HubSpot Marketing Hub vs Lotame | TrustRadius

What users are saying about

Score 8.5 out of 10

Based on 1718 reviews and ratings

Score 7.2 out of 10

Based on 13 reviews and ratings

Feature Rating Comparison

HubSpot Marketing Hub

Lotame

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

HubSpot Marketing Hub

Lotame

Lead nurturing

Lead scoring and grading

Data quality management

Automated sales alerts and tasks

HubSpot Marketing Hub

Lotame

Calendaring

Event/webinar marketing

HubSpot Marketing Hub

Lotame

Social sharing and campaigns

Social profile integration

HubSpot Marketing Hub

Lotame

Dashboards

Standard reports

Custom reports

HubSpot Marketing Hub

Lotame

API

Role-based workflow & approvals

Customizability

Integration with Salesforce.com

Integration with Microsoft Dynamics CRM

Integration with SugarCRM

HubSpot Marketing Hub

Lotame

Collection of first-party data

Collection of third-party data

Access to Third-party Data Providers

HubSpot Marketing Hub

Lotame

Audience taxonomy

Tag Management

Data Analysis Dashboard

HubSpot Marketing Hub

Lotame

Data Transfer

DSP integration

HubSpot Marketing Hub

Lotame

Campaign Analytics

Audience Analytics

Pros

Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
Email marketing. The templates provided allow me to easily create, beautiful professional emails.
Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.

Read full review

Digital Marketing Manager

Orasi SoftwareComputer Software, 201-500 employees

View all 639 answers on this topic

Its ability to show different affinities of audience segments
Creating and customizing audience segments
Great reporting features to help learn more about audience segments and media performance

Read full review

Marketing Technologist

Lawrence & SchillerMarketing and Advertising, 51-200 employees

View all 8 answers on this topic

Cons

It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.

Read full review

Heather Robinette, MBA

Marketing Manger

ConexlinkComputer Software, 11-50 employees

View all 639 answers on this topic

So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.

Read full review

Director, Online Advertising and Operations

PlaybillPublishing, 51-200 employees

View all 8 answers on this topic

Likelihood to Renew

HubSpot Marketing Hub 10.0

Based on 371 answers

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

Read full review

Managing Director

Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees

View all 371 answers on this topic

No score

No answers yet

No answers on this topic

Usability

HubSpot Marketing Hub 8.0

Based on 105 answers

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

Read full review

Head Content Creator

InedoInformation Technology & Services, 11-50 employees

View all 105 answers on this topic

No score

No answers yet

No answers on this topic

Reliability and Availability

HubSpot Marketing Hub 9.1

Based on 50 answers

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

Read full review

CEO

Trade Area SystemsInformation Technology and Services, 11-50 employees

View all 50 answers on this topic

No score

No answers yet

No answers on this topic

Performance

HubSpot Marketing Hub 8.9

Based on 34 answers

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

Read full review

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 34 answers on this topic

No score

No answers yet

No answers on this topic

Support Rating

HubSpot Marketing Hub 8.8

Based on 169 answers

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

Read full review

Director of Search

WidewailMarketing & Advertising, 11-50 employees

View all 169 answers on this topic

Lotame 8.0

Based on 2 answers

Lotame has been an excellent partner with MMP

Read full review

Samantha Anis, CPA, CMA

Senior Accountant

MMP World WideMarketing & Advertising, 11-50 employees

View all 2 answers on this topic

In-Person Training

HubSpot Marketing Hub 9.1

Based on 8 answers

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

Read full review

Digital Marketing Strategist

CareATC, Inc.Medical Practice, 201-500 employees

View all 8 answers on this topic

No score

No answers yet

No answers on this topic

Online Training

HubSpot Marketing Hub 9.1

Based on 26 answers

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

Read full review

Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |

DZone/AnswerHubInformation Technology and Services, 11-50 employees

View all 26 answers on this topic

No score

No answers yet

No answers on this topic

Implementation Rating

HubSpot Marketing Hub 7.3

Based on 98 answers

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

Read full review

Andrew Driscoll

Marketing Analyst

PSMJ Resources, Inc.Design, 51-200 employees

View all 98 answers on this topic

No score

No answers yet

No answers on this topic

Alternatives Considered

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.

Read full review

Meredith Mackay

Consultant

Medical Advantage GroupHospital & Health Care, 51-200 employees

View all 639 answers on this topic

There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

Read full review

Verified User

Strategist in Product Management

Marketing and Advertising Company, 11-50 employees

View all 8 answers on this topic

Scalability

HubSpot Marketing Hub 7.3

Based on 7 answers

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

Read full review

Digital Media Specialist

Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees

View all 7 answers on this topic

No score

No answers yet

No answers on this topic

Return on Investment

Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
We have logged three record-breaking sales quarters.
Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.

Read full review

Digital Marketing Director

Velocity Technology SolutionsInformation Technology and Services, 501-1000 employees

View all 639 answers on this topic

Helped us increase data revenue via their unbranded exchange.
Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

Read full review

Verified User

Employee in Other

Information Services Company, 1001-5000 employees

View all 8 answers on this topic

Screenshots

See All (6) HubSpot Marketing Hub Screenshots

—

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

Required

HubSpot Marketing Hub Editions & Modules

Edition

Pro	$800¹
Enterprise	$3,200²
Starter	$50³
Free	$0⁴

per month (includes 1,000 contacts)
per month (includes 10,000 contacts)
per month (includes 1,000 contacts)
per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

Lotame Editions & Modules

—

Additional Pricing Details

—

Rating Summary

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

HubSpot Marketing Hub

Lotame

Add comparison