What users are saying about
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Top Rated
1992 Ratings
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Top Rated
825 Ratings

HubSpot Marketing Hub

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Top Rated
1992 Ratings
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Score 8.6 out of 100

Zoho CRM

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Top Rated
825 Ratings
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Score 8.3 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.3

    HubSpot Marketing Hub

    83%

    Zoho CRM

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 9/9 features

    WYSIWYG email editor

    8.2
    82%
    331 Ratings
    N/A
    0 Ratings

    Dynamic content

    8.0
    80%
    331 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    8.2
    82%
    308 Ratings
    N/A
    0 Ratings

    Landing pages

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    285 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.5
    85%
    352 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.5
    85%
    697 Ratings
    N/A
    0 Ratings

    List management

    8.3
    83%
    363 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.3
    83%
    275 Ratings
    N/A
    0 Ratings

    Lead Management

    8.0

    HubSpot Marketing Hub

    80%

    Zoho CRM

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 4/4 features

    Lead nurturing

    8.1
    81%
    354 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.6
    76%
    324 Ratings
    N/A
    0 Ratings

    Data quality management

    8.1
    81%
    330 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    8.0
    80%
    298 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.9

    HubSpot Marketing Hub

    79%

    Zoho CRM

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Calendaring

    7.8
    78%
    304 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    8.1
    81%
    250 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    8.2

    HubSpot Marketing Hub

    82%

    Zoho CRM

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 2/2 features

    Social sharing and campaigns

    8.1
    81%
    340 Ratings
    N/A
    0 Ratings

    Social profile integration

    8.3
    83%
    330 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.9

    HubSpot Marketing Hub

    79%

    Zoho CRM

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 3/3 features

    Dashboards

    7.9
    79%
    365 Ratings
    N/A
    0 Ratings

    Standard reports

    8.0
    80%
    361 Ratings
    N/A
    0 Ratings

    Custom reports

    7.7
    77%
    324 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    7.5

    HubSpot Marketing Hub

    75%

    Zoho CRM

    Feature Set Not Supported
    N/A
    HubSpot Marketing Hub ranks higher in 6/6 features

    API

    7.9
    79%
    252 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.4
    84%
    280 Ratings
    N/A
    0 Ratings

    Customizability

    7.8
    78%
    302 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    7.4
    74%
    228 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    6.6
    66%
    97 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.9
    69%
    92 Ratings
    N/A
    0 Ratings

    Sales Force Automation

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.0

    Zoho CRM

    80%
    Zoho CRM ranks higher in 9/9 features

    Customer data management / contact management

    N/A
    0 Ratings
    8.4
    84%
    236 Ratings

    Workflow management

    N/A
    0 Ratings
    8.0
    80%
    224 Ratings

    Territory management

    N/A
    0 Ratings
    7.8
    78%
    168 Ratings

    Opportunity management

    N/A
    0 Ratings
    8.3
    83%
    215 Ratings

    Integration with email client (e.g., Outlook or Gmail)

