HubSpot Marketing Hub vs. NetSuite ERP

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
NetSuite ERP
Score 8.0 out of 10
N/A
NetSuite is a suite of ERP and accounting modules which is sold in various editions aimed at different size customers. The multi-country, multi-currency version is an additional module called OneWorld. Netsuite is a SaaS system and is not offered in an on-premise edition.N/A
Pricing
HubSpot Marketing HubNetSuite ERP
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubNetSuite ERP
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsUsers subscribe to NetSuite for an annual license fee. The license is made up of three main components: core platform, optional modules and the number of users. There is also a one-time implementation fee for initial setup. New modules and users and can be added as a business grows.
More Pricing Information
Community Pulse
HubSpot Marketing HubNetSuite ERP
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more …
Chose HubSpot Marketing Hub
HubSpot is all encompassing with an amazing user interface. It's as simple as that.
Update:
We use so many tools that HubSpot has to offer. Before HubSpot, we were using an email provider with a separate service for landing pages. Not cool. Too many things were disconnected by …
NetSuite ERP
Chose NetSuite ERP
Netsuite lacks in customization when compared to a lot of the alternatives. The communication and tasking is weaker when compared to other tools. The advantage for NetSuite is they are a complete platform so the best, total package, alternative is Zoho and Zoho books. They are …
Top Pros
Top Cons
Features
HubSpot Marketing HubNetSuite ERP
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
NetSuite ERP
-
Ratings
WYSIWYG email editor8.6332 Ratings00 Ratings
Dynamic content6.1333 Ratings00 Ratings
Ability to test dynamic content7.7309 Ratings00 Ratings
Landing pages6.3362 Ratings00 Ratings
A/B testing8.0286 Ratings00 Ratings
Mobile optimization6.4355 Ratings00 Ratings
Email deliverability reporting6.1363 Ratings00 Ratings
List management8.2364 Ratings00 Ratings
Triggered drip sequences6.4276 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.1
360 Ratings
9% below category average
NetSuite ERP
-
Ratings
Lead nurturing automation6.4356 Ratings00 Ratings
Lead scoring and grading7.9324 Ratings00 Ratings
Data quality management7.7330 Ratings00 Ratings
Automated sales alerts and tasks6.3299 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
NetSuite ERP
-
Ratings
Calendaring6.4305 Ratings00 Ratings
Event/webinar marketing6.2251 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
NetSuite ERP
-
Ratings
Social sharing and campaigns6.3342 Ratings00 Ratings
Social profile integration6.4331 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
NetSuite ERP
9.3
72 Ratings
29% above category average
Dashboards7.9366 Ratings9.371 Ratings
Standard reports8.1362 Ratings9.370 Ratings
Custom reports7.0324 Ratings9.370 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
NetSuite ERP
-
Ratings
API7.6251 Ratings00 Ratings
Role-based workflow & approvals7.2280 Ratings00 Ratings
Customizability5.9303 Ratings00 Ratings
Integration with Salesforce.com7.8228 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.996 Ratings00 Ratings
Integration with SugarCRM7.790 Ratings00 Ratings
Payroll Management
Comparison of Payroll Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
1.1
15 Ratings
147% below category average
Pay calculation00 Ratings1.013 Ratings
Benefit plan administration00 Ratings1.010 Ratings
Direct deposit files00 Ratings1.39 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
9.1
74 Ratings
23% above category average
API for custom integration00 Ratings9.264 Ratings
Plug-ins00 Ratings9.547 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
9.2
81 Ratings
12% above category average
Single sign-on capability00 Ratings9.262 Ratings
Role-based user permissions00 Ratings9.280 Ratings
General Ledger and Configurable Accounting
Comparison of General Ledger and Configurable Accounting features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
7.7
258 Ratings
1% above category average
Accounts payable00 Ratings8.3252 Ratings
Accounts receivable00 Ratings8.3233 Ratings
Global Financial Support00 Ratings9.526 Ratings
Primary and Secondary Ledgers00 Ratings9.528 Ratings
Journals and Reconciliations00 Ratings9.141 Ratings
Configurable Accounting00 Ratings9.535 Ratings
Standardized Processes00 Ratings9.537 Ratings
Inventory Management
Comparison of Inventory Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
8.8
48 Ratings
11% above category average
Inventory tracking00 Ratings9.847 Ratings
Automatic reordering00 Ratings8.628 Ratings
Location management00 Ratings9.335 Ratings
Order Management
Comparison of Order Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
8.8
207 Ratings
12% above category average
Pricing00 Ratings9.353 Ratings
Order entry00 Ratings8.1203 Ratings
Credit card processing00 Ratings8.537 Ratings
Cost of goods sold00 Ratings8.848 Ratings
Order Orchestration00 Ratings9.521 Ratings
