What users are saying about
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Top Rated
1785 Ratings
56 Ratings

HubSpot Marketing Hub

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Top Rated
1785 Ratings
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Score 8.5 out of 100
56 Ratings
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Score 6.9 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Zendesk Sell

Zendesk sell is best for organizations that want a clean and simple, yet powerfully effective CRM tool. It's intuitive, extremely user-friendly, supplies lots of video tutorials and access to the California team for FAQ's, and has all the features other, more complicated, expensive CRM's have. Great for institutions that have a need to tailor their database to fit your needs; and track sales, tasks, and pipeline projects in graphic form. It's affordable and has a great app for mobile phones that allows access to contacts, notes, tasks, and a workable platform while on the go in real time. It's simple to teach new users how to navigate and utilize. Adding or deleting users is simple, and access to the CRM information can be limited/private or made public for the entire team to access. Not as costly as some of the competing products, so if you are on a tight budget this may be the tool for you.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Zendesk Sell
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Zendesk Sell
Dynamic content
HubSpot Marketing Hub
8.3
Zendesk Sell
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Zendesk Sell
Landing pages
HubSpot Marketing Hub
8.9
Zendesk Sell
A/B testing
HubSpot Marketing Hub
8.4
Zendesk Sell
Mobile optimization
HubSpot Marketing Hub
8.8
Zendesk Sell
Email deliverability reporting
HubSpot Marketing Hub
8.9
Zendesk Sell
List management
HubSpot Marketing Hub
8.9
Zendesk Sell
Triggered drip sequences
HubSpot Marketing Hub
9.0
Zendesk Sell

Lead Management

HubSpot Marketing Hub
8.6
Zendesk Sell
Lead nurturing
HubSpot Marketing Hub
8.8
Zendesk Sell
Lead scoring and grading
HubSpot Marketing Hub
8.4
Zendesk Sell
Data quality management
HubSpot Marketing Hub
8.6
Zendesk Sell
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Zendesk Sell

Campaign Management

HubSpot Marketing Hub
8.7
Zendesk Sell
Calendaring
HubSpot Marketing Hub
8.4
Zendesk Sell
Event/webinar marketing
HubSpot Marketing Hub
9.0
Zendesk Sell

Social Media Marketing

HubSpot Marketing Hub
8.7
Zendesk Sell
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Zendesk Sell
Social profile integration
HubSpot Marketing Hub
8.7
Zendesk Sell

Reporting & Analytics

HubSpot Marketing Hub
8.6
Zendesk Sell
Dashboards
HubSpot Marketing Hub
8.7
Zendesk Sell
Standard reports
HubSpot Marketing Hub
8.7
Zendesk Sell
Custom reports
HubSpot Marketing Hub
8.5
Zendesk Sell

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Zendesk Sell
API
HubSpot Marketing Hub
8.4
Zendesk Sell
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Zendesk Sell
Customizability
HubSpot Marketing Hub
8.6
Zendesk Sell
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Zendesk Sell
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Zendesk Sell
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Zendesk Sell

Sales Force Automation

HubSpot Marketing Hub
Zendesk Sell
5.5
Customer data management / contact management
HubSpot Marketing Hub
Zendesk Sell
7.2
Workflow management
HubSpot Marketing Hub
Zendesk Sell
6.2
Territory management
HubSpot Marketing Hub
Zendesk Sell
3.9
Opportunity management
HubSpot Marketing Hub
Zendesk Sell
5.1
Integration with email client (e.g., Outlook or Gmail)
HubSpot Marketing Hub
Zendesk Sell
6.4
Contract management
HubSpot Marketing Hub
Zendesk Sell
5.8
Quote & order management
HubSpot Marketing Hub
Zendesk Sell
4.2
Interaction tracking
HubSpot Marketing Hub
Zendesk Sell
6.4
Channel / partner relationship management
HubSpot Marketing Hub
Zendesk Sell
3.9

Customer Service & Support

HubSpot Marketing Hub
Zendesk Sell
4.5
Case management
HubSpot Marketing Hub
Zendesk Sell
4.2
Call center management
HubSpot Marketing Hub
Zendesk Sell
3.6
Help desk management
HubSpot Marketing Hub
Zendesk Sell
5.7

Marketing Automation

HubSpot Marketing Hub
Zendesk Sell
5.9
Lead management
HubSpot Marketing Hub
Zendesk Sell
6.0
Email marketing
HubSpot Marketing Hub
Zendesk Sell
5.9

CRM Project Management

HubSpot Marketing Hub
Zendesk Sell
5.9
Task management
HubSpot Marketing Hub
Zendesk Sell
6.6
Billing and invoicing management
HubSpot Marketing Hub
Zendesk Sell
5.4
Reporting
HubSpot Marketing Hub
Zendesk Sell
5.7

CRM Reporting & Analytics

HubSpot Marketing Hub
Zendesk Sell
5.3
Forecasting
HubSpot Marketing Hub
Zendesk Sell
4.1
Pipeline visualization
HubSpot Marketing Hub
Zendesk Sell
5.3
Customizable reports
HubSpot Marketing Hub
Zendesk Sell
6.5