    N/A
    0 Ratings
    7.8
    78%
    211 Ratings

    Contract management

    N/A
    0 Ratings
    8.3
    83%
    169 Ratings

    Quote & order management

    N/A
    0 Ratings
    7.9
    79%
    171 Ratings

    Interaction tracking

    N/A
    0 Ratings
    8.0
    80%
    212 Ratings

    Channel / partner relationship management

    N/A
    0 Ratings
    7.9
    79%
    161 Ratings

    Customer Service & Support

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    7.5

    Zoho CRM

    75%
    Zoho CRM ranks higher in 3/3 features

    Case management

    N/A
    0 Ratings
    7.6
    76%
    186 Ratings

    Call center management

    N/A
    0 Ratings
    7.3
    73%
    147 Ratings

    Help desk management

    N/A
    0 Ratings
    7.5
    75%
    166 Ratings

    Marketing Automation

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.4

    Zoho CRM

    84%
    Zoho CRM ranks higher in 2/2 features

    Lead management

    N/A
    0 Ratings
    8.5
    85%
    222 Ratings

    Email marketing

    N/A
    0 Ratings
    8.3
    83%
    188 Ratings

    CRM Project Management

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.2

    Zoho CRM

    82%
    Zoho CRM ranks higher in 3/3 features

    Task management

    N/A
    0 Ratings
    8.4
    84%
    213 Ratings

    Billing and invoicing management

    N/A
    0 Ratings
    8.0
    80%
    157 Ratings

    Reporting

    N/A
    0 Ratings
    8.2
    82%
    204 Ratings

    CRM Reporting & Analytics

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.2

    Zoho CRM

    82%
    Zoho CRM ranks higher in 3/3 features

    Forecasting

    N/A
    0 Ratings
    8.0
    80%
    186 Ratings

    Pipeline visualization

    N/A
    0 Ratings
    8.3
    83%
    199 Ratings

    Customizable reports

    N/A
    0 Ratings
    8.2
    82%
    209 Ratings

    Customization

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.0

    Zoho CRM

    80%
    Zoho CRM ranks higher in 4/4 features

    Custom fields

    N/A
    0 Ratings
    8.5
    85%
    235 Ratings

    Custom objects

    N/A
    0 Ratings
    8.1
    81%
    185 Ratings

    Scripting environment

    N/A
    0 Ratings
    7.6
    76%
    150 Ratings

    API for custom integration

    N/A
    0 Ratings
    7.8
    78%
    171 Ratings

    Security

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    8.7

    Zoho CRM

    87%
    Zoho CRM ranks higher in 2/2 features

    Single sign-on capability

    N/A
    0 Ratings
    8.7
    87%
    197 Ratings

    Role-based user permissions

    N/A
    0 Ratings
    8.8
    88%
    219 Ratings

    Social CRM

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    7.9

    Zoho CRM

    79%
    Zoho CRM ranks higher in 2/2 features

    Social data

    N/A
    0 Ratings
    7.9
    79%
    143 Ratings

    Social engagement

    N/A
    0 Ratings
    7.8
    78%
    138 Ratings

    Integrations with 3rd-party Software

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    7.7

    Zoho CRM

    77%
    Zoho CRM ranks higher in 2/2 features

    Marketing automation

    N/A
    0 Ratings
    8.0
    80%
    177 Ratings

    Compensation management

    N/A
    0 Ratings
    7.4
    74%
    119 Ratings

    Platform

    HubSpot Marketing Hub

    Feature Set Not Supported
    N/A
    7.9

    Zoho CRM

    79%
    Zoho CRM ranks higher in 1/1 features

    Mobile access

    N/A
    0 Ratings
    7.9
    79%
    199 Ratings

    Attribute Ratings

    • HubSpot Marketing Hub is rated higher in 11 areas: Likelihood to Recommend, Likelihood to Renew, Usability, Availability, Performance, Support Rating, In-Person Training, Online Training, Ease of integration, Vendor post-sale, Vendor pre-sale
    • Zoho CRM is rated higher in 3 areas: Implementation Rating, Configurability, Product Scalability

