HubSpot Marketing Hub vs. Microsoft Dynamics 365

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Microsoft Dynamics 365
Score 7.8 out of 10
N/A
Microsoft Dynamics 365 is a CRM providing sales, marketing, and service functionality. It is offered as SaaS and on-premise. Dynamics 365 is part of the larger Dynamics suite of business intelligence and ERP products.
$44
per month
Pricing
HubSpot Marketing HubMicrosoft Dynamics 365
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubMicrosoft Dynamics 365
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubMicrosoft Dynamics 365
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
We and our clients have used all of these platforms and where they fall short is ...
- Usability: they are generally built for operation and not the typical marketer. HubSpot is by far the best experience for the user.
- All in one: other platforms are bolt-ons whereas HubSpot is …
Chose HubSpot Marketing Hub
Dynamics 365 is definitely harder to use and navigate, much less intuitive than HubSpot Marketing Hub. Constant Contact is fine for what it does, marketing email communications, but is much more limited in scope compared to a full Customer Relationship Management platform like …
Chose HubSpot Marketing Hub
HubSpot is a marketing platform (with a free and adequate CRM platform). If you are a medium-sized business, it will give you the basic CRM functionality you need and you will have access to world-class marketing tools - all in the same place. HubSpot beats Dynamics if you …
Chose HubSpot Marketing Hub
HubSpot has been much more user-friendly in enabling us to support our customers through the buying journey and allows us to free up time to give us more face-to-face time with clients in order to better serve them. Our workload has reduced since using HubSpot and as a result, …
Chose HubSpot Marketing Hub
  • Great customer service, they are friendly yet professional.
  • HubSpot is so user-friendly.
  • They have amazing certification programs that takes your marketing skills to the next level.
Chose HubSpot Marketing Hub
Out of the other tools that I've used in my career I do find Hubspot the best. It's the easiest to use by a long shot. You give up a bit of the customization and flexibility, but you get a superior product and incredible customer support. Hubspot is truly committed to your …
Chose HubSpot Marketing Hub
I used ClickDimensions at my previous job and the difference is night and day in terms of usability, support, and capabilities. ClickDimensions is tied directly to Microsoft Dynamics CRM, which gives it a penalty from the start, but it was incredibly hard to use, was always …
Microsoft Dynamics 365
Chose Microsoft Dynamics 365
We had other applications from Microsoft like ERP applications and we already used Outlook for a mail client. Today, given the choice and having a big amount of money to invest, they would probably choose Salesforce for CRM, having a better mobile app and better reporting for …
Chose Microsoft Dynamics 365
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be …
Chose Microsoft Dynamics 365
While HubSpot CRM starts off as a free software, we went with Dynamics based on the additional features available at this time. MS Dynamics also works well with the other applications we already had in place. Besides that, they do both achieve a similar goal in the CRM field …
Chose Microsoft Dynamics 365
A combination of factors drove the choice to CRM system that included:
1. On-premise option
2. Security model
Chose Microsoft Dynamics 365
I think Microsoft Dynamics CRM is far behind HubSpot CRM, especially for me as a marketer who is interested in lead management and nurturing.
