Pardot

Marketing Automation

HubSpot CRM
8.6
Pardot
Lead management
HubSpot CRM
8.5
Pardot
Email marketing
HubSpot CRM
8.6
Pardot

CRM Project Management

HubSpot CRM
7.6
Pardot
Task management
HubSpot CRM
8.2
Pardot
Billing and invoicing management
HubSpot CRM
6.7
Pardot
Reporting
HubSpot CRM
7.9
Pardot

CRM Reporting & Analytics

HubSpot CRM
7.8
Pardot
Forecasting
HubSpot CRM
7.9
Pardot
Pipeline visualization
HubSpot CRM
8.0
Pardot
Customizable reports
HubSpot CRM
7.5
Pardot

Customization

HubSpot CRM
7.7
Pardot
Custom fields
HubSpot CRM
8.2
Pardot
Custom objects
HubSpot CRM
7.7
Pardot
Scripting environment
HubSpot CRM
6.8
Pardot
API for custom integration
HubSpot CRM
7.9
Pardot

Security

HubSpot CRM
8.3
Pardot
Single sign-on capability
HubSpot CRM
8.3
Pardot
Role-based user permissions
HubSpot CRM
8.3
Pardot

Social CRM

HubSpot CRM
7.8
Pardot
Social data
HubSpot CRM
7.7
Pardot
Social engagement
HubSpot CRM
7.8
Pardot

Integrations with 3rd-party Software

HubSpot CRM
7.9
Pardot
Marketing automation
HubSpot CRM
8.2
Pardot
Compensation management
HubSpot CRM
7.7
Pardot

Platform

HubSpot CRM
6.7
Pardot
Mobile access
HubSpot CRM
6.7
Pardot

Email & Online Marketing

HubSpot CRM
Pardot
8.0
WYSIWYG email editor
HubSpot CRM
Pardot
7.0
Dynamic content
HubSpot CRM
Pardot
8.0
Ability to test dynamic content
HubSpot CRM
Pardot
8.2
Landing pages
HubSpot CRM
Pardot
7.6
A/B testing
HubSpot CRM
Pardot
8.2
Mobile optimization
HubSpot CRM
Pardot
8.0
Email deliverability reporting
HubSpot CRM
Pardot
8.1
List management
HubSpot CRM
Pardot
8.5
Triggered drip sequences
HubSpot CRM
Pardot
8.0

Lead Management

HubSpot CRM
Pardot
8.1
Lead nurturing
HubSpot CRM
Pardot
7.9
Lead scoring and grading
HubSpot CRM
Pardot
8.4
Data quality management
HubSpot CRM
Pardot
7.9
Automated sales alerts and tasks
HubSpot CRM
Pardot
8.2

Campaign Management

HubSpot CRM
Pardot
7.9
Calendaring
HubSpot CRM
Pardot
7.9
Event/webinar marketing
HubSpot CRM
Pardot
8.0

Social Media Marketing

HubSpot CRM
Pardot
7.4
Social sharing and campaigns
HubSpot CRM
Pardot
7.2
Social profile integration
HubSpot CRM
Pardot
7.5

Reporting & Analytics

HubSpot CRM
Pardot
7.4
Dashboards
HubSpot CRM
Pardot
7.6
Standard reports
HubSpot CRM
Pardot
7.2
Custom reports
HubSpot CRM
Pardot
7.5

Platform & Infrastructure

HubSpot CRM
Pardot
7.7
API
HubSpot CRM
Pardot
7.9
Role-based workflow & approvals
HubSpot CRM
Pardot
7.4
Customizability
HubSpot CRM
Pardot
7.8
Integration with Salesforce.com
HubSpot CRM
Pardot
9.3
Integration with Microsoft Dynamics CRM
HubSpot CRM
Pardot
8.3
Integration with SugarCRM
HubSpot CRM
Pardot
5.4

