Constant Contact Lead Gen & CRM vs. HubSpot Marketing Hub

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Constant Contact Lead Gen & CRM
Score 8.4 out of 10
Small Businesses (1-50 employees)
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses attract the right leads, nurture them with personalized content, and grow with better conversion. Attract - Acquires hot leads faster with email & social marketing, plus retargeting…
$449
per month
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Pricing
Constant Contact Lead Gen & CRMHubSpot Marketing Hub
Editions & Modules
Lead Gen & CRM
Starting at $449
per month
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Offerings
Pricing Offerings
Constant Contact Lead Gen & CRMHubSpot Marketing Hub
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredRequired
Additional DetailsAbove pricing based on 5000 contacts.
More Pricing Information
Community Pulse
Constant Contact Lead Gen & CRMHubSpot Marketing Hub
Considered Both Products
Constant Contact Lead Gen & CRM
Chose Constant Contact Lead Gen & CRM
We experienced working with other platforms in our team, reviewing and testing, in order to find the one that would optimize our workflows the most. Some of these were completely new to me (Sharpspring was one of them), but I had previous experiences with platforms like Mailchim…
Chose Constant Contact Lead Gen & CRM
SharpSpring has created a vacuum in my business for the better. Marketing as a service only gets to its final stage once you have a powerful way to leverage the data in your client's businesses to their advantage. We could never do this for our clients until we found …
Chose Constant Contact Lead Gen & CRM
I prefer SharpSpring because it covers at least all the needs a medium or small company requires to start and develop an inbound marketing strategy.
Chose Constant Contact Lead Gen & CRM
Pros of SharpSpring:
  • Design unlimited custom fields
  • Can send content & templates to Sales to send in their reach-outs (Outlook extension)
Chose Constant Contact Lead Gen & CRM
SharpSpring is better priced than other products with similar feature sets. It allows better management for an agency with clients, and has the kinds of features that can readily move the revenue needle for clients who have the vision for what's possible with an integrated …
Chose Constant Contact Lead Gen & CRM
SharpSpring has all of the functionality of HubSpot at a fraction of the cost. I used HubSpot at a previous position but I have found that I can do everything I want to do in SharpSpring without having to pay a fortune.

SharpSpring also offers significantly more functionality …
Chose Constant Contact Lead Gen & CRM
SharpSpring provided the best in terms of comprehensiveness, capability and cost. The support is also fantastic.
Chose Constant Contact Lead Gen & CRM
SharpSpring doesn't quite live up to HubSpot in terms of the intricacies of its features. But what it does, when compared to the cost of using other premium marketing automation systems, it does well to help meet marketing objectives. Providing your technology stack is …
Chose Constant Contact Lead Gen & CRM
SharpSpring is a much more financially viable option than HubSpot, while not sacrificing much of the functionality.
Chose Constant Contact Lead Gen & CRM
Pricing for small and mid-size companies was the key difference/factor to switch. When we started in 2016, the pricing strategy from HubSpot was not affordable for our company or any of our clients, and that was why we decided to switch, and we have been working with …
Chose Constant Contact Lead Gen & CRM
From my research, SharpSpring has every functionality that is needed to effectively deliver omnichannel sales and marketing solutions for most businesses. It is ahead of the market in terms of dynamic personalisation, automation, and retargeting. In terms of value for money, it …
Chose Constant Contact Lead Gen & CRM
SharpSpring was the most cost effective of the solutions we evaluated. They were also the only one who offered a white label solution that we could offer to our clients
Chose Constant Contact Lead Gen & CRM
Overall value for money was better in SharpSpring and also the investment in the beginning is much smaller. The pricing model was monthly based and fit to us instead of huge annual invoices. Also the fact that the license covered a huge amount of analyzed page views and sent …
Chose Constant Contact Lead Gen & CRM
We chose SharpSpring over HubSpot and Mailchimp mainly due to the wide range of features SharpSpring offered at a very competitive price. HubSpot was similar but almost twice as expensive and Mailchimp's features were not as comprehensive. We also felt that SharpSpring was more …
Chose Constant Contact Lead Gen & CRM
SharpSpring gives you 98% of the functionality of HubSpot at a much more competitive price. It loses out a little on ease of use and reporting, but once you have got up to speed with SharpSpring there is little that you miss from HubSpot, and the fact that the CRM is included …
Chose Constant Contact Lead Gen & CRM
HubSpot is too expensive for most companies when they start really using the features involved. SharpSpring does nearly everything they do, and what they do share is just as good, for a fraction of the price.
Chose Constant Contact Lead Gen & CRM
The best example I like to use against SharpSpring is HubSpot. For the cost, SharpSpring wins every time. The features are a close tie.
Chose Constant Contact Lead Gen & CRM
We've used other marketing automation platforms currently and in the past and SharpSpring can go toe-to-toe with the best of them. The cost of SharpSpring is extremely competitive and they give you 100,000 contacts right off the bat without charging for more, which is really …
Chose Constant Contact Lead Gen & CRM
I didn't use it, but it was among my options. Undoubtedly because of the costs, and because different tools had to be integrated, I decided to discard it. In addition, from the IT area they have been working with Salesforce for years. Since it was not profitable to integrate …
Chose Constant Contact Lead Gen & CRM
We whittled down the options to HubSpot and Infusionsoft.

