HubSpot Marketing Hub vs. Salesloft

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Salesloft
Score 8.2 out of 10
N/A
Salesloft’s Revenue Orchestration Platform uses AI to help market-facing teams prioritize and take action on what matters most, from first touch to upsell and renewal.N/A
Pricing
HubSpot Marketing HubSalesloft
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
No answers on this topic
Offerings
Pricing Offerings
HubSpot Marketing HubSalesloft
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubSalesloft
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
HubSpot was very affordable compared to other customer relationship management systems that we came across. It fit our company size perfectly and allowed us to get up and moving rather quickly. There is a wide range of forms for us to house data and allows us to be very …
Salesloft
Chose Salesloft
Salesloft is the best.
Chose Salesloft
Salesloft has been the most user friendly of the sales enablement tools we have evaluated. We rely on this to train our entry-level SDRs so that they can ramp up quickly to produce results.
Chose Salesloft
tool is much more user friendly for both admin and operational users the integration with Salesforce is more advanced
Chose Salesloft
Hubspot is good for marketing purposes whereas SalesLoft is great for the sales approach.
Chose Salesloft
When we were doing our evaluations prior to subscribing to SalesLoft we looked at these other 4 options. At the time we quickly whittled the group to just SalesLoft and Outreach as the other three solutions were just not evolved enough to handle our needs. We settled on …
Chose Salesloft
Just comes in through our emails. I have not done a deep dive into HubSpot Sales, but if someone requests a trial of our product, it goes through HubSpot. I have used Cloud Softphone in the past, and that doesn't even compare to SalesLoft. The way it integrates with my Outlook …
Chose Salesloft
Compared to Outreach, SalesLoft is a superior tool. The way it organizes daily tasks is where it really shines compared to the competition. It's awesome to be able to know what step and cadence the person is on/from right as you're calling. Also, the data piece of SalesLoft is …
Chose Salesloft
MailChimp. SalesLoft is the more complete product.
Chose Salesloft
It is easier to navigate and has been built out for this specific process so in lots of ways it makes the day-to-day much more efficient.
Chose Salesloft
I preferred SalesLoft to Outreach because it was more user-friendly and relevant to the day-to-day functionality of hunting/adding/cadencing hundreds of contacts in a week.
Chose Salesloft
Honestly, both Marketo and HubSpot offer great tools that get the job done well - similar to SalesLoft. But if you have Salesforce as your CRM, SalesLoft is your best option for optimizing the customer experience across your own account and sales teams. From lead management to …
Chose Salesloft
Different programs, but as far as user friendly, they're both great programs that are crucial in sales.
Chose Salesloft
We have not used any alternatives to date. In a previous role, I used a built-in automation tool into Salesforce itself that ran cadences based on activity levels. The personalization was lackluster, and contacts could easily see it was a nurture stream and did not choose to …
Chose Salesloft
There is really only one competitor to SalesLoft if you are looking for Best In Class, and that tool is Outreach. Both are great tools and very similar on the feature side. SalesLoft recently purchased Note Ninja and integrated that. It's essentially a feature that eliminates …
Chose Salesloft
We used HubSpot about a year ago for a few months as they just launched their Sales version. I know it was new but a lot of our emails being sent through HubSpot weren't being delivered. We switched back to SalesLoft after a few months.
Chose Salesloft
We evaluated four solutions and ultimately selected SalesLoft. ToutApp was eliminated immediately because they wouldn't give a demo based upon the plan that was the best fit for us (not a good sales approach!). We had one outside sales person complete a pilot on two …
Chose Salesloft
We evaluated Outreach, ToutApp, PersistIQ, Yesware, insidesales.com and HubSpot. Salesloft and Outreach were by far the best tools offering all the features we needed as a sales development team. There was very little to differentiate between them, but Salesloft's simple …
Chose Salesloft
Comparing Salesloft to HubSpot Pro is night and day.

HubSpot does many things right - but nobody can beat the ease of use for outbound sales that Salesloft Cadence provides a user.
