Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.N/A
Pricing
HubSpot Marketing HubAdobe Marketo Engage
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubAdobe Marketo Engage
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubAdobe Marketo Engage
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I …
Chose HubSpot Marketing Hub
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.

Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
Chose HubSpot Marketing Hub
Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact …
Chose HubSpot Marketing Hub
Better support.
User experience.
Friendly UI.
Chose HubSpot Marketing Hub
When comparing costs, HubSpot's functionality and ease of use came out as the clear winner. Other products do the same things HubSpot does, but not necessarily all of them, or at a comparable price point. Some may not cost as much but we lose a lot of the options we have with …
Chose HubSpot Marketing Hub
We already used RD Station, but we left because RD Station did not solve some of our main problems. Despite the high cost, HubSpot brought several solutions related to the analysis of marketing data and tracking of lead actions. It was really essential to bring new information …
Chose HubSpot Marketing Hub
While Mailchimp and Hootsuite themselves offer a nice set of features (let's leave Mailchimp's merely non-existent end-user support alone) having them all and even more under one hood is really really cool. And that's what HubSpot offers altogether. HubSpot's user-friendly …
Chose HubSpot Marketing Hub
They're a bit more expensive, but they are in my, and my team's opinion, a bit better with customer support and their platform is incredibly easy for just about anyone to use. It's very intuitive. Coming from a company that used Clickdimensions, this platform is lightyears …
Chose HubSpot Marketing Hub
HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of …
Chose HubSpot Marketing Hub
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
Chose HubSpot Marketing Hub
HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
Chose HubSpot Marketing Hub
My organization made the decision to switch from Hubspot to Marketo. I wish they hadn't. The change may have made sense on a marketing perspective, but from a sales perspective it has HUGELY impacted our ability to leverage the tool for lead generation. Hubspot is way more user …
Chose HubSpot Marketing Hub
My personal ranking for marketing automation is 1) Marketo, 2) Hubspot and 3) Eloqua. Hubspot is great for small businesses and even medium-sized business. Once you reach 500 or more, you're probably going to want Marketo. I wouldn't recommend Eloqua to any business that can't …
Chose HubSpot Marketing Hub
We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, …
Chose HubSpot Marketing Hub
Have reviewed (read other reviews) but not used. HubSpot felt far more superior and suited ours, and our clients needs. The interface and usability felt friendlier and the support was far more readily available.
Chose HubSpot Marketing Hub
HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
Chose HubSpot Marketing Hub
HubSpot's Enterprise marketing plan blows Marketo's reciprocal plan out of the water. From all angles, I've by and large been taken aback by the difference between the two platforms when both are said to be "industry-leading." From reporting to email deliverability to design to …
Chose HubSpot Marketing Hub
Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
Chose HubSpot Marketing Hub
There are many great marketing automation platforms and I am always interested in evaluating them. I often find, however, that the competitors' assumptions regarding Hubspot's capabilities (or lack thereof) are misinformed or simply wrong. I have seen interesting features in …
Chose HubSpot Marketing Hub
In the past, I've worked with companies that use both Marketo and Pardot. Pardot is an absolutely horrible solution, I don't know why anyone would ever buy it or use it. There are many way better options that are much cheaper than Pardot, so why even bother with their solution? …
Chose HubSpot Marketing Hub
HubSpot is a better all-around automation solution for our small marketing department. It helps us function as a design team, social media managers, a copy writing team and campaign strategists when we need to have those hats on. It makes switching back and forth easy and helps …
Chose HubSpot Marketing Hub
We were actually using Marketo and switched to HubSpot part way through our marketing contract. We found that Marketo is highly customizable but getting even basic things to work was incredibly difficult. Also, there was no API integration with AdWords/LinkedIn so tracking …
Chose HubSpot Marketing Hub
HubSpot appeared to be the most user-friendly, with intuitive interfaces and comprehensive training. We also liked the level of support offered by HubSpot when setting up the system, as well as learning how to be good marketers.
Chose HubSpot Marketing Hub
Hubspot for the pricing is overall more efficient than Act-On. Act-On has a more robust A/B testing platform and Act-On also has a series of alerts that is easier to integrate into the sales end. Hubspot is better for landing pages. More templates; forms are easier to implement …
Adobe Marketo Engage
Chose Adobe Marketo Engage
