What users are saying about
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Top Rated
1728 Ratings
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544 Ratings

HubSpot Marketing Hub

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Top Rated
1728 Ratings
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Score 8.5 out of 100

SharpSpring

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544 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

SharpSpring

For a small sales organization[,] SharpSpring has been terrific. It's very easy to get up to speed, there aren't a whole lot of bells and whistles, and it's really not possible to break something. I've used other CRM's that are more robust and clunky; there are a ton of customizable fields, and it takes a while to enter an opportunity and move it through the sales process. With SharpSpring, I'm sure it can be customized, but the way we have it set up it's really [easy] to move an opportunity through the process. For a larger sales organization that needs additional reporting features and customization, I'm not positive if SharpSpring would be a fit as I'm not aware of some of [its] features, but I would definitely give it a look.
Jason Carlage | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.5
SharpSpring
7.9
WYSIWYG email editor
HubSpot Marketing Hub
8.3
SharpSpring
7.2
Dynamic content
HubSpot Marketing Hub
8.2
SharpSpring
8.3
Ability to test dynamic content
HubSpot Marketing Hub
8.1
SharpSpring
8.3
Landing pages
HubSpot Marketing Hub
8.8
SharpSpring
7.3
A/B testing
HubSpot Marketing Hub
8.3
SharpSpring
8.5
Mobile optimization
HubSpot Marketing Hub
8.6
SharpSpring
6.5
Email deliverability reporting
HubSpot Marketing Hub
8.8
SharpSpring
7.8
List management
HubSpot Marketing Hub
8.8
SharpSpring
8.7
Triggered drip sequences
HubSpot Marketing Hub
8.9
SharpSpring
8.6

Lead Management

HubSpot Marketing Hub
8.5
SharpSpring
8.6
Lead nurturing
HubSpot Marketing Hub
8.8
SharpSpring
8.6
Lead scoring and grading
HubSpot Marketing Hub
8.3
SharpSpring
8.4
Data quality management
HubSpot Marketing Hub
8.4
SharpSpring
8.5
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
SharpSpring
8.6

Campaign Management

HubSpot Marketing Hub
8.5
SharpSpring
7.9
Calendaring
HubSpot Marketing Hub
8.3
SharpSpring
7.9
Event/webinar marketing
HubSpot Marketing Hub
8.8
SharpSpring
7.9

Social Media Marketing

HubSpot Marketing Hub
8.6
SharpSpring
6.9
Social sharing and campaigns
HubSpot Marketing Hub
8.6
SharpSpring
6.7
Social profile integration
HubSpot Marketing Hub
8.5
SharpSpring
7.2

Reporting & Analytics

HubSpot Marketing Hub
8.5
SharpSpring
7.5
Dashboards
HubSpot Marketing Hub
8.5
SharpSpring
7.4
Standard reports
HubSpot Marketing Hub
8.6
SharpSpring
8.2
Custom reports
HubSpot Marketing Hub
8.5
SharpSpring
7.0

Platform & Infrastructure

HubSpot Marketing Hub
8.1
SharpSpring
8.1
API
HubSpot Marketing Hub
8.2
SharpSpring
7.6
Role-based workflow & approvals
HubSpot Marketing Hub
8.3
SharpSpring
8.2
Customizability
HubSpot Marketing Hub
8.5
SharpSpring
7.7
Integration with Salesforce.com
HubSpot Marketing Hub
8.5
SharpSpring
8.1
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.8
SharpSpring
8.4
Integration with SugarCRM
HubSpot Marketing Hub
7.6
SharpSpring
8.3

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

SharpSpring

  • SharpSpring is a great platform for email marketing. We use it to organize our content, market to each of our segment lists, and then analyze campaigns.
  • SharpSpring is effective for campaign tracking. We use it to find where leads come from and [...] how to effectively manage each of our segment-focused campaigns.
  • The "Life of a Lead" is an excellent feature within SharpSpring. This highly visual tool allows us to view detailed activity by each of our leads - from emails they open to what web pages they visit.
Andy Friedman | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

SharpSpring

  • Sometimes in the email or landing page builder, the text formatting option disappears, so I've learned how to edit inside the HTML code. Inconvenience has led to a new skill, but it's still frustrating.
  • I would like to see more customizable options for RSS emails.
  • I'd like to have the ability to copy sections of an email or landing page for use in another layout, within the builder. I know this can be done via HTML, but I'm not that knowledgeable.
Lisa Wytrwal | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

SharpSpring

SharpSpring 8.0
Based on 27 answers
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
David Fox | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

SharpSpring

SharpSpring 8.2
Based on 68 answers
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
Christine Mullins | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

SharpSpring

SharpSpring 5.8
Based on 3 answers
No answer on this topic is available.

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

SharpSpring

SharpSpring 5.7
Based on 3 answers
No answer on this topic is available.

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

SharpSpring

SharpSpring 8.7
Based on 78 answers
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
Darren Winter, MA | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

SharpSpring

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

SharpSpring

SharpSpring 4.5
Based on 2 answers
No answer on this topic is available.

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

SharpSpring

SharpSpring 7.8
Based on 12 answers
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
Matthew Maginley | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

SharpSpring

SharpSpring has by far the best features for the money. Having used several platforms costing significantly more money, I will go with SharpSpring every day of the week and twice on Sunday. We use Salesforce and I would still go with SharpSpring over Pardot for cross-platform use. HubSpot is a nice platform but focuses more on marketing tactic training than useful tools in my opinion.
Brian Gomski | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

SharpSpring

SharpSpring 3.6
Based on 2 answers
No answer on this topic is available.

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

SharpSpring

  • Being able to see the leads we are bringing in dramatically improves our ability to be effective on behalf of our clients.
  • This same feature is critical to showing our value to our clients.
  • SharpSpring helps our clients see exactly who we our bringing them and the value of those leads and the return on their marketing investment.
Kurt Hoffmann | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

SharpSpring

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

SharpSpring Editions & Modules

Edition
1,000 Contacts$3991
2,500 Contacts$4991
5,000 Contacts$6991
10,000 Contacts$8991
20,000 Contacts$1,2991
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
8.9
SharpSpring
8.0

Likelihood to Renew

HubSpot Marketing Hub
10.0
SharpSpring
8.0

Usability

HubSpot Marketing Hub
8.0
SharpSpring
8.2

Reliability and Availability

HubSpot Marketing Hub
9.1
SharpSpring
5.8

Performance

HubSpot Marketing Hub
8.9
SharpSpring
5.7

Support Rating

HubSpot Marketing Hub
8.7
SharpSpring
8.7

In-Person Training

HubSpot Marketing Hub
9.1
SharpSpring

Online Training

HubSpot Marketing Hub
9.1
SharpSpring
4.5

Implementation Rating

HubSpot Marketing Hub
7.3
SharpSpring
7.8

Scalability

HubSpot Marketing Hub
7.3
SharpSpring
3.6

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