What users are saying about
Top Rated
2012 Ratings
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Score 8.6 out of 100
135 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Tealium Customer Data Hub

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    332 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.8
    78%
    332 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.1
    81%
    309 Ratings
    N/A
    0 Ratings

    Landing pages

    7.7
    77%
    362 Ratings
    N/A
    0 Ratings

    A/B testing

    8.3
    83%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    698 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    364 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.1
    81%
    276 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Tealium Customer Data Hub

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    355 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.7
    77%
    325 Ratings
    N/A
    0 Ratings

    Data quality management

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.1
    81%
    299 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Tealium Customer Data Hub

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    305 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.0
    80%
    251 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.1

    HubSpot Marketing Hub

    81%

    Tealium Customer Data Hub

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    341 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Tealium Customer Data Hub

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    8.0
    80%
    366 Ratings
    N/A
    0 Ratings

    Standard reports

    8.1
    81%
    362 Ratings
    N/A
    0 Ratings

    Custom reports

    7.8
    78%
    325 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.4

    HubSpot Marketing Hub

    74%

    Tealium Customer Data Hub

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.8
    78%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.3
    83%
    281 Ratings
    N/A
    0 Ratings

    Customizability

    7.7
    77%
    303 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.3
    73%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.5
    65%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.8
    68%
    92 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 3 areas: Usability, Support Rating, Online Training
    • Tealium Customer Data Hub is rated higher in 10 areas: Likelihood to Recommend, Likelihood to Renew, Availability, Performance, Implementation Rating, Configurability, Ease of integration, Product Scalability, Vendor post-sale, Vendor pre-sale

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    653 Ratings
    8.8

    Tealium Customer Data Hub

    88%
    53 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    15 Ratings

    Usability

    8.9

    HubSpot Marketing Hub

    89%
    106 Ratings
    8.6

    Tealium Customer Data Hub

    86%
    10 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    1 Rating

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    5 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    7.5

    Tealium Customer Data Hub

    75%
    7 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Tealium Customer Data Hub

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings
    8.0

    Tealium Customer Data Hub

    80%
    1 Rating

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    3 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    1 Rating

    Contract Terms and Pricing Model

    HubSpot Marketing Hub

    N/A
    0 Ratings
    8.0

    Tealium Customer Data Hub

    80%
    1 Rating

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    1 Rating

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    1 Rating

    Professional Services

    HubSpot Marketing Hub

    N/A
    0 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    1 Rating

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    1 Rating

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings
    10.0

    Tealium Customer Data Hub

    100%
    1 Rating

    Likelihood to Recommend

    HubSpot

    As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
    Read full review

    Tealium

    Tealium iQ Tag Management System should be used on websites and apps that have several different tags. Tealium iQ Tag Management System can act very well as a content layer. It is easy to manage different tags and control them centrally. It should not be used if only one Vendor is in use. If many vendors are used for apps, a combination of Tealium iQ Tag Management System and Tealium EventStream should be considered.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Tealium

    • Relationship links. In data management in predictive consumer behavior, there are many variables that may affect whether a customer may come back. In Oil & Gas these "One-Time Customers" aren't really one time but often different companies that buy through each other. Having customers like these is difficult because it becomes near impossible to keep track of their needs. Tealium change this by spotting similar buying patterns as well as similar locations and times for buying.
    • Mobility and connected devices is one of Tealium AudienceStream's major strong points. No longer are people tied to a computer to receive feedback, but we can pull up necessary analytics on-the-go during a meeting, to see things in real time. There is nothing stronger than this, it keeps employees engaged and it minimizes the burden of having to go in and manually look for a data file.
    • Intuitive Dashboard. While this point may seem superficial, there are many softwares that are absolutely powerful in data analytics but completely botch the user interface and dashboard. There is no second guessing or "I wonder what this button does" type of thought processes when you use AudienceStream. It is a program that feels natural to use with intuitive colors and graphs.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Tealium

    • A lot of tags are almost plug and play, but some complex tags (e.g., Sitecatalyst) do require assistance from Tealium's support team. That being said rarely has this help spilled over into billable support hours. It is usually covered by our standard support agreement, which is offered to all clients. The Tealium support team is very available to support us on a daily basis.
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Tealium Customer Data Hub

    Starting Price

    Editions & Modules

    Tealium Customer Data Hub editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      HubSpot

      Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
      Read full review

      Tealium

      Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
      Read full review

      Usability

      HubSpot

      While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
      Read full review

      Tealium

      Compared to Google Tag Manager, which is designed to be a "DIY" type of product making it very easy to use or at least self-service, Tealium has a little more of a learning curve. However, you also have dedicated support to help you through.
      Read full review

      Reliability and Availability

      HubSpot

      They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
      Read full review

      Tealium

      It's been flawless as far as I am concerned.
      Read full review

      Performance

      HubSpot

      With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
      Read full review

      Tealium

      Great user interface. Easy to use. Very responsive.
      Read full review

      Support Rating

      HubSpot

      During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
      Read full review

      Tealium

      On the one hand, Tealium iQ Tag Management System offers a well-maintained ticket system in which tickets can be answered in different languages. On the other hand, Tealium offers a large community and an extensive learning system. If consent is given, Tealium iQ Tag Management System can also independently make adjustments to the customer's profiles. The contact persons are always friendly and competent.
      Read full review

      In-Person Training

      HubSpot

      I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
      Read full review

      Tealium

      No answers on this topic

      Online Training

      HubSpot

      I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
      Read full review

      Tealium

      Did what we needed to onboard us onto the platform
      Read full review

      Implementation Rating

      HubSpot

      My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
      Read full review

      Tealium

      Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
      Read full review

      Alternatives Considered

      HubSpot

      Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
      Read full review

      Tealium

      Google Tag Manager is a very good tag management system considering the price (free). It is still used on one of our supported sites. Even though your company will have to pay for Tealium iQ Tag Management, the benefits it has above Google Tag Manager are worth it in my opinion. The support is amazing and it offers a better interface and marketing tools (like the Tealium Web Companion). If there is something the marketing team can't accomplish on their own, the Tealium support team is always there to help. Adobe DTM was a product that we evaluated at the same time as Tealium iQ Tag Management. Their features seemed comparable to that of Tealium on paper. It was during a demo of the product that the lack of preparation of the presenter and the unintuitive interface unimpressed our marketing team enough that we passed on them.
      Read full review

      Contract Terms and Pricing Model

      HubSpot

      No answers on this topic

      Tealium

      Like anything it could be cheaper but we still feel we get value from it.
      Read full review

      Scalability

      HubSpot

      HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
      Read full review

      Tealium

      Never had an issue, scales as we use it.
      Read full review

      Professional Services

      HubSpot

      No answers on this topic

      Tealium

      Very easy to work with and relatively cost effective
      Read full review

      Return on Investment

      HubSpot

      • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
      • Higher ROI and lead response time are seconds. The first contact is always made.
      • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
      Read full review

      Tealium

      • Ease of implementation of new marketing channels - we went from concept to completion in a week and a half when developing a new email program, and that included setting up the API to tie AudienceStream to our ESP.
      • Inspires blue sky thinking - we are no longer limited by the data we can specifically capture, allowing for us to develop a far more relevant and personalized experience both online and off.
      • From a budget standpoint, the spend on this tool is justified by the fact that AudienceStream can be used across other tools to enhance our marketing campaigns there - email, paid search, recommendations, testing, even offline marketing such as catalogs, retail stores, direct mail.
      Read full review

      Screenshots

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