Subledger and Financial Process
Comparison of Subledger and Financial Process features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
7.5
199 Ratings
1% above category average
Billing Management00 Ratings8.3188 Ratings
Cash and Asset Management00 Ratings9.527 Ratings
Travel & Expense Management00 Ratings8.631 Ratings
Budgetary Control & Encumbrance Accounting00 Ratings8.627 Ratings
Period Close00 Ratings9.535 Ratings
Project Financial Management
Comparison of Project Financial Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
6.4
32 Ratings
17% below category average
Budgeting and Forecasting00 Ratings5.926 Ratings
Project Costing00 Ratings5.923 Ratings
Cost Capture00 Ratings5.922 Ratings
Capital Project Management00 Ratings4.014 Ratings
Customer Contract Compliance00 Ratings9.513 Ratings
Project Revenue Recognition00 Ratings6.722 Ratings
Project Execution Management
Comparison of Project Execution Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
4.1
17 Ratings
50% below category average
Project Planning and Scheduling00 Ratings8.614 Ratings
Task Insight for Project Managers00 Ratings3.311 Ratings
Project Mobile Functionality00 Ratings3.010 Ratings
Definable Resource Pools00 Ratings3.68 Ratings
Grants Management
Comparison of Grants Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
3.1
12 Ratings
84% below category average
Award Lifecycle Management00 Ratings3.57 Ratings
Procurement
Comparison of Procurement features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
3.3
19 Ratings
71% below category average
Bids Analyzed and Compared00 Ratings3.58 Ratings
Contract Authoring00 Ratings2.010 Ratings
Contract Repository00 Ratings3.58 Ratings
Requisitions-to-Purchase Orders Integrated00 Ratings3.613 Ratings
Supplier Management00 Ratings9.613 Ratings
Risk Management
Comparison of Risk Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
3.1
11 Ratings
71% below category average
Risk Repository00 Ratings3.58 Ratings
Control Management00 Ratings2.011 Ratings
Control Efficiency Assessments00 Ratings3.57 Ratings
Issue Detection00 Ratings3.58 Ratings
Remediation and Certification00 Ratings3.58 Ratings
Logistics
Comparison of Logistics features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
3.0
17 Ratings
78% below category average
Transportation Planning and Optimization00 Ratings2.89 Ratings
Transportation Execution Management00 Ratings2.88 Ratings
Trade and Customs Management00 Ratings2.88 Ratings
Fulfillment Management00 Ratings9.514 Ratings
Warehouse Workforce Management00 Ratings2.511 Ratings
Manufacturing
Comparison of Manufacturing features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
9.0
16 Ratings
18% above category average
Production Process Design00 Ratings8.612 Ratings
Production Management00 Ratings8.614 Ratings
Configuration Management00 Ratings9.510 Ratings
Work Execution00 Ratings9.512 Ratings
Manufacturing Costs00 Ratings8.614 Ratings
Supply Chain
Comparison of Supply Chain features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
7.9
132 Ratings
9% above category average
Forecasting00 Ratings7.917 Ratings
Inventory Planning00 Ratings7.3129 Ratings
Performance Monitoring00 Ratings8.614 Ratings
Product Lifecycle Management
Comparison of Product Lifecycle Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
NetSuite ERP
3.8
13 Ratings
63% below category average
Proposal Management00 Ratings2.610 Ratings
Product Master Data Management00 Ratings3.29 Ratings
Best Alternatives
HubSpot Marketing HubNetSuite ERP
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Acumatica
Acumatica
Score 8.7 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Infor VISUAL
Infor VISUAL
Score 7.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
SAP Business ByDesign
SAP Business ByDesign
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Marketing HubNetSuite ERP
Likelihood to Recommend
7.3
(654 ratings)
8.5
(356 ratings)
Likelihood to Renew
9.0
(371 ratings)
9.2
(49 ratings)
Usability
9.0
(106 ratings)
8.6
(231 ratings)
Availability
9.1
(25 ratings)
9.0
(16 ratings)
Performance
8.9
(17 ratings)
8.0
(15 ratings)
Support Rating
8.4
(88 ratings)
7.1
(215 ratings)
In-Person Training
9.1
(8 ratings)
7.3
(2 ratings)
Online Training
9.1
(26 ratings)
6.4
(10 ratings)
Implementation Rating
7.3
(48 ratings)
6.4
(17 ratings)
Configurability
7.3
(2 ratings)
8.7
(5 ratings)
Ease of integration
8.9
(5 ratings)
7.3
(3 ratings)
Product Scalability
7.3
(7 ratings)
9.0
(8 ratings)
Vendor post-sale
9.1
(3 ratings)
4.8
(2 ratings)
Vendor pre-sale
9.1
(3 ratings)
5.0
(1 ratings)
User Testimonials
HubSpot Marketing HubNetSuite ERP
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
NetSuite
Really in this hybrid environment, being up in the cloud and being able to securely access the data and work from anywhere, I think it's a real game changer for my team. So I really like the fact that NetSuite keeps up with security features and allows users to access it from anywhere.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
NetSuite
  • NetSuite does analytics very well.