Pros

HubSpot CRM

  • Ease of use in the beginning - Not a steep learning curve to start using it.
  • The free version surprisingly includes a lot of features.
  • It can grow with you as your company / client base grows.
  • Has increasingly improved its available integrations with other software.
  • Surprisingly a lot of great features that integrate with Gmail (what our company uses). Other CRM software are more geared towards Outlook.
Fatima Trapaga | TrustRadius Reviewer

Pardot

  • Pardot enables you to set up different environments via the Pardot Business Unit feature, this is helpful for when decentralization is still needed, but you want all business units working with the same tool.
  • Pardot enables you to quickly and easily create automation rules that can clean the database retro-actively.
  • Pardot has the ability to have multiple lead scoring models run at the same time.
Robert Nagelmaker | TrustRadius Reviewer

Cons

HubSpot CRM

  • I wish that contact details could be edited from the main contact page (in more of a spreadsheet style), rather than having to individually click into each contact or preview a contact to change data
  • A/B testing for emails or steps within sequences would be helpful
  • Currently, the details of each step in a sequence can only be viewed if you click "edit", but if would be nice to be able to read the emails that are contained within a sequence without having to go into edit mode.
Anonymous | TrustRadius Reviewer

Pardot

  • Email templates and drafts are really confusing. I trained various people to create their own templates, but they consistently got confused between publishing a template or just saving a draft, and where they needed to go back to find it.
  • Their help process is broken, at least for our particular use case. Because we have an enterprise license for Salesforce (even though we had a separate license for Pardot) whenever I needed help with something, I'd get stuck down a rabbit hole and couldn't submit a ticket.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

HubSpot CRM

HubSpot CRM 9.1
Based on 4 answers
Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Greg Linnemanstons | TrustRadius Reviewer

Pardot

Pardot 1.7
Based on 86 answers
As of right now we have not seen any other program that integrates as seamlessly into our Salesforce platform. We have barely scratched the surface of all the features and use cases. It would be irresponsible to make a move to another platform in the near future. We have not come up against any limitations that would prompt a need to switch
Karol Clark | TrustRadius Reviewer

Usability

HubSpot CRM

HubSpot CRM 8.5
Based on 135 answers
Hubspot CRM is a perfect performing CRM, from the collecting of clients information, the storage of it, and the constant update when required. Besides, there is proper online training, to individuals who want to run the usability of the program. Finally, Hubspot CRM design is intuitive and precise for every device, hence compatible.
Brenda Fassie | TrustRadius Reviewer

Pardot

Pardot 8.5
Based on 17 answers
The system has so many features that it does take a while to get spun up on what they all do and how they interact with each other. Once you dedicate the time to training to reach that crucial level of understanding however, it is easy to creatively apply the varied functionality of the program to address issues that would have previously seemed to mandate the use of another system.
Marshall Darr | TrustRadius Reviewer

Reliability and Availability

HubSpot CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 7.5
Based on 8 answers
There have been a couple of service incidents over the past few months. I'm not sure if it has to do with Pardot integrating their infrastructure with ExactTarget. However, they responded well with proactive communication and a debrief as to what happened.
Pam Risch | TrustRadius Reviewer

Performance

HubSpot CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.3
Based on 5 answers
Though the make up of MA apps is not built this way today, it would be nice to see them become more real-time. The integration between Salesforce and Pardot is not a true real-time integration. If I modify something in Salesforce, those changes are not automatically reflected in Pardot immediately. There is a delay of about 15 minutes before the systems sync. This delay, although not long, is less than ideal We would love the systems to be integrated real time such that changes are propagated from one system to the other immediately.
Anonymous | TrustRadius Reviewer

Support Rating

HubSpot CRM

HubSpot CRM 8.3
Based on 18 answers
HubSpot has a very good customer support, one can chat in real time by phone or text, or send an email. I have not had to use their support very much, but when I have they have been very professional and quick to respond to address my needs and concerns.
Anonymous | TrustRadius Reviewer

Pardot

Pardot 6.4
Based on 15 answers
Pardot support is tremendous. The knowledge base and in-application targeted help articles and videos are thorough and straightforward. If those don't do it, Pardot has office hours every business day with members of the team available to answer anything. I've called twice and they are incredibly helpful.
Anonymous | TrustRadius Reviewer

