HubSpot CRM vs. ServiceNow IT Service Management

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot CRM
Score 8.4 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
ServiceNow IT Service Management
Score 8.5 out of 10
N/A
Built on the ServiceNow Now Platform, the IT Service Management bundle provides an agent workspace with knowledge management, and modules supporting issue tracking and problem resolution, change, release and configuration management.
$10,000
per year
Pricing
HubSpot CRMServiceNow IT Service Management
Editions & Modules
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Starting Price
$10,000.00
per year
Offerings
Pricing Offerings
HubSpot CRMServiceNow IT Service Management
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot CRMServiceNow IT Service Management
Features
HubSpot CRMServiceNow IT Service Management
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot CRM
7.8
1594 Ratings
1% above category average
ServiceNow IT Service Management
-
Ratings
Customer data management / contact management8.71535 Ratings00 Ratings
Workflow management7.81506 Ratings00 Ratings
Territory management4.9184 Ratings00 Ratings
Opportunity management8.21439 Ratings00 Ratings
Integration with email client (e.g., Outlook or Gmail)8.41551 Ratings00 Ratings
Contract management8.0185 Ratings00 Ratings
Quote & order management7.61053 Ratings00 Ratings
Interaction tracking8.41496 Ratings00 Ratings
Channel / partner relationship management8.2186 Ratings00 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot CRM
7.3
1065 Ratings
4% below category average
ServiceNow IT Service Management
-
Ratings
Case management7.8991 Ratings00 Ratings
Call center management6.8857 Ratings00 Ratings
Help desk management7.4912 Ratings00 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot CRM
8.4
1405 Ratings
10% above category average
ServiceNow IT Service Management
-
Ratings
Lead management8.61326 Ratings00 Ratings
Email marketing8.21336 Ratings00 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot CRM
7.8
1456 Ratings
2% above category average
ServiceNow IT Service Management
-
Ratings
Task management8.11397 Ratings00 Ratings
Billing and invoicing management7.4728 Ratings00 Ratings
Reporting8.01289 Ratings00 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot CRM
7.7
1425 Ratings
2% above category average
ServiceNow IT Service Management
-
Ratings
Forecasting7.61123 Ratings00 Ratings
Pipeline visualization7.91354 Ratings00 Ratings
Customizable reports7.71313 Ratings00 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot CRM
7.3
1360 Ratings
4% below category average
ServiceNow IT Service Management
-
Ratings
Custom fields7.91333 Ratings00 Ratings
Custom objects7.31159 Ratings00 Ratings
Scripting environment6.3132 Ratings00 Ratings
API for custom integration7.6948 Ratings00 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot CRM
8.5
1317 Ratings
2% above category average
ServiceNow IT Service Management
-
Ratings
Single sign-on capability8.61178 Ratings00 Ratings
Role-based user permissions8.41254 Ratings00 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot CRM
6.9
902 Ratings
6% below category average
ServiceNow IT Service Management
-
Ratings
Social data6.8884 Ratings00 Ratings
Social engagement7.0874 Ratings00 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot CRM
7.7
1010 Ratings
5% above category average
ServiceNow IT Service Management
-
Ratings
Marketing automation7.61003 Ratings00 Ratings
Compensation management7.8660 Ratings00 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot CRM
7.7
1196 Ratings
3% above category average
ServiceNow IT Service Management
-
Ratings
Mobile access7.71196 Ratings00 Ratings
Incident and problem management
Comparison of Incident and problem management features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow IT Service Management
8.8
68 Ratings
7% above category average
Organize and prioritize service tickets00 Ratings9.867 Ratings
Expert directory00 Ratings8.051 Ratings
Service restoration00 Ratings7.956 Ratings
Self-service tools00 Ratings9.965 Ratings
Subscription-based notifications00 Ratings8.863 Ratings
ITSM collaboration and documentation00 Ratings8.960 Ratings
ITSM reports and dashboards00 Ratings8.162 Ratings
ITSM asset management
Comparison of ITSM asset management features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow IT Service Management
8.3
61 Ratings
1% above category average
Configuration mangement00 Ratings8.060 Ratings
Asset management dashboard00 Ratings8.159 Ratings
Policy and contract enforcement00 Ratings8.852 Ratings
Change management
Comparison of Change management features of Product A and Product B
HubSpot CRM
-
Ratings
ServiceNow IT Service Management
8.8
62 Ratings
4% above category average
Change requests repository00 Ratings8.862 Ratings
