What users are saying about
HubSpot Marketing Hub
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Top Rated
1945 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 1945 reviews and ratings
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 6.3 out of 100
Based on 14 reviews and ratings
Feature Set Ratings
Email & Online Marketing

8.4
HubSpot Marketing Hub
84%

Lotame
Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 9/9 features
HubSpot Marketing Hub ranks higher in 9/9 features
WYSIWYG email editor

8.2
82%
331 Ratings

N/A
0 Ratings
Dynamic content

8.3
83%
331 Ratings

N/A
0 Ratings
Ability to test dynamic content

8.3
83%
308 Ratings

N/A
0 Ratings
Landing pages

8.0
80%
361 Ratings

N/A
0 Ratings
A/B testing

8.4
84%
285 Ratings

N/A
0 Ratings
Mobile optimization

8.6
86%
352 Ratings

N/A
0 Ratings
Email deliverability reporting

8.7
87%
697 Ratings

N/A
0 Ratings
List management

8.5
85%
363 Ratings

N/A
0 Ratings
Triggered drip sequences

8.5
85%
275 Ratings

N/A
0 Ratings
Lead Management

8.1
HubSpot Marketing Hub
81%

Lotame
Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 4/4 features
HubSpot Marketing Hub ranks higher in 4/4 features
Lead nurturing

8.4
84%
354 Ratings

N/A
0 Ratings
Lead scoring and grading

7.8
78%
325 Ratings

N/A
0 Ratings
Data quality management

8.2
82%
331 Ratings

N/A
0 Ratings
Automated sales alerts and tasks

8.1
81%
299 Ratings

N/A
0 Ratings
Campaign Management

8.0
HubSpot Marketing Hub
80%

Lotame
Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Calendaring

7.9
79%
305 Ratings

N/A
0 Ratings
Event/webinar marketing

8.1
81%
251 Ratings

N/A
0 Ratings
Social Media Marketing

8.3
HubSpot Marketing Hub
83%

Lotame
Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 2/2 features
HubSpot Marketing Hub ranks higher in 2/2 features
Social sharing and campaigns

8.2
82%
341 Ratings

N/A
0 Ratings
Social profile integration

8.4
84%
331 Ratings

N/A
0 Ratings
Reporting & Analytics

8.2
HubSpot Marketing Hub
82%

Lotame
Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 3/3 features
HubSpot Marketing Hub ranks higher in 3/3 features
Dashboards

8.3
83%
365 Ratings

N/A
0 Ratings
Standard reports

8.3
83%
361 Ratings

N/A
0 Ratings
Custom reports

8.0
80%
324 Ratings

N/A
0 Ratings
Platform & Infrastructure

7.7
HubSpot Marketing Hub
77%

Lotame
Feature Set Not Supported
N/A
HubSpot Marketing Hub ranks higher in 6/6 features
HubSpot Marketing Hub ranks higher in 6/6 features
API

8.0
80%
252 Ratings

N/A
0 Ratings
Role-based workflow & approvals

8.6
86%
280 Ratings

N/A
0 Ratings
Customizability

8.1
81%
302 Ratings

N/A
0 Ratings
Integration with Salesforce.com

7.6
76%
228 Ratings

N/A
0 Ratings
Integration with Microsoft Dynamics CRM

6.9
69%
98 Ratings

N/A
0 Ratings
Integration with SugarCRM

7.1
71%
93 Ratings

N/A
0 Ratings
Data Collection

HubSpot Marketing Hub
Feature Set Not Supported
N/A

6.3
Lotame
63%
Lotame ranks higher in 3/3 features
Lotame ranks higher in 3/3 features
Collection of first-party data

N/A
0 Ratings

6.0
60%
8 Ratings
Collection of third-party data

N/A
0 Ratings

9.0
90%
7 Ratings
Access to Third-party Data Providers

N/A
0 Ratings

4.0
40%
8 Ratings
Data Classification

HubSpot Marketing Hub
Feature Set Not Supported
N/A

7.7
Lotame
77%
Lotame ranks higher in 3/3 features
Lotame ranks higher in 3/3 features
Audience taxonomy

N/A
0 Ratings

7.0
70%
8 Ratings
Tag Management

N/A
0 Ratings

8.0
80%
7 Ratings
Data Analysis Dashboard

N/A
0 Ratings

8.0
80%
8 Ratings
Ad Network Integration

HubSpot Marketing Hub
Feature Set Not Supported
N/A

6.0
Lotame
60%
Lotame ranks higher in 2/2 features
Lotame ranks higher in 2/2 features
Data Transfer

N/A
0 Ratings

5.0
50%
6 Ratings
DSP integration

N/A
0 Ratings

7.0
70%
7 Ratings
DMP Analytics

HubSpot Marketing Hub
Feature Set Not Supported
N/A

6.5
Lotame
65%
Lotame ranks higher in 2/2 features
Lotame ranks higher in 2/2 features
Campaign Analytics

N/A
0 Ratings

6.0
60%
6 Ratings
Audience Analytics

N/A
0 Ratings

7.0
70%
8 Ratings
Attribute Ratings
- HubSpot Marketing Hub is rated higher in 2 areas: Likelihood to Recommend, Support Rating
Likelihood to Recommend

