HubSpot Sales Hub vs. ZoomInfo Sales

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Sales Hub
Score 8.6 out of 10
N/A
HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.N/A
ZoomInfo Sales
Score 8.1 out of 10
N/A
ZoomInfo SalesOS is a modern go-to-market platform for B2B companies. SalesOS helps find buyers based on an Ideal Customer Profiles (ICP), advanced company attributes, and accurate contact information in B2B. It is used to identify the next customer using data-driven insights and buying signals that reveal companies that are ready to buy.N/A
Pricing
HubSpot Sales HubZoomInfo Sales
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HubSpot Sales HubZoomInfo Sales
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Sales HubZoomInfo Sales
Considered Both Products
HubSpot Sales Hub
Chose HubSpot Sales Hub
We started using SalesHub and Engage at the same time - to date my team has only ran 1 sequence out of Engage because the efficiencies in SalesHub are so much greater!
Chose HubSpot Sales Hub
I like HS better due to less complications and noise about infinite use case scenarios.
Chose HubSpot Sales Hub
I have used the listed products above for my day to day in other jobs that were not sales but I did constantly struggle with these tools (at least initially), the learning curve on HubSpot is not steep and it can still be very powerful in terms of customization. I always tell …
Chose HubSpot Sales Hub
The main things that I like about HubSpot Sales Hub compared to Zoho are the ability to organize the tasks that I have for the day, and the ability to create sequences. When I used Zoho for 1 year, I wasn't able to find those capabilities. The organized tasks and sequences was …
Chose HubSpot Sales Hub
Way easier to use, more features, email sequencing and meeting booking, much more built for the seller and to help progress the deal
Chose HubSpot Sales Hub
HubSpot Sales Hub is really great for a smaller company with a low amount of sales reps and marketing employees. Salesforce.com is better at organizing data for each user.
Chose HubSpot Sales Hub
HubSpot is easier and less expensive, both in use and especially that we manage it entirely in-house. HubSpot modules allow most of our organization to use it as a corporate-wide platform. The other products have more sales-specific and less company-wide benefits, except for Sal…
Chose HubSpot Sales Hub
HubSpot is 10000x better than any other product like it. I have mentioned this before but it truly is easy to use and can be connected to almost anything. HubSpot also provides great training and certifications for all things sales so it helps the team grow their knowledge too!
Chose HubSpot Sales Hub
HubSpot was more cost friendly while still providing a plethora of resources. Compared to Tour de Force, the ease of use and data tracking was significantly better. Pardot seems to be a viable option as well, but the cost associated with it is greater for what looked to be the …
Chose HubSpot Sales Hub
I used Salesforce while at Dell and did not like it at all. Very large and clunky with tons of extraneous inputs. I prefer the simplicity and straightforwardness of HubSpot.
Chose HubSpot Sales Hub
I prefer Pipedrive (I used it in a previous company), but I chose HubSpot Sales because it was free and easier to manage with HubSpot marketing for lead generation. Now, I could move to Pipedrive because I'm not using the HubSpot marketing tools anymore, but it's all already in …
Chose HubSpot Sales Hub
Chose Hubspot Sales over Salesforce for their training and catering to smaller companies.
Chose HubSpot Sales Hub
I would [say] HubSpot is on par on many things. It works well, is easy to use and is priced similar to other products on the market today. Again someone might want to consider another product for a more outbound way of selling.
Chose HubSpot Sales Hub
To compare all of these tools is to discount the functionality of each individual platform. Essentially they each provide value in different areas. In this case, HubSpot sales was selected in conjunction with each of the platforms we use including ZoomInfo, InsideView, and …
Chose HubSpot Sales Hub
HubSpot is much more complete. It is a complete marketing automation platform.
ZoomInfo Sales
Chose ZoomInfo Sales
ZoomInfo is much better than the others. The amount of information as well as the quality of information is wonderful.