  • They do reporting very well. I love the ability to have control over how the information flows through my NetSuite, my user roles, and my responsibilities. I can assign certain tasks to certain people, and they do that and then also have the control to approve that and make sure it's done correctly.
  • Just being able to drill down into a particular GL account or into a particular line item and see what really makes that up and what's driving our certain costs.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
NetSuite
  • Honestly, right now, my biggest pain point is kind of our own doing, but I would appreciate a little bit more support and help in the area of performance management and kind of understanding how our application is built, what are the best choices for customizing or solving a problem in terms of performance, because our company is rather large, we have a lot of data coming in and out, and that has been an issue for us recently.
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
NetSuite
NetSuite is able to cover all of our needs, spanning multiple departments and managerial levels. We use it daily for a multitude of functions, including creating promotions, estimating inventory, pulling historical reports, forecasting sales, and more. Overall, we're very satisfied with NetSuite as an ERP solution and recommend it to medium to large businesses.
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
NetSuite
I have given this rating due to below use cases: - Order Management - Advanced Revenue Management - Invoicing - Automated Billing - Inbound and Outbound Integrations with applications such as Salesforce, Zip, Stripe, Mavenlink, Avalara, Floquast - Project management and billing - Training -Customer Support - Knowledge Article Support
Read full review
Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
NetSuite
It has been very reliable. I can only think of 1-2 times in 4.5 years that we have had issues getting in, and in each case were able to get back in within 1 hour. There has not been a major downtime
Read full review
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review
NetSuite
Most of the time the performance is very good. Pages load in a few seconds; financial reports take less than 5 seconds; basic searches take a few seconds. But performance can be sporadic throughout the day and cause the run time to triple.
Read full review
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
NetSuite
The account rep changes quite often, which requires restarting. Suite Answers is a very good tool but can be hard to use for somebody who is not fully confident with Netsuite. Asking questions that are not already answered in Suite Answers can be rough. Training is readily available, but most of the time stays on the surface and doesn't answer medium to more advanced questions.
Read full review
In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
NetSuite
I had in person training for a day when first got the software. The training was good. The challenge was that there was a large gap between training and when we went live so we forgot quite a lot
Read full review
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
NetSuite
Online training is quite strong. I have used for specific pieces of functionality.However it is not sufficient in all areas.
Read full review
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
NetSuite
I felt NetSuite Professional Services did an excellent job of guiding us in the implementation. I also felt our internal teams were a little resistant to the change and engagement of new software. Had we performed better engaging and buying into the new software, I would be able to rate the implementation better. Therefore, the lower number should not be viewed as a deficiency with the software or the professional services teams, but as an reminder of how important complete buy-in from the local users is.
Read full review
Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
NetSuite
Well, the reason why I'm with NetSuite is because obviously it beats out those other options quite considerably. It gave us the whole ecosystem that gave us everything we needed. I didn't need a dedicated administrator whose full-time job is to deal with it like our current system would need to really be useful. I can find people or train people how to use it right away. So for us, that really beats it out compared to the Sage and QuickBooks where we were looking at it from a perspective of, yeah, we can find people who are experts in those fields. They don't scale up to the size that we need as we're going to really quickly go from R&D company into doing tens of millions of dollars a year in revenue and activities. So that's where it beats us out over say Sage or QuickBooks is it's got that complete scalability. We can go to multiple subsidiaries, foreign currency, not a problem. It's got that full functionality.
Read full review
Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Read full review
NetSuite
We have been able to scale our business 25X without any major overhaul with Netsuite. Its dashboard setup makes onboarding new employees very easy and allows data to be shared across multiple offices. Its cloud setup does not put any pressure on IT to scale servers or other infrastructure. We have been able to become much more efficient in all aspects of the business.
Read full review
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
NetSuite
  • Positive impact, again, it's our source of truth, so we are able to not have questions about how much money we have in the bank or do we have enough material to build this job. Being able to know those things immediately is super valuable.
  • I mean it's the grease that skids the wheels that gets us to accomplish the things that we do in our business.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

NetSuite ERP Screenshots

Screenshot of one view into the most critical business processes.Screenshot of Mobile-friendly design