HubSpot Marketing Hub vs. ThoughtSpot

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.8 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
ThoughtSpot
Score 8.3 out of 10
N/A
ThoughtSpot is an AI-Powered Analytics company, that aims to create a more fact-driven world with an easy to use analytics platform. ThoughtSpot enables users to leverage natural language search powered by large language models to ask and answer data questions. Users within an organization can limitlessly engage with live data in any popular cloud data platform to create and interact with granular, hyper…
$95
per month
Pricing
HubSpot Marketing HubThoughtSpot
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
ThoughtSpot Analytics Team
$95
per month flat subscription
ThoughtSpot Analytics Pro
starts at $30,000
per year consumption-based pricing, pay for what you use
ThoughtSpot Analytics Enterprise
contact for pricing
per year consumption-based pricing, pay for what you use
ThoughtSpot Everywhere Pro
contact for pricing
per year consumption-based pricing, pay for what you use
ThoughtSpot Everywhere Enterprise
contact for pricing
per year consumption-based pricing, pay for what you use
Offerings
Pricing Offerings
HubSpot Marketing HubThoughtSpot
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredOptional
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubThoughtSpot
Features
HubSpot Marketing HubThoughtSpot
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
8.3
380 Ratings
9% above category average
ThoughtSpot
-
Ratings
WYSIWYG email editor8.8343 Ratings00 Ratings
Dynamic content8.1343 Ratings00 Ratings
Ability to test dynamic content8.1318 Ratings00 Ratings
Landing pages8.6372 Ratings00 Ratings
A/B testing6.6296 Ratings00 Ratings
Mobile optimization8.0366 Ratings00 Ratings
Email deliverability reporting8.3374 Ratings00 Ratings
List management8.9375 Ratings00 Ratings
Triggered drip sequences9.0287 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
8.4
371 Ratings
8% above category average
ThoughtSpot
-
Ratings
Lead nurturing automation8.2366 Ratings00 Ratings
Lead scoring and grading8.1334 Ratings00 Ratings
Data quality management8.3341 Ratings00 Ratings
Automated sales alerts and tasks8.8310 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.4
331 Ratings
1% below category average
ThoughtSpot
-
Ratings
Calendaring7.5315 Ratings00 Ratings
Event/webinar marketing7.3260 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
8.1
356 Ratings
8% above category average
ThoughtSpot
-
Ratings
Social sharing and campaigns7.8352 Ratings00 Ratings
Social profile integration8.3341 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
8.5
380 Ratings
15% above category average
ThoughtSpot
-
Ratings
Dashboards8.8377 Ratings00 Ratings
Standard reports8.3373 Ratings00 Ratings
Custom reports8.4335 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.8
352 Ratings
5% above category average
ThoughtSpot
-
Ratings
API8.1261 Ratings00 Ratings
Role-based workflow & approvals8.0291 Ratings00 Ratings
Customizability8.1314 Ratings00 Ratings
Integration with Salesforce.com7.8234 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.7101 Ratings00 Ratings
Integration with SugarCRM7.093 Ratings00 Ratings
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
ThoughtSpot
7.2
86 Ratings
13% below category average
Pixel Perfect reports00 Ratings6.021 Ratings
Customizable dashboards00 Ratings7.986 Ratings
Report Formatting Templates00 Ratings7.725 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
ThoughtSpot
7.3
88 Ratings
9% below category average
Drill-down analysis00 Ratings8.387 Ratings
Formatting capabilities00 Ratings7.187 Ratings
Integration with R or other statistical packages00 Ratings5.447 Ratings
Report sharing and collaboration00 Ratings8.485 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
ThoughtSpot
8.2
81 Ratings
1% below category average
Publish to Web00 Ratings8.152 Ratings
Publish to PDF00 Ratings8.775 Ratings
Report Versioning00 Ratings7.918 Ratings
Report Delivery Scheduling00 Ratings8.661 Ratings
Delivery to Remote Servers00 Ratings7.933 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
ThoughtSpot
7.3
83 Ratings
8% below category average
Pre-built visualization formats (heatmaps, scatter plots etc.)00 Ratings7.582 Ratings
Location Analytics / Geographic Visualization00 Ratings7.976 Ratings
Predictive Analytics00 Ratings7.062 Ratings
Pattern Recognition and Data Mining00 Ratings6.610 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
ThoughtSpot
7.9
83 Ratings
8% below category average
Multi-User Support (named login)00 Ratings8.179 Ratings
Role-Based Security Model00 Ratings7.671 Ratings
Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.675 Ratings
Report-Level Access Control00 Ratings7.913 Ratings
Single Sign-On (SSO)00 Ratings8.369 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
ThoughtSpot
7.8
50 Ratings
0% below category average
Responsive Design for Web Access00 Ratings7.648 Ratings
Mobile Application00 Ratings7.731 Ratings
Dashboard / Report / Visualization Interactivity on Mobile00 Ratings7.443 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
ThoughtSpot
6.9
48 Ratings
11% below category average
REST API00 Ratings6.339 Ratings
Javascript API00 Ratings6.032 Ratings
iFrames00 Ratings7.831 Ratings
Java API00 Ratings7.013 Ratings
Themeable User Interface (UI)00 Ratings7.332 Ratings
