What users are saying about
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Top Rated
1783 Ratings
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Top Rated
2796 Ratings

HubSpot Marketing Hub

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Score 8.5 out of 100

Salesforce

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2796 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Salesforce

We would highly recommend Salesforce.com to other organizations. They provide an excellent suite of services that help us accomplish a few key things within our company. The organization and ease of use is great in order to manage our client relationships -and it allows us to have everything we need to manage relationships in one easy to access location.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Salesforce
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Salesforce
Dynamic content
HubSpot Marketing Hub
8.3
Salesforce
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Salesforce
Landing pages
HubSpot Marketing Hub
8.9
Salesforce
A/B testing
HubSpot Marketing Hub
8.4
Salesforce
Mobile optimization
HubSpot Marketing Hub
8.8
Salesforce
Email deliverability reporting
HubSpot Marketing Hub
8.8
Salesforce
List management
HubSpot Marketing Hub
8.9
Salesforce
Triggered drip sequences
HubSpot Marketing Hub
9.0
Salesforce

Lead Management

HubSpot Marketing Hub
8.6
Salesforce
Lead nurturing
HubSpot Marketing Hub
8.8
Salesforce
Lead scoring and grading
HubSpot Marketing Hub
8.4
Salesforce
Data quality management
HubSpot Marketing Hub
8.6
Salesforce
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Salesforce

Campaign Management

HubSpot Marketing Hub
8.7
Salesforce
Calendaring
HubSpot Marketing Hub
8.4
Salesforce
Event/webinar marketing
HubSpot Marketing Hub
9.0
Salesforce

Social Media Marketing

HubSpot Marketing Hub
8.7
Salesforce
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Salesforce
Social profile integration
HubSpot Marketing Hub
8.7
Salesforce

Reporting & Analytics

HubSpot Marketing Hub
8.6
Salesforce
Dashboards
HubSpot Marketing Hub
8.7
Salesforce
Standard reports
HubSpot Marketing Hub
8.7
Salesforce
Custom reports
HubSpot Marketing Hub
8.5
Salesforce

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Salesforce
API
HubSpot Marketing Hub
8.4
Salesforce
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Salesforce
Customizability
HubSpot Marketing Hub
8.6
Salesforce
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Salesforce
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Salesforce
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Salesforce

Sales Force Automation

HubSpot Marketing Hub
Salesforce
7.7
Customer data management / contact management
HubSpot Marketing Hub
Salesforce
8.2
Workflow management
HubSpot Marketing Hub
Salesforce
7.6
Territory management
HubSpot Marketing Hub
Salesforce
7.4
Opportunity management
HubSpot Marketing Hub
Salesforce
8.2
Integration with email client (e.g., Outlook or Gmail)
HubSpot Marketing Hub
Salesforce
7.0
Contract management
HubSpot Marketing Hub
Salesforce
7.5
Quote & order management
HubSpot Marketing Hub
Salesforce
7.5
Interaction tracking
HubSpot Marketing Hub
Salesforce
7.8
Channel / partner relationship management
HubSpot Marketing Hub
Salesforce
7.6

Customer Service & Support

HubSpot Marketing Hub
Salesforce
8.5
Case management
HubSpot Marketing Hub
Salesforce
9.0
Call center management
HubSpot Marketing Hub
Salesforce
8.4
Help desk management
HubSpot Marketing Hub
Salesforce
8.3

Marketing Automation

HubSpot Marketing Hub
Salesforce
7.6
Lead management
HubSpot Marketing Hub
Salesforce
7.9
Email marketing
HubSpot Marketing Hub
Salesforce
7.3

CRM Project Management

HubSpot Marketing Hub
Salesforce
7.3
Task management
HubSpot Marketing Hub
Salesforce
7.2
Billing and invoicing management
HubSpot Marketing Hub
Salesforce
6.7
Reporting
HubSpot Marketing Hub
Salesforce
8.0

CRM Reporting & Analytics

HubSpot Marketing Hub
Salesforce
8.1
Forecasting
HubSpot Marketing Hub
Salesforce
7.8
Pipeline visualization
HubSpot Marketing Hub
Salesforce
8.1
Customizable reports
HubSpot Marketing Hub
Salesforce
8.4

Customization

HubSpot Marketing Hub
Salesforce
8.1
Custom fields
HubSpot Marketing Hub
Salesforce
8.3
Custom objects
HubSpot Marketing Hub
Salesforce
8.1
Scripting environment
HubSpot Marketing Hub
Salesforce
7.8
API for custom integration
HubSpot Marketing Hub
Salesforce
8.0

Security

HubSpot Marketing Hub
Salesforce
8.4
Single sign-on capability
HubSpot Marketing Hub
Salesforce
8.2
Role-based user permissions
HubSpot Marketing Hub
Salesforce
8.5

Social CRM

HubSpot Marketing Hub
Salesforce
7.3
Social data
HubSpot Marketing Hub
Salesforce
7.1
Social engagement
HubSpot Marketing Hub
Salesforce
7.4