Change calendar00 Ratings8.756 Ratings
Service-level management00 Ratings9.058 Ratings
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HubSpot CRMServiceNow IT Service Management
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Score 9.2 out of 10
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User Ratings
HubSpot CRMServiceNow IT Service Management
Likelihood to Recommend
8.1
(1638 ratings)
9.8
(79 ratings)
Likelihood to Renew
9.6
(29 ratings)
9.0
(13 ratings)
Usability
7.9
(1486 ratings)
9.0
(12 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
6.8
(23 ratings)
7.3
(22 ratings)
Online Training
-
(0 ratings)
1.0
(1 ratings)
Implementation Rating
7.8
(8 ratings)
10.0
(3 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
HubSpot CRMServiceNow IT Service Management
Likelihood to Recommend
HubSpot
I have used HubSpot CRM to help grow and scale companies which range in size from SMB businesses owned by one person up through enterprise companies doing hundreds of millions in revenue. There are not any use cases where HubSpot CRM has not been able to suit the needs for what we've needed from it.
Read full review
ServiceNow
In our organization, we are using ServiceNow extensively. Change Management, Incident Management, Problem Management, Time tracking are few modules which we use extensively. This sort of model will work for any product or service based companies as the product is built on ITIL framework. So this product will be suited for small or large scale companies to better organize and add controls and track SLA's for technology or business process.
Read full review
Pros
HubSpot
  • Personalized email campaigns: It helps to create highly effective personalized emails with its wonderful content tokens.
  • Scheduling of meetings: It eliminates the bottlenecks in the process of meeting schedule with its amazing integrating capabilities with other calendar tools like Google calendar. It also ensures the automatic reminders of meetings to the participants of meeting.
  • Automation for follow-up : With its feature called "sequences", follow-up emails made easy.
Read full review
ServiceNow
  • When I have a number of requests to make, for example a request to add a dozen or so user accounts to more than one group account in Active Directory , I can put all the needed information into the initial form, add it to my "shopping cart" and all of that information remains on the screen for the next item for which I only need to edit a few items (like the AD group name in this example), and keep adding them to the shopping cart until I have them all. When I "Check Out" each of those items is generated as a separate task under the one request. It simplifies and expedites the creation and tracking of these kinds of requests.
  • I can easily and quickly see what tickets are currently assigned to me in order to prioritize them and remain aware of my workload.
  • Numerous fields for CIs can be used when trying to find the entry for a particular item. For example, IP Address, server name, raw text, classification, and so on.
  • To help with making sense out of related tasks, when a task is assigned to me and I need to open another task for a different team to work in order to complete my task, I can open a sub-task from my ticket so that the relationship between the two can be pulled up later into reports. For example, I may have a task to build a new vm, and need to open tasks for networking, security accounts, software installation and so on. By opening sub-tasks from my assignment, the time spent by all parties concerned is tied together for more meaningful cost accounting.
Read full review
Cons
HubSpot
  • A lot of my companies have one URL for a ton of branches and each branch has their own name and location so I have to manually enter all the information because they all have the same URL so I can't easily use an Excel file to import those contacts so a faster solution to this would be appreciated
  • Making Corporate and branch associations is very tedious, it would be nice if the companies that all share the same url would automatically associate with the corporate company so I didn't have to manually do it
  • I would like to not see all the extra feature tabs in my layout because I am not using them so it would be nice to be able to turn them off (even the ones that are in my plan that I don't use, it would be nice to turn them off)
Read full review
ServiceNow
  • It is hard to find areas for improvement, the tool is very powerful. That said, building the CMDB still involves some manual interaction which was not how it was presented in demos.
  • The CMDB data is almost too deep and detailed. When you build the relationship map it can be so large that it is overwhelming. You can limit this, but the default maps are massive if you are discovering lots of device classes.
