HubSpot Sales Hub vs. KickFire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Sales Hub
Score 8.6 out of 10
N/A
HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.N/A
KickFire
Score 9.0 out of 10
N/A
KickFire’sB2B solutions provide account-level information such as industry, revenue, employee count, and more based on an IP address. KickFire’s proprietary TWIN Caching® technology and robust firmographic database deliver business intelligence for first-party intent, content personalization, account-based marketing, predictive/intent, data enrichment, and much more. KickFire offers IP address intelligence and B2B firmographic data through its LIVE Leads platform, API, and integrations…N/A
Pricing
HubSpot Sales HubKickFire
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
HubSpot Sales HubKickFire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
HubSpot Sales HubKickFire
Prospecting
Comparison of Prospecting features of Product A and Product B
HubSpot Sales Hub
-
Ratings
KickFire
8.5
2 Ratings
11% above category average
Identification of new leads00 Ratings9.02 Ratings
List quality00 Ratings8.02 Ratings
List upload/download00 Ratings8.02 Ratings
Load time/data access00 Ratings9.02 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
HubSpot Sales Hub
-
Ratings
KickFire
7.3
2 Ratings
3% below category average
Contact information00 Ratings6.02 Ratings
Company information00 Ratings8.02 Ratings
Industry information00 Ratings8.02 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
HubSpot Sales Hub
-
Ratings
KickFire
8.0
2 Ratings
8% above category average
Salesforce integration00 Ratings8.01 Ratings
Company/business profiles00 Ratings8.02 Ratings
Automatic data refresh00 Ratings8.02 Ratings
Filters and segmentation00 Ratings8.02 Ratings
Best Alternatives
HubSpot Sales HubKickFire
Small Businesses
Mailtrack
Mailtrack
Score 8.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
Mailtrack
Mailtrack
Score 8.4 out of 10
Lead411
Lead411
Score 9.1 out of 10
Enterprises
Groove, a Clari company
Groove, a Clari company
Score 8.7 out of 10
D&B Hoovers
D&B Hoovers
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Sales HubKickFire
Likelihood to Recommend
9.1
(122 ratings)
9.0
(3 ratings)
Likelihood to Renew
10.0
(6 ratings)
9.0
(1 ratings)
Usability
8.8
(5 ratings)
9.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
8.3
(5 ratings)
8.0
(1 ratings)
Online Training
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
9.1
(1 ratings)
10.0
(1 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
8.0
(1 ratings)
Product Scalability
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
HubSpot Sales HubKickFire
Likelihood to Recommend
HubSpot
Sales hub is an excellent tool for a sales professional, probably even the best tool available in the industry without a doubt. However it could be much less convenient for outside sales reps that need to consistently meet people in person, it has some features to cater to these reps but they aren't as robust as the ones designed for inside sales reps.
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KickFire
For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this
Read full review
Pros
HubSpot
  • The task feature of HubSpot has been super helpful for me to organize what activities I am focusing on throughout the day. Instead of having a generalized list of the activities that need to take place today, I can organize that list by calls, emails, to-do's, linked-in, etc. That way I can take an hour of my time and focus on only doing phone calls, only doing emails, etc. It has helped me increase my productivity by making 20 phone calls a day to 100 phone calls throughout the day.
  • Hubspot Sequences are also super helpful in order to plug and play contacts that need similar solutions. The automatic email feature allows me to not have to spend time sending a simple email template. Instead, it automatically sends that email out at the time that THEY would most likely respond.
  • This gives me more time to focus on the tasks that I can't automate, allowing me to be way more productive. I can also customize my sequences to automate when I am reaching out, and what activity I am doing.
  • Sequences give me the ability to create a highly customized approach, with the scalability of a plug and play format.
Read full review
KickFire
  • De-anonymizes website activity at the account (company) level.
  • Identifies net new target accounts.
  • Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
  • Gives great daily insight on watchlists you've set up.
  • Delivers every possible de-anonymized visit with little filtering for accuracy.
  • More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
  • Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.
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Cons
HubSpot
  • I find the interface to be a bit unorganized and sometimes the information added about projects looks clogged which sometimes makes it difficult to access specific information.
