Act! CRM vs. HubSpot CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act! CRM
Score 7.0 out of 10
N/A
Act! CRM (formerly Swiftpage) aims to empower small businesses to build and manage client relationships and leads, so the user always has a pipeline of new, repeat, and referral business under control. Users can manage their businesses with Act! CRM every day, since it’s more than a CRM – it’s designed to present everything needed to stay on top of relationships, see what’s most important and actionable, and run sales and marketing in one place.
$22
per month
HubSpot CRM
Score 8.5 out of 10
N/A
HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…
$0
Per Month [Unlimited Users]
Pricing
Act! CRMHubSpot CRM
Editions & Modules
Essentials
$22
per user, per month
Act! Premium - Basic
$37.50
per user, per month (billed annually)
Standard
$40
per user, per month
Expert
$55
per user, per month
Select - Extra Features
$79
per user, per month (billed annually)
Complete - Extra Features
$199
per user, per month (billed annually)
Advanced - Extra Features
$399
per user, per month (billed annually)
Free Forever
$0
Per Month [Unlimited Users]
CRM Bundle
$50
per month
Offerings
Pricing Offerings
Act! CRMHubSpot CRM
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsFor SaaS version, discount available for annual subscription.
More Pricing Information
Community Pulse
Act! CRMHubSpot CRM
Considered Both Products
Act! CRM
Chose Act! CRM
Although other CRM's like HubSpot offer a free solution, I found that it didn't give much and the add-ons were very expensive. Many other companies have interfaces that are clunky or hard to understand. Also I found that many just offer way too many features that we would …
HubSpot CRM
Chose HubSpot CRM
Other crm software my company has used are so complicated and it took us days to fully understand certain features. Also, HubSpot CRM gave us details of the company just by inserting the website making it easier to know the exact details we’re looking for. Moreover, it made …
Chose HubSpot CRM
Hubspot is way better! Act was very outdated and slow, and we are able to integrate with more things using hubspot and noting across departments is seamless.
Chose HubSpot CRM
The president of the company selected Hubspot. I am sure cost played a major role as well as it being accessible while in Outlook
Chose HubSpot CRM
It all comes down to the User interface, user experience, and ease of customisation I have selected HubSpot in the past after reviewing multiple options because it was often cheaper but had a UX that my team and staff would actually use. Salesforce does have the most advanced …
Chose HubSpot CRM
HubSpot is the best CRM out there.
Chose HubSpot CRM
HubSpot is much better than Act! We selected HubSpot because we needed a change of pace and had heard good things about HubSpot from others within the industry. Since then we have been able to hit our team quota the last 9 months of 2021 and are on pace to do so in 2022. I have …
Chose HubSpot CRM
HubSpot CRM should not even be compared to the ACT! The software our company used previously to HubSpot CRM. HubSpot CRM is so much better in every aspect compared to the software we used previously. HubSpot CRM is a lot more user-friendly compared to the software we used …
Top Pros
Top Cons
Features
Act! CRMHubSpot CRM
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act! CRM
6.5
3 Ratings
17% below category average
HubSpot CRM
8.0
1506 Ratings
4% above category average
Customer data management / contact management9.83 Ratings8.71457 Ratings
Workflow management7.42 Ratings8.31420 Ratings
Territory management8.52 Ratings6.6184 Ratings
Opportunity management9.53 Ratings8.21359 Ratings
Integration with email client (e.g., Outlook or Gmail)1.73 Ratings8.51463 Ratings
Quote & order management4.01 Ratings7.4982 Ratings
Interaction tracking9.42 Ratings8.41411 Ratings
Channel / partner relationship management1.42 Ratings7.7186 Ratings
Contract management00 Ratings8.0185 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act! CRM
6.0
2 Ratings
22% below category average
HubSpot CRM
7.5
995 Ratings
0% above category average
Case management1.92 Ratings7.4927 Ratings
Call center management8.22 Ratings7.6798 Ratings
Help desk management8.01 Ratings7.4849 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act! CRM
2.1
3 Ratings
113% below category average
HubSpot CRM
8.5
1328 Ratings
12% above category average
