HubSpot Marketing Hub vs. Square Online

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Square Online
Score 7.8 out of 10
N/A
Square Online (formerly Weebly) is a basic content management system with blogging and eCommerce features. It can be utilized for building standard websites or specialized webpages for online stores.
$6
per month
Pricing
HubSpot Marketing HubSquare Online
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Personal
$9.00
per month
Professional
$16.00
per month
Performance
$29.00
per month
Free
Free
Free
Offerings
Pricing Offerings
HubSpot Marketing HubSquare Online
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsPricing decreases when paid annually: Personal - $6/Month Professional$12/Month Performance - $26/Month
More Pricing Information
Community Pulse
HubSpot Marketing HubSquare Online
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
The benefit of HubSpot is that it includes a website building platform to go alongside of their marketing capabilities. I've used landing page software, another tool for analytics, a third software for marketing automation, and a fourth for building our website/blog. But with …
Chose HubSpot Marketing Hub
To me, HubSpot is like Weebly and Google Analytics combined. It gives you access to everything from website development and SEO while adding features like URL Mapping.
Chose HubSpot Marketing Hub
The Content Department has not used similar software. However, we formerly used Weebly as a web and blog-hosting service. HubSpot by far surpasses the abilities of Weebly. However, HubSpot is not as easy to use, and can often take more time to format, post and publish blogs. We …
Square Online
Chose Square Online
Wix doesn't have the ease of use that Weebly has. I get more frustrated using that when I need specific items.

Instapage has many SEO limitations and I don't feel like my SEO efforts are fully utilized within the platform they offer.
Chose Square Online
If you want convenience and cost-effectiveness, Weebly is the go to. If you need a tool that's much more than just a basic website builder, HubSpot would be a great alternative (more expensive, more coding required, but a lot more features). Alternatively, since Weebly doesn't …
Top Pros
Top Cons
Features
HubSpot Marketing HubSquare Online
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
Square Online
-
Ratings
WYSIWYG email editor8.6332 Ratings00 Ratings
Dynamic content6.1333 Ratings00 Ratings
Ability to test dynamic content7.7309 Ratings00 Ratings
Landing pages6.3362 Ratings00 Ratings
A/B testing8.0286 Ratings00 Ratings
Mobile optimization6.4355 Ratings00 Ratings
Email deliverability reporting6.1363 Ratings00 Ratings
List management8.2364 Ratings00 Ratings
Triggered drip sequences6.4276 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.1
360 Ratings
9% below category average
Square Online
-
Ratings
Lead nurturing automation6.4356 Ratings00 Ratings
Lead scoring and grading7.9324 Ratings00 Ratings
Data quality management7.7330 Ratings00 Ratings
Automated sales alerts and tasks6.4299 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Square Online
-
Ratings
Calendaring6.4305 Ratings00 Ratings
Event/webinar marketing6.2251 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Square Online
-
Ratings
Social sharing and campaigns6.4342 Ratings00 Ratings
Social profile integration6.4331 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Square Online
-
Ratings
Dashboards7.9366 Ratings00 Ratings
Standard reports8.1362 Ratings00 Ratings
Custom reports7.0324 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
Square Online
7.9
19 Ratings
3% above category average
API7.6251 Ratings6.014 Ratings
Role-based workflow & approvals7.2280 Ratings00 Ratings
Customizability5.9303 Ratings00 Ratings
Integration with Salesforce.com7.8228 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.996 Ratings00 Ratings
Integration with SugarCRM7.790 Ratings00 Ratings
Internationalization / multi-language00 Ratings9.915 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Square Online
7.0
28 Ratings
14% below category average
Role-based user permissions00 Ratings7.028 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Square Online
7.1
40 Ratings
7% below category average
WYSIWYG editor00 Ratings9.033 Ratings
Code quality / cleanliness00 Ratings9.036 Ratings
Admin section00 Ratings9.736 Ratings
Page templates00 Ratings2.040 Ratings
Library of website themes00 Ratings2.040 Ratings
Mobile optimization / responsive design00 Ratings9.039 Ratings
Publishing workflow00 Ratings7.032 Ratings
Form generator00 Ratings9.033 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Square Online
6.6
37 Ratings
10% below category average
Content taxonomy00 Ratings7.123 Ratings
SEO support00 Ratings4.033 Ratings
Bulk management00 Ratings4.018 Ratings
Availability / breadth of extensions00 Ratings9.030 Ratings
Community / comment management00 Ratings9.027 Ratings