8.7
HubSpot Marketing Hub
87%
652 Ratings

8.0
Lotame
80%
8 Ratings
Likelihood to Renew

9.0
HubSpot Marketing Hub
90%
371 Ratings

Lotame
N/A
0 Ratings
Usability

8.7
HubSpot Marketing Hub
87%
106 Ratings

Lotame
N/A
0 Ratings
Availability

9.1
HubSpot Marketing Hub
91%
50 Ratings

Lotame
N/A
0 Ratings
Performance

8.9
HubSpot Marketing Hub
89%
34 Ratings

Lotame
N/A
0 Ratings
Support Rating

8.5
HubSpot Marketing Hub
85%
168 Ratings

8.0
Lotame
80%
2 Ratings
In-Person Training

9.1
HubSpot Marketing Hub
91%
8 Ratings

Lotame
N/A
0 Ratings
Online Training

9.1
HubSpot Marketing Hub
91%
26 Ratings

Lotame
N/A
0 Ratings
Implementation Rating

7.3
HubSpot Marketing Hub
73%
98 Ratings

Lotame
N/A
0 Ratings
Product Scalability

7.3
HubSpot Marketing Hub
73%
7 Ratings

Lotame
N/A
0 Ratings
Likelihood to Recommend
HubSpot Marketing Hub
CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Business Development Manager
PCS TitleReal Estate, 11-50 employees
Lotame
Well suited for advertising business. Has a lot of links to all relevant technologies. It is also a great platform if you want to buy or sell data and look for quality here.But you need a team which knows how to handle data.Less appropriate when you expect a fully managed service.

Verified User
C-Level Executive in Product Management
Online Media Company, 501-1000 employeesPros
HubSpot Marketing Hub
- All-in-one software - the main thing HubSpot does well is the breadth of functionality.
- Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
- Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Director of Demand Generation
PartnerStackInternet, 201-500 employees
Lotame
- Its ability to show different affinities of audience segments
- Creating and customizing audience segments
- Great reporting features to help learn more about audience segments and media performance
Marketing Technologist
Lawrence & SchillerMarketing and Advertising, 51-200 employees
Cons
HubSpot Marketing Hub
- While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
- The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
- Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Senior Product Marketing Manager
Passare, Inc.Insurance, 201-500 employees
Lotame
- So far we haven't encountered too many "needs improvement" pain points with Lotame - if we've had a problem so far it's been more a matter of needing to learn that particular action than any fault of Lotame.
Director, Online Advertising and Operations
PlaybillPublishing, 51-200 employees
Pricing Details
HubSpot Marketing Hub
General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Starting Price
$50 per month
HubSpot Marketing Hub Editions & Modules
Edition
Pro | $8901 |
---|---|
Enterprise | $3,2002 |
Starter | $503 |
Free | $04 |
- per month (includes 2,000 contacts)
- per month (includes 10,000 contacts)
- per month (includes 1,000 contacts)
- per month
Additional Pricing Details
—Lotame
General
Free Trial
—Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
—Lotame Editions & Modules
—
Additional Pricing Details
—Likelihood to Renew
HubSpot Marketing Hub
HubSpot Marketing Hub 9.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Managing Director
Blue Ocean Systems Pte LtdInformation Technology and Services, 11-50 employees
Lotame
No score
No answers yet
No answers on this topic
Usability
HubSpot Marketing Hub
HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Head Content Creator
InedoInformation Technology & Services, 11-50 employees
Lotame
No score
No answers yet
No answers on this topic
Reliability and Availability
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
CEO
Trade Area SystemsInformation Technology and Services, 11-50 employees
Lotame
No score
No answers yet
No answers on this topic
Performance
HubSpot Marketing Hub
HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Lotame
No score
No answers yet
No answers on this topic
Support Rating
HubSpot Marketing Hub
HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Director of Search
WidewailMarketing & Advertising, 11-50 employees
Lotame
Lotame 8.0
Based on 2 answers
Lotame has been an excellent partner with MMP
Senior Accountant
MMP World WideMarketing & Advertising, 11-50 employees
In-Person Training
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Digital Marketing Strategist
CareATC, Inc.Medical Practice, 201-500 employees
Lotame
No score
No answers yet
No answers on this topic
Online Training
HubSpot Marketing Hub
HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Strategist | Digital | Analytics | Marketing Automation | Content Marketing | Integrated Marketing |
DZone/AnswerHubInformation Technology and Services, 11-50 employees
Lotame
No score
No answers yet
No answers on this topic
Implementation Rating
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Marketing Analyst
PSMJ Resources, Inc.Design, 51-200 employees
Lotame
No score
No answers yet
No answers on this topic
Alternatives Considered
HubSpot Marketing Hub
In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Sales Professional
Tourism ProfessionalLeisure, Travel & Tourism, 11-50 employees
Lotame
There are alternatives in the market - Visual DNA, Bluekai/Oracle/ Adobe Audience Manager, Krux.They all offer a similar offering, however, I prefer the easy UI which is very intuitive even for beginners to the DMP world.

Verified User
Strategist in Product Management
Marketing and Advertising Company, 11-50 employeesScalability
HubSpot Marketing Hub
HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Digital Media Specialist
Acadia Lead Management ServicesMarketing and Advertising, 11-50 employees
Lotame
No score
No answers yet
No answers on this topic
Return on Investment
HubSpot Marketing Hub
- HubSpot has helped us increased our lead generation.
- HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
- HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Marketing Manger
ConexlinkComputer Software, 11-50 employees
Lotame
- Helped us increase data revenue via their unbranded exchange.
- Campaign and audience reporting is used to sales discussions to justify increased spend post trial campaigns.

Verified User
Employee in Other
Information Services Company, 1001-5000 employees