What users are saying about
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Top Rated
1783 Ratings
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Top Rated
522 Ratings

HubSpot Marketing Hub

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Top Rated
1783 Ratings
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Score 8.5 out of 100

Zoho CRM

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Top Rated
522 Ratings
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Score 8 out of 100

Likelihood to Recommend

HubSpot Marketing Hub

I've worked with HubSpot [Marketing Hub] for six months and having all of the tools I need to write and edit website pages and blogs, post social media and send out emails is pretty awesome. There's still a lot of marketing and sales tools I don't know how or haven't had to use yet. I'm confident when I do need additional resources, HubSpot will probably have them. I'll learn to use them intuitively or easily find some training.
Joelyn Brickner | TrustRadius Reviewer

Zoho CRM

Zoho CRM has a very simple dashboard you will never get in trouble to find the right CRM
management tool. It is designed in such a way the all the information related
to current and previous sales will be in front of you, by which you can further
take better progressive steps. Zoho
CRM has affected the progress of my organization, its smooth operation and intuitive interface is very easy to get started, no complex steps are involved in
its installation.
Rebecca Davies | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot Marketing Hub
8.6
Zoho CRM
WYSIWYG email editor
HubSpot Marketing Hub
8.4
Zoho CRM
Dynamic content
HubSpot Marketing Hub
8.3
Zoho CRM
Ability to test dynamic content
HubSpot Marketing Hub
8.1
Zoho CRM
Landing pages
HubSpot Marketing Hub
8.9
Zoho CRM
A/B testing
HubSpot Marketing Hub
8.4
Zoho CRM
Mobile optimization
HubSpot Marketing Hub
8.8
Zoho CRM
Email deliverability reporting
HubSpot Marketing Hub
8.8
Zoho CRM
List management
HubSpot Marketing Hub
8.9
Zoho CRM
Triggered drip sequences
HubSpot Marketing Hub
9.0
Zoho CRM

Lead Management

HubSpot Marketing Hub
8.6
Zoho CRM
Lead nurturing
HubSpot Marketing Hub
8.8
Zoho CRM
Lead scoring and grading
HubSpot Marketing Hub
8.4
Zoho CRM
Data quality management
HubSpot Marketing Hub
8.6
Zoho CRM
Automated sales alerts and tasks
HubSpot Marketing Hub
8.5
Zoho CRM

Campaign Management

HubSpot Marketing Hub
8.7
Zoho CRM
Calendaring
HubSpot Marketing Hub
8.4
Zoho CRM
Event/webinar marketing
HubSpot Marketing Hub
9.0
Zoho CRM

Social Media Marketing

HubSpot Marketing Hub
8.7
Zoho CRM
Social sharing and campaigns
HubSpot Marketing Hub
8.7
Zoho CRM
Social profile integration
HubSpot Marketing Hub
8.7
Zoho CRM

Reporting & Analytics

HubSpot Marketing Hub
8.6
Zoho CRM
Dashboards
HubSpot Marketing Hub
8.7
Zoho CRM
Standard reports
HubSpot Marketing Hub
8.7
Zoho CRM
Custom reports
HubSpot Marketing Hub
8.5
Zoho CRM

Platform & Infrastructure

HubSpot Marketing Hub
8.3
Zoho CRM
API
HubSpot Marketing Hub
8.4
Zoho CRM
Role-based workflow & approvals
HubSpot Marketing Hub
8.5
Zoho CRM
Customizability
HubSpot Marketing Hub
8.6
Zoho CRM
Integration with Salesforce.com
HubSpot Marketing Hub
8.6
Zoho CRM
Integration with Microsoft Dynamics CRM
HubSpot Marketing Hub
7.9
Zoho CRM
Integration with SugarCRM
HubSpot Marketing Hub
7.9
Zoho CRM

Sales Force Automation

HubSpot Marketing Hub
Zoho CRM
7.8
Customer data management / contact management
HubSpot Marketing Hub
Zoho CRM
8.2
Workflow management
HubSpot Marketing Hub
Zoho CRM
7.9
Territory management
HubSpot Marketing Hub
Zoho CRM
7.3
Opportunity management
HubSpot Marketing Hub
Zoho CRM
7.9
Integration with email client (e.g., Outlook or Gmail)
HubSpot Marketing Hub
Zoho CRM
7.5
Contract management
HubSpot Marketing Hub
Zoho CRM
7.7
Quote & order management
HubSpot Marketing Hub
Zoho CRM
7.7
Interaction tracking
HubSpot Marketing Hub
Zoho CRM
8.2
Channel / partner relationship management
HubSpot Marketing Hub
Zoho CRM
8.1

