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Top Rated
1783 Ratings

HubSpot Marketing Hub

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Top Rated
1783 Ratings
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Score 8.5 out of 100
38 Ratings
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Score 8.5 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

Any system that requires transactional email message functionality as an external service. The benefits of a well managed and vetted server to maintain reputation as well as being reliability is well worth the effort needed to integrate towards the API specs
Darren Douglas Lee | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Mailchimp Transactional Email (Mandrill)
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Mailchimp Transactional Email (Mandrill)
Dynamic content
HubSpot Marketing Hub
8.3
Mailchimp Transactional Email (Mandrill)
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Mailchimp Transactional Email (Mandrill)
Landing pages
HubSpot Marketing Hub
8.9
Mailchimp Transactional Email (Mandrill)
A/B testing
HubSpot Marketing Hub
8.4
Mailchimp Transactional Email (Mandrill)
Mobile optimization
HubSpot Marketing Hub
8.8
Mailchimp Transactional Email (Mandrill)
Email deliverability reporting
HubSpot Marketing Hub
8.8
Mailchimp Transactional Email (Mandrill)
List management
HubSpot Marketing Hub
8.9
Mailchimp Transactional Email (Mandrill)
Triggered drip sequences
HubSpot Marketing Hub
9.0
Mailchimp Transactional Email (Mandrill)

Lead Management

HubSpot Marketing Hub
8.6
Mailchimp Transactional Email (Mandrill)
Lead nurturing
HubSpot Marketing Hub
8.8
Mailchimp Transactional Email (Mandrill)
Lead scoring and grading
HubSpot Marketing Hub
8.4
Mailchimp Transactional Email (Mandrill)
Data quality management
HubSpot Marketing Hub
8.6
Mailchimp Transactional Email (Mandrill)
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Mailchimp Transactional Email (Mandrill)

Campaign Management

HubSpot Marketing Hub
8.7
Mailchimp Transactional Email (Mandrill)
Calendaring
HubSpot Marketing Hub
8.4
Mailchimp Transactional Email (Mandrill)
Event/webinar marketing
HubSpot Marketing Hub
9.0
Mailchimp Transactional Email (Mandrill)

Social Media Marketing

HubSpot Marketing Hub
8.7
Mailchimp Transactional Email (Mandrill)
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Mailchimp Transactional Email (Mandrill)
Social profile integration
HubSpot Marketing Hub
8.7
Mailchimp Transactional Email (Mandrill)

Reporting & Analytics

HubSpot Marketing Hub
8.6
Mailchimp Transactional Email (Mandrill)
Dashboards
HubSpot Marketing Hub
8.7
Mailchimp Transactional Email (Mandrill)
Standard reports
HubSpot Marketing Hub
8.7
Mailchimp Transactional Email (Mandrill)
Custom reports
HubSpot Marketing Hub
8.5
Mailchimp Transactional Email (Mandrill)

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Mailchimp Transactional Email (Mandrill)
API
HubSpot Marketing Hub
8.4
Mailchimp Transactional Email (Mandrill)
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Mailchimp Transactional Email (Mandrill)
Customizability
HubSpot Marketing Hub
8.6
Mailchimp Transactional Email (Mandrill)
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Mailchimp Transactional Email (Mandrill)
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Mailchimp Transactional Email (Mandrill)
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Mailchimp Transactional Email (Mandrill)

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

  • Mandrill is extremely reliable. We switched from using a platform that was very hit-or-miss, but we never had a single deliverability issue with Mandrill's transactional API. Every email was sent reliably and quickly.
  • Mandrill's reporting and debugging features made it easy to ensure that all our messages were getting delivered to the right place in a timely manner. In fact, Mandrill's tools were so robust that we used it as an end-around way of debugging another failing service we were using.
  • Mandrill is a very affordable add-on to an existing MailChimp account. Adding an extra layer of reliability was a no-brainer, and made the cost essentially negligible to our organization.
Josh Holloway | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

  • The rate-limit system can be troubling. If you are switching providers and already have a large e-mail volume, you're going to want to transition slowly. The per-hour send limits are initially very low, and if you have any deliverability or complaint hiccups, they will plummet quickly. The Mandrill support staff is very helpful in this area - they will not (and claim that they can not) manipulate send limits for any account at any time for any reason.
  • Billing is combined in with a paid MailChimp subscription, which didn't used to be the case.
  • No free tier.
Jim Rubenstein | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

No score
No answers yet
No answers on this topic

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

Mailchimp Transactional Email (Mandrill) 8.0
Based on 1 answer
Mailchimp does a good job of documenting the service
Micah Jones | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

Mailchimp Transactional Email (Mandrill) 6.8
Based on 4 answers
I haven't personally reached out to their support team, but the feedback I've heard from our tech support and engineering teams have been that their response to questions has often been they either are unsure or that Mandrill is what it is. For example, when our customers weren't able to see opens and clicks for all emails sent, and we reached out to their support, the response was it is what it is, and they'll send a notification to our app if they can.
Jared DeLong | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

So we actually work with clients across all of the platforms listed above, but Mandrill has a huge ease of use bonus in its favor, especially when working with clients who are setting up a Cart Recovery style marketing campaign for the first time or are looking for a bit of a fire-and-forget setup. With more sophisticated clients (on the scale of global ecommerce companies), who have a larger subscriber/customer base and in-house design teams, we find that Mandrill usually isn't enough
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Mailchimp Transactional Email (Mandrill)

  • It helped us to grow our customer database substantially in the last quarter.
  • Last week we reached 62% customer engagement in our campaign. This is very good customer engagement for our projects.
  • In the last quarter we achieved our target by 135%.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Mailchimp Transactional Email (Mandrill)

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mailchimp Transactional Email (Mandrill) Editions & Modules

Edition
Premium$2991
Standard14.991
Essentials9.991
Free$01
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Mailchimp Transactional Email (Mandrill)
8.0

Likelihood to Renew

HubSpot Marketing Hub
10.0
Mailchimp Transactional Email (Mandrill)

Usability

HubSpot Marketing Hub
8.0
Mailchimp Transactional Email (Mandrill)
8.0

Reliability and Availability

HubSpot Marketing Hub
9.1
Mailchimp Transactional Email (Mandrill)

Performance

HubSpot Marketing Hub
8.9
Mailchimp Transactional Email (Mandrill)

Support Rating

HubSpot Marketing Hub
8.7
Mailchimp Transactional Email (Mandrill)
6.8

In-Person Training

HubSpot Marketing Hub
9.1
Mailchimp Transactional Email (Mandrill)

Online Training

HubSpot Marketing Hub
9.1
Mailchimp Transactional Email (Mandrill)

Implementation Rating

HubSpot Marketing Hub
7.3
Mailchimp Transactional Email (Mandrill)

Scalability

HubSpot Marketing Hub
7.3
Mailchimp Transactional Email (Mandrill)

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