HubSpot Marketing Hub vs. Zoho CRM

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.6 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Zoho CRM
Score 8.3 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
HubSpot Marketing HubZoho CRM
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
HubSpot Marketing HubZoho CRM
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequired$14 /user/month
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubZoho CRM
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you …
Chose HubSpot Marketing Hub
We selected HubSpot over the others for the following reasons:
  • More complete for the functions we needed
  • Truly inbound - they generate a ton of useful content that resonates with our team
Chose HubSpot Marketing Hub
HubSpot is superior to other marketing automation platforms including Marketo and Pardot. HubSpot is a complete integrated marketing automation platform that provides all aspects of marketing from content management, demand generation, social media, lead nurturing, and …
Zoho CRM
Chose Zoho CRM
Salesforce is what we were using before we moved to Zoho and primarily was due to lack of support and especially lack of local support. We evaluated Freshworks CRM as well and they came a close second except for the reporting and analytics functionality and the limited options …
Chose Zoho CRM
Hubspot is way too expensive. Todoist has actually made my life easier as I manually enter leads and actions items together. Depends on the person and org complexity. Bigger companies need a CRM like Zoho.
Chose Zoho CRM
Using Zoho CRM has been a great experience because of its scalability and ease of use. As a robust design, the solution is easy to set up and comes in an out-of-the-box. This platform is ideal for small-to-medium-sized businesses looking for easy and quick growth. It is the …
Chose Zoho CRM
Zoho CRM is a powerful solution for data management, team management, and contacts management, and it's user friendly.
Zoho CRM assists with the synchronization of everything that has contact with current and future customers, that includes the sales department, marketing, tech …
Chose Zoho CRM
Zoho is a much more matured product, ready to be deployed with no intensive initial customization needed.
Its favorable pricing model makes it faster to reach a positive ROI (HubSpot is free, but every advanced feature needs an upgrade).
One of our critical requirements was the …
Chose Zoho CRM
We evaluated Zoho, HubSpot, Pipedrive, and Salesforce and chose Zoho and HubSpot. Zoho CRM has all of the features that Salesforce and Pipedrive has, but is more affordable than Salesforce and has better UI than Pipedrive. HubSpot has more features for marketers than Zoho, so …
Chose Zoho CRM
The only other CRM system we used prior to Zoho was ACT!. We felt that ACT! was extremely out dated, and at the time, it was not web based. It was a database stored on our network and it was extremely difficult to use and update. If we were working out of the office, we were …
Top Pros
Top Cons
Features
HubSpot Marketing HubZoho CRM
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.0
369 Ratings
10% below category average
Zoho CRM
-
Ratings
WYSIWYG email editor8.5332 Ratings00 Ratings
Dynamic content6.0333 Ratings00 Ratings
Ability to test dynamic content7.6309 Ratings00 Ratings
Landing pages6.2362 Ratings00 Ratings
A/B testing8.0286 Ratings00 Ratings
Mobile optimization6.3355 Ratings00 Ratings
Email deliverability reporting5.9363 Ratings00 Ratings
List management8.1364 Ratings00 Ratings
Triggered drip sequences6.3276 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.0
360 Ratings
10% below category average
Zoho CRM
-
Ratings
Lead nurturing automation6.3356 Ratings00 Ratings
Lead scoring and grading7.9324 Ratings00 Ratings
Data quality management7.6330 Ratings00 Ratings
Automated sales alerts and tasks6.2299 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.2
320 Ratings
20% below category average
Zoho CRM
-
Ratings
Calendaring6.3305 Ratings00 Ratings
Event/webinar marketing6.0251 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.3
346 Ratings
18% below category average
Zoho CRM
-
Ratings
Social sharing and campaigns6.2342 Ratings00 Ratings
Social profile integration6.3331 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Zoho CRM
-
Ratings
Dashboards7.9366 Ratings00 Ratings
Standard reports8.1362 Ratings00 Ratings
Custom reports6.9324 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
Zoho CRM
-
Ratings
API7.5251 Ratings00 Ratings
Role-based workflow & approvals7.1280 Ratings00 Ratings
Customizability5.8303 Ratings00 Ratings
Integration with Salesforce.com7.9228 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.996 Ratings00 Ratings
Integration with SugarCRM7.790 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
7.8
276 Ratings
2% above category average
Customer data management / contact management00 Ratings8.4268 Ratings
Workflow management00 Ratings8.0255 Ratings
Territory management00 Ratings7.5188 Ratings
Opportunity management00 Ratings8.3242 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings7.5241 Ratings
Contract management00 Ratings7.7193 Ratings
Quote & order management00 Ratings7.8192 Ratings
Interaction tracking00 Ratings8.0239 Ratings
Channel / partner relationship management00 Ratings7.4184 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
7.3
212 Ratings
3% below category average
Case management00 Ratings7.5205 Ratings
Call center management00 Ratings7.0165 Ratings
Help desk management00 Ratings7.4182 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
8.0
255 Ratings
6% above category average
Lead management00 Ratings8.2250 Ratings
Email marketing00 Ratings7.8212 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
8.0
253 Ratings
5% above category average
Task management00 Ratings8.2238 Ratings