Adobe Marketo Engage is better suited for someone with strong IT knowledge. Its customization abilities are why we ultimately chose it over Hubspot and Pardot.
Chose Adobe Marketo Engage
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …
Chose Adobe Marketo Engage
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared …
Chose Adobe Marketo Engage
Marketo provides email marketing services but does so much more.
While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Chose Adobe Marketo Engage
I find HubSpot to be much better, in my opinion. It is more intuitive, user-friendly, less steps to achieve something. It did require some upfront work to integrate it how I wanted with SFDC, which Adobe Marketo Engage may handle better out of the box, but from a day-to-day …
Chose Adobe Marketo Engage
I enjoyed how intuitive hubspot was, however, Marketo has the ability to do more if you're willing to invest the time into it. Marketo is by far the most customizable and feature rich in my opinion.
Chose Adobe Marketo Engage
Definitely integration support with other Adobe products. For an organization that uses Adobe AEM, Analytics etc , Marketo is a clear winner.
Chose Adobe Marketo Engage
I’ve selected Marketo multiple times at different orgs as it’s the best MAP available. It has very few weaknesses whereas the other have far more pro’s and con’s
Chose Adobe Marketo Engage
Marketo was already onboarded when I joined the company.
While migrating from a platform to another is a challenge, all enterprise marketing automation platforms offer similar functionalities. These are tools, and the team using them will define how successful these are.
Marketo …
Chose Adobe Marketo Engage
Marketo is the best of the three options listed above for large enterprise organizations. Hubspot is the most user-friendly out of all of them, however. Pardot is definitely last on the list out of the three due to its limited capabilities. Once you get the hang of Marketo …
Chose Adobe Marketo Engage
The company already had Adobe Marketo Engage when I joined
Chose Adobe Marketo Engage
Honestly, I miss hubspot. The userface is so much easier to manage. It's much more visual and intuitive. Their systems all integrate well with each other, where I run into issues with Marketo frequently. We also can't data load too many leads at once or it breaks Marketo. This …
Chose Adobe Marketo Engage
Not as robust as a feature set or integration capabilities.
Chose Adobe Marketo Engage
Both have the same automation principles, but Marketo seems (and is) much wider and broader. There wasn't a thing I wanted to do and Marketo didn't have the solution or tools for it.
Chose Adobe Marketo Engage
Adobe Marketo seems to have the most robust features although may be a bit more complicated than some of the other systems I've evaluated and used in the past. Overall, the functionality seems to be similar although the overall system seems like it will be able to scale better …
Chose Adobe Marketo Engage
Adobe Marketo Engage's UI for campaign management is by far the best I've encountered. It makes it incredibly easy to create template campaigns with a variety of assets, workflows, and emails that can be instantly cloned. This saves hours of work during the campaign creation …
Chose Adobe Marketo Engage
Hubspot is very intuitive and is easier to use (the drag-and-drop functionality is by far better than Marketo) whereas Marketo requires more technical knowledge/training. The initial setup can be more costly and time-consuming. Although Marketo has more functionality than …
Chose Adobe Marketo Engage
We quickly outgrew HubSpot at our company and liked the additional features Marketo could offer. Bronto and Dotdigital are ESPs that I have used in previous roles that are much more user friendly in the email realm compared to Adobe Marketo Engage. Building and customizing …
Chose Adobe Marketo Engage
For B2B companies, Adobe Marketo Engage is definitely well-positioned against its main competitors - they keep on updating the platform and implementing features that are actually useful.
Chose Adobe Marketo Engage
Our client has already used the market and we have done automation using this system. And, then, we offered a ready-made solution to our other clients.
Chose Adobe Marketo Engage
Very poor in terms of performance, support, and user experience.
Chose Adobe Marketo Engage
[Adobe] Marketo [Engage] is one of the most expensive tools, but it wins thanks to its flexibility. Most of the other tools have a lot of pre-built functionality that [Adobe] Marketo [Engage] doesn't. [Adobe] Marketo [Engage] has the building blocks for you to build it …
Chose Adobe Marketo Engage
Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The …
Chose Adobe Marketo Engage
Marketo provides personalization, scoring, data normalization, web analytics and custom nurture programs, which are effective compared to its competitors. We evaluated HubSpot along with Marketo and found Marketo Engage more flexible in integration with some of the best tools …
Top Pros
Top Cons
TrustRadius Insights
HubSpot Marketing HubAdobe Marketo Engage
Highlights

TrustRadius
Research Team Insight
Published

Hubspot is a suite of products designed to integrate Marketing, sales, and service software into one platform. Its products include Customer Relationship Management (including Help Desk and Live Chat), Marketing AutomationSales Intelligence, and Content Management software. 