Customizable Platform (Open Source)00 Ratings7.115 Ratings
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User Ratings
HubSpot Marketing HubThoughtSpot
Likelihood to Recommend
8.7
(665 ratings)
8.6
(88 ratings)
Likelihood to Renew
6.0
(372 ratings)
10.0
(6 ratings)
Usability
8.6
(117 ratings)
8.3
(83 ratings)
Availability
9.1
(25 ratings)
9.0
(3 ratings)
Performance
8.9
(17 ratings)
8.0
(3 ratings)
Support Rating
8.4
(88 ratings)
8.0
(4 ratings)
In-Person Training
9.1
(8 ratings)
5.0
(1 ratings)
Online Training
9.1
(26 ratings)
4.0
(1 ratings)
Implementation Rating
7.3
(48 ratings)
7.0
(2 ratings)
Configurability
7.3
(2 ratings)
8.0
(1 ratings)
Ease of integration
8.9
(5 ratings)
9.0
(1 ratings)
Product Scalability
7.3
(7 ratings)
8.0
(3 ratings)
Vendor post-sale
9.1
(3 ratings)
8.0
(1 ratings)
Vendor pre-sale
9.1
(3 ratings)
9.0
(1 ratings)
User Testimonials
HubSpot Marketing HubThoughtSpot
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
ThoughtSpot
It is well suited when the same data is consumed by many different people with different analytics and visualization requirements because, if you have the data available in ThoughtSpot, every user can prepare different views. Also, it is a good reporting tool, you can get rid of slides if you have a good dashboard prepared, gaining flexibility and agility.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
ThoughtSpot
  • Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
  • Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
  • Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
ThoughtSpot
  • It would be great if ThoughtSpot can add the feature to filter by clicking on visualizations. i.e if I click on a particular data point in the chart if the full dashboard can filter just for that particular data point.
  • Color coding the heatmap with different colors like green to orange to red.
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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ThoughtSpot
I give it just waiting because passport is brilliant and it has helped our organisation In advancing to the next stage in the age of AI. It has allowed or non-tech people to better service and clients in a cost-effective way. George port has allowed us to create new products for us and for our clients increasing our revenue streams and reducing clients churn
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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ThoughtSpot
The rating is because of the ease of use of the interface as it has a no code interface that makes it easy to setup data pipelines without extensive programming. Cloud native integration: It integrates seamlessly with cloud based data warehouses. Automated data loading, Scalability, Cost Effective, Transformations, Data Governance and security.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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ThoughtSpot
it's available unless there is a server or system update etc. sometimes the timing of this is bad (for example during a month end close)
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Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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ThoughtSpot
It does what it is supposed to. Would be nice to have a bit more insights
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Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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ThoughtSpot
I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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ThoughtSpot
inhouse in-person training. Took a bit to long to get the basics.
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Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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ThoughtSpot
poor instructions
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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ThoughtSpot
Understand use case and model and design accordingly
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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ThoughtSpot
We also explored Tableau Ask Data. Tableau is our standard for BI in our organization. We want to use the smallest amount of tools in our company to have the best adaption. ThoughSpot will fill a few gaps that we have with our current set up and will also enhance out offering for our employees in the transition of being more data driven within in near future
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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ThoughtSpot
Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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ThoughtSpot
  • Time to market ROI is massive vs hiring the full-time dedicated team to build and maintain a frontend multi-tenant SaaS data viz product.
  • It will be interesting to see over time how the advanced features play out in terms of usability and end value, such as Natural Search, which we are very excited about, and the machine learning tools.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

ThoughtSpot Screenshots

Screenshot of ThoughtSpot home screenScreenshot of A Liveboard for drill downScreenshot of Live query, to connect to cloud data platformsScreenshot of Search to analyze and visualize dataScreenshot of A look at queries runScreenshot of Consuming insights on iOS app