HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Adobe Marketo Engage
Score 8.2 out of 10
N/A
Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.
N/A
Salesforce Marketing Cloud
Score 7.8 out of 10
N/A
Marketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.
I used Marketo as a power user for two years. In my experience, I found Marketo to be better suited to companies that have a dedicated Marketing Ops professional due to the complexity of their platform. In general, I find HubSpot more intuitive and easier to use than Marketo. I …
I've used and evaluated several other marketing automation tools in addition to HubSpot Marketing Hub. Some of the notable ones include Marketo, Pardot, and Eloqua.
Each of these platforms has its own unique strengths and weaknesses, and I've found that they can be better …
Verified User
Manager
Chose HubSpot Marketing Hub
Well HubSpot certainly wins the interface battle, several features to be able to customize completely the platform, so that it’s geared to my marketing team’s preferences. For example, I’m not able to define permissions as well as other platforms, nor do I have an easy interact …
HubSpot [Marketing Hub] hands down! From the user interface all the way down to programmatic details, HubSpot [Marketing Hub] is leaps ahead over Pardot. I mean, what kind of system can't handle prospect time-zone sending? Pardot, that's who. HubSpot [Marketing Hub] is …
When comparing costs, HubSpot's functionality and ease of use came out as the clear winner. Other products do the same things HubSpot does, but not necessarily all of them, or at a comparable price point. Some may not cost as much but we lose a lot of the options we have with …
Verified User
Analyst
Chose HubSpot Marketing Hub
We already used RD Station, but we left because RD Station did not solve some of our main problems. Despite the high cost, HubSpot brought several solutions related to the analysis of marketing data and tracking of lead actions. It was really essential to bring new information …
While Mailchimp and Hootsuite themselves offer a nice set of features (let's leave Mailchimp's merely non-existent end-user support alone) having them all and even more under one hood is really really cool. And that's what HubSpot offers altogether. HubSpot's user-friendly …
They're a bit more expensive, but they are in my, and my team's opinion, a bit better with customer support and their platform is incredibly easy for just about anyone to use. It's very intuitive. Coming from a company that used Clickdimensions, this platform is lightyears …
Assistant Director, Master of Science in Entrepreneurship and Innovation
Chose HubSpot Marketing Hub
HubSpot provides an easy to use interface, with everything a business requires to deliver Digital marketing. We host our website, make use of Landing Pages, CTAs. Great reporting and campaign metrics, social media management. Superb support service and a perfect marketplace of …
HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in …
HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
My organization made the decision to switch from Hubspot to Marketo. I wish they hadn't. The change may have made sense on a marketing perspective, but from a sales perspective it has HUGELY impacted our ability to leverage the tool for lead generation. Hubspot is way more user …
My personal ranking for marketing automation is 1) Marketo, 2) Hubspot and 3) Eloqua. Hubspot is great for small businesses and even medium-sized business. Once you reach 500 or more, you're probably going to want Marketo. I wouldn't recommend Eloqua to any business that can't …
HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small …
We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, …
Have reviewed (read other reviews) but not used. HubSpot felt far more superior and suited ours, and our clients needs. The interface and usability felt friendlier and the support was far more readily available.
HubSpot does a number of marketing activities all in one, easy platform. We can do things like email, blog, lead nurturing, keyword research, reports, buyer personas, etc.
We chose Hubspot over Pardot due to the all round functionality of Hubspot. Pardot specialises in Marketing Automation, but you get that and much more with Hubspot and the prices are comparable. We needed a solution that enabled the whole marketing team to improve their …
HubSpot's Enterprise marketing plan blows Marketo's reciprocal plan out of the water. From all angles, I've by and large been taken aback by the difference between the two platforms when both are said to be "industry-leading." From reporting to email deliverability to design to …
Hubspot is really well optimized and easy to manage. There is also a lot of [content in the] Learning Center to learn how to use the tool better. Hubspot has a great reputation in the industry. Hubspot was doing all the things we wanted such as lead qualification, landing …
Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
There are many great marketing automation platforms and I am always interested in evaluating them. I often find, however, that the competitors' assumptions regarding Hubspot's capabilities (or lack thereof) are misinformed or simply wrong. I have seen interesting features in …
Adobe Marketo Engage is better suited for someone with strong IT knowledge. Its customization abilities are why we ultimately chose it over Hubspot and Pardot.
