Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Slack
Score 9.0 out of 10
N/A
Slack is a group messaging or team collaboration app that aims to simplify communication for businesses. Features include open discussions, private groups, and direct messaging, as well as deep contextual search and message archiving, and file sharing. Slack integrates with a number of other tools, such as MailChimp, Dropbox, and Google Drive. Slack was acquired by Salesforce in December 2020. The product is free to use, and also has paid plans with more features and greater controls. The…
$8.75
per month per user
Pricing
HubSpot Marketing HubSlack
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Free
$0
Pro
$7.25*
per month per user
Business+
$12.50*
per month per user
Enterprise
Contact Sales
Offerings
Pricing Offerings
HubSpot Marketing HubSlack
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details*Per active user, per month, when paying once a year. Pro is $8.75 USD per active user when paying month to month. Business+ is $15.00 USD per active user when paying month to month.
More Pricing Information
Community Pulse
HubSpot Marketing HubSlack
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
I have used and evaluated Marketo, Pardot, and Mailchimp alongside HubSpot Marketing Hub.
Marketo offers a deeper automation but it's tougher to use.
Pardot integrates well with Salesforce but not much useful for B2C. Mailchimp is great for simple email marketing but lacks …
Chose HubSpot Marketing Hub
We and our clients have used all of these platforms and where they fall short is ...
- Usability: they are generally built for operation and not the typical marketer. HubSpot is by far the best experience for the user.
- All in one: other platforms are bolt-ons whereas HubSpot is …
Chose HubSpot Marketing Hub
I haven't really used anything similar to HubSpot in the past, but I could see any other similar products providing an overall better experience than HubSpot.
Chose HubSpot Marketing Hub
HubSpot was very affordable compared to other customer relationship management systems that we came across. It fit our company size perfectly and allowed us to get up and moving rather quickly. There is a wide range of forms for us to house data and allows us to be very …
Chose HubSpot Marketing Hub
I think HubSpot has a uniqueness among all of them. HubSpot is very famous and used by so many customers all over the world. So HubSpot knows how to maintain a healthy relationship with the customers and provide an excellent service to them. This was the main reason to select …
Chose HubSpot Marketing Hub
HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
Chose HubSpot Marketing Hub
Hubspot is a more robust and complete tool, whereas Mailchimp is simply focused on email marketing. Hubspot has more integrations, and allows us to do more measurement, assigning roles, and complete campaign management and reporting.
Chose HubSpot Marketing Hub
HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small …
Chose HubSpot Marketing Hub
HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn).

HubSpot acts as the central system for a number of …
Chose HubSpot Marketing Hub
I have only ever used HubSpot. Some of our clients have switched from Pardot. When we ask them about the differences they say it is night and day. HubSpot is a more 'complete' product that helps emails get delivered and your content viewed. It is amazing to see the difference …
Chose HubSpot Marketing Hub
Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
Chose HubSpot Marketing Hub
HubSpot is a better all-around automation solution for our small marketing department. It helps us function as a design team, social media managers, a copy writing team and campaign strategists when we need to have those hats on. It makes switching back and forth easy and helps …
Chose HubSpot Marketing Hub
Selected Hubspot for the holistic approach to marketing. Onboarding and training opportunities helped swing the team towards Hubspot.
Chose HubSpot Marketing Hub
HubSpot is all around a more robust platform. It offers a lot more components to the marketing automation process and tracking needs. While many small business teams would benefit from products like Act-On and MailChimp, EMMA (who I also love), and Pardot, HubSpot is the clear …
Chose HubSpot Marketing Hub
Hubspot seemed more intuitive than Pardot. Plus when I sat down with the sales team, they really helped me understand how Hubspot would fit our business as opposed to Pardot. Their sales pitch didn't cover any of the aspects I told them were important. It felt like they were on …
Chose HubSpot Marketing Hub
Eloqua, Pardot, and Marketo
Chose HubSpot Marketing Hub
N/A as this is my first job out of college, since interning and working here I have only used HubSpot. Can't think of anything else that would measure up as some other programs (MailChimp, Salesforce, etc.) have different aspects of HubSpot, but HubSpot has all of these …
Chose HubSpot Marketing Hub
HubSpot provides the best product with the best customer service at the best price. It is more expensive than other marketing platforms, but we have never questioned the value in that expense, especially after hearing complaints from users of competitor platforms. It was an …
Chose HubSpot Marketing Hub
HubSpot has vastly superior email template design, lead scoring, and contact list management than Pardot. We have switched 100% from Pardot to HubSpot and haven't looked back! We continue to use Salesforce for Sales emails and processes, which works for us because it integrates …
Chose HubSpot Marketing Hub
We liked the all-in-one approach that HubSpot offered over Pardot. We also like the inbound approach that HubSpot takes to marketing as a whole. We were happy with Pardot, but HubSpot seemed like a better long-term fit for us.