Customer Service & Support

HubSpot Marketing Hub
Zoho CRM
7.2
Case management
HubSpot Marketing Hub
Zoho CRM
7.4
Call center management
HubSpot Marketing Hub
Zoho CRM
6.9
Help desk management
HubSpot Marketing Hub
Zoho CRM
7.3

Marketing Automation

HubSpot Marketing Hub
Zoho CRM
8.7
Lead management
HubSpot Marketing Hub
Zoho CRM
8.8
Email marketing
HubSpot Marketing Hub
Zoho CRM
8.6

CRM Project Management

HubSpot Marketing Hub
Zoho CRM
8.0
Task management
HubSpot Marketing Hub
Zoho CRM
7.9
Billing and invoicing management
HubSpot Marketing Hub
Zoho CRM
7.8
Reporting
HubSpot Marketing Hub
Zoho CRM
8.3

CRM Reporting & Analytics

HubSpot Marketing Hub
Zoho CRM
7.8
Forecasting
HubSpot Marketing Hub
Zoho CRM
7.5
Pipeline visualization
HubSpot Marketing Hub
Zoho CRM
8.2
Customizable reports
HubSpot Marketing Hub
Zoho CRM
7.8

Customization

HubSpot Marketing Hub
Zoho CRM
7.8
Custom fields
HubSpot Marketing Hub
Zoho CRM
8.3
Custom objects
HubSpot Marketing Hub
Zoho CRM
7.7
Scripting environment
HubSpot Marketing Hub
Zoho CRM
7.9
API for custom integration
HubSpot Marketing Hub
Zoho CRM
7.4

Security

HubSpot Marketing Hub
Zoho CRM
8.5
Single sign-on capability
HubSpot Marketing Hub
Zoho CRM
8.3
Role-based user permissions
HubSpot Marketing Hub
Zoho CRM
8.6

Social CRM

HubSpot Marketing Hub
Zoho CRM
7.6
Social data
HubSpot Marketing Hub
Zoho CRM
7.5
Social engagement
HubSpot Marketing Hub
Zoho CRM
7.7

Integrations with 3rd-party Software

HubSpot Marketing Hub
Zoho CRM
7.3
Marketing automation
HubSpot Marketing Hub
Zoho CRM
7.6
Compensation management
HubSpot Marketing Hub
Zoho CRM
6.9

Platform

HubSpot Marketing Hub
Zoho CRM
7.2
Mobile access
HubSpot Marketing Hub
Zoho CRM
7.2

Pros

HubSpot Marketing Hub

  • Social media scheduling. A comprehensive and easy to use social calendar allows you to easily schedule posts and get an over arching view of social activities for the month and beyond.
  • Email marketing. The templates provided allow me to easily create, beautiful professional emails.
  • Landing pages and forms. I can easily track submissions with the forms and the templates provided for a landing page ease a major pain point.
Tory Robinson | TrustRadius Reviewer

Zoho CRM

  • Zoho CRM consists of UI which is highly user-friendly.
  • It is an excellent tool to manage clients and the company’s resources.
  • A thorough tool available at a very reasonable price.
  • It has wonderful on boarding features for managing sales and marketing.
Justin Jerry | TrustRadius Reviewer

Cons

HubSpot Marketing Hub

  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Heather Robinette, MBA | TrustRadius Reviewer

Zoho CRM

  • I would say some UI enhancements, although this feature is on it's way with the soon to be released canvas builder. This will allow us to create a homepage view within each module so our users get all the important info they need in a beautifully designed layout to optimize their time spent in Zoho CRM.
  • The integrations with Zoho social, or other social media tools. This may stem from my lack of effort to better utilize this existing feature
  • To be honest I really can't say much is missing from Zoho CRM. One last thing to add is that there are so many functionalities of Zoho CRM that configuring each to optimize our teams success is difficult. It's important to take advantage of the features that best reflect our companies internal processes.
Jon Porreca | TrustRadius Reviewer

Likelihood to Renew

HubSpot Marketing Hub

HubSpot Marketing Hub 10.0
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Zoho CRM

Zoho CRM 7.6
Based on 19 answers
We went through an exhaustive process doing this evaluation and in the process took the time to really understand the objectives and requirements of all groups within the organization. Now that the system is in place it needs to be used and refined over a long period to time in order to get the full value. As a result you need to consider the long-term and renewal knowing that the system will get better the more you use it.
James Lochran | TrustRadius Reviewer

