HubSpot Marketing Hub vs Lotame

What users are saying about

Score 8.6 out of 10

Based on 1945 reviews and ratings

Score 6.3 out of 10

Based on 14 reviews and ratings

Feature Set Ratings

Email & Online Marketing

8.4

HubSpot Marketing Hub

84%

Lotame

Feature Set Not Supported

N/A

HubSpot Marketing Hub ranks higher in 9/9 features

WYSIWYG email editor

8.2

82%

331 Ratings

N/A

0 Ratings

Dynamic content

8.3

83%

331 Ratings

N/A

0 Ratings

Ability to test dynamic content

8.3

83%

308 Ratings

N/A

0 Ratings

Landing pages

8.0

80%

361 Ratings

N/A

0 Ratings

A/B testing

8.4

84%

285 Ratings

N/A

0 Ratings

Mobile optimization

8.6

86%

352 Ratings

N/A

0 Ratings

Email deliverability reporting

8.7

87%

697 Ratings

N/A

0 Ratings

List management

8.5

85%

363 Ratings

N/A

0 Ratings

Triggered drip sequences

8.5

85%

275 Ratings

N/A

0 Ratings

Lead Management

8.1

HubSpot Marketing Hub

81%

Lotame

Feature Set Not Supported

N/A

HubSpot Marketing Hub ranks higher in 4/4 features

Lead nurturing

8.4

84%

354 Ratings

N/A

0 Ratings

Lead scoring and grading

7.8

78%

325 Ratings

N/A

0 Ratings

Data quality management

8.2

82%

331 Ratings

N/A

0 Ratings

Automated sales alerts and tasks

8.1

81%

299 Ratings

N/A

0 Ratings

Campaign Management

8.0

HubSpot Marketing Hub

80%

Lotame

Feature Set Not Supported

N/A

HubSpot Marketing Hub ranks higher in 2/2 features

Calendaring

7.9

79%

305 Ratings

N/A

0 Ratings

Event/webinar marketing

8.1

81%

251 Ratings

N/A

0 Ratings

Social Media Marketing

8.3

HubSpot Marketing Hub

83%

Lotame

Feature Set Not Supported

N/A

HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.2

82%

341 Ratings

N/A

0 Ratings

Social profile integration

8.4

84%

331 Ratings

N/A

0 Ratings

Reporting & Analytics

8.2

HubSpot Marketing Hub

82%

Lotame

Feature Set Not Supported

N/A

HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.3

83%

365 Ratings

N/A

0 Ratings

Standard reports

8.3

83%

361 Ratings

N/A

0 Ratings

Custom reports

8.0

80%

324 Ratings

N/A

0 Ratings

Platform & Infrastructure

7.7

HubSpot Marketing Hub

77%

Lotame

Feature Set Not Supported

N/A

HubSpot Marketing Hub ranks higher in 6/6 features

API

8.0

80%

252 Ratings

N/A

0 Ratings

Role-based workflow & approvals

8.6

86%

280 Ratings

N/A

0 Ratings

Customizability

8.1

81%

302 Ratings

N/A

0 Ratings

Integration with Salesforce.com

7.6

76%

228 Ratings

N/A

0 Ratings

Integration with Microsoft Dynamics CRM

6.9

69%

98 Ratings

N/A

0 Ratings

Integration with SugarCRM

7.1

71%

93 Ratings

N/A

0 Ratings

Data Collection

HubSpot Marketing Hub

Feature Set Not Supported

N/A

6.3

Lotame

63%

Lotame ranks higher in 3/3 features

Collection of first-party data

N/A

0 Ratings

6.0

60%

8 Ratings

Collection of third-party data

N/A

0 Ratings

9.0

90%

7 Ratings

Access to Third-party Data Providers

N/A

0 Ratings

4.0

40%

8 Ratings

Data Classification

HubSpot Marketing Hub

Feature Set Not Supported

N/A

7.7

Lotame

77%

Lotame ranks higher in 3/3 features

Audience taxonomy

N/A

0 Ratings

7.0

70%

8 Ratings

Tag Management

N/A

0 Ratings

8.0

80%

7 Ratings

Data Analysis Dashboard

N/A

0 Ratings

8.0

80%

8 Ratings

Ad Network Integration

HubSpot Marketing Hub

Feature Set Not Supported

N/A

6.0

Lotame

60%

Lotame ranks higher in 2/2 features

Data Transfer

N/A

0 Ratings

5.0

50%

6 Ratings

DSP integration

N/A

0 Ratings

7.0

70%

7 Ratings

DMP Analytics

HubSpot Marketing Hub

Feature Set Not Supported

N/A

6.5

Lotame

65%

Lotame ranks higher in 2/2 features

Campaign Analytics

N/A

0 Ratings

6.0

60%

6 Ratings

Audience Analytics

N/A

0 Ratings

7.0

70%

8 Ratings

Attribute Ratings

HubSpot Marketing Hub is rated higher in 2 areas: Likelihood to Recommend, Support Rating