Integrations with 3rd-party Software

HubSpot Marketing Hub
Salesforce
7.4
Marketing automation
HubSpot Marketing Hub
Salesforce
7.4
Compensation management
HubSpot Marketing Hub
Salesforce
7.3

Platform

HubSpot Marketing Hub
Salesforce
7.5
Mobile access
HubSpot Marketing Hub
Salesforce
7.5

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Salesforce

  • Salesforce is so user-friendly. The design is so intuitive, very little training is needed before you're off running and getting value out of it. It feels like a digital Rolodex with all the information you need to be successful.
  • The comprehensive reporting functions make it easy to manage teams and see where improvement can be implemented. Easily see how each representative is doing generating leads, following up, and meeting goals compared to the past.
  • Customization allows you to see what's important to you, not what Salesforce thinks is important. Easily manage goals, track progress, and manage business units to understand how your organization is performing.
Nichole Pelaez | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Salesforce

  • Costs vs. ROI: The initial cost to BUILD whatever instance your SF sales rep presents to you and sells; the COST associate to get to that build is NEVER explained or discussed.
  • The Salesforce sales rep's job is to sell you on an idea and hope, rather than practical application, implementation, and realistic expectations of the egregiously cantankerous and universally overpriced CRM.
  • They do not vet, manage or hold accountable their 'implementation partners'. Again, the sales rep for Salesforce; their job is to sell you the platform, not what you they showed you the platform can do. There is extreme neglect in discussing the actual cost to get their CRM platform to do WHAT they have showcased to you. Not to mention the time it takes to get there. Not to mention the partners they refer to you are random. These 3rd party companies do ALL the work and make ALL the money on behalf of Salesforce, for themselves. You get stuck in contracts with mediocre service or lackluster results and there is NO recourse for you as the consumer against these 'partners'.
  • If I want to sell GM cars, GM has standards and minimums they require in order for me to represent their brand. If I do shady dealings, rip customers off or am just a terrible business to be in business with, GM would strip me of my dealership title for their brand. SalesForce does no such thing. I could start a company to implement salesforce, have you sign a contract and deliver a garbage product. If you go to SF to complain about that; "Our hands our tied" as I have been told.
  • Salesforce does not care about your user experience, they just want you to buy more. It is a Sales organization, not a software company. Again, they do not care about your business, the negative impact of their CRM rollout, or how terrible their 3rd party support partners are. They. Dont. Care. They just want your money.
  • SF is aware they are the biggest player on the block. They have all the cards. You, the consumer, as an individual business, have no power or say.
Kurt Johansen | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Salesforce

Salesforce 7.9
Based on 73 answers
[Salesforce.com] has allowed there to be smooth reporting to track sales and marketing outcomes. It's used across my company from the upper management team to operations. We all use it for different purposes and find each use to be successful. There is a bit of a learning curve but once that's mastered, Salesforce will give you excellent ROI.
Tory Robinson | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 54 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger | TrustRadius Reviewer

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Salesforce

Salesforce 9.0
Based on 36 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Salesforce

Salesforce 7.5
Based on 100 answers
It is difficult to get complex issues resolved with nearly any Support department if you can't get the level 1 person to understand what complex tasks are taking place. Not bad for the first level support. I would recommend a Salesforce consultant for complex issues.
Quentin Goin | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Salesforce

Salesforce 9.4
Based on 32 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Salesforce

Salesforce is just better... It's so nice working for a company that uses Salesforce well. It doesn't come cheap, but it's well worth it. HubSpot and Microsoft Dynamics are pretty solid, but HubSpot is very basic and Dynamics just didn't work very well and requires a ton of work to manage and maintain.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Salesforce

  • [Salesforce.com] is very much easy to customize and I am taking full benefit from its integrations and APIs, which allow me to connect any system irrespective of whether it’s cloud-based or not, or whether it’s an on-premises or a unified platform.
  • It has professional and responsive technical support.
Kelly Cokorudy | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$75.001
Enterprise$150.001
Unlimited$300.002
  1. Per User/Per Month
  2. Per user/Per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Salesforce
7.8

Likelihood to Renew

HubSpot Marketing Hub
10.0
Salesforce
10.0

Usability

HubSpot Marketing Hub
8.0
Salesforce
7.9

Reliability and Availability

HubSpot Marketing Hub
9.1
Salesforce
9.8

Performance

HubSpot Marketing Hub
8.9
Salesforce
9.0

Support Rating

HubSpot Marketing Hub
8.7
Salesforce
7.5

In-Person Training

HubSpot Marketing Hub
9.1
Salesforce
7.9

Online Training

HubSpot Marketing Hub
9.1
Salesforce
9.1

Implementation Rating

HubSpot Marketing Hub
7.3
Salesforce
9.4

Scalability

HubSpot Marketing Hub
7.3
Salesforce
10.0

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