Marketo has more functionality and behavioral triggers as well as more program customization for reporting purposes. RTP and Content AI also distinguish Marketo from other platforms. I have used Salesforce platforms for marketing automation and while useful because of their one …
Adobe Marketo Engage is better on customization as Marketo Engage provides a high degree of customization, allowing organizations to tailor the platform to their specific needs and requirements. This includes customizing workflows, campaigns, and landing pages. It's also better …
So we migrated to Marketo from Salesforce Marketing Cloud which was just too simple of a product and difficult to use and didn't have a lot of functionality that we needed. This has definitely been a huge upgrade for us from Salesforce Marketing Cloud. Then when we were looking …
Marketo is the most flexible automation product compared to any other software solution I've tried. If you can imagine it, you can do it in Marketo. I found other software more limited in functionality. That being said, it takes a full team to run Marketo. So if you are on …
Adobe Marketo Engage gives out the best reports. Adobe Marketo Engage provides great flexibility in setting up the Scoring and Grading model. Adobe Marketo Engage also provides various options to customize the landing page templates and email templates. Dynamic content usage …
We have selected it based on lead management, nurturing, integration with CRM, and basic reporting. Marketo Engage is far better than Hubspot in terms of Microservice architecture, incremental scoring, APIs, webhooks, etc. The email dynamic content module is at par as compared …
Marketo provides email marketing services but does so much more. While Hubspot, SFMC, and ActiveCampaign have more automation, they do not come close to the customization that Marketo allows you to create.
Verified User
Director
Chose Adobe Marketo Engage
I find HubSpot to be much better, in my opinion. It is more intuitive, user-friendly, less steps to achieve something. It did require some upfront work to integrate it how I wanted with SFDC, which Adobe Marketo Engage may handle better out of the box, but from a day-to-day …
I've used Campaign, Pardot, and Salesforce Marketing Cloud in my career along with Marketo, to me Marketo seems like a clear choice and a winner in terms of platform usability, reliability, and capability to customize items. For example, in Pardot, users aren't able to …
I enjoyed how intuitive hubspot was, however, Marketo has the ability to do more if you're willing to invest the time into it. Marketo is by far the most customizable and feature rich in my opinion.
Before having Marketo, we used to have sendgrid and Mailchimp for sending out emails and Pardot for lead management. This setup worked for us okay, but it had a lot of moving parts and was prone to fail as we scale. Due to certain compliance and privacy requirements of our …
With Pardot, we had issues with how the rules worked when we evaluated it. We were also concerned with platform stability. With the price point being the same across both, we chose to go with Marketo. Compared to Eloqua (now part of Oracle Marketing), Eloqua was seen as a more …
Chose it for the ease of use, though it lacks a few features compared to others.However the form builder, landing page and email editor is old-school and clunky.
Adobe Marketo Engage has an outstanding ability to customize everything; right from setting up custom fields, custom activities, custom objects, API integrations, etc. makes Adobe Marketo Engage stand out from the crowd. Adobe Marketo Engage has a lot of add-on features like - …
I’ve selected Marketo multiple times at different orgs as it’s the best MAP available. It has very few weaknesses whereas the other have far more pro’s and con’s
We did not select Marketo, it was the only option available at the time we decided we needed Marketing Automation platform. Today we know that for most of our customers HubSpot is the better solution for many reasons. We would only recommend Marketo to larger companies with …
Marketo was already onboarded when I joined the company. While migrating from a platform to another is a challenge, all enterprise marketing automation platforms offer similar functionalities. These are tools, and the team using them will define how successful these are. Marketo …
Marketo is the best of the three options listed above for large enterprise organizations. Hubspot is the most user-friendly out of all of them, however. Pardot is definitely last on the list out of the three due to its limited capabilities. Once you get the hang of Marketo …
Pardot has a tighter integration with Salesforce CRM compared to Marketo. This allows for more seamless data transfer. MCAE has a slightly more user-friendly interface compared to Marketo, which can make it easier for non-technical users to navigate. From the cost perspective, …
Salesforce Marketing Cloud is intuitive and does what it needs to do. The functions are easy to find, and the automation options work smoothly. You find an intuitive workspace in both HubSpot and Marketo Engage, and the options in these programs look similar to Salesforce Sales …
I think that all of the marketing platforms I have evaluated and used in the past serve different markets and purposes. Salesforce Marketing Cloud was more palatable to our team because of our existing tech stack where we had Salesforce CRM already deployed and in use. Compared …
Hubspot is more user friendly, more intuitive, and has functionality built in from the start that allows you to get things off the ground faster than SFMC. I use SFMC because that is the current platform at my employer.