Billing and invoicing management00 Ratings7.8173 Ratings
Reporting00 Ratings8.0232 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
8.0
248 Ratings
5% above category average
Forecasting00 Ratings7.8208 Ratings
Pipeline visualization00 Ratings7.9226 Ratings
Customizable reports00 Ratings8.2239 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
7.9
267 Ratings
4% above category average
Custom fields00 Ratings8.5265 Ratings
Custom objects00 Ratings7.9212 Ratings
Scripting environment00 Ratings7.3172 Ratings
API for custom integration00 Ratings7.7195 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
8.4
255 Ratings
1% above category average
Single sign-on capability00 Ratings8.4222 Ratings
Role-based user permissions00 Ratings8.4250 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
8.1
160 Ratings
11% above category average
Social data00 Ratings8.0159 Ratings
Social engagement00 Ratings8.1151 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
7.8
202 Ratings
9% above category average
Marketing automation00 Ratings8.0199 Ratings
Compensation management00 Ratings7.6132 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Zoho CRM
7.9
221 Ratings
5% above category average
Mobile access00 Ratings7.9221 Ratings
Best Alternatives
HubSpot Marketing HubZoho CRM
Small Businesses
Vbout
Vbout
Score 9.7 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Marketing HubZoho CRM
Likelihood to Recommend
7.4
(654 ratings)
8.3
(300 ratings)
Likelihood to Renew
9.0
(371 ratings)
7.1
(38 ratings)
Usability
9.0
(106 ratings)
8.6
(170 ratings)
Availability
9.1
(25 ratings)
9.2
(5 ratings)
Performance
8.9
(17 ratings)
8.1
(6 ratings)
Support Rating
8.4
(88 ratings)
6.2
(67 ratings)
In-Person Training
9.1
(8 ratings)
8.0
(1 ratings)
Online Training
9.1
(26 ratings)
6.4
(7 ratings)
Implementation Rating
7.3
(48 ratings)
5.7
(14 ratings)
Configurability
7.3
(2 ratings)
8.0
(112 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
8.9
(5 ratings)
7.1
(5 ratings)
Product Scalability
7.3
(7 ratings)
7.7
(4 ratings)
Professional Services
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
9.1
(3 ratings)
8.6
(12 ratings)
Vendor pre-sale
9.1
(3 ratings)
8.7
(12 ratings)
User Testimonials
HubSpot Marketing HubZoho CRM
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
Zoho
For customizing a CRM without needing specialist support, Zoho CRM is great. The admin UI is pretty intuitive and easy to use. Zoho CRM also works great for tracking contact records and relationships to other records. For instance, we run 10+ different programs, and we need to track every contact's relationship to any and all of our programs. Besides the program relationship, we also track organization/employer relationships, host site relationships for interns, team relationships for several of our programs, and we are starting to track grant disbursement as well. Zoho CRM's "joiner modules" handle all of these different connection points fairly well, though the data import process can be a pain.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Zoho
  • Zoho CRM has so much space to capture lots of information.
  • Zoho CRM can be customized for your organization's needs.
  • Zoho CRM is great for running reports to help make business decisions.
  • We love all the different dashboards we can create.
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
Zoho
  • our team found it very challenging to integrate directly to our wordpress site
  • while there may be a way to integrate to the SMS system, we have not discovered how a sales rep would be able to get an sms when customers leave their contact info (not through the app)
  • we have one team member who still works with outlook calendar. it was easy to integrate with google calendar, but a second calendar, depending upon the user
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
Zoho
I've not yet experienced any unscheduled downtime with Zoho CRM. Furthermore, planned maintenance is really well communicated in ZOHO CRM, and a 'banner ad' is prominently positioned on the ZOHO CRM system notifying of times/dates when maintenance is scheduled and the system may be down for a period.
Read full review
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Zoho
Using zoho by itself has never been a problem. However one has to check for its compatibility/sync with other software. For example, it does not have a clear and full sync with getresponse since a long long time
Read full review
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
Zoho
It was harder to learn when there were mostly real estate users in the room. We are sales solely.
Read full review
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
Zoho
The online training consisted of watching youtube videos and pre-recorded webinars. They helped us learn what we needed, but there's still a need to learn more and where to access that information.
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Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
Zoho
Zoho is the only product we have used. Our company is fairly new and before purchasing Zoho a few years ago, client files were only saved and looked at through our company server. Because of how great Zoho has been, we have never considered looking for another product because there really is no need
Read full review
Contract Terms and Pricing Model
HubSpot
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
Read full review
Professional Services
HubSpot
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
Zoho
  • ROI is good, providing your entire team is involved with the program and uses it
  • During busy season, Zoho keeps the flow going with reminders for quote follow-ups
  • Our company saw an estimated 20% gain in closing sales that went through Zoho as compared to quotes not answered through Zoho
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.