HubSpot Marketing Hub

87%

652 Ratings

8.0

Lotame

80%

8 Ratings

HubSpot Marketing Hub

90%

371 Ratings

Lotame

N/A

0 Ratings

HubSpot Marketing Hub

87%

106 Ratings

Lotame

N/A

0 Ratings

HubSpot Marketing Hub

91%

50 Ratings

Lotame

N/A

0 Ratings

HubSpot Marketing Hub

89%

34 Ratings

Lotame

N/A

0 Ratings

HubSpot Marketing Hub

85%

168 Ratings

8.0

Lotame

80%

2 Ratings

HubSpot Marketing Hub

91%

8 Ratings

Lotame

N/A

0 Ratings

HubSpot Marketing Hub

91%

26 Ratings

Lotame

N/A

0 Ratings

HubSpot Marketing Hub

73%

98 Ratings

Lotame

N/A

0 Ratings

HubSpot Marketing Hub

73%

7 Ratings

Lotame

N/A

0 Ratings

Pros

All-in-one software - the main thing HubSpot does well is the breadth of functionality.
Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

Read full review

Joe Kevens

Director of Demand Generation

PartnerStackInternet, 201-500 employees

View all 652 answers on this topic

Its ability to show different affinities of audience segments
Creating and customizing audience segments
Great reporting features to help learn more about audience segments and media performance

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Trevor Patch

Marketing Technologist

Lawrence & SchillerMarketing and Advertising, 51-200 employees

View all 8 answers on this topic

Cons

While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

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Chris Gomez, SPHR

Senior Product Marketing Manager

Passare, Inc.Insurance, 201-500 employees

View all 652 answers on this topic

So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

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Jim Cairl

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

View all 8 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

Starting Price

$50 per month

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$890¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 2,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

—

Lotame Editions & Modules

—

Additional Pricing Details

—

Likelihood to Renew

HubSpot Marketing Hub 9.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

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Arun C Devan

Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

View all 371 answers on this topic

No score

No answers yet

No answers on this topic

Usability

HubSpot Marketing Hub 8.7

Based on 106 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

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Lauren Camacci

Head Content Creator

InedoInformation Technology & Services, 11-50 employees

View all 106 answers on this topic

No score

No answers yet

No answers on this topic

Reliability and Availability

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

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Joe Rando

CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

View all 50 answers on this topic

No score

No answers yet

No answers on this topic

Performance

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 34 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

HubSpot Marketing Hub 8.5

Based on 168 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

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David Pye

Director of Search

WidewailMarketing & Advertising, 11-50 employees

View all 168 answers on this topic

Lotame 8.0

Based on 2 answers

Lotame has been an excellent partner with MMP

Read full review

Samantha Anis, CPA, CMA

Senior Accountant

MMP World WideMarketing & Advertising, 11-50 employees

View all 2 answers on this topic

In-Person Training

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

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Carah Counts

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 8 answers on this topic

No score

No answers yet

No answers on this topic

Online Training

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

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Tom Smith

DZone/AnswerHubInformation Technology and Services, 11-50 employees

View all 26 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

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Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

View all 98 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.

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Roshni Rahman

Sales Professional

Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees

View all 652 answers on this topic

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

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Verified User

Strategist in Product Management

Marketing and Advertising Company, 11-50 employees

View all 8 answers on this topic

Scalability

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

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Jessica McCann

Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

View all 7 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

HubSpot has helped us increased our lead generation.
HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

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Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

View all 652 answers on this topic

Helped us increase data revenue via their unbranded exchange.
Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

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Verified User

Employee in Other

Information Services Company, 1001-5000 employees

View all 8 answers on this topic

Screenshots

See All (6) HubSpot Marketing Hub Screenshots

—

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

HubSpot Marketing Hub

Lotame

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

HubSpot Marketing Hub

Lotame

Calendaring

Event/webinar marketing

HubSpot Marketing Hub

Lotame

Social sharing and campaigns

Social profile integration

HubSpot Marketing Hub

Lotame

Dashboards

Standard reports

Custom reports

HubSpot Marketing Hub

Lotame

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

HubSpot Marketing Hub

Lotame

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

HubSpot Marketing Hub

Lotame

Audience taxonomy

Tag Management

Data Analysis Dashboard

HubSpot Marketing Hub

Lotame

Data Transfer

DSP integration

HubSpot Marketing Hub

Lotame

Campaign Analytics

Audience Analytics

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

Likelihood to Recommend

HubSpot Marketing Hub