Salesforce Marketing Cloud is a more comprehensive product than HubSpot Marketing Cloud. It integrates better with multiple channels, is a powerful audience builder, and is an efficient AI. However, Salesforce Marketing Cloud is also more expensive and requires Salesforce.com …
Salesforce Marketing Cloud stands out for its comprehensive features, scalability, and seamless integration capabilities. Compared to other platforms, its unified suite of tools for email, social media, mobile, and advertising enables streamlined cross-channel campaign …
Not to sound like I am completely against Salesforce Marketing Cloud, I believe HubSpot has worked alot on their marketing platform to simplify the interface along with keeping the rich functions a marketing platform would want. Campaign monitor is a bit more basic, but perfect …
Overall, 80 percent of the features and boiler plate and standard across all these tools. Salesforce leads in integrations and global scalability. But lacks in User interface and ease of use.
We use these both in conjunction together now rather than rivals as the data that can be held in both does differ slightly and one platform email maker is slightly better so we do a lot of the creative in one platform and then have it link in and have all the data flow into the …
The decision for our organization to switch to Pardot was a global decision and was not very popular. Countries in our company who were using Marketo were very happy and we seem to have limited ourselves by going with Pardot. Overall, Pardot works fine, but Marketo has much …
If you use salesforce for your sales team, Pardot is the best option because it integrates the best. It allows you to notify sales team members more easily and reports in SalesForce are easier to create. HubSpot offers a better all-around marketing solution, but doesn't …
I haven't chosen Pardot over Eloqua, as i stand by my opinion that Pardot is better for database sizes of up to a million, which for Eloqua i would say goes to multiple millions of contacts. Their database set up is just a bit more intuitive and i believe offers more, which …
Pardot is a better price point compared to some of the other B2B platforms.
Some of the functionality may be lacking compared to some of the other B2B, and definitely B2C platforms.
Verified User
Manager
Chose Salesforce Marketing Cloud
Pardot is pretty much on the same level. We chose Pardot because it integrates directly with Salesforce. We already use Contentful for landing pages, so we weren't too worried about using Pardot's builder. I really liked the simplicity of the visual email workflows. Coming …
Pardot is definitely one of the best tools out there. It's got a great UX and it is intuitive, easy to learn, and fast. Some of their naming conventions are a little bit confusing, like Users vs. Prospects. Published Templates vs. Draft Templates. List Emails vs. Sent Emails …
Pardot is very similar to HubSpot in that it is easy to use and customize. They are also comparable in price. The main decision maker in this regard will be what you're using for a CRM. Pardot is much more intuitive than Microsoft products and, with unlimited users, makes it …
Pardot was less expensive than HubSpot or Marketo. Compared to Act-On, it was similar in price but had more features and the integration with Salesforce was better and natively supported. Compared to SharpSpring, it doesn't have the same strong features, but the integration …
As stated earlier, Pardot is definitely the leader in marketing automation. In comparison to other competitors, it's the most expensive, but it provides the most efficient data for larger organizations. While it can be difficult to onboard, the customer service is excellent and …
I found Marketo to have stronger, more granular functionality around automation. However, Pardot is MUCH easier to use, and thus more manageable for one or two people. You don't need to have a developer on your team to be able to put out some great looking content. Pardot is …
Pardot is a VERY flexible tool. Most have thought of it as a very adolescent tool, but it holds its own against Marketo in the VAST majority of areas. You DON'T need a near full-time developer to keep it working (unlike Marketo). Act-on was limited in what it could do, HubSpot …
As Salesforce users, Pardot's integration was native and, of course, much more aligned to the Salesforce. We have been able to improve our reporting and rely on our data more since the two are in the same tech platform. With the new Pardot Lightning App, we've been able to do …
We originally used Marketo but switched when Salesforce bought Pardot. We expected the Salesforce/Pardot integration to be better than Marketo but that was not the case for many years. However, now I think the integration is as good as Marketo and having both products …
I've used both Infusionsoft and Marketo in previous roles to aid in marketing automation. Infusionsoft is much more small business and is great for that market. Marketo, although appropriate for a variety of company sizes, is less user friendly and requires more developed …