Marketo is similar to Hubspot, with its main products being Marketo Engage, Bizible, and Adobe Experience Cloud. It is most popular for being a Marketing Automation tool. However, it features a variety of capabilities ranging from lead management to targeted digital advertising. 

Hubspot has over 1500 ratings and reviews on TrustRadius, primarily from small businesses. While it is predictably most popular with marketing and advertising firms, it’s also extremely popular with companies that develop software–this also holds true for Marketo. With over 1700 ratings and reviews, Marketo has the most representation on TrustRadius from mid-size companies. 

Features

Hubspot is a great fit for marketing teams at SMB companies focused on producing content. Hubspot also really shines as an easy-to-use and comprehensive marketing automation tool for executing inbound marketing strategies. However, given its comprehensiveness in terms of marketing, sales, and service, Hubspot may is a serious contender for any buyer looking to integrate several different pieces of software into one platform through one vendor. 

Marketo’s purchase by Adobe helped cement the latter’s CRM and marketing credentials. As a marketing automation platform, Marketo is designed to primarily serve midsize and enterprise businesses with key features being lead generation, lead nurturing, lead scoring, and marketing campaign analytics, including A/B testing. Marketo is a great fit for midsize B2B businesses or enterprises that frequently create landing pages, run complex marketing campaigns, and conduct lead scoring and list segmentation.

Limitations

Often-read feedback from Hubspot users includes extra costs associated with additional reporting functionality. This is something to keep in mind if you’re primarily looking into these categories of software for their analytics capabilities. Another critique of Hubspot is that its landing page builder is considered fairly limited in terms of customization to some users. 

Marketo also faces similar criticism: its reviewers consistently called out its limited reporting capabilities. However, unlike Hubspot, this criticism doesn’t call into accounting additional reports. Make sure Marketo’s add-ons cover the additional tools you may mean. Some reviewers also stated that Marketo’s user interface can be difficult to navigate for new users, an important adoption consideration. 

Pricing

Hubspot pricing starts at $40/mo. The more capabilities a user needs, the more their monthly cost will be. Another important price consideration is contact list size, which will also increase one’s monthly bill. Enterprises should expect to pay at least $3,200/mo.

Pricing for Marketo is based on the size of your database. To get an exact idea of its pricing also requires that buyers speak to a sales representative. However, ballpark pricing for Marketo’s starting package is $900 a month or so.

