What users are saying about
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Top Rated
1783 Ratings

HubSpot Marketing Hub

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Top Rated
1783 Ratings
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Score 8.5 out of 100
4 Ratings
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Score 7 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Personify Community

You can tell from the CEO and all staff that this is a very competent company that wants you to succeed with integrity. There is a strong
support and services team that works collaboratively with us to make
sure we are always getting what we need. They provide
24x7 emergency support, online ticket support, email support, a client
community, and the ability to call and talk to the same account manager or
community consultant every time (I even have Mariano's skype and he replies on weekends!). They recently launched a client community - so they are now even practicing what they preach. Our questions in the client community are always answered quickly.
Jeffrey Montegut | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Personify Community
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Personify Community
Dynamic content
HubSpot Marketing Hub
8.3
Personify Community
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Personify Community
Landing pages
HubSpot Marketing Hub
8.9
Personify Community
A/B testing
HubSpot Marketing Hub
8.4
Personify Community
Mobile optimization
HubSpot Marketing Hub
8.8
Personify Community
Email deliverability reporting
HubSpot Marketing Hub
8.8
Personify Community
List management
HubSpot Marketing Hub
8.9
Personify Community
Triggered drip sequences
HubSpot Marketing Hub
9.0
Personify Community

Lead Management

HubSpot Marketing Hub
8.6
Personify Community
Lead nurturing
HubSpot Marketing Hub
8.8
Personify Community
Lead scoring and grading
HubSpot Marketing Hub
8.4
Personify Community
Data quality management
HubSpot Marketing Hub
8.6
Personify Community
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Personify Community

Campaign Management

HubSpot Marketing Hub
8.7
Personify Community
Calendaring
HubSpot Marketing Hub
8.4
Personify Community
Event/webinar marketing
HubSpot Marketing Hub
9.0
Personify Community

Social Media Marketing

HubSpot Marketing Hub
8.7
Personify Community
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Personify Community
Social profile integration
HubSpot Marketing Hub
8.7
Personify Community

Reporting & Analytics

HubSpot Marketing Hub
8.6
Personify Community
Dashboards
HubSpot Marketing Hub
8.7
Personify Community
Standard reports
HubSpot Marketing Hub
8.7
Personify Community
Custom reports
HubSpot Marketing Hub
8.5
Personify Community

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Personify Community
API
HubSpot Marketing Hub
8.4
Personify Community
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Personify Community
Customizability
HubSpot Marketing Hub
8.6
Personify Community
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Personify Community
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Personify Community
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Personify Community

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Personify Community

  • It's easy to use. The admin panel has a number of drag and drop options to modify the experience
  • Flexibility. There are a large number of standard block features that can be added to areas. In addition, each dynamic block as a number of settings that allow you to tailor the experience you want to create. You can do this without being a programmer.
  • Personalization. There are good tools that allow you to personalize the experience based on whether users are logged in or not, whether they are in particular segments (which we can create) or recommendations based on information the user has provided about themselves.
  • Mobile. Small World Labs has a really great way of doing mobile. They give you a drag and drop interface for designing the mobile environment so there is a lot of flexibility with this. We are currently turning this module on.
Dean Alban | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Personify Community

  • Integration with our Association Management System (AMS) didn't go as smoothly as I had wished. Having said that all of the issues with that integration have been addressed.
  • Because the platform is updated so frequently you need to stay on top of what is available to you and your end users or you may miss out on key functionality releases.
Todd Fuhrman | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Personify Community

Personify Community 9.1
Based on 3 answers
From the first conversation and beyond, it has been a pleasure working with Small World Labs. Their staff are genuinely interested in understanding our business and our goals, and actively make recommendation on continued improvement and long-term strategy. All of their staff demonstrate a clear understanding of the product and when to expect new features. Furthermore, their CEO, Michael Wilson, is more than competent and has proven to be an industry expert. He understands both the technical side and the community strategy side of the business. In fact, we have already initiated a project to build a second community with Small World Labs for a separate business unit
Jeffrey Montegut | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Personify Community

Personify Community 9.1
Based on 1 answer
There are a multitude of options to configure the exact user experience you want and what you want to emphasize.
Dean Alban | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Personify Community

Personify Community 9.1
Based on 1 answer
Uptime has never been an issue.
Dean Alban | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Personify Community

Personify Community 9.1
Based on 1 answer
Speed is not an issue.
Dean Alban | TrustRadius Reviewer

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Personify Community

Personify Community 9.1
Based on 1 answer
The people at Small World Labs are very accessible. I can email, open a ticket, or call and they are there. I'd also point out that senior management is quite available too. We frequently have talks about potential strategies and new things we might be doing, which is great. I think the whole organization genuinely likes what they do and likes helping us succeed.
Dean Alban | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Personify Community

Personify Community 9.1
Based on 1 answer
In-person training is more ad-hoc based on if they are traveling to you or you are going to visit them. I imagine that if I paid for in-person training that it would be set up as well, but I've just used the standard training that comes with the initial set up and ongoing support.
Dean Alban | TrustRadius Reviewer

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Personify Community

Personify Community 8.2
Based on 1 answer
Online training is through online webinar & how-to posts and videos in the client community.
Dean Alban | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Personify Community

Personify Community 9.1
Based on 1 answer
We had staff turnover at our own organization during the implementation. We were able to get the community up and live in a good timeframe even though that happened and we had to switch some people around for managing the project on our side.
Dean Alban | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Personify Community

We evaluated a few different community platform vendors over the course of a couple of months. I believe we also evaluated Jive, Lithium, KickApps, and Powered.
Dean Alban | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Personify Community

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Personify Community

  • Our community has been very active since the re-launch of our site. Have seen some increases in member engagement.
  • Feedback from our membership has been nothing but positive since we transitioned off of our older Sharepoint community. Look and feel and ease of use have been real pluses for our members.
  • Having the Small World Labs community is allowing us to be more creative with the way we integrate our community into all aspects of our online presence, web-site, social media, etc.
Todd Fuhrman | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Personify Community

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Personify Community Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Personify Community
9.1

Likelihood to Renew

HubSpot Marketing Hub
10.0
Personify Community
9.1

Usability

HubSpot Marketing Hub
8.0
Personify Community
9.1

Reliability and Availability

HubSpot Marketing Hub
9.1
Personify Community
9.1

Performance

HubSpot Marketing Hub
8.9
Personify Community
9.1

Support Rating

HubSpot Marketing Hub
8.7
Personify Community
9.1

In-Person Training

HubSpot Marketing Hub
9.1
Personify Community
9.1

Online Training

HubSpot Marketing Hub
9.1
Personify Community
8.2

Implementation Rating

HubSpot Marketing Hub
7.3
Personify Community
9.1

Scalability

HubSpot Marketing Hub
7.3
Personify Community

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