  • Sometimes we have to deal with different currencies because we have clients all over the world but the exchange rate tool is not always accurate, causing us to slow down our work.
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KickFire
  • Some outdated information and your credits will be used
  • Credit package sizes are not very customizable
  • A tad pricy comapred to simillar prospecting tools I've seen
Read full review
Likelihood to Renew
HubSpot
Ease of use, ease of customizability, and ease of 3rd-party integration, especially to LinkedIn Navigator, all play a vital role in our increasing reliance of HubSpot Sales for our growing sales team. Also taking into account the great training and support for HubSpot Sales available from HubSpot, including HubSpot Academy.
Read full review
KickFire
We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.
Read full review
Usability
HubSpot
Since we launched HubSpot Sales Hub into our organisation's tech stack, we've experienced a smooth transition and implementation process for those using this solution. The ease of use and the interface experience is amazing and that was a main priority for us in the purchasing phase. So far, we've been nothing but very happy with the support, implementation, and ongoing development of our sales team adapting to the solution. Highly recommend it for usability and functionality!
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KickFire
It was designed for people who are business users, not tech users.
Read full review
Reliability and Availability
HubSpot
No answers on this topic
KickFire
We've never had any outages in the 7+ years using the system.
Read full review
Performance
HubSpot
No answers on this topic
KickFire
The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.
Read full review
Support Rating
HubSpot
Oh my goodness HubSpot Support is just amazing. I submitted a question/issue to them yesterday and by this morning I had this response:
"Hi Stephanie, I hope this finds you well and thanks so much for your patience while I was working to update the extension with my team. We were actually able to push through an update yesterday afternoon which set the default lifecycle stage to lead in the sidebar. If you take a look now, that should be in place. If it has not updated yet, I would recommend uninstalling and re-installing the sales extension so an updated version and be pushed through. Again, I want to say that I sincerely appreciate that you took the time to reach out to us and help us iron this out. HubSpot really values constructive feedback with real use-case backing to help push it along. So, thank you!"
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KickFire
They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.
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Online Training
HubSpot
No answers on this topic
KickFire
The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.
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Implementation Rating
HubSpot
It was not only SUPER easy to implement, we had some amazing support from HubSpot. They scheduled a call to go over each individual tool with our team and provided guidance and best practices plus answered any questions are new users had. It was wonderful and really helped them get started confidently
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KickFire
Don't hesitate to contact VisiStat support. They are extremely helpful.
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Alternatives Considered
HubSpot
HubSpot Sales Hub helps our team keep track of all of our
partners and customers in one place so we can market effectively and
personally. Their blogs and "HubSpot academy" make it easy to
learn/onboard. People care most about the service, which is the biggest reason
why—such a fan of the pre-made templates, flexibility, and ease of use. The
user interface and integration with other platforms are excellent for our
business. In comparison to its rivals, it would rank at the top so far.
Read full review
KickFire
I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.
Read full review
Scalability
HubSpot
No answers on this topic
KickFire
We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.
Read full review
Return on Investment
HubSpot
  • Lead Response Time:
  • Prior to Hubspot, this was maybe 24 hours as an average. Now it is MINUTES. We immediately get back to clients and if we aren't able to then we will connect using email automation and sequences without lifting a finger. It's great!
  • Company Growth in difficult times:
  • Despite COVID causing issues on Residential Construction in Washington, we have continued to grow as a business, and part of that is thanks to our amazing Sales team, and part of that credit goings to Hubspot directly. If we didn't have Hubspot we would have shrunk or stayed the same as a company. Hubspot made sure we grew.
  • ROI [return on investment]
  • It's a hard thing to measure but our company has increased its revenue by more than 20% compared to last year. And that is saying a lot for our industry especially with COVID's impact on Residential Construction. I
  • can't measure it precisely but I know beyond any shadow of a doubt that HUBSPOT helped make this possible because our Sales and Marketing Teams are sharper and more capable than they have ever been thanks to this wonderful CRM.
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KickFire
  • Faster lead conversion
  • Less time on LinkedIn trying to figure out DM (decision maker)
  • Increased employee efficiency
Read full review
ScreenShots

KickFire Screenshots

Screenshot of KickFire features a RESTful API builder and JSON schema that makes it simple to query by IP, domain, or company.