What users are saying about
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Top Rated
1992 Ratings
35 Ratings

HubSpot Marketing Hub

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Top Rated
1992 Ratings
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Score 8.6 out of 100
35 Ratings
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Score 5.5 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Volusion

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Volusion

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.2
    82%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.6
    76%
    324 Ratings
    N/A
    0 Ratings

    Data quality management

    8.1
    81%
    330 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.0
    80%
    298 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Volusion

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    304 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    250 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Volusion

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    340 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    330 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Volusion

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    7.9
    79%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.5

    HubSpot Marketing Hub

    75%

    Volusion

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.9
    79%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.4
    84%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    7.8
    78%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.4
    74%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.6
    66%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.9
    69%
    92 Ratings
    N/A
    0 Ratings

    Online Storefront

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    3.6

    Volusion

    36%
    Volusion ranks higher in 9/9 features

    Product catalog & listings

    N/A
    0 Ratings
    4.3
    43%
    9 Ratings

    Product management

    N/A
    0 Ratings
    4.3
    43%
    9 Ratings

    Bulk product upload

    N/A
    0 Ratings
    4.2
    42%
    8 Ratings

    Branding

    N/A
    0 Ratings
    3.6
    36%
    9 Ratings

    Mobile storefront

    N/A
    0 Ratings
    1.2
    12%
    8 Ratings

    Product variations

    N/A
    0 Ratings
    4.7
    47%
    8 Ratings

    Website integration

    N/A
    0 Ratings
    3.3
    33%
    8 Ratings

    Visual customization

    N/A
    0 Ratings
    5.1
    51%
    9 Ratings

    CMS

    N/A
    0 Ratings
    2.2
    22%
    7 Ratings

    Online Shopping Cart

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    3.6

    Volusion

    36%
    Volusion ranks higher in 2/2 features

    Abandoned cart recovery

    N/A
    0 Ratings
    3.6
    36%
    7 Ratings

    Checkout user experience

    N/A
    0 Ratings
    3.7
    37%
    9 Ratings

    Online Payment System

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    4.1

    Volusion

    41%
    Volusion ranks higher in 1/1 features

    eCommerce security

    N/A
    0 Ratings
    4.1
    41%
    8 Ratings

    eCommerce Marketing

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    2.6

    Volusion

    26%
    Volusion ranks higher in 3/3 features

    Promotions & discounts

    N/A
    0 Ratings
    4.8
    48%
    9 Ratings

    Personalized recommendations

    N/A
    0 Ratings
    1.8
    18%
    8 Ratings

    SEO

    N/A
    0 Ratings
    1.2
    12%
    8 Ratings

    eCommerce Business Management

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    2.9

    Volusion

    29%
    Volusion ranks higher in 5/5 features

    Multi-site management

    N/A
    0 Ratings
    3.0
    30%
    2 Ratings

    Order processing

    N/A
    0 Ratings
    3.6
    36%
    9 Ratings

    Inventory management

    N/A
    0 Ratings
    2.2
    22%
    8 Ratings

    Shipping

    N/A
    0 Ratings
    3.0
    30%
    8 Ratings

    Custom functionality

    N/A
    0 Ratings
    2.6
    26%
    7 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Support Rating
    • Volusion is rated higher in 2 areas: Usability, Implementation Rating

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    652 Ratings
    1.5

    Volusion

    15%
    20 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    1.0

    Volusion

    10%
    12 Ratings

    Usability

    8.8

    HubSpot Marketing Hub

    88%
    106 Ratings
    10.0

    Volusion

    100%
    1 Rating

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings

    Volusion

    N/A
    0 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings

    Volusion

    N/A
    0 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    1.0

    Volusion

    10%
    4 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings

    Volusion

    N/A
    0 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings

    Volusion

    N/A
    0 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    10.0

    Volusion

    100%
    4 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings

    Volusion

    N/A
    0 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings

    Volusion

    N/A
    0 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings

    Volusion

    N/A
    0 Ratings

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Volusion

    N/A
    0 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings

    Volusion

    N/A
    0 Ratings

    Likelihood to Recommend

    HubSpot

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Read full review

    Volusion LLC

    Volusion is a good company if you're starting out. The problem is that, if you want more complexity out of the program, you're kind of stuck. Also the regular time out errors and slow downs can be very frustrating. Packages that miss overnight deadlines because your system stops working can cost you customers. In today's highly competitive market, that's just something that's hard to put up with. If you have a lower volume of business you might be able to work around these issues.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Volusion LLC

    • Templates are pre-built for a good end user experience. I've gone through the process of building custom sites as well as tweaking both free and paid templates that Volusion's design team provides.
    • Their support team didn't use to be as helpful, but in recent years have answered nearly all questions I've had. Their support section within the database provides detailed walkthrus as well.
    • Order processing is easy once you've been trained on the system. We got to a point where nearly the entire process was automated from initial purchase through shipping.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Volusion LLC

    • API calls use the previous call as a reference, even if you weren't the one we made the previous call. Can lead to data gaps, so you often have to set a manual date range to look back to make sure you aren't missing any data.
    • Not as customizable as most ecommerce platforms
    • Not as many integration options as most platforms
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Volusion

    Starting Price

    $29 per month

    Editions & Modules

    Volusion editions and modules pricing
    EditionModules
    Personal291
    Pro792
    Startup1793
    Business2994

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Volusion LLC

    When you spend so much time with a product like this and not only have you witnessed its growth, but you almost feel like you are next those that make the decisions of building features a certain way, you can't help but want to stay and be a part of their continued growth. It's simply a great product. Can it improve? By all means! But it will only improve because of users and avid resellers like me.
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Volusion LLC

    I know what to do to add a new product, promotion or do an analysis of sales.
    Read full review

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Volusion LLC

    No answers on this topic

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Volusion LLC

    No answers on this topic

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Volusion LLC

    You have to wait on hold for at least 45 minutes every call—the tech support person never knows the answer right away so they put you on 10 minute holds only to come back and say they're still looking for answers. The chat function could take days to get a response. Our "Dedicated Account Manager" never checks in or answers, nor are they ever in the office when we call. It's like they try to be as unavailable as possible until you forget why you even called in the first place. Insane.
    Read full review

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Volusion LLC

    No answers on this topic

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Volusion LLC

    No answers on this topic

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Volusion LLC

    It is best to use the built-in features and recommended services for the most turn-key experience (ie. Skipjack for payment processing so that it can all be done from the Volusion backend).
    Read full review

    Alternatives Considered

    HubSpot

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Read full review

    Volusion LLC

    While k-eCommerce was very glamorous to us because it integrates with our main workflow, it just didn't have some of the marketing features that are so integral to the way we do business online. The set-up costs were also way too high. Volusion is so affordable and feature heavy, it makes it very difficult for any shopping cart provider to compete. You can find others who are competitively priced and have similar features, but they simply aren't as robust (at least for the way we use it)
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Volusion LLC

    No answers on this topic

    Return on Investment

    HubSpot

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Read full review

    Volusion LLC

    • Honestly, when you're in the dashboard, the UX is simply horrendous. I mean, everything that should be 1-2 clicks away is 4-6 clicks away, and each pages takes at least four seconds to load. You just find yourself wasting a lot of time waiting for things to load. This should be more simple.
    Read full review

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