HubSpot Marketing Hub vs. Kajabi

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Kajabi
Score 8.2 out of 10
N/A
Kajabi is a web hosting platform for online learning or membership websites, featuring landing pages and support for email marketing, video hosting, and codeless web building tools.
$149
per month
Pricing
HubSpot Marketing HubKajabi
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Basic
$149.00
per month
Growth
$199.00
per month
Pro
$399.00
per month
Offerings
Pricing Offerings
HubSpot Marketing HubKajabi
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details20% discount for annual pricing.
More Pricing Information
Community Pulse
HubSpot Marketing HubKajabi
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
It is an all in one solution that makes it possible to just work with one system for CRM, marketing, sales, etc. Better reports this way and this supports the customer journey. The contact/customer data is at the center of everything so no sales calls, emails, etc. will be sent …
Kajabi

No answer on this topic

Top Pros
Top Cons
Features
HubSpot Marketing HubKajabi
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
378 Ratings
6% above category average
Kajabi
-
Ratings
WYSIWYG email editor8.7341 Ratings00 Ratings
Dynamic content7.8341 Ratings00 Ratings
Ability to test dynamic content8.0316 Ratings00 Ratings
Landing pages8.3370 Ratings00 Ratings
A/B testing6.2294 Ratings00 Ratings
Mobile optimization7.8364 Ratings00 Ratings
Email deliverability reporting8.4372 Ratings00 Ratings
List management8.8373 Ratings00 Ratings
Triggered drip sequences8.8285 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
369 Ratings
8% above category average
Kajabi
-
Ratings
Lead nurturing automation8.1364 Ratings00 Ratings
Lead scoring and grading8.2332 Ratings00 Ratings
Data quality management8.5339 Ratings00 Ratings
Automated sales alerts and tasks8.9308 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.3
329 Ratings
2% below category average
Kajabi
-
Ratings
Calendaring7.5313 Ratings00 Ratings
Event/webinar marketing7.1259 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
355 Ratings
8% above category average
Kajabi
-
Ratings
Social sharing and campaigns7.8351 Ratings00 Ratings
Social profile integration8.4340 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.7
378 Ratings
18% above category average
Kajabi
-
Ratings
Dashboards9.0375 Ratings00 Ratings
Standard reports8.6371 Ratings00 Ratings
Custom reports8.5333 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.7
350 Ratings
3% above category average
Kajabi
-
Ratings
API7.8259 Ratings00 Ratings
Role-based workflow & approvals8.0289 Ratings00 Ratings
Customizability8.1312 Ratings00 Ratings
Integration with Salesforce.com7.7232 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7100 Ratings00 Ratings
Integration with SugarCRM7.092 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Kajabi
7.9
15 Ratings
1% above category average
Product catalog & listings00 Ratings8.512 Ratings
Product management00 Ratings8.713 Ratings
Bulk product upload00 Ratings7.58 Ratings
Branding00 Ratings8.212 Ratings
Mobile storefront00 Ratings7.811 Ratings
Product variations00 Ratings7.210 Ratings
Website integration00 Ratings8.213 Ratings
Visual customization00 Ratings7.513 Ratings
CMS00 Ratings7.412 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Kajabi
7.6
13 Ratings
1% below category average
Abandoned cart recovery00 Ratings8.08 Ratings
Checkout user experience00 Ratings7.313 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Kajabi
7.3
11 Ratings
13% below category average
eCommerce security00 Ratings7.311 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Kajabi
7.8
12 Ratings
2% above category average
Promotions & discounts00 Ratings8.112 Ratings
Personalized recommendations00 Ratings7.64 Ratings
SEO00 Ratings7.611 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Kajabi
8.1
11 Ratings
1% above category average
Multi-site management00 Ratings7.69 Ratings
Order processing00 Ratings7.88 Ratings
Inventory management00 Ratings8.36 Ratings
Shipping00 Ratings8.03 Ratings
Custom functionality00 Ratings9.06 Ratings
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HubSpot Marketing HubKajabi
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Score 9.1 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Shopify Plus
Shopify Plus
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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IBM Digital Commerce
Score 9.0 out of 10
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User Ratings
HubSpot Marketing HubKajabi
Likelihood to Recommend
8.5
(663 ratings)
8.4
(24 ratings)
Likelihood to Renew
6.0
(372 ratings)
9.0
(2 ratings)
Usability
8.4
(115 ratings)
8.3
(9 ratings)
Availability
9.1
(25 ratings)
-
(0 ratings)
Performance
8.9
(17 ratings)
-
(0 ratings)
Support Rating
8.4
(88 ratings)
10.0
(1 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(48 ratings)
8.0
(1 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubKajabi
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Kajabi
If you need to create a self-paced course, Kajabi works well, if you want something complicated, and want to check homework and communicate a lot with students, Kajabi must be used in complex with other resources like Slack and YouTube. But anyway it is a good platform to create a digital course.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Kajabi
  • Kajabi's community feature is fantastic. Love the ability for people to be able to collaborate.
  • Kajabi's feature that allows us to post and manage our curriculum is very efficient and easy to use.
  • Kajabi also has great features around contact management that have been critical for our use.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Kajabi
  • The page builder is not as intuitive as other competitors. It takes too many click to get around the different elements and settings.
  • Better onboarding mechanism and explanation of where everything is located
  • I'm not sure why I need to create a event to use a simple countdown on a sales page, when I could simply choose the end date I want the countdown to go to for a specific price point offer
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Kajabi
We are committed to it and once we get "really good" at using it, I think it is a excellent platform and links well to Hubspot. At present, we are still just barely scratching the surface with our use of its features
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Kajabi
The back-end system can be used efficiently and has flexibility. It doesn't have a lot of unnecessary functions or un user-friendly features. We have had no issues using the system and would continue to use it with the current functions and features. I would rate it as user-friendly yet flexible
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Kajabi
No answers on this topic
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Kajabi
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Kajabi
The Kajabi Support people are helpful, fast and knowledgeable. I usually call in a panic - because I have lost something, messed something or am on a deadline. Sometimes we speak, or we do a chat. Always my angst is eliminated. I often thank the person for being "so patient" with me. LOL
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Kajabi
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
Kajabi
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Kajabi
These platforms are big complex pieces of software. Mor recently - Kajabi provides a done for you example which you can borrow and customise - but those were not available when we started.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
Kajabi
ClickFunnels is a great tool for funnel automation, landing pages, and lead generation but when it comes to product delivery for content creators it lacks functionality as it reality it was not meant for that purpose. Originally, we used ClickFunnels for our funnels but we found out that we could do exactly the same with Kajabi, so we migrated all of our funnels to Kajabi
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Kajabi
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Kajabi
  • When we used Kajabi to launch new programs we achieved the ROI of our monthly investment each time.
  • With Kajabi, the ability to offer old programs that have been offered in the past is easy to present to one-off customers or when not in a launch series.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.