HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Klipfolio Klips
Score 9.2 out of 10
Small Businesses (1-50 employees)
Klipfolio is a customizable dashboard and reporting platform that provides real-time business insights. It is used by small to mid-sized businesses and agencies to track performance metrics and create tailored reports, and to consolidate, transform, and visualize data.
$90
per month
Pricing
HubSpot Marketing Hub
Klipfolio Klips
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Base
$90
per month
Grow
$190
per month
Team
$350
per month
Offerings
Pricing Offerings
HubSpot Marketing Hub
Klipfolio Klips
Free Trial
Yes
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
Yes
Yes
Entry-level Setup Fee
Required
Optional
Additional Details
—
Discount available for annual pricing. There are various implementation and training options available, from a 60 Day Proof of Concept, to Onboarding & Training, or ongoing dedicated Data Hero support.
More Pricing Information
Community Pulse
HubSpot Marketing Hub
Klipfolio Klips
Features
HubSpot Marketing Hub
Klipfolio Klips
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
Klipfolio Klips
-
Ratings
WYSIWYG email editor
8.8343 Ratings
00 Ratings
Dynamic content
8.1343 Ratings
00 Ratings
Ability to test dynamic content
8.1318 Ratings
00 Ratings
Landing pages
8.6372 Ratings
00 Ratings
A/B testing
6.6296 Ratings
00 Ratings
Mobile optimization
8.0366 Ratings
00 Ratings
Email deliverability reporting
8.3374 Ratings
00 Ratings
List management
8.9375 Ratings
00 Ratings
Triggered drip sequences
9.0287 Ratings
00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
8% above category average
Klipfolio Klips
-
Ratings
Lead nurturing automation
8.2366 Ratings
00 Ratings
Lead scoring and grading
8.1334 Ratings
00 Ratings
Data quality management
8.3341 Ratings
00 Ratings
Automated sales alerts and tasks
8.8310 Ratings
00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Klipfolio Klips
-
Ratings
Calendaring
7.5315 Ratings
00 Ratings
Event/webinar marketing
7.3260 Ratings
00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Klipfolio Klips
-
Ratings
Social sharing and campaigns
7.8352 Ratings
00 Ratings
Social profile integration
8.3341 Ratings
00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Klipfolio Klips
-
Ratings
Dashboards
8.8377 Ratings
00 Ratings
Standard reports
8.3373 Ratings
00 Ratings
Custom reports
8.4335 Ratings
00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
Klipfolio Klips
-
Ratings
API
8.1261 Ratings
00 Ratings
Role-based workflow & approvals
8.0291 Ratings
00 Ratings
Customizability
8.1314 Ratings
00 Ratings
Integration with Salesforce.com
7.8234 Ratings
00 Ratings
Integration with Microsoft Dynamics CRM
7.7101 Ratings
00 Ratings
Integration with SugarCRM
7.093 Ratings
00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Klipfolio Klips
9.0
33 Ratings
9% above category average
Pixel Perfect reports
00 Ratings
9.13 Ratings
Customizable dashboards
00 Ratings
8.933 Ratings
Report Formatting Templates
00 Ratings
9.13 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Klipfolio Klips
8.6
33 Ratings
8% above category average
Drill-down analysis
00 Ratings
8.35 Ratings
Formatting capabilities
00 Ratings
7.85 Ratings
Integration with R or other statistical packages
00 Ratings
9.12 Ratings
Report sharing and collaboration
00 Ratings
9.133 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Klipfolio Klips
9.4
33 Ratings
12% above category average
Publish to Web
00 Ratings
8.931 Ratings
Publish to PDF
00 Ratings
9.228 Ratings
Report Delivery Scheduling
00 Ratings
10.017 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Using Klipfolio is one of the finest ways we can expand our business because it is so simple to use and always has new features that make it better. We also appreciate the excellent customer service they offer. There are several benefits to making this investment in your company's efficiency and profitability. We think it's worth the money.
While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
While Klipfolio covers so many of the bases, one area where I would like to see expansion would be offering additional design and graphics themes for even more customization.
Klipfolio has an extensive offering but might be even better if there were a way that we could integrate with some small to mid-sized CRM solutions for audience list segmentation and marketing integrations.
It would be interesting if Klipfolio could enable us to overlay the data learnings for cross-referencing of multiple client campaigns for comparative insights.
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
My initial impressions of the software have been extremely positive. There are YouTube tutorials that explain how to make klips. The intuitive design of the UI It appears that everything in this software has been thoroughly tested to create all the visualizations that can be imagined as well as the user input controls that allow users to have exactly the data they want to be displayed in seconds, considering the various functions and formulas available in the Excel integrations and the extensive list of other services that can be integrated.
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
It provides all the necessary information to be able to carry out the analysis of any type of business, to know how money is managed virtually, what to do to have greater visibility, in addition to being a platform that is always accessible and allows continuous and efficient work.
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
These and many other BI tools are the most direct competitors. I only have experience with Klipfolio and Tableau. Tableau is definitely more capable, but much more difficult to learn and use. Klipfolio is simple and really packs a punch for its simplicity. I have yet to run into a major problem with it lacking a needed functionality.
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!