We liked HubSpot more than Marketo for ease of use …
Chose HubSpot Marketing Hub
There are some really great systems out there that give you parts of the puzzle but none I have found that truly put it all together in a cohesive package that I can really dig into. That doesn't mean they aren't useful for their own purposes. Everyone's marketing program is …
Chose HubSpot Marketing Hub
This just seemed like the smarter solution from a pricing, product and service standpoint. The content that HubSpot delivered prior to us signing up on Marketing (Ebooks, white papers, etc) really hooked us in. Many CO's tried to deliver us content to boost our understanding of …
Slack
Chose Slack
Slack is pretty great for startups and early teams. Microsoft teams feels a little corporate to me so I personally don't prefer it. Plus the slack interface is just the right amount of customizable and beautiful. Not a fan of others. I also love the integrations Slack offers …
Chose Slack
I currently have not searched for other vendors compared to slack. Slack has a great reputation and has been with 120WaterAudit for quite some time now. It is fully integrated into our company and everyone has a good time using all of its functions and the ease of use.
Chose Slack
Overall I think it has the best collection of features in an easy to use interface that feels familiar to most people. I believe it is the only one that allows you to be a part of multiple teams and toggle between that with a simple click, which is great for our organization.
Chose Slack
We used to use a combo of Google Hangouts, email, and the GroupMe app for all internal communications. Slack has completely eliminated those and we use Slack for all internal communication—we don't even use email for the most part unless communicating with a client. If you work …
Chose Slack
Slack makes it easier to have more organized conversations than Google Hangouts. I have not tested Slack's video capabilities before, so Hangouts may be better at that. Slack also makes it much easier to work on specific documents, something that Google Hangouts can't really …
Chose Slack
I definitely prefer Slack because there's way more you can do with it. I only used Lync for basic communications, but I use Slack for everything from communications and reminders to channel discussions and sending files. I also love the way you can incorporate GIFs and memes to …
Chose Slack
In the past we always communicated via Google chat. Google chat gets messy after awhile. You make certain chat groups and they continue to multiply, the chat history is never available, it's hard to organize - impossible really- what the chat topic is meant to be about. Plus it …
Chose Slack
Slack is a bit more simplistic than the other pieces of software, but creates more meaningful conversations. The other programs create more of a forum based platform, than a social network like Slack. Slack encourages everyone to get involved with the conversation as opposed to …
Chose Slack
Sococo was much more of a "virtual office" with separate visual rooms where you could see people were talking or hanging out. Eventually the call quality and reliability ended up sinking Sococo for us as a company especially since it was a cost per user and we had many users …
Chose Slack
The only other option for Slack really is basic email, and Slack completely kicks email out of the park. Especially considering the DropBox-like features of Slack. You can send huge files to others across Slack - files so big that they don't fit in email. You can also chat …
Features
HubSpot Marketing HubSlack
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
Slack
-
Ratings
WYSIWYG email editor8.8343 Ratings00 Ratings
Dynamic content8.1343 Ratings00 Ratings
Ability to test dynamic content8.1318 Ratings00 Ratings
Landing pages8.6372 Ratings00 Ratings
A/B testing6.6296 Ratings00 Ratings
Mobile optimization8.0366 Ratings00 Ratings
Email deliverability reporting8.3374 Ratings00 Ratings
List management8.9375 Ratings00 Ratings
Triggered drip sequences9.0287 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
8% above category average
Slack
-
Ratings
Lead nurturing automation8.2366 Ratings00 Ratings
Lead scoring and grading8.1334 Ratings00 Ratings
Data quality management8.3341 Ratings00 Ratings
Automated sales alerts and tasks8.8310 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
Slack
-
Ratings
Calendaring7.5315 Ratings00 Ratings
Event/webinar marketing7.3260 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
Slack
-
Ratings
Social sharing and campaigns7.8352 Ratings00 Ratings
Social profile integration8.3341 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
Slack
-
Ratings
Dashboards8.8377 Ratings00 Ratings
Standard reports8.3373 Ratings00 Ratings
Custom reports8.4335 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
Slack
-
Ratings
API8.1261 Ratings00 Ratings
Role-based workflow & approvals8.0291 Ratings00 Ratings
Customizability8.1314 Ratings00 Ratings
Integration with Salesforce.com7.8234 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7101 Ratings00 Ratings
Integration with SugarCRM7.093 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Slack
8.2
513 Ratings
6% above category average
Task Management00 Ratings8.1340 Ratings
Gantt Charts00 Ratings6.961 Ratings
Scheduling00 Ratings8.0286 Ratings
Workflow Automation00 Ratings8.4315 Ratings
Mobile Access00 Ratings9.4494 Ratings
Search00 Ratings8.4496 Ratings
Visual planning tools00 Ratings7.8208 Ratings
Communication
Comparison of Communication features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Slack
8.8
522 Ratings
10% above category average
Chat00 Ratings9.7522 Ratings
Notifications00 Ratings9.1518 Ratings
Discussions00 Ratings9.4507 Ratings
Surveys00 Ratings8.1329 Ratings
Internal knowledgebase00 Ratings7.7327 Ratings
Integrates with GoToMeeting00 Ratings8.9110 Ratings
Integrates with Gmail and Google Hangouts00 Ratings8.7182 Ratings
Integrates with Outlook00 Ratings8.8120 Ratings
File Sharing & Management
Comparison of File Sharing & Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Slack