    Likelihood to Recommend

    8.6

    HubSpot Marketing Hub

    86%
    652 Ratings
    8.4

    Zoho CRM

    84%
    266 Ratings

    Likelihood to Renew

    9.0

    HubSpot Marketing Hub

    90%
    371 Ratings
    8.9

    Zoho CRM

    89%
    33 Ratings

    Usability

    8.8

    HubSpot Marketing Hub

    88%
    106 Ratings
    8.3

    Zoho CRM

    83%
    178 Ratings

    Availability

    9.1

    HubSpot Marketing Hub

    91%
    50 Ratings
    8.0

    Zoho CRM

    80%
    4 Ratings

    Performance

    8.9

    HubSpot Marketing Hub

    89%
    34 Ratings
    6.5

    Zoho CRM

    65%
    4 Ratings

    Support Rating

    8.5

    HubSpot Marketing Hub

    85%
    168 Ratings
    8.2

    Zoho CRM

    82%
    76 Ratings

    In-Person Training

    9.1

    HubSpot Marketing Hub

    91%
    8 Ratings
    7.0

    Zoho CRM

    70%
    2 Ratings

    Online Training

    9.1

    HubSpot Marketing Hub

    91%
    26 Ratings
    8.5

    Zoho CRM

    85%
    6 Ratings

    Implementation Rating

    7.3

    HubSpot Marketing Hub

    73%
    98 Ratings
    8.8

    Zoho CRM

    88%
    12 Ratings

    Configurability

    7.3

    HubSpot Marketing Hub

    73%
    2 Ratings
    8.2

    Zoho CRM

    82%
    115 Ratings

    Contract Terms and Pricing Model

    HubSpot Marketing Hub

    N/A
    0 Ratings
    9.4

    Zoho CRM

    94%
    22 Ratings

    Ease of integration

    8.9

    HubSpot Marketing Hub

    89%
    5 Ratings
    8.0

    Zoho CRM

    80%
    3 Ratings

    Product Scalability

    7.3

    HubSpot Marketing Hub

    73%
    7 Ratings
    8.5

    Zoho CRM

    85%
    2 Ratings

    Professional Services

    HubSpot Marketing Hub

    N/A
    0 Ratings
    8.5

    Zoho CRM

    85%
    7 Ratings

    Vendor post-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings
    8.3

    Zoho CRM

    83%
    3 Ratings

    Vendor pre-sale

    9.1

    HubSpot Marketing Hub

    91%
    3 Ratings
    8.4

    Zoho CRM

    84%
    3 Ratings

    Likelihood to Recommend

    HubSpot

    CRM is fantastic, easy to use, and allows for the flexibility to get clients in, keep top of mind, and get deals out. Email ability is seamless, with a click, you can stay in front of customers. Linq integration is wonderful. The paper cards (and the box of them that we always have after an event) are GONE!
    Read full review

    Zoho Corporation

    Zoho CRM is one of the most popular on the market. The lowest-tier pricing plans are best for SMBs. Unlike other platforms, the platform helps sales leaders; it has everything you need for selling. It's more enjoyable to sell when you have it that streamlines and simplifies the entire sales process.
    Read full review

    Pros

    HubSpot

    • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
    • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
    • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
    Read full review

    Zoho Corporation

    • It is pretty easy to use. We don't need to set up formal training sessions for our users which lets us get new users up and running much quicker.
    • Great reporting section, you can extract some really detailed reports of your leads and their status.
    • User access control and 2-factor authentication are really easy to define and set up.
    • Some really great integrations with Zoho products and Gsuite.
    Read full review

    Cons

    HubSpot

    • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
    • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
    • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
    Read full review

    Zoho Corporation

    • The availability of the case module in all versions. For a small company it is useful but the investment is high.
    • Although web forms are easy to implement, it is not so easy to adapt them to web design.
    • I would like the LinkedIn social network to be included
    Read full review

    Pricing Details

    HubSpot Marketing Hub

    Starting Price

    $50 per month

    Editions & Modules

    HubSpot Marketing Hub editions and modules pricing
    EditionModules
    Pro8901
    Enterprise32002
    Starter503
    Free04

    Footnotes

    1. per month (includes 2,000 contacts)
    2. per month (includes 10,000 contacts)
    3. per month (includes 1,000 contacts)
    4. per month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Required

    Additional Details

    Zoho CRM

    Starting Price

    $14 per month

    Editions & Modules

    Zoho CRM editions and modules pricing
    EditionModules
    Standard$14.001
    Professional$23.002
    Enterprise$40.003
    Ultimate$52.004
    Plus$57.005

