What users are saying about
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Top Rated
1783 Ratings
203 Ratings

HubSpot Marketing Hub

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Top Rated
1783 Ratings
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Score 8.5 out of 100
203 Ratings
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Score 8.9 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Smartlook

It is well suited if you want to understand more than numbers and want to invest time to really understand how users behave on your website.I believe it is an especially good fit if you are launching a new website or if you are rather new to analytics and want to understand user behavior before only looking at numbers.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Smartlook
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Smartlook
Dynamic content
HubSpot Marketing Hub
8.3
Smartlook
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Smartlook
Landing pages
HubSpot Marketing Hub
8.9
Smartlook
A/B testing
HubSpot Marketing Hub
8.4
Smartlook
Mobile optimization
HubSpot Marketing Hub
8.8
Smartlook
Email deliverability reporting
HubSpot Marketing Hub
8.8
Smartlook
List management
HubSpot Marketing Hub
8.9
Smartlook
Triggered drip sequences
HubSpot Marketing Hub
9.0
Smartlook

Lead Management

HubSpot Marketing Hub
8.6
Smartlook
Lead nurturing
HubSpot Marketing Hub
8.8
Smartlook
Lead scoring and grading
HubSpot Marketing Hub
8.4
Smartlook
Data quality management
HubSpot Marketing Hub
8.6
Smartlook
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Smartlook

Campaign Management

HubSpot Marketing Hub
8.7
Smartlook
Calendaring
HubSpot Marketing Hub
8.4
Smartlook
Event/webinar marketing
HubSpot Marketing Hub
9.0
Smartlook

Social Media Marketing

HubSpot Marketing Hub
8.7
Smartlook
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Smartlook
Social profile integration
HubSpot Marketing Hub
8.7
Smartlook

Reporting & Analytics

HubSpot Marketing Hub
8.6
Smartlook
Dashboards
HubSpot Marketing Hub
8.7
Smartlook
Standard reports
HubSpot Marketing Hub
8.7
Smartlook
Custom reports
HubSpot Marketing Hub
8.5
Smartlook

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Smartlook
API
HubSpot Marketing Hub
8.4
Smartlook
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Smartlook
Customizability
HubSpot Marketing Hub
8.6
Smartlook
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Smartlook
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Smartlook
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Smartlook

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Smartlook

  • It has all the best features to have on the platform for the websites to do well on the internet.
  • I have been using this platform in my organization for a very long time and it has been the best choice in handling analytics of website.
  • The best features of Smartlook which amazes me while using it that it gives me an understanding of the micro-level, which is beyond amazing.
  • It gives me the recording of a visitor who visits the profile and what the visitor does on the website or app.
Stefan Hart | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Smartlook

  • It would be nice to be able to categorize or sort the recordings into sections, such as "Improvements, Useful Interactions, Positive Experience" etc. - so the information could be easily sorted out & used.
  • I would like to flag recordings so I could review them again, or make notes on them.
  • It seems to take awhile for the recordings to load, especially when you click ahead in the recording.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Smartlook

Smartlook 7.5
Based on 2 answers
I absolutely love SmartLook not only for the number of features that it packs into it but how good those features are. We generally use it for spotting technical issues or seeing the heat maps but it also allowed us to see the main points at which people abandon carts. And although we can see that through GA, Smartlook allows us to see what they are looking at when they do it, which helps us to narrow down why they left. All of the other features are phenomenal and the support is great
Anonymous | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Smartlook

Smartlook 7.9
Based on 79 answers
The only customer support interaction I've had is that Jan sent me an email in which he offered another 30-day full functionality trail if I submit my product review here on TrustRadius. I feel that really generous and exactly what my startup business needs right now. We would be happy to pay for this service once our sales funnels start generating some revenue.
Louis Schietekat | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Smartlook

The solution integrates with key business systems to give a clear understanding of how site visitors explore websites and help in actively adjusting how their landing pages are designed. They provide customer support by phone, email, tickets, and live chat with technical information and other training materials available online providing a wide knowledge base to its users.
Duane Thompson | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Smartlook

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Smartlook

  • We found out that people look for functions on our websites that we have not put there. e.g. they wanted to enlarge a photo and that was not possible.
  • We found out that pepole are a bit disoriented in our e-shop cart, that was why our sales were low. After adjusting the cart our sales went up by 3%.
  • We found out what categories our clients were looking for in our e-shop. We realized some categories were missing.
Nikol Burešová | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Smartlook

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$0*

* per installation

Smartlook Editions & Modules

Edition
Free$01
Startup$312
Business$793
UltimateCustom pricing
Ultimate MobileCustom pricing
Startup Mobile$535
Business Mobile$1035
  1. 1,500 sessions
  2. per month, 7,500 sessions
  3. per month, 25,000 sessions
  4. per month, 25,000 sessions
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Smartlook
9.3

Likelihood to Renew

HubSpot Marketing Hub
10.0
Smartlook

Usability

HubSpot Marketing Hub
8.0
Smartlook
7.5

Reliability and Availability

HubSpot Marketing Hub
9.1
Smartlook

Performance

HubSpot Marketing Hub
8.9
Smartlook

Support Rating

HubSpot Marketing Hub
8.7
Smartlook
7.9

In-Person Training

HubSpot Marketing Hub
9.1
Smartlook

Online Training

HubSpot Marketing Hub
9.1
Smartlook

Implementation Rating

HubSpot Marketing Hub
7.3
Smartlook

Scalability

HubSpot Marketing Hub
7.3
Smartlook

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