8.6
494 Ratings
8% above category average
Versioning00 Ratings8.2255 Ratings
Video files00 Ratings8.7443 Ratings
Audio files00 Ratings8.8433 Ratings
Document collaboration00 Ratings8.2345 Ratings
Access control00 Ratings8.3335 Ratings
Advanced security features00 Ratings8.4289 Ratings
Integrates with Google Drive00 Ratings9.0211 Ratings
Device sync00 Ratings9.1366 Ratings
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HubSpot Marketing HubSlack
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Vbout
Vbout
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Stackby
Stackby
Score 9.2 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
Troop Messenger
Troop Messenger
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.2 out of 10
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HCL Connections
Score 9.0 out of 10
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User Ratings
HubSpot Marketing HubSlack
Likelihood to Recommend
8.6
(665 ratings)
9.4
(523 ratings)
Likelihood to Renew
6.0
(372 ratings)
9.8
(24 ratings)
Usability
8.6
(117 ratings)
9.2
(137 ratings)
Availability
9.1
(25 ratings)
10.0
(1 ratings)
Performance
8.9
(17 ratings)
10.0
(1 ratings)
Support Rating
8.4
(88 ratings)
8.0
(67 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(48 ratings)
8.3
(4 ratings)
Configurability
7.3
(2 ratings)
10.0
(1 ratings)
Ease of integration
8.9
(5 ratings)
7.0
(1 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubSlack
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Salesforce
Slack is definitely well suited according to my experience of using it for over 6 years to be the best platform to have short quick huddles and catch up sessions with your team, More especially if your work environment is a WFH set up. you can easily direct message a colleague regarding something that needs quick attention. making calls is easy and you can basically present a presentation to your team quickly and easy by sharing your screen with them easily. its basically the future
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Salesforce
  • Slack workflows which helps to automate day to day or weekly tasks
  • Slack Huddle which helps to communicate within the app and also the chat is saved in thread
  • Slack To Do Lists which helps to manage small projects
  • Slack Canvas to keep the whole team on the same page
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Salesforce
  • Wish I could organize my "save for later" items into folders. It would be nice to store all of the golden nuggets of information I learn. Even better if we could export it out into a word doc to turn into a real article or resource!
  • Use AI to help us find themes around topics and prepare a summary every week/end of day/month so that the entire team can absorb all conversations into one clean space
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Salesforce
To be more transparent, I give 10 because Slack serves our collaboration needs. It provide us a good platform for team communication relaying important update within the company, it has even mobile app where you can install in your phone to monitor any updates within that team that needs your immediate attention and intervention.
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Salesforce
At the basic surface, Slack does deliver everything we need - easy to handle, easy to understand. But, as I said earlier, there are the more complex parts which demand more of us and some of them even lack information about how to be used, which is frustrating. If we could have maybe a section with instructions, or maybe if you make the features easier to use, it would be awesome.
Read full review
Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Salesforce
Yes, the app works 24/7. I don't even recall having any period that we could not use since the implementation. Even the maintenance periods are barely noticeable and our work is not impacted by it when it happens.
Read full review
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review
Salesforce
Slack is a soft app, we don't have many issues with it. I recall one or two people complaining about something during our usage period, but I didn't have a bad experience. When the app is slow, usually the problem is with my computer or my internet. The app works just fine.
Read full review
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
Salesforce
I've never had to contact support for Slack which is a great testament to its ease and use. Adding people outside of the organization takes a little getting used to, but ultimately allows for greater collaboration between FTE and contractors. There is no clear alternative to this software, so it's the best we can do for now.
Read full review
In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Salesforce
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
Salesforce
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Salesforce
I was not part of the implementation team, but I recall being 100% happy and excited to learn and use a new tool. I'm still am to be honest.
Read full review
Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
Salesforce
Slack: It's easy to strike up a chat right away with one-click calls or huddles. By simply pressing the call button, both users are involved without the need to arrange a meeting. Microsoft Teams: With calendar invites, time slot choices, and numerous confirmation processes, scheduling even a basic one-on-one meeting can feel laborious.
Read full review
Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Read full review
Salesforce
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
Salesforce
  • Slack has significantly improved communication within the organization by providing a platform for quick and instant messaging.
  • Teams can easily collaborate on different projects with Slack’s channels.
  • We have to use Google Drive to send large videos. Would have been good if it could be spent through Slack.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.