Lead management2.13 Ratings8.51252 Ratings
Email marketing2.13 Ratings8.61261 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act! CRM
4.0
2 Ratings
62% below category average
HubSpot CRM
7.6
1376 Ratings
0% above category average
Task management8.02 Ratings8.01318 Ratings
Billing and invoicing management1.01 Ratings7.1679 Ratings
Reporting3.02 Ratings7.71218 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act! CRM
4.8
3 Ratings
45% below category average
HubSpot CRM
7.9
1346 Ratings
4% above category average
Forecasting4.02 Ratings7.61055 Ratings
Pipeline visualization4.73 Ratings8.21275 Ratings
Customizable reports5.52 Ratings7.81242 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act! CRM
3.2
3 Ratings
81% below category average
HubSpot CRM
7.4
1284 Ratings
2% below category average
Custom fields7.83 Ratings8.01260 Ratings
Custom objects2.02 Ratings7.81090 Ratings
Scripting environment2.01 Ratings6.3132 Ratings
API for custom integration1.12 Ratings7.6883 Ratings
Security
Comparison of Security features of Product A and Product B
Act! CRM
8.0
2 Ratings
4% below category average
HubSpot CRM
8.4
1240 Ratings
1% above category average
Single sign-on capability7.01 Ratings8.41104 Ratings
Role-based user permissions9.02 Ratings8.51183 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act! CRM
1.8
3 Ratings
119% below category average
HubSpot CRM
7.7
955 Ratings
8% above category average
Marketing automation1.83 Ratings7.8948 Ratings
Compensation management00 Ratings7.5613 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act! CRM
2.1
3 Ratings
112% below category average
HubSpot CRM
7.9
1131 Ratings
5% above category average
Mobile access2.13 Ratings7.91131 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Act! CRM
-
Ratings
HubSpot CRM
7.4
849 Ratings
2% above category average
Social data00 Ratings7.5832 Ratings
Social engagement00 Ratings7.4821 Ratings
Best Alternatives
Act! CRMHubSpot CRM
Small Businesses
Salesmate
Salesmate
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Creatio
Creatio
Score 9.1 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act! CRMHubSpot CRM
Likelihood to Recommend
2.3
(18 ratings)
8.5
(1549 ratings)
Likelihood to Renew
1.0
(2 ratings)
9.8
(27 ratings)
Usability
7.0
(7 ratings)
8.3
(1444 ratings)
Support Rating
1.9
(14 ratings)
7.2
(23 ratings)
Implementation Rating
1.0
(2 ratings)
8.0
(8 ratings)
User Testimonials
Act! CRMHubSpot CRM
Likelihood to Recommend
ACT! LLC
Swiftpage ACT! would be well suited if you are using a desktop computing environment. ACT! is an old product and they were on the desktop for many years (and still are). Also, ACT! would also be well suited if you are not as concerned about implementing a CRM product that might require a little more training (e.g. if you had employees/salespeople that needed to be trained). Also, ACT! seems to be more generic than some of the industry focused products you see nowadays. For example, MethodCRM works well with non-profits that are on the cloud.
Read full review
HubSpot
Hubspot CRM has helped me numerous times in following up with customers if they are not immediately ready to secure services. The reminder allows me to revisit our past conversations and follow up to see if the timing is more accurate for them to sign an agreement. The ability to log all attachments under a customer or a deal is convenient and minimizes my search time in my database of customer or company files.
Read full review
Pros
ACT! LLC
  • Integrated Email Marketing: For a small business, you can have a strong method to handle email marketing in an integrated non-disparate solution.
  • Tailoring: There are no limits on what data you can store in the system and the ease of making changes can be done by a nontechnical person.
  • User Interface: The tool is easy to get around in both the desktop (fat client) and (webclient) which both are quite similar in functionality.
  • Integration: The tool integrates with Word, Excel, and Outlook nicely. And, it integrates with Google Mail and Contacts. There is a nice selection of third party tools available for various needs like AddressGrabber which allows for easy input of contacts from various sources such as email signatures, webpages, etc.
  • Templates: I have enjoyed being able to store tons of various templates for letters which we use over and over for various communications like sales proposals, quotes, and nudging clients along the funnel and sales process.