Chose ZoomInfo Sales
After testing several other software such as Seamless AI, Apollo and Lusha in a comparison test, ZoomInfo SalesOS won hands down! It provided the best data. It also allows for the export of records easily into our CRM. The interface is extremely easy and useful with all the …
Chose ZoomInfo Sales
ZoomInfo seems great. I haven't really used any other systems besides Google search
Chose ZoomInfo Sales
Has far more contact info and useful outreach data. Not as much data integrity when it comes to company/title info compared to LI Sales nav
Chose ZoomInfo Sales
ZoomInfo provided better overall contact information, but just as important, the product is the most comprehensive of all those reviewed. This means that the team not only has better data, but more data, making it extremely efficient for personalizing outreach efforts. We …
Chose ZoomInfo Sales
We considered other lower price providers, but ultimately the data quality scores on contact profiles, CRM integrations, and automated workflows proved to be the best bang for our buck in terms of overall time saved and value gained.
Chose ZoomInfo Sales
We use HubSpot for several purposes and I did take a look at their company search database, but it was not comparable to ZoomInfo. I also briefly checked out Crunchbase but, again, quickly determined that service was not going to meet our needs.
Chose ZoomInfo Sales
ZoomInfo has more updated and current data to use.
The bounce rate significantly decreased once we moved over to ZoomInfo.
The overall quality and depth of data seemed to be a step above the other products.
Chose ZoomInfo Sales
The data provided by ZoomInfo is consistently more accurate than LeadIQ, and provides me a wider array of data than LinkedIn. Given that LinkedIn is a voluntary format where employees have to create a profile to be included, it will always have a lesser amount of data. …
Chose ZoomInfo Sales
I have never worked with a direct competitor of ZoomInfo, however, I have worked with what would be called an indirect competitor. The biggest difference would be the size and ease of access ZoomInfo provides. I have the ability to filter down my search in ZoomInfo to see …
Chose ZoomInfo Sales
In my opinion, Zoominfo is well suited for finding contact info (direct phone and email) for SMBs. If you mainly prospect enterprise, Discoverorg is maybe a better way to go. Another alternative if you target a lot of tech companies is Clearbit, which has some more robustness …
Chose ZoomInfo Sales
The only other product similar to ZoomInfo that I used was archaic and did not sync directly with our CRM, therefore I do not remember the name. Gathering leads was a manual process. Once you gathered all of your leads you had to export to Excel, then upload to your database. …
Chose ZoomInfo Sales
KiteDesk went out of business and we were referred to ZoomInfo from that company as well as others. They had many referrals and all positive feedback.
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
HubSpot Sales HubZoomInfo Sales
Prospecting
Comparison of Prospecting features of Product A and Product B
HubSpot Sales Hub
-
Ratings
ZoomInfo Sales
7.6
657 Ratings
0% above category average
Advanced search00 Ratings7.8650 Ratings
Identification of new leads00 Ratings7.7612 Ratings
List quality00 Ratings7.1638 Ratings
List upload/download00 Ratings7.9601 Ratings
Ideal customer targeting00 Ratings7.6605 Ratings
Load time/data access00 Ratings7.9628 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HubSpot Sales Hub
-
Ratings
ZoomInfo Sales
7.5
651 Ratings
0% below category average
Contact information00 Ratings7.2650 Ratings
Company information00 Ratings7.7646 Ratings
Industry information00 Ratings7.7621 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
HubSpot Sales Hub
-
Ratings
ZoomInfo Sales
7.4
637 Ratings
0% above category average
Lead qualification process00 Ratings8.052 Ratings
Smart lists and recommendations00 Ratings7.452 Ratings
Salesforce integration00 Ratings8.1433 Ratings
Company/business profiles00 Ratings7.5605 Ratings
Alerts and reminders00 Ratings7.3406 Ratings
Data hygiene00 Ratings6.5575 Ratings
Automatic data refresh00 Ratings6.7494 Ratings
Tags00 Ratings7.3431 Ratings
Filters and segmentation00 Ratings7.8584 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
HubSpot Sales Hub
-
Ratings
ZoomInfo Sales
6.3
209 Ratings
18% below category average
Sales email templates00 Ratings6.6206 Ratings
Append emails to records00 Ratings5.925 Ratings
Best Alternatives
HubSpot Sales HubZoomInfo Sales
Small Businesses
Mailtrack
Mailtrack
Score 8.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Mailtrack
Mailtrack
Score 8.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Sales HubZoomInfo Sales
Likelihood to Recommend
9.1
(122 ratings)
8.0
(678 ratings)
Likelihood to Renew
10.0
(6 ratings)
7.5
(16 ratings)
Usability
8.8
(5 ratings)
8.7
(4 ratings)
Support Rating
8.3
(5 ratings)
8.0
(3 ratings)
Implementation Rating
9.1
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
6.9
(46 ratings)
User Testimonials
HubSpot Sales HubZoomInfo Sales
Likelihood to Recommend
HubSpot
Sales hub is an excellent tool for a sales professional, probably even the best tool available in the industry without a doubt. However it could be much less convenient for outside sales reps that need to consistently meet people in person, it has some features to cater to these reps but they aren't as robust as the ones designed for inside sales reps.