Infusionsoft had some features that we had to pay extra for that was included in SharpSpring such as dynamic landing pages, dynamic content in email and RSS syndication, and 3rd party form features including Webex and …
Chose Constant Contact Lead Gen & CRM
SharpSpring has in some way more features than the top 5 solutions, but it's way easier to use, not to mention the price. SharpSpring is almost a tenth of the price and is a monthly-based payment solution. Every other star destroyer promisess a lot of features but you need to …
Chose Constant Contact Lead Gen & CRM
Our agency used Hubspot years ago, but the cost and overkill on capabilities brought us to SharSpring. It's both affordable but has all the features we need to execute effectively.
Chose Constant Contact Lead Gen & CRM
The price/quality relationship is really good! It has a lot of features that are charged separately or are more expensive in other platforms and the prices are easier to predict than other ones, where multiple variables can change the price and make it really hard to predict …
Chose Constant Contact Lead Gen & CRM
SharpSpring has a greater value for money. It brings comparable functionality to HubSpot at a better price. It brings more functionality and power than ActiveCampaign. The life of the lead is an important tool for our customers because it brings insight even prior to the opt-in …
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.

Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
Chose HubSpot Marketing Hub
we found that SharpSpring was really well suited for a small agency like ourselves. It had many (not all) of the functionalities that HubSpot has at a way better price. The problem was that we would be locked into a contract. Also, it wasn’t as streamlined and high tech as …
Chose HubSpot Marketing Hub
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
Chose HubSpot Marketing Hub
SharpSpring seemed cheaper, but it did not have the same functionalities as HubSpot and it looked a lot harder to learn and use. We were also told that the analytics are completely unreliable.

