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Top Rated
1788 Ratings

HubSpot Marketing Hub

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Top Rated
1788 Ratings
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Score 8.5 out of 100
6 Ratings
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Score 3.9 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

SmartFocus, now part of Actito

Before we used SmartFocus we had a simple bespoke drag and drop builder, where we could add as many "templates" as we wanted. In SmartFocus, the drag and drop builder is smoother and better, but you can't add your own templates. If you are happy with the provided templates, then building newsletters will be really good experience.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
SmartFocus, now part of Actito
WYSIWYG email editor
HubSpot Marketing Hub
8.4
SmartFocus, now part of Actito
Dynamic content
HubSpot Marketing Hub
8.3
SmartFocus, now part of Actito
Ability to test dynamic content
HubSpot Marketing Hub
8.1
SmartFocus, now part of Actito
Landing pages
HubSpot Marketing Hub
8.9
SmartFocus, now part of Actito
A/B testing
HubSpot Marketing Hub
8.4
SmartFocus, now part of Actito
Mobile optimization
HubSpot Marketing Hub
8.8
SmartFocus, now part of Actito
Email deliverability reporting
HubSpot Marketing Hub
8.9
SmartFocus, now part of Actito
List management
HubSpot Marketing Hub
8.9
SmartFocus, now part of Actito
Triggered drip sequences
HubSpot Marketing Hub
9.0
SmartFocus, now part of Actito

Lead Management

HubSpot Marketing Hub
8.6
SmartFocus, now part of Actito
Lead nurturing
HubSpot Marketing Hub
8.8
SmartFocus, now part of Actito
Lead scoring and grading
HubSpot Marketing Hub
8.4
SmartFocus, now part of Actito
Data quality management
HubSpot Marketing Hub
8.6
SmartFocus, now part of Actito
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
SmartFocus, now part of Actito

Campaign Management

HubSpot Marketing Hub
8.7
SmartFocus, now part of Actito
Calendaring
HubSpot Marketing Hub
8.4
SmartFocus, now part of Actito
Event/webinar marketing
HubSpot Marketing Hub
9.0
SmartFocus, now part of Actito

Social Media Marketing

HubSpot Marketing Hub
8.7
SmartFocus, now part of Actito
Social sharing and campaigns
HubSpot Marketing Hub
8.7
SmartFocus, now part of Actito
Social profile integration
HubSpot Marketing Hub
8.7
SmartFocus, now part of Actito

Reporting & Analytics

HubSpot Marketing Hub
8.6
SmartFocus, now part of Actito
Dashboards
HubSpot Marketing Hub
8.7
SmartFocus, now part of Actito
Standard reports
HubSpot Marketing Hub
8.7
SmartFocus, now part of Actito
Custom reports
HubSpot Marketing Hub
8.5
SmartFocus, now part of Actito

Platform & Infrastructure

HubSpot Marketing Hub
8.3
SmartFocus, now part of Actito
API
HubSpot Marketing Hub
8.4
SmartFocus, now part of Actito
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
SmartFocus, now part of Actito
Customizability
HubSpot Marketing Hub
8.6
SmartFocus, now part of Actito
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
SmartFocus, now part of Actito
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
SmartFocus, now part of Actito
Integration with SugarCRM
HubSpot Marketing Hub
7.9
SmartFocus, now part of Actito

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

SmartFocus, now part of Actito

  • Push newsletters to customers
  • Managing campaigns
  • Drag and drop builder
Anonymous | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

SmartFocus, now part of Actito

  • Drag and drop builder
  • 2-factor authentication
  • Internal integration (the system is too big for an average user what make it hard to use sometimes)
  • Image gallery reliability
Anonymous | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

SmartFocus, now part of Actito

We need a service where we can have support when necessary and a system that will handle a high amount of campaigns, with the functionality where even a junior member of the team can create a campaign from assets provided by the graphic team. SmartFocus has that.
Anonymous | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

SmartFocus, now part of Actito

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

SmartFocus, now part of Actito

  • By using Smart Focus we massively cut the cost of creating a new e-mail campaign
  • On the other hand, the cost of SmartFocus is much higher than a competitor
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

SmartFocus, now part of Actito

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartFocus, now part of Actito Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
SmartFocus, now part of Actito
7.0

Likelihood to Renew

HubSpot Marketing Hub
10.0
SmartFocus, now part of Actito

Usability

HubSpot Marketing Hub
8.0
SmartFocus, now part of Actito

Reliability and Availability

HubSpot Marketing Hub
9.1
SmartFocus, now part of Actito

Performance

HubSpot Marketing Hub
8.9
SmartFocus, now part of Actito

Support Rating

HubSpot Marketing Hub
8.7
SmartFocus, now part of Actito

In-Person Training

HubSpot Marketing Hub
9.1
SmartFocus, now part of Actito

Online Training

HubSpot Marketing Hub
9.1
SmartFocus, now part of Actito

Implementation Rating

HubSpot Marketing Hub
7.3
SmartFocus, now part of Actito

Scalability

HubSpot Marketing Hub
7.3
SmartFocus, now part of Actito

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