  • Automation: SwiftPage ACT! has a small business automation engine which allows for reminders and workflow to be administered by the system. It's not as sophisticated as some enterprise workflow automation solutions but for the price it's an awesome addition.
  • Maintenance: Very rarely have a problem which needs to be dealt with and costs to upgrade are minimal at best. We hosted the system internally for the web client and implemented it ourselves initially but had upgrades subsequently done by a local partner simply due to time/cost scenario. In other words, less to have someone else do it.
Read full review
HubSpot
  • It tracks emails including opens, clicks, and keeps a great log.
  • I love how they give you options to build your own reports as well as some templated reports as well.
  • It creates an easy way to work with your colleagues even if its remote positions.
Read full review
Cons
ACT! LLC
  • Not intuitive to use. I will have to contact support for help if I haven't used some functions in a while.
  • It's near impossible to delete duplicates as they have to be deleted individually. This is a problem if you have more than 5000 contacts.
  • Reporting is difficult.
Read full review
HubSpot
  • Pricing - HubSpot offers a number of great features in the free version however the paid options can be pricey.
  • The free version could do with more options in some of the additional areas such as the marketing platform. Although there are some options included, they are very limited.
Read full review
Likelihood to Renew
ACT! LLC
There are a lot of good SaaS options on the market but SwiftPage ACT still has a place in the mix today. It depends on your needs, goals, processes, and people
Read full review
HubSpot
To be honest there are some barriers due to which we are unable to use Hubspot at it's full potentials. The region that we work in has some restrictions that don't allow us to make calls or text which leaves us to just Email to the client.
Read full review
Usability
ACT! LLC
Try printing reports with each record's notes section - really awful output that you are embarrassed to show anyone. Want to add a new record to a group, ACT will present another record for the group assignment. Want to work seamlessly with email? Forget it!
Read full review
HubSpot
I think the usability is great. I am able to train a new agent with zero experience in our process with HubSpot in a day or less. They can be proficient in using HubSpot quickly, the way I've designed it to work, in less than a week. I am able to load new leads, set calling campaigns, and start prospecting quickly. I've even had to call customer service for help, and they were super helpful.
Read full review
Support Rating
ACT! LLC
There has been an ongoing problem with Google synchronisation which no one seems to be bothered about fixing, even though it clearly states on the website that the software synchronises with Google. When the customer-facing support team are on the phone, they are brilliant, it's the back-end development support which is severely lacking.
Read full review
HubSpot
Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
Read full review
Implementation Rating
ACT! LLC
Delay your upgrades! ACT appears to ship out new software with virtually no checking and no concern about bad installs do to their customers.
Read full review
HubSpot
If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
Read full review
Alternatives Considered
ACT! LLC
ACT! CRM is more cost effective than like a Salesforce, but that is for a reason, it lacks a lot of the functionality that a Salesforce has. Pipedrive is actually another cost effective platform I've been evaluating as a potential ACT! CRM replacement. I like it's modern day look and feel versus ACT!.
Read full review
HubSpot
Salesforce requires a lot of in-depth knowledge both to implement and to manage. I found it to be quite clunky and there was an additional overhead for any marketing functionality, that wasn't up to par. Whilst Zoho had some good features, in practice the CRM was difficult to manage, customer support was non-existent, and like Salesforce, required 3rd party support agents in order make simple changes. comparison, HubSpot allows the user to make many changes themselves such as adding and mapping properties, and also has excellent customer service. Combined with a well-rounded offer in terms of marketing, analytics and a good CRM, HubSpot stands out as the clear winner.
Read full review
Return on Investment
ACT! LLC
  • It's been easy to keep track of progress of goals with the software. This provides the opportunity to know what is working and what is not.
  • We have had to adjust a lot of things since the Virus issue took a foothold, but it is providing invaluable to make those adjustments.
  • Our ROI has increased at least 30%.
Read full review
HubSpot
  • Automation helps to save time so that we can reach out to more prospecting or save time that can be spent on more strategic sales tasks like deal management
  • Visibility/collaboration helps connect marketing and sales efforts vs them being siloed
  • Connection with salesforce helps us to get more out of our CRM spend as we have valuable data insights coming from Hubspot
Read full review
ScreenShots

HubSpot CRM Screenshots

Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.