Customization

HubSpot Marketing Hub
Zendesk Sell
5.6
Custom fields
HubSpot Marketing Hub
Zendesk Sell
5.9
Custom objects
HubSpot Marketing Hub
Zendesk Sell
5.2
Scripting environment
HubSpot Marketing Hub
Zendesk Sell
4.4
API for custom integration
HubSpot Marketing Hub
Zendesk Sell
6.8

Security

HubSpot Marketing Hub
Zendesk Sell
6.5
Single sign-on capability
HubSpot Marketing Hub
Zendesk Sell
5.8
Role-based user permissions
HubSpot Marketing Hub
Zendesk Sell
7.3

Social CRM

HubSpot Marketing Hub
Zendesk Sell
2.8
Social data
HubSpot Marketing Hub
Zendesk Sell
1.2
Social engagement
HubSpot Marketing Hub
Zendesk Sell
4.3

Integrations with 3rd-party Software

HubSpot Marketing Hub
Zendesk Sell
6.0
Marketing automation
HubSpot Marketing Hub
Zendesk Sell
7.1
Compensation management
HubSpot Marketing Hub
Zendesk Sell
4.9

Platform

HubSpot Marketing Hub
Zendesk Sell
7.3
Mobile access
HubSpot Marketing Hub
Zendesk Sell
7.3

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Zendesk Sell

  • My favorite piece is the Tasks connected to the Clients OR the Deals themselves that keep the process moving with the right steps, and helps our team from doubling our work, or missing a piece that is crucial for the completion of the sale.
  • The email integration helps to keep all things housed in one place also, so that you're not bouncing back and forth in multiple platforms to stay on top of the orders.
  • Customizations are a HUGE part of why we use Base CRM right now. We can make sure we are recording all of the right information, and not wasting time by having to fill in or skip over content that doesn't apply to our business model.
  • I also like the ability to tied Deals to multiple people, especially as Referrals come across, so we don't forget how we got in touch with different clients.
bryan robison | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Zendesk Sell

  • There was no ability to add prospects from a company domain or email to auto-fill any data.
  • You had to type in all of the data you gathered about that prospect.
  • The default only gave you two phone numbers for the company, too few.
Leif Johnson | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 3.0
Based on 1 answer
We have moved on to a more robust option of CMS.
Jeremy Doyle | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 8.3
Based on 5 answers
I received about two hours worth of training on Zendesk Sell (formerly Base CRM). I will say it's a clean look and the ability to change views is extremely helpful. I do wish there were other features that allowed the views to be more simplistic. Some views can be overwhelming to look at. Nevertheless with the minimum training, I am still able to navigate through Zendesk Sell (formerly Base CRM) successfully due to the ease of usability.
Brittany Cooper | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 6.5
Based on 6 answers
Due to the ease of the product, I have not had the chance to reach out to support yet. I’ve had no reason. The resources provided to clients are extremely helpful and detailed. So far my questions have been pretty basic and I generally just ask my colleague or teammate. They're able to assist with the answer.
Brittany Cooper | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 7.0
Based on 1 answer
This product has a great backing of users, but needs more options direct from Base CRM on all operations of the software. YouTube videos do a great job of helping implement, and the back end support is a great help as well. The CRM is a great free option, and should be treated as such.
Jeremy Doyle | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Zendesk Sell

Zendesk Sell 8.0
Based on 2 answers
Simple, and straight forward.
Jeremy Doyle | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Zendesk Sell

Simpler than most CRMs, which can be good if your sales team is not very tech savvy. We switched to HubSpot which provides a lot more value than Base did, but it isn't right for everyone. HubSpot is focused on capturing in-bound leads and has its own flaws and limitations, but overall it's a better fit for our needs.
Matt Suozzo | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Zendesk Sell

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Zendesk Sell

  • Using Base has allowed us to double the number of active sales and partner engagements that we can keep track of and make progress on.
  • This has led to us being able to follow up on many smaller deals that were falling through the cracks.
Matt Meinel | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Zendesk Sell

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Zendesk Sell Editions & Modules

Edition
Sell Team$19.001
Sell Professional$49.001
Sell Enterprise$99.001
Sell Elite$199.001
Reach prospecting enrichment add-on (requires a Sell Subscription)$27.002
  1. per seat/month billed annually
  2. Per User Per Month (billed annually)
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Zendesk Sell
6.2

Likelihood to Renew

HubSpot Marketing Hub
10.0
Zendesk Sell
3.0

Usability

HubSpot Marketing Hub
8.0
Zendesk Sell
8.3

Reliability and Availability

HubSpot Marketing Hub
9.1
Zendesk Sell

Performance

HubSpot Marketing Hub
8.9
Zendesk Sell

Support Rating

HubSpot Marketing Hub
8.7
Zendesk Sell
6.5

In-Person Training

HubSpot Marketing Hub
9.1
Zendesk Sell

Online Training

HubSpot Marketing Hub
9.1
Zendesk Sell
7.0

Implementation Rating

HubSpot Marketing Hub
7.3
Zendesk Sell
8.0

Scalability

HubSpot Marketing Hub
7.3
Zendesk Sell

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