    Footnotes

    1. Per User/Per Month
    2. Per User/Per Month
    3. Per User/Per Month
    4. Per User/Per Month
    5. Per User/Per Month

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional $14.00

    Additional Details

    Pricing Info

    Likelihood to Renew

    HubSpot

    Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
    Read full review

    Zoho Corporation

    Zoho has been a wonderful tool for us for several years and there is so much more we can do with it. New features are released often which give a team like us the option to further fine tune our business process management techniques. I honestly couldn't imagine running our business not on Zoho.
    Read full review

    Usability

    HubSpot

    While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
    Read full review

    Zoho Corporation

    Compared to our previous CRM, Zoho is a breeze. I can look up customers and reports with no issue. There are times when it may be difficult to find something, but I assume that is because I am not in Zoho every day like the sales team is. It does everything we need very simply, so I would definitely recommend it to others.
    Read full review

    Reliability and Availability

    HubSpot

    They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
    Read full review

    Zoho Corporation

    No answers on this topic

    Performance

    HubSpot

    With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
    Read full review

    Zoho Corporation

    No answers on this topic

    Support Rating

    HubSpot

    During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
    Read full review

    Zoho Corporation

    We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
    Read full review

    In-Person Training

    HubSpot

    I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
    Read full review

    Zoho Corporation

    It was harder to learn when there were mostly real estate users in the room. We are sales solely.
    Read full review

    Online Training

    HubSpot

    I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
    Read full review

    Zoho Corporation

    Online training is tough, but Zoho and their partners do a good job of explaining things.
    Read full review

    Implementation Rating

    HubSpot

    My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
    Read full review

    Zoho Corporation

    Take it slowly and meet often with your team to solicit their feedback. Listen to what they are saying so that if something is not clear, you can address it before they turn on the CRM. Also, whatever system you were one previously will not match Zoho CRM which is both good and bad. It's good as I know Zoho CRM will be better than whatever you're been using. Bad because it will require change and how you did things in your old CRM may need to be modified a little when using Zoho CRM.
    Read full review

    Alternatives Considered

    HubSpot

    In comparison to any other tool on the market, HubSpot [Marketing Hub] is the best. It's easy to use, has a more substantial brand presence, and is trusted by a large number of small and medium-sized businesses. It just made sense to us to integrate the sales and marketing tools in HubSpot [Marketing Hub] rather than using third parties. We chose HubSpot Marketing Hub as the best brand to define our customer journey.
    Read full review

    Zoho Corporation

    To be honest, we really like Zoho CRM but Salesforce was really good as well. It was just too big for us. Salesforce had too many options and too much going on. We couldn't get it all going properly and didn't enjoy using it like we do with Zoho. We also didn't get the same warm feeling with Salesforce as we do with Zoho. We have gotten better customer service with Zoho
    Read full review

    Contract Terms and Pricing Model

    HubSpot

    No answers on this topic

    Zoho Corporation

    I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
    Read full review

    Scalability

    HubSpot

    HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
    Read full review

    Zoho Corporation

    No answers on this topic

    Professional Services

    HubSpot

    No answers on this topic

    Zoho Corporation

    In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
    Read full review

    Return on Investment

    HubSpot

    • HubSpot has helped us increased our lead generation.
    • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
    • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
    Read full review

    Zoho Corporation

    • We had Zoho CRM early on when it wasn't quite as robust as it is now, so there have been vast improvements, which also puts us at a disadvantage for falling into old ways of doing things rather than exploring new ways that we always wanted in the beginning.
    • One thing we were able to do is get rid of MailChimp and slowly migrate to Campaigns
    • Eventually I would like to migrate Zoom to Meeting but it's just not quite there yet.
    • Also, I do have to say going just from the CRM to Zoho One was a VAST improvement where many apps were available. At first, I was so disappointed in the CRM but with all the integrations it's been so much better!
    Read full review

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