Infusionsoft, again, didn't have all the tools HubSpot offers, so we couldn't keep …
Chose HubSpot Marketing Hub
Hubspot is more simple, and because it's a lot more simple and clear it's more professional. Hubspot also offers training as I mentioned in some other sections, the training is so useful in my every day work life and makes you a lot more valuable as a business person. Hubspot …
Chose HubSpot Marketing Hub
  • Much more complete and professional.
  • Reporting is much stronger and a lot more geared towards inbound marketing, rather than general marketing automation. It's a more complete solution with everything you need in regards to inbound marketing, whereas the others all miss some …
Top Pros
Top Cons
Features
Constant Contact Lead Gen & CRMHubSpot Marketing Hub
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.5
508 Ratings
4% below category average
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
WYSIWYG email editor7.8468 Ratings8.6332 Ratings
Dynamic content7.4452 Ratings6.1333 Ratings
Ability to test dynamic content6.6433 Ratings7.8309 Ratings
Landing pages6.3440 Ratings6.3362 Ratings
A/B testing7.5395 Ratings8.0286 Ratings
Mobile optimization4.1426 Ratings6.4355 Ratings
Email deliverability reporting9.0496 Ratings6.2363 Ratings
List management9.3498 Ratings8.2364 Ratings
Triggered drip sequences9.3473 Ratings6.5276 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.8
497 Ratings
13% above category average
HubSpot Marketing Hub
7.1
360 Ratings
8% below category average
Lead nurturing automation9.5484 Ratings6.5356 Ratings
Lead scoring and grading8.6490 Ratings7.9324 Ratings
Data quality management8.4466 Ratings7.8330 Ratings
Automated sales alerts and tasks8.9462 Ratings6.4299 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Constant Contact Lead Gen & CRM
8.1
400 Ratings
6% above category average
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Calendaring8.0338 Ratings6.4305 Ratings
Event/webinar marketing8.2318 Ratings6.3251 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Constant Contact Lead Gen & CRM
7.3
377 Ratings
3% below category average
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Social sharing and campaigns7.2316 Ratings6.4342 Ratings
Social profile integration7.5362 Ratings6.5331 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Constant Contact Lead Gen & CRM
8.5
494 Ratings
13% above category average
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Dashboards8.4486 Ratings7.8366 Ratings
Standard reports8.5486 Ratings8.1362 Ratings
Custom reports8.8447 Ratings7.1324 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Constant Contact Lead Gen & CRM
7.8
466 Ratings
3% above category average
HubSpot Marketing Hub
7.4
341 Ratings
3% below category average
API7.9364 Ratings7.6251 Ratings
Role-based workflow & approvals7.9403 Ratings7.2280 Ratings
Customizability8.5439 Ratings6.0303 Ratings
Integration with Salesforce.com8.1217 Ratings7.8228 Ratings
Integration with Microsoft Dynamics CRM7.298 Ratings7.896 Ratings
Integration with SugarCRM7.391 Ratings7.790 Ratings
Best Alternatives
Constant Contact Lead Gen & CRMHubSpot Marketing Hub
Small Businesses
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Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
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Score 9.3 out of 10
PFL Direct Mail Platform
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Score 9.3 out of 10
Enterprises
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Score 9.3 out of 10
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User Ratings
Constant Contact Lead Gen & CRMHubSpot Marketing Hub
Likelihood to Recommend
9.0
(522 ratings)
7.4
(654 ratings)
Likelihood to Renew
8.1
(32 ratings)
9.0
(371 ratings)
Usability
6.7
(70 ratings)
9.0
(106 ratings)
Availability
7.8
(2 ratings)
9.1
(25 ratings)
Performance
3.2
(2 ratings)
8.9
(17 ratings)
Support Rating
8.1
(71 ratings)
8.4
(88 ratings)
In-Person Training
-
(0 ratings)
9.1
(8 ratings)
Online Training
4.5
(2 ratings)
9.1
(26 ratings)
Implementation Rating
6.5
(10 ratings)
7.3
(48 ratings)
Configurability
4.5
(1 ratings)
7.3
(2 ratings)
Ease of integration
4.5
(2 ratings)
8.9
(5 ratings)
Product Scalability
2.9
(2 ratings)
7.3
(7 ratings)
Vendor post-sale
8.2
(1 ratings)
9.1
(3 ratings)
Vendor pre-sale
1.0
(1 ratings)
9.1
(3 ratings)
User Testimonials
Constant Contact Lead Gen & CRMHubSpot Marketing Hub
Likelihood to Recommend
Constant Contact
SharpSpring is great for creating and tracking campaigns that span multiple channels. With the Salesforce integration, we are able to keep our Sales team focused inside Salesforce without them needing to learn a new tool. Our Marketing team uses SharpSpring to nurture leads before handing them off to the Sales team. Though the features are available, SharpSpring would not be suitable for social media management or blogs; our third-party tools do a better job at that.
Read full review
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Pros
Constant Contact
  • Their Emailers are very easy to construct and user-friendly. It takes your Newsletter and sales emails to the next level, especially with the action groups and trigger functionalities.
  • The life of the lead functionality allows you to see when leads get warmer, so you know when to send them what. Helps improve conversions.
Read full review
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Cons
Constant Contact
  • The landing page builder is a bit hard to use. Doesn’t have much flexibility.
  • Sometimes confusing between types of workflows to use. Opportunity versus visual.
  • If you imported contacts that weren’t formatted correctly. It is hard to delete a bull amount. Need to type DELETE for each one manually. No bull options to make changes.
Read full review
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Likelihood to Renew
Constant Contact
We have been very impressed with all aspects of this software and the potential for it to radically change how we operate is huge! Support has been exceptional and we have discovered many extra uses for the software than originally thought. Not only will it give us benefits for our company's growth, but for our client's growth as well.
Read full review
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Usability
Constant Contact
This rating is coming from an administrative perspective. With so many features, workflows, dashboards, and more, there is certainly a lot going on, and even the most savvy software user can get a little overwhelmed when trying to decide how to best implement and utilize the platform to its full potential. That being said, the SharpSpring platform is well-implemented and well-organized, with most solutions being fairly intuitive, once you have a grasp of the software. It is fairly easy to learn, but difficult to master. Just like any powerful platform, however, the complexity is worth it, and once you are comfortable navigating and problem solving within SharpSpring, it becomes a great marketing and sales tool which can do virtually anything you need it to.
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HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Reliability and Availability
Constant Contact
No answers on this topic
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Performance
Constant Contact
No answers on this topic
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Support Rating
Constant Contact
The support is great which really helps overcome challenges if you become stuck and the training videos are great too. Same-day replies are great and I even got some help with some CSS code on the chat. Not many organizations would do this or even respond.
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HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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In-Person Training
Constant Contact
No answers on this topic
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Online Training
Constant Contact
No answers on this topic
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Implementation Rating
Constant Contact
Overall I would say to be patient and bring everyone who will be touching the platform to the onboarding sessions. The Virtual Classroom lets you onboard as quickly or slowly as you want. Sales, marketing, design, account management, get 'em all in on it. For the most part, they will be happy to use this platform. I recommend getting as many people as possible to see the SharpSpring demo.
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HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Alternatives Considered
Constant Contact
We use different CRMs for different clients, mostly due to budget and other requirements. SharpSpring from Constant Contact is in the middle, price-wise, but is slightly more user-friendly than ActiveCampaign when it comes to certain things, such as drip campaigns and workflows. Though the price can be prohibitive to some clients, it is extremely robust. I definitely prefer the list-building, the ability to send smart emails and the WYSIWYG editor.
Read full review
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Scalability
Constant Contact
No answers on this topic
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Return on Investment
Constant Contact
  • Streamlined Processes - sales and marketing are now all in the same place.
  • Reduced Number of Platforms/Tools - CRM/lead management, email, automation, landing pages, forms, etc are all in the same place rather than using multiple tools.
  • Time-saving - sales pipeline is very easy to use for sales. For marketing, we have dozens of workflows that eliminate much of our manual processes from the past.
  • Return on Investment - We're more focused on moving the building the business than ever before because SharpSpring has simplified so many of our business operations and we're seeing massive results!
  • Lead generation - Up SIGNIFICANTLY (between 3x & 4x) since setting up SharpSpring.
Read full review
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.