  • The product is expensive. Since they are the leader in the industry and the product has tons of features, they definitely charge for it!
Read full review
Likelihood to Renew
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
ServiceNow
To be completely honest setting up a new ticketing system can be a pain in the ass. Once you have it setup and customized the way you want it, you don't want to switch unless you're unhappy with the product. Unless future releases and updates really muck the system up, I wouldn't change.
Read full review
Usability
HubSpot
I give it this rating because when I first joined the team here I had never used HubSpot before. Within a week I was up to speed on the CRM and knew pretty much how to use it based on its user friendliness. The different tabs on the side and organization of the site did not make me anxious when I first started which is hard to say for most CRM platforms because their can be A LOT going on on but, HubSpot has been my favorite CRM thus far and being in marketing the last 7, going on 8 years now I have worked with PLENTY of CRM's
Read full review
ServiceNow
The dashboard is so confusing, [there are] many clicks to open a task and search by a ticket. The Enterprise customisation [we did] has finished to kill the software and creates a really bad experience on a daily basis. [It is] So slow, and so many clicks to process a ticket. Works only on IE so, that [should] make you realize that [it] is a bad idea.
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Reliability and Availability
HubSpot
No answers on this topic
ServiceNow
We have never had any issues with ServiceNow's availability that I am aware of in the two years I have been using it.
Read full review
Performance
HubSpot
No answers on this topic
ServiceNow
For a massive system, page loads are reasonably quick, including searches.
Read full review
Support Rating
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
ServiceNow
I would give it this rating because we have had no major issues with the support for ServiceNow after we implemented it at our organization. They seem to respond promptly and efficiently if we ever do need to open a support case with them about an issue we are having.
Read full review
Online Training
HubSpot
No answers on this topic
ServiceNow
To type in what should be a text box, you have to click an empty cell, a tiny text box pop up opens with a check box and an X. You the. Type in the text box and have to click the check mark. If you have a bunch of fields to fill out, doing this is very annoying. Absolutely know thought went in to this. I'm sure somebody in marketing thought it was a good idea. It wasn't.
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Implementation Rating
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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ServiceNow
Without exception, every client I have worked with has been very happy with their resulting product. While this is partly due to my work, I must point out that the platform is the winning decision, not the implementer.
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Alternatives Considered
HubSpot
I have used two other CRM systems; they were in-house at my company, so I can't search for them in the list. Previous CRM systems ran very sluggishly, lacking many features such as transactions. Very often, they did not add sent emails or added them incorrectly. Adding contacts was unintuitive and had a lot of mandatory fields that had to be filled in manually, as this system did not download data online. There was no option to search if a lead existed; there was a function that theoretically should have notified of a duplicate, but only after the entire long list was filled out.
Read full review
ServiceNow
We used to use Jira to handle service tickets but it's way too robust for something this straightforward. Due to the nature of Jira, you needed to already have a lot of documentation and knowledge about who should be assigned the ticket, so the lift of creating a ticket was time consuming.
Read full review
Scalability
HubSpot
No answers on this topic
ServiceNow
ServiceNow works as an enterprise solution.
Read full review
Return on Investment
HubSpot
  • We can raise the tickets easily from HubSpot only. There is no confusion about that.
  • There is difficulty raising tickets from Hubspot as once it is resolved, we will not be able to check again on the deal overview that needs to be solved.
  • HubSpot is very good compared to Salesforce and Zoho, as I have worked on all 3 till now.
Read full review
ServiceNow
  • Overall ServiceNow has a positive impact on getting the SLA of tickets down in supporting our customers.
  • One negative impact has been the amount of time to get the product to produce an ROI, it's almost too big to fail and too big to replace. You almost become committed to the product. Good or bad.
  • Another negative impact would be if you track metrics of employees and time tracking, there is a lot of scenarios where engineers will track time on tickets but not get credit for closing them as the assignee function of tickets can only be tied to one user and credits only the engineer who closes the ticket.
  • Another positive impact would be the level of security for permissions and scaling the workloads is robust and you will get out of the system what your team is willing to put in.
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.