HubSpot Marketing Hub vs. nopCommerce

As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.

Incentivized

nopCommerce is an ideal solution for businesses that want to tailor the customer journey for discovering and purchasing products. The nopCommerce solution is designed to adapt to you, not the other way around. The platform works best when you partner with a solution provider like ourselves. It also works well if you have a team of in-house .NET developers. A one-person shop will likely find less value in a platform like this if they're looking to spin up a small ecommerce site with just a few button clicks.

• All-in-one software - the main thing HubSpot does well is the breadth of functionality.
• Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
• Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.

Incentivized

• As I came from Microsoft .Net technical experience with more than 15 years in IT industry, the nopCommerce .Net based open sourced framework is the best eCommerce framework in terms of architectural perspective - such as incorporating with Entity Framework code first approach, Domain Driven Architecture, using ASP.Net MVC, Unit Testing, ...etc.
• When my client asked for an eCommerce portal, the whole team was struggling from designing a database to identifying the requirements. nopCommerce has everything we need. All the industrial standard eCommerce features are included. It saves hours of database design, application design and also the client's requirements are easily fit into nopCommerce's features.
• The cost of nopCommerce- the last time we paid was a $200 one time cost for using the production site. It was ridiculously cost effective. As it is opened source, the whole community is supporting and constantly making this framework better and better.
• I set up a web site within a week using nopCommerce to sell my own products online. It was so easy to use, deploy, and set up.

Incentivized

• While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
• The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
• Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.

Incentivized

• More community templates would be great.
• Some of the pricing can be a bit tricky, especially configured items... there is a likelihood of mispriced items with the current structure

Incentivized

Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.

Incentivized

While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.

Incentivized

They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.

With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration

During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.

I have asked numerous questions and the team treats my random questions as if they are critical to the continued success of their product. They really take each users' questions to heart and strive to solve them. I cannot commend them enough on how fast they respond to questions as well as the follow-through given to things thay may or may not even be a part of their platform.

Incentivized

I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.

I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.

My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run

Go for a plugin based development if you would like to extend nopCommerce. This approach will make it easier for you to upgrade the software.

Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...

Incentivized

NopCommerce offers you more flexibility where it comes to customization and scaling your application. The customization and extension is easy as well as the theme and plugin structure adds a large value to the overall system. The API's introduced by nopCommerce makes it more efficient when it comes to integrations and developing a mobile application on top of your eCommerce platform. The customer owns 100% of the source code without any extra fee.

HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!

• HubSpot has helped us increased our lead generation.
• HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
• HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.

Incentivized

• It has been our sole platform for developing online stores for the last 9 years and our business have been growing year to year.
• The disadvantage of nopCommerce is that it is not as well known as other competitors, which makes it more difficult to sell.