Top Pros
Top Cons
Features
HubSpot Marketing HubSalesloft
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
378 Ratings
6% above category average
Salesloft
-
Ratings
WYSIWYG email editor8.7341 Ratings00 Ratings
Dynamic content7.8341 Ratings00 Ratings
Ability to test dynamic content8.0316 Ratings00 Ratings
Landing pages8.3370 Ratings00 Ratings
A/B testing6.2294 Ratings00 Ratings
Mobile optimization7.8364 Ratings00 Ratings
Email deliverability reporting8.4372 Ratings00 Ratings
List management8.8373 Ratings00 Ratings
Triggered drip sequences8.8285 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
369 Ratings
8% above category average
Salesloft
-
Ratings
Lead nurturing automation8.1364 Ratings00 Ratings
Lead scoring and grading8.2332 Ratings00 Ratings
Data quality management8.5339 Ratings00 Ratings
Automated sales alerts and tasks8.9308 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.3
329 Ratings
2% below category average
Salesloft
-
Ratings
Calendaring7.5313 Ratings00 Ratings
Event/webinar marketing7.1259 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
355 Ratings
8% above category average
Salesloft
-
Ratings
Social sharing and campaigns7.8351 Ratings00 Ratings
Social profile integration8.4340 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.7
378 Ratings
18% above category average
Salesloft
-
Ratings
Dashboards9.0375 Ratings00 Ratings
Standard reports8.6371 Ratings00 Ratings
Custom reports8.5333 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.7
350 Ratings
3% above category average
Salesloft
-
Ratings
API7.8259 Ratings00 Ratings
Role-based workflow & approvals8.0289 Ratings00 Ratings
Customizability8.1312 Ratings00 Ratings
Integration with Salesforce.com7.7232 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7100 Ratings00 Ratings
Integration with SugarCRM7.092 Ratings00 Ratings
Best Alternatives
HubSpot Marketing HubSalesloft
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
HubSpot Sales Hub
HubSpot Sales Hub
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Outreach
Outreach
Score 8.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Marketing HubSalesloft
Likelihood to Recommend
8.5
(663 ratings)
8.7
(261 ratings)
Likelihood to Renew
6.0
(372 ratings)
9.3
(4 ratings)
Usability
8.4
(115 ratings)
9.1
(3 ratings)
Availability
9.1
(25 ratings)
7.3
(1 ratings)
Performance
8.9
(17 ratings)
8.2
(1 ratings)
Support Rating
8.4
(88 ratings)
8.9
(2 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
7.2
(2 ratings)
Implementation Rating
7.3
(48 ratings)
8.0
(1 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
8.7
(143 ratings)
Product Scalability
7.3
(7 ratings)
9.1
(1 ratings)
Vendor post-sale
9.1
(3 ratings)
8.2
(1 ratings)
Vendor pre-sale
9.1
(3 ratings)
7.3
(1 ratings)
User Testimonials
HubSpot Marketing HubSalesloft
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
SalesLoft
It was a game changer bringing in Salesloft. We use Microsoft Dynamics as our CRM and many of my reps had found it difficult to use the reporting as well as make sure they were surfacing their best leads at the right time. Once we implemented Salesloft we saw a 200% increase in productivity and were able to make some corrections around messaging and the type of outreach we were focused on.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
SalesLoft
  • Schedules outbound activities (e.g. calls, emails) and provides a daily worklist for each BDR/SDR. Flexible approach to prioritization based on organization strategy and/or customer engagement. Allows the BDR to focus on their value add - engaging directly with the prospect - and minimizes administrative overhead.
  • Provides a one-click "Book a meeting with me" link that simplifies the meeting scheduling experience for prospects. No more emailing back and forth to find a date and time that works.
  • Includes call recording and a live "call studio" where a manager can listen to active calls and "whisper" to the BDR if needed. This provides great post-call or in-call support for coaching new BDR/SDRs.
  • Delivers a decent set of reporting that allows visibility into individual BDR productivity as well as tracking macro trends such as call volume, pick-ups and meeting scheduled. This allows for problem detection and tuning to maximize productivity.
  • Support and customer success teams are incredibly responsive and extremely helpful.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
SalesLoft
  • The inbound dialer. I don't particularly like having to open a second window just for inbound calls. Especially if I forget to close it during a meeting and get interrupted.
  • The texting interface. I can have emails templated, to fill fields pulled from the lead profile, like name, company, positions, etc. I would like the same functionality for texting, especially since I send as many texts as I do emails. Even being able to save snippets or templates would be nice.
  • On the note of texting, having a dedicated tab in the People view for text messages would do a lot to let me catch up on other people's conversations with the lead, instead of having to find them on the main Activity tab.
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
SalesLoft
SalesLoft is absolutely VITAL to our daily operations. We could not function without it or a program like it. Speaking as a Sales Person who has had to operate without a product like this, the difference is night and day. The ability to stay organized, automate tasks, easily log activities and notes, review calls, and coach team members is an absolute gamechanger.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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SalesLoft
SalesLoft is a fantastic product that will be extremely helpful to any Sales Rep looking to organize their information and stay one step ahead. While it has its shares of quirks and bugs it proves to be an awesome tool for anyone that is in the sales industry.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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SalesLoft
The availability is pretty good, we do sometimes have errors or delays in syncing activities but nothing that has been too detrimental to our workflow. Most recently we had an issue with Lofting through Outlook due to a change in security token that took a few weeks to resolve but it is fixed now.
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Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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SalesLoft
Yes timely and easy to use. The only delays we have are when we run our big month sales blitz and activities take some time to sync to the reporting as well as SalesForce
Read full review
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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SalesLoft
timely and knowledgeable responses. I also feel like the team goes above and beyond by offering to schedule meetings where we can screenshare and walk through questions or issues together.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
SalesLoft
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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SalesLoft
We had some virtual training with our CSM which was very well constructed. It took some time to get into the full swing of things but with a few weeks of hands on experience I was feeling confidant. The SL team was always available to answer questions or jump an a call to walk us through stuff. I also used the Customer Help Center for a few self guided learnings on how to use specific features related to reporting and team management.
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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SalesLoft
must invest time and effort in define the best way to integration with Salesforce in order to get data visualization
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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SalesLoft
Salesloft blows outreach out of the water in all aspects. One of the biggest issues I had was their unwillingness to listen to customer feedback. I had requested several small changes to be made when I had previously used the platform that unfortunately fell onto deff ears. I am much happier using Salesloft and the positive results I've experienced are a direct result of that.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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SalesLoft
The scalability was pretty good, we started with 4 or 5 users on one team and scaled into 30+ members across 3 teams
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
SalesLoft
  • The biz dev team would not function nearly as well as it does without Salesloft -- invaluable.
  • Insight into optimal call times has been extremely valuable.
  • Clarity on # of contacts added to cadence on a daily/weekly basis has greatly improved success and coaching.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.