HubSpot Marketing Hub vs. Sugar Sell (SugarCRM)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Sugar Sell (SugarCRM)
Score 7.9 out of 10
N/A
Sugar Sell from SugarCRM is a collaborative CRM, allowing users to track and monitor activities, map each customer’s journey and automate as many workflows as you need to. Sugar Sell is presented by the vendor as lean, fast and integratable with anything. Sugar Sell replaces former editions of the SugarCRM product, including the SugarCRM Community Edition, the open source edition, which is discontinued.
$147
per month 3 users
Pricing
HubSpot Marketing HubSugar Sell (SugarCRM)
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Essentials
$49
per month per user (3 user minimum, 5 user maximum)
Sugar Enterprise
$85
per month per user (billed annually)
Advanced
$85
per month per user (3 user minimum)
Sugar Enterprise+
$135
per month per user (billed annually)
Premier
$135
per month per user (10 user minimum)
Offerings
Pricing Offerings
HubSpot Marketing HubSugar Sell (SugarCRM)
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubSugar Sell (SugarCRM)
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
HubSpot offers a great low/no cost option to get started with several channels and grow leads quickly. It's easier to set up than some of its competitors and can be managed by a small team. Eventually as a company grows and adds to the team another platform may be required but …
Chose HubSpot Marketing Hub
To be technical, I have never used another lead generation or marketing platform. I have only used CRMs in the past and completely winged it on the marketing side. So of course it's way above anything else I've ever tried. Because of this, I am unable to answer this question …
Chose HubSpot Marketing Hub
For the size of our company and the budget we were working with, we looked at both HubSpot and Marketo. The two were comparable in features and functionality; however, I did not find the Marketo interface as intuitive through the demos we received. I'm sure it also helped that …
Sugar Sell (SugarCRM)
Chose Sugar Sell (SugarCRM)
Sugar is a legacy product for us and given the amount of history and data we have in it, we didn't look too seriously at switching. We decided that despite its flaws, it was still a better decision for us to stick with Sugar and simply bring in a consultant who could help us …
Chose Sugar Sell (SugarCRM)
HubSpot is considerably better than Sugar, but we don't use the CRM to the fullest extent. We used another CRM that was much better (and program-based, not cloud-based/web-based), but I can't for the life of me remember the name of it. It was better as it was easier to search, …
Chose Sugar Sell (SugarCRM)
I work for a SugarCRM partner and compete against Salesforce, MS Dynamics. We chose to become a SugarCRM partner because of the open nature of their software stack. Nothing is hidden from users or partners. We have full access to the source-code and can make any time of …
Top Pros
Top Cons
Features
HubSpot Marketing HubSugar Sell (SugarCRM)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
Sugar Sell (SugarCRM)
-
Ratings
WYSIWYG email editor8.6332 Ratings00 Ratings
Dynamic content6.1333 Ratings00 Ratings
Ability to test dynamic content7.8309 Ratings00 Ratings
Landing pages6.3362 Ratings00 Ratings
A/B testing8.0286 Ratings00 Ratings
Mobile optimization6.4355 Ratings00 Ratings
Email deliverability reporting6.2363 Ratings00 Ratings
List management8.2364 Ratings00 Ratings
Triggered drip sequences6.5276 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.1
360 Ratings
8% below category average
Sugar Sell (SugarCRM)
-
Ratings
Lead nurturing automation6.4356 Ratings00 Ratings
Lead scoring and grading7.9324 Ratings00 Ratings
Data quality management7.8330 Ratings00 Ratings
Automated sales alerts and tasks6.4299 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Sugar Sell (SugarCRM)
-
Ratings
Calendaring6.4305 Ratings00 Ratings
Event/webinar marketing6.2251 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Sugar Sell (SugarCRM)
-
Ratings
Social sharing and campaigns6.4342 Ratings00 Ratings
Social profile integration6.5331 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Sugar Sell (SugarCRM)
-
Ratings
Dashboards7.9366 Ratings00 Ratings
Standard reports8.1362 Ratings00 Ratings
Custom reports7.1324 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.4
341 Ratings
3% below category average
Sugar Sell (SugarCRM)
-
Ratings
API7.6251 Ratings00 Ratings
Role-based workflow & approvals7.2280 Ratings00 Ratings
Customizability6.0303 Ratings00 Ratings
Integration with Salesforce.com7.8228 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.896 Ratings00 Ratings
Integration with SugarCRM7.790 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.2
32 Ratings
7% above category average
Customer data management / contact management00 Ratings8.831 Ratings
Workflow management00 Ratings7.927 Ratings
Territory management00 Ratings8.525 Ratings
Opportunity management00 Ratings8.225 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings9.028 Ratings
Contract management00 Ratings8.725 Ratings
Quote & order management00 Ratings7.823 Ratings
Interaction tracking00 Ratings7.129 Ratings
Channel / partner relationship management00 Ratings7.924 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.2
23 Ratings
9% above category average
Case management00 Ratings8.823 Ratings
Call center management00 Ratings8.018 Ratings
Help desk management00 Ratings7.716 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
7.9
24 Ratings
5% above category average
Lead management00 Ratings8.521 Ratings
Email marketing00 Ratings7.322 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.9
27 Ratings
16% above category average
Task management00 Ratings8.725 Ratings
Billing and invoicing management00 Ratings9.117 Ratings
Reporting00 Ratings8.723 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.7
27 Ratings
13% above category average
Forecasting00 Ratings8.723 Ratings
Pipeline visualization00 Ratings8.724 Ratings
Customizable reports00 Ratings8.726 Ratings
Customization
Comparison of Customization features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.8
28 Ratings
15% above category average
Custom fields00 Ratings9.028 Ratings
Custom objects00 Ratings8.725 Ratings
Scripting environment00 Ratings8.718 Ratings
API for custom integration00 Ratings8.724 Ratings
Security
Comparison of Security features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.5
26 Ratings
2% above category average
Single sign-on capability00 Ratings9.120 Ratings