Usability

HubSpot Marketing Hub

HubSpot Marketing Hub 8.0
Based on 105 answers
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Lauren Camacci | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.2
Based on 16 answers
Overall this product is not easy to use, integrate or manage. I have used many different CRM platforms and I find this platform to cost a lot of time and stress trying to manage or integrate. There are many other options that will be a better purchase option, give a greater ROI and save your overall organization time in their day to day actions.
Anonymous | TrustRadius Reviewer

Reliability and Availability

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 50 answers
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Joe Rando | TrustRadius Reviewer

Zoho CRM

Zoho CRM 9.0
Based on 2 answers
No answer on this topic is available.

Performance

HubSpot Marketing Hub

HubSpot Marketing Hub 8.9
Based on 34 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Zoho CRM

Zoho CRM 9.0
Based on 2 answers
No answer on this topic is available.

Support Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 8.7
Based on 169 answers
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
David Pye | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 20 answers
Sometimes they tell you to send an email, or they may be slow to actually solve the issue. They have support for paid and unpaid users, and chat, phone, email channels. You will be sure to reach someone, but in some cases you need a solution within a few hours and may have to wait a couple of days.
María Fernanda Cruz | TrustRadius Reviewer

In-Person Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Zoho CRM

No score
No answers yet
No answers on this topic

Online Training

HubSpot Marketing Hub

HubSpot Marketing Hub 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.2
Based on 2 answers
Training was basic, and didn't really cover more advanced aspects of using the product.
Anonymous | TrustRadius Reviewer

Implementation Rating

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 98 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Zoho CRM

Zoho CRM 8.0
Based on 8 answers
The CRM is only as good as the data you put into it. Spend the time up-front to clean up your old data sources prior to importing them into Zoho
Ron Sherwood | TrustRadius Reviewer

Alternatives Considered

HubSpot Marketing Hub

Salesforce and NetSuite are both great software however I believe HubSpot stacks up against them quite well. HubSpot has all of the same features when it comes to Sales Reporting, Dashboards, Follow up tasks, Note Taking, etc as the others. I would say Salesforce is more integrated, it has a lot of other features that can be used outside of sales. HubSpot can be used outside of sales as well such as marketing and customer service but not like Salesforce. NetSuite is great as well but HubSpot has been easier to navigate, train on, and use.
Meredith Mackay | TrustRadius Reviewer

Zoho CRM

ZoHo's reporting features are much simpler than Salesforce. Much more intuitive and simple.Salesforce has much more options - however they are more complicated to use. Salesforce reports pretty much must be setup by administrators. Lay users have not been able to quickly make reports as easily as they could would ZoHo.Salesforce has a console view that is much easier to utilize.
Andrew McClean | TrustRadius Reviewer

Scalability

HubSpot Marketing Hub

HubSpot Marketing Hub 7.3
Based on 7 answers
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
Jessica McCann | TrustRadius Reviewer

Zoho CRM

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot Marketing Hub

  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Romy Ribitzky | TrustRadius Reviewer

Zoho CRM

  • Love it or leave it, a CRM is integral to sales operations. Zoho may not be the best, but it gets the job done.
  • When reps have consistently used it, sales and conversions have increased.
  • Great to have visibility across the organization and multiple tools without paying a fortune like some other CRMs
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot Marketing Hub

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Marketing Hub Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Zoho CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
$14.00*

* /user/month

Zoho CRM Editions & Modules

Edition
Standard$14.001
Professional$23.001
Enterprise$40.001
Ultimate$52.001
Plus$57.001
  1. Per User/Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot Marketing Hub
9.0
Zoho CRM
7.9

Likelihood to Renew

HubSpot Marketing Hub
10.0
Zoho CRM
7.6

Usability

HubSpot Marketing Hub
8.0
Zoho CRM
8.2

Reliability and Availability

HubSpot Marketing Hub
9.1
Zoho CRM
9.0

Performance

HubSpot Marketing Hub
8.9
Zoho CRM
9.0

Support Rating

HubSpot Marketing Hub
8.7
Zoho CRM
8.0

In-Person Training

HubSpot Marketing Hub
9.1
Zoho CRM

Online Training

HubSpot Marketing Hub
9.1
Zoho CRM
8.2

Implementation Rating

HubSpot Marketing Hub
7.3
Zoho CRM
8.0

Scalability

HubSpot Marketing Hub
7.3
Zoho CRM

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