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Top Rated
1938 Ratings
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Top Rated
647 Ratings

HubSpot Marketing Hub

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Top Rated
1938 Ratings
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Score 8.6 out of 100

Oracle CX Marketing

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • HubSpot Marketing Hub ranks higher in 3 feature sets: Email & Online Marketing, Social Media Marketing, Reporting & Analytics
  • Oracle CX Marketing ranks higher in 3 feature sets: Lead Management, Campaign Management, Platform & Infrastructure

Email & Online Marketing

8.4

HubSpot Marketing Hub

84%
8.3

Oracle CX Marketing

83%
HubSpot Marketing Hub ranks higher in 7/9 features

WYSIWYG email editor

8.2
82%
331 Ratings
8.4
84%
118 Ratings

Dynamic content

8.4
84%
331 Ratings
8.2
82%
121 Ratings

Ability to test dynamic content

8.3
83%
308 Ratings
8.3
83%
117 Ratings

Landing pages

8.1
81%
361 Ratings
8.5
85%
125 Ratings

A/B testing

8.4
84%
285 Ratings
8.2
82%
119 Ratings

Mobile optimization

8.7
87%
352 Ratings
8.3
83%
114 Ratings

Email deliverability reporting

8.7
87%
697 Ratings
8.4
84%
237 Ratings

List management

8.5
85%
363 Ratings
8.4
84%
127 Ratings

Triggered drip sequences

8.5
85%
275 Ratings
8.3
83%
109 Ratings

Lead Management

8.2

HubSpot Marketing Hub

82%
8.3

Oracle CX Marketing

83%
Oracle CX Marketing ranks higher in 4/4 features

Lead nurturing

8.4
84%
354 Ratings
8.5
85%
111 Ratings

Lead scoring and grading

7.8
78%
325 Ratings
8.2
82%
105 Ratings

Data quality management

8.2
82%
331 Ratings
8.3
83%
110 Ratings

Automated sales alerts and tasks

8.1
81%
299 Ratings
8.3
83%
90 Ratings

Campaign Management

8.0

HubSpot Marketing Hub

80%
8.3

Oracle CX Marketing

83%
Oracle CX Marketing ranks higher in 2/2 features

Calendaring

7.9
79%
305 Ratings
8.2
82%
95 Ratings

Event/webinar marketing

8.2
82%
251 Ratings
8.3
83%
99 Ratings

Social Media Marketing

8.3

HubSpot Marketing Hub

83%
7.8

Oracle CX Marketing

78%
HubSpot Marketing Hub ranks higher in 2/2 features

Social sharing and campaigns

8.2
82%
341 Ratings
7.8
78%
71 Ratings

Social profile integration

8.4
84%
331 Ratings
7.8
78%
67 Ratings

Reporting & Analytics

8.2

HubSpot Marketing Hub

82%
8.0

Oracle CX Marketing

80%
HubSpot Marketing Hub ranks higher in 3/3 features

Dashboards

8.3
83%
365 Ratings
8.1
81%
123 Ratings

Standard reports

8.3
83%
361 Ratings
8.1
81%
121 Ratings

Custom reports

8.0
80%
324 Ratings
7.9
79%
114 Ratings

Platform & Infrastructure

7.7

HubSpot Marketing Hub

77%
8.1

Oracle CX Marketing

81%
Oracle CX Marketing ranks higher in 5/6 features

API

8.0
80%
252 Ratings
8.0
80%
106 Ratings

Role-based workflow & approvals

8.6
86%
280 Ratings
7.9
79%
89 Ratings

Customizability

8.2
82%
302 Ratings
8.3
83%
110 Ratings

Integration with Salesforce.com

7.7
77%
228 Ratings
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

6.9
69%
98 Ratings
8.0
80%
46 Ratings

Integration with SugarCRM

7.1
71%
93 Ratings
8.0
80%
36 Ratings

Attribute Ratings

  • HubSpot Marketing Hub is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Performance, In-Person Training, Online Training
  • Oracle CX Marketing is rated higher in 4 areas: Usability, Support Rating, Implementation Rating, Product Scalability

Likelihood to Recommend

8.7

HubSpot Marketing Hub

87%
653 Ratings
8.3

Oracle CX Marketing

83%
250 Ratings

Likelihood to Renew

9.0

HubSpot Marketing Hub

90%
372 Ratings
6.0

Oracle CX Marketing

60%
90 Ratings

Usability

8.7

HubSpot Marketing Hub

87%
106 Ratings
8.9

Oracle CX Marketing

89%
14 Ratings

Availability

9.1

HubSpot Marketing Hub

91%
50 Ratings
8.2

Oracle CX Marketing

82%
18 Ratings

Performance

8.9

HubSpot Marketing Hub

89%
34 Ratings
8.0

Oracle CX Marketing

80%
10 Ratings

Support Rating

8.5

HubSpot Marketing Hub

85%
168 Ratings
9.9

Oracle CX Marketing

99%
32 Ratings

In-Person Training

9.1

HubSpot Marketing Hub

91%
8 Ratings
7.3

Oracle CX Marketing

73%
3 Ratings

Online Training

9.1

HubSpot Marketing Hub

91%
26 Ratings
7.6

Oracle CX Marketing

76%
11 Ratings

Implementation Rating

7.3

HubSpot Marketing Hub

73%
98 Ratings
8.8

Oracle CX Marketing

88%
20 Ratings

Product Scalability

7.3

HubSpot Marketing Hub

73%
7 Ratings
8.7

Oracle CX Marketing

87%
122 Ratings

Likelihood to Recommend

HubSpot Marketing Hub

CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
Arcoma L. Lambert | TrustRadius Reviewer

Oracle CX Marketing

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Pros

HubSpot Marketing Hub

  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Joe Kevens | TrustRadius Reviewer

Oracle CX Marketing

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Chris Gomez, SPHR | TrustRadius Reviewer

Oracle CX Marketing

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

$50 per month

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8901
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 2,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Oracle CX Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$2,000 per month

Oracle CX Marketing Editions & Modules

Additional Pricing Details
CX Marketing pricing is a function of usage.

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 9.0
Based on 372 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 106 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.5
Based on 168 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
Roshni Rahman | TrustRadius Reviewer

Oracle CX Marketing

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Return on Investment

HubSpot Marketing Hub

  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Heather Robinette, MBA | TrustRadius Reviewer

Oracle CX Marketing

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

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