Features
HubSpot Marketing HubMicrosoft Dynamics 365
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
Microsoft Dynamics 365
-
Ratings
WYSIWYG email editor8.8343 Ratings00 Ratings
Dynamic content8.1343 Ratings00 Ratings
Ability to test dynamic content8.1318 Ratings00 Ratings
Landing pages8.6372 Ratings00 Ratings
A/B testing6.6296 Ratings00 Ratings
Mobile optimization8.0366 Ratings00 Ratings
Email deliverability reporting8.3374 Ratings00 Ratings
List management8.9375 Ratings00 Ratings
Triggered drip sequences9.0287 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
8% above category average
Microsoft Dynamics 365
-
Ratings
Lead nurturing automation8.2366 Ratings00 Ratings
Lead scoring and grading8.1334 Ratings00 Ratings
Data quality management8.3341 Ratings00 Ratings
Automated sales alerts and tasks8.8310 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Microsoft Dynamics 365
-
Ratings
Calendaring7.5315 Ratings00 Ratings
Event/webinar marketing7.3260 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Microsoft Dynamics 365
-
Ratings
Social sharing and campaigns7.8352 Ratings00 Ratings
Social profile integration8.3341 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Microsoft Dynamics 365
-
Ratings
Dashboards8.8377 Ratings00 Ratings
Standard reports8.3373 Ratings00 Ratings
Custom reports8.4335 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
Microsoft Dynamics 365
-
Ratings
API8.1261 Ratings00 Ratings
Role-based workflow & approvals8.0291 Ratings00 Ratings
Customizability8.1314 Ratings00 Ratings
Integration with Salesforce.com7.8234 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7101 Ratings00 Ratings
Integration with SugarCRM7.093 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
7.7
83 Ratings
0% below category average
Customer data management / contact management00 Ratings7.981 Ratings
Workflow management00 Ratings7.879 Ratings
Territory management00 Ratings7.160 Ratings
Opportunity management00 Ratings7.572 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.278 Ratings
Contract management00 Ratings7.961 Ratings
Quote & order management00 Ratings7.757 Ratings
Interaction tracking00 Ratings8.171 Ratings
Channel / partner relationship management00 Ratings7.362 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
8.0
68 Ratings
6% above category average
Case management00 Ratings7.863 Ratings
Call center management00 Ratings7.850 Ratings
Help desk management00 Ratings8.457 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
7.8
78 Ratings
3% above category average
Lead management00 Ratings7.672 Ratings
Email marketing00 Ratings8.171 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
8.0
76 Ratings
5% above category average
Task management00 Ratings8.171 Ratings
Billing and invoicing management00 Ratings8.054 Ratings
Reporting00 Ratings8.065 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
7.6
77 Ratings
1% above category average
Forecasting00 Ratings7.667 Ratings
Pipeline visualization00 Ratings7.773 Ratings
Customizable reports00 Ratings7.476 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
7.7
80 Ratings
2% above category average
Custom fields00 Ratings7.678 Ratings
Custom objects00 Ratings7.572 Ratings
Scripting environment00 Ratings7.956 Ratings
API for custom integration00 Ratings7.861 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
8.7
75 Ratings
5% above category average
Single sign-on capability00 Ratings8.869 Ratings
Role-based user permissions00 Ratings8.770 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
7.7
44 Ratings
5% above category average
Social data00 Ratings7.843 Ratings
Social engagement00 Ratings7.643 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
7.2
65 Ratings
1% below category average
Marketing automation00 Ratings7.665 Ratings
Compensation management00 Ratings6.834 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Microsoft Dynamics 365
6.8
56 Ratings
10% below category average
Mobile access00 Ratings6.856 Ratings
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HubSpot Marketing HubMicrosoft Dynamics 365
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Score 9.8 out of 10
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User Ratings
HubSpot Marketing HubMicrosoft Dynamics 365
Likelihood to Recommend
8.7
(665 ratings)
7.4
(103 ratings)
Likelihood to Renew
6.0
(372 ratings)
8.0
(20 ratings)
Usability
8.6
(117 ratings)
7.3
(33 ratings)
Availability
9.1
(25 ratings)
-
(0 ratings)
Performance
8.9
(17 ratings)
-
(0 ratings)
Support Rating
8.4
(88 ratings)
8.0
(11 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
7.5
(2 ratings)
Implementation Rating
7.3
(48 ratings)
9.2
(4 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
3.8
(3 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
9.0
(1 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubMicrosoft Dynamics 365
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Microsoft
Provides our company access to manage and customize the folds tailored to our needs. We needed to have certain paragraphs on certain paperwork per customer. MD 365 has those options to customize where needed and remove when not. The system is easy to navigate, and training can be done in a matter of days, even without prior knowledge of the system or similar systems.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Microsoft
  • Best to use for AP - like in our organization, there are plenty of AP bills, so with Dynamics, we can quickly enter the same into the Excel utility, which means CSV-based upload, and then we can easily upload the same to the software. It's a time saver.
  • Best for Bank reconciliation - MS Dynamics makes Bank reconciliation easy. Banks can easily sync with software and easily get reconciled.