Role-based user permissions00 Ratings7.925 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.2
18 Ratings
12% above category average
Social data00 Ratings8.218 Ratings
Social engagement00 Ratings8.315 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.0
18 Ratings
11% above category average
Marketing automation00 Ratings8.718 Ratings
Compensation management00 Ratings7.412 Ratings
Platform
Comparison of Platform features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Sugar Sell (SugarCRM)
8.1
19 Ratings
8% above category average
Mobile access00 Ratings8.119 Ratings
Best Alternatives
HubSpot Marketing HubSugar Sell (SugarCRM)
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Marketing HubSugar Sell (SugarCRM)
Likelihood to Recommend
7.4
(654 ratings)
7.2
(58 ratings)
Likelihood to Renew
9.0
(371 ratings)
8.2
(26 ratings)
Usability
9.0
(106 ratings)
8.1
(9 ratings)
Availability
9.1
(25 ratings)
10.0
(1 ratings)
Performance
8.9
(17 ratings)
10.0
(1 ratings)
Support Rating
8.4
(88 ratings)
9.1
(12 ratings)
In-Person Training
9.1
(8 ratings)
9.0
(1 ratings)
Online Training
9.1
(26 ratings)
8.0
(1 ratings)
Implementation Rating
7.3
(48 ratings)
9.0
(3 ratings)
Configurability
7.3
(2 ratings)
10.0
(1 ratings)
Ease of integration
8.9
(5 ratings)
10.0
(2 ratings)
Product Scalability
7.3
(7 ratings)
9.0
(1 ratings)
Vendor post-sale
9.1
(3 ratings)
9.0
(1 ratings)
Vendor pre-sale
9.1
(3 ratings)
9.0
(1 ratings)
User Testimonials
HubSpot Marketing HubSugar Sell (SugarCRM)
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
Read full review
SugarCRM
The way Community Tax uses Sugar from a users point of view is, it can house a lot of information for either a company or individual with the option of adding additional sub cases . The down side is there are licenses issued per user and 1 per user is not enough because most of the time we are multitasking. Therefore a program/software would be more suitable instead of using a URL.
Read full review
Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
SugarCRM
  • Great way to keep myself organized. I do not miss appointments with clients since within the system I can input my appointment time and also send out a reminder to my clients.
  • It has a nice layout [that] does not seem to be cluttered. I find it to be very user friendly.
  • It has customizable dashboards which I find beneficial
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
Read full review
SugarCRM
  • The back-end programming (logical hooks) for advanced customizations could benefit from a more user-friendly interface
  • General layout could be improved by the addition of modern templates to customize the standard look and feel
  • Support communities could be further improved with the addition of videos on how to do specific configuration, modules.
Read full review
Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Read full review
SugarCRM
Our organization will continue to use Sugar as long as it remains cost effective and it addresses the majority of our needs. I will, however, recommend looking into other options once our needs increase and there is additional budget for some bigger named and more robust platform options. I feel if the application was friendlier to end users we would get better productivity as well.
Read full review
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
Read full review
SugarCRM
There's a learning curve associated with Sugar. Right away, it's not as easy as an out-of-the-box CRM. Once you learn how to use Sugar, the system fits what your needs are. With any other CRM, you'd be trying to figure out how your company can best fit the CRM. You don't want to change your business cycle for your CRM, the CRM should fit your business cycle.
Read full review
Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
Read full review
SugarCRM
SugarCRM has never been down for us.
Read full review
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Read full review
SugarCRM
No response time issues ever. Very productive due to its ease of use.
Read full review
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
Read full review
SugarCRM
The support overall at least for us has been phenomenal. Anytime that the system has any Issues at all IT gets in contact from someone from support to get the system back up and running. Have never gone more than 30 minutes with the system not working. So overall I will be definetely recommending this system in any other company that I may work for in the future.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Read full review
SugarCRM
We feel clasroom training is essential to ensure user adoption and buy-in. Video and on-line training courses gave their place but being in a classroom setting enables the Team to make any potential CRM issues visble right up front.
Read full review
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
Read full review
SugarCRM
Only part of an implemementation as noted previously.
Read full review
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
Read full review
SugarCRM
Study, study, and study. Be prepared to train everyday until all processes are flowing nicely. The CRM is the elephant and figuring out where to take the first bite can be a challenge. But there is only one way to eat this elephant, one bite at a time. Systematic planning is very important.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
Read full review
SugarCRM
Sugar Sell is the only product we found that met the needs of everyone involved in the evaluation process. It can be customized to accomplish just about anything you need, and trust me....we pushed the limits on that. It is a product that our users actually enjoy using which in itself contributes to productivity. We used other CRM tools in the past, and the discontent from our users resulted in consistently declining use and ultimately dropping those products.
Read full review
Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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SugarCRM
Works from 2-300 Users in our experience.
Read full review
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
Read full review
SugarCRM
  • Overall seems to be more expensive than other subscription based CRMs.
  • Has positively impact our sales team to make more efficient and accountability among sales teams. Also allows for high level aggregated reporting
  • Has been impactful for all teams, not only sales to track individual activity on a daily, weekly, monthly and quarterly basis
Read full review
ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.