Read full review
ZoomInfo
ZoomInfo is well-suited for sales and marketing teams. The sales team can use it for research and prospecting, while marketing can use it for nurturing new prospects or previously prospected ones.Overall, ZoomInfo is a tool tailor-crafted for business and sales development teams. It helps them approach new prospects every day, even when contact numbers are not readily available.
Read full review
Pros
HubSpot
  • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
  • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
  • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
  • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
Read full review
ZoomInfo
  • Zoominfo provides us scoops regarding any new upcoming project or pain points (difficulties) facing by certain companies which helps a lot in our business to contact such companies.
  • Zoominfo gives us the exaction info such as email address, Direct or Cell phone number of particular contact which we want and we don't get anywhere except zoominfo
  • Zoominfo has huge database. Intent is one of the favorite section where we get the exact info about the companies/industries which we want
  • Zoominfo Connects with Hubspot which is another benefit for us to add any specific contact directly to our HubSpot app.
Read full review
Cons
HubSpot
  • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
  • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
Read full review
ZoomInfo
  • For initial users, the system can be a little overwhelming. A ZoomInfor SalesOS Basics guide could be beneficial to keep new users from feeling lost amongst all the options.
  • Clearer instructions on how to set targeted search parameters for inbound information would be beneficial.
Read full review
Likelihood to Renew
HubSpot
Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
Read full review
ZoomInfo
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Read full review
Usability
HubSpot
Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
Read full review
ZoomInfo
ZoomInfo is my go to service. This connected with Linkedin Recruiter has been an amazing tool to use in gaining some very useful and strong connections
Read full review
Support Rating
HubSpot
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
Read full review
ZoomInfo
I would give it a higher rating but they keep changing our account managers.
Read full review
Implementation Rating
HubSpot
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
Read full review
ZoomInfo
No answers on this topic
Alternatives Considered
HubSpot
HubSpot Sales Hub helps our team keep track of all of our
partners and customers in one place so we can market effectively and
personally. Their blogs and "HubSpot academy" make it easy to
learn/onboard. People care most about the service, which is the biggest reason
why—such a fan of the pre-made templates, flexibility, and ease of use. The
user interface and integration with other platforms are excellent for our
business. In comparison to its rivals, it would rank at the top so far.
Read full review
ZoomInfo
The size of data base, the bounce rate and accuracy. The extra features that you can have and the customer service. Whenever I have a question or help with something, my account manager is always available to help. And most importantly, the difference was the price. Although Zoominfo is not cheapest, it is the best value for your money.
Read full review
Return on Investment
HubSpot
  • Lead Response Time:
  • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
  • Company Growth in difficult times:
  • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
  • ROI [return on investment]
  • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
  • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
Read full review
ZoomInfo
  • Negative - In my experience, exports error but credits deduct. Trying to get these credits back, good luck getting a customer service rep to assist.
  • Negative - In my experience, information provided for 0-5 employee companies inaccurate
  • Negative - In my opinion, due to not being able to get the information and not honoring their guarantee, no revenue goals were met.
  • Negative - I feel, for this size prospect, there is no time savings. You will still need to manually research the company on other sites or by cold calling to get the missing information.
Read full review
ScreenShots