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Top Rated
1577 Ratings

HubSpot

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Top Rated
1577 Ratings
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Score 8.5 out of 100
6 Ratings
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Score 6 out of 100

Likelihood to Recommend

HubSpot

HubSpot is well suited for many scenarios but the most prominent one in my role is following up with clients and/or prospects. It really helps me keep track of last interactions which includes notes, emails, calls, and meetings. Being able to see previous contact with a person helps me know where I have left off and also how I need to follow up. This is crucial for sales people since it is very difficult to remember all interactions and communications on your own.
Meredith Mackay | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

HubSpot
8.5
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
HubSpot
8.2
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
HubSpot
8.0
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
HubSpot
8.8
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
HubSpot
8.5
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability reporting
HubSpot
8.7
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
HubSpot
8.5
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
HubSpot
8.9
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

HubSpot
8.4
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
HubSpot
8.7
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
HubSpot
7.9
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
HubSpot
8.5
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
HubSpot
8.2
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
HubSpot
8.2
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

HubSpot
8.5
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
HubSpot
8.2
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
HubSpot
8.6
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
HubSpot
8.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

HubSpot
8.0
Aurea Campaign Manager (formerly Lyris HQ)
API
HubSpot
8.0
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
HubSpot
8.3
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
HubSpot
8.2
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
HubSpot
7.7
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
HubSpot
7.7
Aurea Campaign Manager (formerly Lyris HQ)

Pros

HubSpot

  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
Heather Robinette, MBA | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
Anonymous | TrustRadius Reviewer

Cons

HubSpot

  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Sean Dunshee | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson | TrustRadius Reviewer

Likelihood to Renew

HubSpot

HubSpot 9.9
Based on 371 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
Anonymous | TrustRadius Reviewer

Usability

HubSpot

HubSpot 9.3
Based on 96 answers
Hubspot shows you what do and makes it easy to find the help articles you need. Over all it shows the system status well. The only issue is when there are syncing issues so you'll have to save often and make sure to refresh so you know your changes synced with the server.
Karen Rust | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
Super easy to use.
Anonymous | TrustRadius Reviewer

Reliability and Availability

HubSpot

HubSpot 9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 9.0
Based on 1 answer
Anonymous | TrustRadius Reviewer

Performance

HubSpot

HubSpot 8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Running larger segments can take some time.
Anonymous | TrustRadius Reviewer

Support Rating

HubSpot

HubSpot 9.9
Based on 81 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
Anonymous | TrustRadius Reviewer

In-Person Training

HubSpot

HubSpot 9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

No score
No answers yet
No answers on this topic

Online Training

HubSpot

HubSpot 9.1
Based on 26 answers
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Tom Smith | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 5.0
Based on 1 answer
No answer on this topic is available.

Implementation Rating

HubSpot

HubSpot 7.3
Based on 50 answers
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Andrew Driscoll | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

Aurea Campaign Manager (formerly Lyris HQ) 6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson | TrustRadius Reviewer

Alternatives Considered

HubSpot

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Romy Ribitzky | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

They are much better
Anonymous | TrustRadius Reviewer

Scalability

HubSpot

HubSpot 7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

No score
No answers yet
No answers on this topic

Return on Investment

HubSpot

  • For our customers and us: High Lead Conversion
  • For our customers and us: More business from digital channels
  • For our customers and us: Shorter salescykles
  • For our customers and us: ROI faster
  • For our customers and us: Heighten Brand loyalty and customer sharing.
Sara Larsen | TrustRadius Reviewer

Aurea Campaign Manager (formerly Lyris HQ)

  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow | TrustRadius Reviewer

Screenshots

Pricing Details

HubSpot

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

HubSpot Editions & Modules

Edition
Pro$8001
Enterprise$3,2002
Starter$503
Free$04
  1. per month (includes 1,000 contacts)
  2. per month (includes 10,000 contacts)
  3. per month (includes 1,000 contacts)
  4. per month
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Aurea Campaign Manager (formerly Lyris HQ) Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

HubSpot
8.8
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Likelihood to Renew

HubSpot
9.9
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Usability

HubSpot
9.3
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Reliability and Availability

HubSpot
9.1
Aurea Campaign Manager (formerly Lyris HQ)
9.0

Performance

HubSpot
8.9
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Support Rating

HubSpot
9.9
Aurea Campaign Manager (formerly Lyris HQ)
8.0

In-Person Training

HubSpot
9.1
Aurea Campaign Manager (formerly Lyris HQ)

Online Training

HubSpot
9.1
Aurea Campaign Manager (formerly Lyris HQ)
5.0

Implementation Rating

HubSpot
7.3
Aurea Campaign Manager (formerly Lyris HQ)
6.0

Scalability

HubSpot
7.3
Aurea Campaign Manager (formerly Lyris HQ)

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