What users are saying about
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Top Rated
1992 Ratings

HubSpot Marketing Hub

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Top Rated
1992 Ratings
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Score 8.6 out of 100
5 Ratings
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Score 10 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Personify Community

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Personify Community

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.1
    81%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.6
    76%
    324 Ratings
    N/A
    0 Ratings

    Data quality management

    8.1
    81%
    330 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.0
    80%
    298 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Personify Community

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    304 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    250 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Personify Community

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    340 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    330 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Personify Community

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    7.9
    79%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.5

    HubSpot Marketing Hub

    75%

    Personify Community

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.9
    79%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.4
    84%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    7.8
    78%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.4
    74%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.6
    66%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.9
    69%
    92 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 1 area: Online Training
    • Personify Community is rated higher in 6 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Performance, Support Rating, Implementation Rating
    • HubSpot Marketing Hub and Personify Community are tied in 2 areas: Availability, In-Person Training

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    652 Ratings
    9.1

    Personify Community

    91%
    3 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    9.1

    Personify Community

    91%
    3 Ratings

    Usability

    8.8

    HubSpot Marketing Hub

    88%
    106 Ratings
    9.1

    Personify Community

    91%
    1 Rating

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings
    9.1

    Personify Community

    91%
    2 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings
    9.1

    Personify Community

    91%
    2 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    9.1

    Personify Community

    91%
    2 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings
    9.1

    Personify Community

    91%
    1 Rating

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings
    8.2

    Personify Community

    82%
    1 Rating

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    9.1

    Personify Community

    91%
    2 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Personify Community

    N/A
    0 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Personify Community

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Personify Community

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Personify Community

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Personify Community

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Read full review

    Personify Corp

    You can tell from the CEO and all staff that this is a very competent company that wants you to succeed with integrity. There is a strong
    support and services team that works collaboratively with us to make
    sure we are always getting what we need. They provide
    24x7 emergency support, online ticket support, email support, a client
    community, and the ability to call and talk to the same account manager or
    community consultant every time (I even have Mariano's skype and he replies on weekends!). They recently launched a client community - so they are now even practicing what they preach. Our questions in the client community are always answered quickly.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Personify Corp

    • It's easy to use. The admin panel has a number of drag and drop options to modify the experience
    • Flexibility. There are a large number of standard block features that can be added to areas. In addition, each dynamic block as a number of settings that allow you to tailor the experience you want to create. You can do this without being a programmer.
    • Personalization. There are good tools that allow you to personalize the experience based on whether users are logged in or not, whether they are in particular segments (which we can create) or recommendations based on information the user has provided about themselves.
    • Mobile. Small World Labs has a really great way of doing mobile. They give you a drag and drop interface for designing the mobile environment so there is a lot of flexibility with this. We are currently turning this module on.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Personify Corp

    • Integration with our Association Management System (AMS) didn't go as smoothly as I had wished. Having said that all of the issues with that integration have been addressed.
    • Because the platform is updated so frequently you need to stay on top of what is available to you and your end users or you may miss out on key functionality releases.
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Personify Community

    Starting Price

    Editions & Modules

    Personify Community editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      HubSpot

      Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
      Read full review

      Personify Corp

      From the first conversation and beyond, it has been a pleasure working with Small World Labs. Their staff are genuinely interested in understanding our business and our goals, and actively make recommendation on continued improvement and long-term strategy. All of their staff demonstrate a clear understanding of the product and when to expect new features. Furthermore, their CEO, Michael Wilson, is more than competent and has proven to be an industry expert. He understands both the technical side and the community strategy side of the business. In fact, we have already initiated a project to build a second community with Small World Labs for a separate business unit
      Read full review

      Usability

      HubSpot

      While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
      Read full review

      Personify Corp

      There are a multitude of options to configure the exact user experience you want and what you want to emphasize.
      Read full review

      Reliability and Availability

      HubSpot

      They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
      Read full review

      Personify Corp

      Uptime has never been an issue.
      Read full review

      Performance

      HubSpot

      With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
      Read full review

      Personify Corp

      Speed is not an issue.
      Read full review

      Support Rating

      HubSpot

      During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
      Read full review

      Personify Corp

      The people at Small World Labs are very accessible. I can email, open a ticket, or call and they are there. I'd also point out that senior management is quite available too. We frequently have talks about potential strategies and new things we might be doing, which is great. I think the whole organization genuinely likes what they do and likes helping us succeed.
      Read full review

      In-Person Training

      HubSpot

      I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
      Read full review

      Personify Corp

      In-person training is more ad-hoc based on if they are traveling to you or you are going to visit them. I imagine that if I paid for in-person training that it would be set up as well, but I've just used the standard training that comes with the initial set up and ongoing support.
      Read full review

      Online Training

      HubSpot

      I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
      Read full review

      Personify Corp

      Online training is through online webinar & how-to posts and videos in the client community.
      Read full review

      Implementation Rating

      HubSpot

      My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
      Read full review

      Personify Corp

      We had staff turnover at our own organization during the implementation. We were able to get the community up and live in a good timeframe even though that happened and we had to switch some people around for managing the project on our side.
      Read full review

      Alternatives Considered

      HubSpot

      In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
      Read full review

      Personify Corp

      We evaluated a few different community platform vendors over the course of a couple of months. I believe we also evaluated Jive, Lithium, KickApps, and Powered.
      Read full review

      Scalability

      HubSpot

      HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
      Read full review

      Personify Corp

      No answers on this topic

      Return on Investment

      HubSpot

      • HubSpot has helped us increased our lead generation.
      • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
      • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
      Read full review

      Personify Corp

      • Our community has been very active since the re-launch of our site. Have seen some increases in member engagement.
      • Feedback from our membership has been nothing but positive since we transitioned off of our older Sharepoint community. Look and feel and ease of use have been real pluses for our members.
      • Having the Small World Labs community is allowing us to be more creative with the way we integrate our community into all aspects of our online presence, web-site, social media, etc.
      Read full review

      Screenshots

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