In-Person Training

HubSpot CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 9.0
Based on 3 answers
The trainers at the Pardot user conference (Elevate and Connections) were very knowledgeable and presented the material well. Again, the content was targeted to more of a new user audience, and was not really relevant for folks who had been using the product for 2+ years.
Pam Risch | TrustRadius Reviewer

Online Training

HubSpot CRM

No score
No answers yet
No answers on this topic

Pardot

Pardot 8.1
Based on 7 answers
Pardot's online training touches on all topics briefly and vaguely without much indepth exploration into how a final outcome could look, such as Nurturing Campaigns, Email templates, landing page templates, etc...The only true way to uncover Pardot's full capabilities is to have Front End design and coding experience. Without this key skill set, I would not recommend Pardot to another business.
Sean Marsh | TrustRadius Reviewer

Implementation Rating

HubSpot CRM

HubSpot CRM 9.1
Based on 10 answers
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Greg Linnemanstons | TrustRadius Reviewer

Pardot

Pardot 8.2
Based on 11 answers
Love the tool, so much easier to see what our visitors are doing, creating campaigns etc. One recommendation about forms in campaigns etc is to make sure the form is not shared between countries. To send out notifications to responsible, you should have one form per country or question.
Anna Johansson | TrustRadius Reviewer

Alternatives Considered

HubSpot CRM

HubSpot CRM is much more user-friendly and intuitive than Salesforce. The reporting feature is prominently featured vs. having to go to a separate tab. The email integration with Gmail is much easier to be set up by the user vs relying on someone else internally to arrange. Metric tracking for sales management is also readily available and visible to the sales reps on a daily basis.
Matt Stafford | TrustRadius Reviewer

Pardot

We moved from Act-On to Pardot almost a year ago. The way Pardot integrates with Salesforce and is able to report on the communications really drew us to change. We enjoyed the customization of the emails and the easier set up of the emails. Both products are similar but as stated, the reporting and processes were positive to my organization. The upside of Act-On is the ability to make lists and learn the system on your own. Pardot requires much more training on the front end.
Danielle Armour | TrustRadius Reviewer

Return on Investment

HubSpot CRM

  • Success with Initial Contact has gone up without question. We immediately get in touch with virtually every client we follow up with.
  • Average Meetings Booked has greatly increased thanks to the Meetings tool. I'm able to book meetings literally in my sleep.
  • Decreased Sales data entries have gone down significantly. Thanks to HubSpot, we simply spend way less time manually inputting things and more time selling.
  • Customer Satisfaction and Online Reviews are certainly way up. Nearly half of our online reviews are all from the last 18 months and I think HubSpot had a role in that positive customer response.
Joey Harman | TrustRadius Reviewer

Pardot

  • We spent several months and lots of money working with a outside integration partner, only to find out the journey we were trying to automate couldn't really be done and was better suited for Marketing Cloud. We ended up cancelling and switching to Marketing Cloud.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

Edition
Free Forever$01
  1. Per Month [Unlimited Users]
Additional Pricing Details

Pardot

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Pardot Editions & Modules

Edition
Growth$1,2501
Plus$2,5001
Advanced$4,0001
Premium$15,0001
  1. /month/up to 10,000 contacts billed annually
Additional Pricing Details
Salesforce Engage, an additional offering for sales and marketing alignment, is priced at $50 per month per user.

Rating Summary

Likelihood to Recommend

HubSpot CRM
8.5
Pardot
8.1

Likelihood to Renew

HubSpot CRM
9.1
Pardot
1.7

Usability

HubSpot CRM
8.5
Pardot
8.5

Reliability and Availability

HubSpot CRM
Pardot
7.5

Performance

HubSpot CRM
Pardot
8.3

Support Rating

HubSpot CRM
8.3
Pardot
6.4

In-Person Training

HubSpot CRM
Pardot
9.0

Online Training

HubSpot CRM
Pardot
8.1

Implementation Rating

HubSpot CRM
9.1
Pardot
8.2

Add comparison