Features
HubSpot Marketing HubAdobe Marketo Engage
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
Adobe Marketo Engage
8.1
979 Ratings
4% above category average
WYSIWYG email editor8.6332 Ratings7.5888 Ratings
Dynamic content6.1333 Ratings7.6865 Ratings
Ability to test dynamic content7.8309 Ratings7.8843 Ratings
Landing pages6.3362 Ratings8.1905 Ratings
A/B testing8.0286 Ratings7.9891 Ratings
Mobile optimization6.4355 Ratings7.8863 Ratings
Email deliverability reporting6.2363 Ratings8.1947 Ratings
List management8.2364 Ratings8.8944 Ratings
Triggered drip sequences6.5276 Ratings9.0854 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.1
360 Ratings
8% below category average
Adobe Marketo Engage
8.7
947 Ratings
12% above category average
Lead nurturing automation6.5356 Ratings8.8922 Ratings
Lead scoring and grading7.9324 Ratings8.8897 Ratings
Data quality management7.8330 Ratings8.7895 Ratings
Automated sales alerts and tasks6.4299 Ratings8.7850 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Adobe Marketo Engage
7.9
876 Ratings
4% above category average
Calendaring6.4305 Ratings7.5708 Ratings
Event/webinar marketing6.3251 Ratings8.3836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Adobe Marketo Engage
7.4
545 Ratings
1% below category average
Social sharing and campaigns6.4342 Ratings7.5536 Ratings
Social profile integration6.5331 Ratings7.3375 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Adobe Marketo Engage
7.5
949 Ratings
0% above category average
Dashboards7.8366 Ratings7.3891 Ratings
Standard reports8.1362 Ratings7.8929 Ratings
Custom reports7.1324 Ratings7.4884 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.4
341 Ratings
3% below category average
Adobe Marketo Engage
8.5
939 Ratings
11% above category average
API7.6251 Ratings8.5807 Ratings
Role-based workflow & approvals7.2280 Ratings8.5685 Ratings
Customizability6.0303 Ratings7.9831 Ratings
Integration with Salesforce.com7.8228 Ratings9.1808 Ratings
Integration with Microsoft Dynamics CRM7.896 Ratings8.6271 Ratings
Integration with SugarCRM7.790 Ratings8.2173 Ratings
Best Alternatives
HubSpot Marketing HubAdobe Marketo Engage
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
HubSpot Marketing HubAdobe Marketo Engage
Likelihood to Recommend
7.4
(654 ratings)
8.5
(1129 ratings)
Likelihood to Renew
9.0
(371 ratings)
9.0
(146 ratings)
Usability
9.0
(106 ratings)
8.0
(98 ratings)
Availability
9.1
(25 ratings)
9.0
(25 ratings)
Performance
8.9
(17 ratings)
9.0
(30 ratings)
Support Rating
8.4
(88 ratings)
8.8
(89 ratings)
In-Person Training
9.1
(8 ratings)
10.0
(12 ratings)
Online Training
9.1
(26 ratings)
6.7
(29 ratings)
Implementation Rating
7.3
(48 ratings)
10.0
(37 ratings)
Configurability
7.3
(2 ratings)
6.0
(6 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.9
(4 ratings)
Ease of integration
8.9
(5 ratings)
1.8
(9 ratings)
Product Scalability
7.3
(7 ratings)
7.0
(10 ratings)
Professional Services
-
(0 ratings)
9.4
(3 ratings)
Vendor post-sale
9.1
(3 ratings)
8.2
(7 ratings)
Vendor pre-sale
9.1
(3 ratings)
8.2
(6 ratings)
User Testimonials
HubSpot Marketing HubAdobe Marketo Engage
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Adobe
Adobe Marketo Engage is great for lead gen because of the out of box solutions. We import leads from Google, LinkedIn, Meta, Tradeshows, and web forms. It allows me to track leads from the moment they enter the system to the point where they become customers. I use it to score leads, segment them, and nurture them with targeted content. It's especially useful as a B2B organization.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Adobe
  • Like I have said Marketo has been very helpful by helping us to connect us with our customers and keeps them coming back, hence saving time, effort and resources.
  • Let AI build predictive audience and segments easily.
  • Personalize experience with active listening and triggered content.
  • 24/7 responsive support and service team.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Adobe
  • Marketo's email editor is basic in comparison to other cheaper alternatives out there.
  • Marketo doesn't work as well in B2C scenarios as it does in B2B. One of the painpoints of this is it's difficult to showcase a selection of product recommendations based on purchase behaviour without a very time consuming workaround. It's manageable if you're only selling a handful of products, but it's inefficient when dealing with a large catalogue.
  • Marketo's form and landing page builder are also behind the times. Perhaps not as bad as the Salesforce Marketing Cloud platform, but for an enterprise company the product should be much better.
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Adobe
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Adobe
In some aspects, the tool can feel quite clunky in parts. But with the rich feature set it has, it's understandable. There is a lot of room for improvement for the user interface. The system itself doesn't have a slick or modern feel, so the usability could feel nicer to use with these areas considered.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Adobe
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
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Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Adobe
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Read full review
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Adobe
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Adobe
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
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Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Adobe
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Adobe
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities. 2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools 3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses). 4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Adobe
Prior to Marketo, we used SharpSpring. I will say that SharpSpring is more intuitive to use than Marketo, but it has much less functionality. If you have the time to really learn Marketo, it has much more to offer as well as many more options to customize the solution to your exact needs.
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Contract Terms and Pricing Model
HubSpot
No answers on this topic
Adobe
The total cost is a little bit higher than we expected.
Read full review
Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Adobe
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Adobe
  • Generated a 35% higher return on investment (ROI) in demand generation in the company.
  • The focus on the accounts that presented a greater sales potential, allowed us to prioritize and reduce costs by 20 Million USD.
  • Being personal and optimized. reduced efforts towards a more personalized customer experience, in working hours by almost 100 h.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

Adobe Marketo Engage Screenshots

Screenshot of Marketo Lead Scoring - Marketo dynamically scores leads in real-time and can trigger a timely sales call based on website or other activity. Lead scores are integrated with a connected CRM.Screenshot of Marketo Moments - A mobile app designed to deliver timely, actionable insights.Screenshot of Simple or advanced workflows, built using drag-and-dropScreenshot of Lead nurturing can be performed without having to be a programmerScreenshot of Visualizations - display the revenue influence of each program and channelScreenshot of Marketo Sales Insight, which filters out the noise