  • Generating invoices to customers and directly sending them to their inbox is easy with this software.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Microsoft
  • Small learning curve, obviously. You won't figure this out in a day, a week, or even a month. But given time, you can learn to be an expert. Or you can always get a consultant or hire in somebody. But learning the tool isn't out of the questions by any means.
  • Licensing can be confusing at times and isn't cheap, but it is cheaper than Salesforce. Plus no additional fees for data calls to better integrate your D365 CE data with other systems.
  • The Classic user interface left a bit to be desired, but now with the much-improved Unified Interface, the web client and the mobile client look the same, much more modern, and have more flexibility and power behind them for customizers as well.
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Microsoft
CRM has allowed us to keep all of our data in one place that is easy for all users within the company to view. I came into the company after they had been using CRM for about 4 years. They have all said that since we have used this it has helped us control work processes better, it has allowed us to be able to track things so much better, and has been something that has helped unite many processes that used to be all over the place. We are currently using CRM 4.0 and are planning on upgrading in the next 18 months to the 2011 version. Support for 4.0 is almost all but dried up. Understandably so. Some of the customization we have done, and a plugins we use, are now contained within the 2011 version so we are looking forward to that upgrade. We use an email marketing company as well, and they primarily support the 2011 version, but their product connects and is integrated within CRM. This is a great benefit as well so that all of our marketing information can be contained in one location.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Microsoft
The usability is easily adopted for users familiar with other Microsoft products. Dynamics 365 has several interfaces that cross over browsers and tablets. These multiple interfaces will be phased out and updated to a single unified interface eventually to provide the same usability across all devices. The backend configurations is slowly improving with the introduction of PowerApps compared to pre-D365 Online versions
Read full review
Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Microsoft
No answers on this topic
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Microsoft
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
Microsoft
Our partner, Ledgeview Partners has been FANTASTIC to work with. They are always timely in their response and have taken time to understand our business and our specific needs. We've made a lot of advanced customizations and they have been a great help in making those updates.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Microsoft
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
Microsoft
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Microsoft
We used a data warehouse to house our data, and our IT team and implementation vendor worked diligently ahead of time to construct idea implementation plans. Out of millions of records- we had less than a dozen errors, which is remarkable. My major insight is simply having a group of completely devoted individuals working towards your goal who fully understand the desired outcome. Focused resources for implementation season are critical to success.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Microsoft
Microsoft Dynamics was part of a system overhaul for a local school, and we looked at many products. If we had used it for a company with low turnover, then it might have been more feasible. They needed something a new person could learn quickly, someone who might also be learning marketing terms at the same time - especially if there is nobody to train the individual now expected to know the system. Similar issues occurred with all of these programs (we called it being too big for their britches), and one of the bigger things we liked was that it is more compatible with MS Office products in both technical and visual appeal. If you have a steady employees who use a CRM consistently, low turnover, and those who are very familiar with Office products, Dynamics would be the smartest option for you. Unfortunately, this was just not true for the school environment
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Contract Terms and Pricing Model
HubSpot
No answers on this topic
Microsoft
On our purchase, I'd been interrogated about our usage. Our needs are met by Microsoft Dynamics 365, which is simple to use. With so much data and information available, we must ensure that it is presented correctly to managers. Due to a lack of use, we don't have to spend as much money on Salesforce.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Microsoft
No answers on this topic
Professional Services
HubSpot
No answers on this topic
Microsoft
My company's preferred program right now is Microsoft Dynamics 365. We use it to keep track of customers and important sales metrics in a streamlined manner. Anyone familiar with CRMs will find the tool extremely useful. Considering that we have a good turnover, this product will be used for its basic segments. As a result, there are few chances of error with Microsoft dynamics because it is so easy to use. Many options for recording data on these leads are available. It meets our needs and pays off.
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
Microsoft
  • For those without a centralized, all in one solution for major HR, Finance and other departments, Microsoft Dynamics 365 has vastly improved employee time utilization and profit.
  • Migrating clients from on-premise to the cloud has reaped benefits including better security, no unscheduled downtime and frequent updates to functionality.
  • Those transferring from cheaper solutions have lost money in the aim to be better integrated with other Microsoft products and AI they don't really utilize.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.