Best Alternatives
HubSpot Marketing HubSquare Online
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Divi
Divi
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Image Relay
Image Relay
Score 9.5 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Tridion
Tridion
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Marketing HubSquare Online
Likelihood to Recommend
7.4
(654 ratings)
9.0
(41 ratings)
Likelihood to Renew
9.0
(371 ratings)
10.0
(1 ratings)
Usability
9.0
(106 ratings)
9.0
(1 ratings)
Availability
9.1
(25 ratings)
-
(0 ratings)
Performance
8.9
(17 ratings)
-
(0 ratings)
Support Rating
8.4
(88 ratings)
-
(0 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(48 ratings)
-
(0 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubSquare Online
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Block, Inc (Square)
If you are having students create websites or information pages about something they are studying in class, this is a great option. The fact that students can spend less time getting situated and learning the app and get right to work researching and creating their pages is great. For middle to high school, this is a fantastic app to use. However, if you want more nuanced analytics or want students to focus on blogging more than webpage building, this is limited.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Block, Inc (Square)
  • Drag and drop interface makes it very easy to add all types of content, including images, text, video (and YouTube videos), embeddable applications and more.
  • It's very easy to set up navigation features like cascading menus and sticky navigation (where the menu stays put - may depend on the template chosen though).
  • A technical backend is fairly straight-forward for setting up a fav icon, 301 redirects, SEO, Google Analytics, etc.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Block, Inc (Square)
  • Weebly doesn't have a lot of templates to choose from, so if you don't have any experience with CSS or HTML, it's hard to customize your site to an extent.
  • Weebly isn't fully SEO friendly. They don't allow you to add H1 tags to pages out of the box.
  • You can't create folder structures when it comes to web page URLs. You can put web pages under a main menu dropdown, but they don't allow you to put all sub-menu items in a structured folder (like site.com/folder/page-1 and site.com/folder/page-2).
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Block, Inc (Square)
Weebly is consistently adding features that line up with our needs. The ease of use makes it the perfect program for us since we have users of multiple age brackets and knowledge of web design. We love that we can give users access to only the pages they are affiliated with
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Block, Inc (Square)
It is simple to use and offers enough customization to make a website that is personalized. Templates are pretty standard and the help section is laid out well by topic with frequently asked questions. Some design knowledge is helpful, but through trial and error anyone can get a hold of the reins fairly quickly.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Block, Inc (Square)
No answers on this topic
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Block, Inc (Square)
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
Block, Inc (Square)
No answers on this topic
In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Block, Inc (Square)
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Block, Inc (Square)
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Block, Inc (Square)
No answers on this topic
Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
Block, Inc (Square)
Weebly's designs, plugins, and customization options are a little more advanced in some cases than other similar programs. WordPress requires a different level of expertise and knowledge of code, keywording, and plugins, so I wouldn't even compare them. Wix is a little more user-friendly because you can drag and drop your design, which was very convenient for customizing your site. I didn't personally select Weebly, but it is user-friendly and nearly anyone comfortable with a computer could figure it out. Weebly support is also pretty good.
Read full review
Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Block, Inc (Square)
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
Block, Inc (Square)
  • Weebly has allowed our business to create a connection with our customers by offering home decor, cooking and styling tips.
  • Weebly gives us the chance to relay information to customers regarding merchandise, current sales and promotions, store hours and locations etc. Which has helped increase business.
  • Weebly has given our not very tech savvy business the opportunity to have a website and stay relevant with our competitors.
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.