HubSpot Marketing Hub vs. Trello

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Trello
Score 8.0 out of 10
N/A
Trello from Atlassian is a project management tool based on a Kanban framework. Trello is ideal for task-management in a to-do list format. It supports sharing boards and cards across users or teams. The product offers a free version, and paid versions add greater automation, collaboration, and administrative control.
$12.50
per user/per month
Pricing
HubSpot Marketing HubTrello
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Business Class
$12.50
per user/per month
Enterprise
$17.50
per user/per month
Free
Forever Free
Offerings
Pricing Offerings
HubSpot Marketing HubTrello
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
HubSpot Marketing HubTrello
Considered Both Products
HubSpot Marketing Hub
Chose HubSpot Marketing Hub
I had just started with the company and they were using Eloqua. We researched Hubspot and found that it was going to cost us less, be easier to use and give us a lot more functionality than what we were paying for Eloqua. Hubspot is perfect for our database size where Eloqua is …
Chose HubSpot Marketing Hub
Hubspot is a more robust and complete tool, whereas Mailchimp is simply focused on email marketing. Hubspot has more integrations, and allows us to do more measurement, assigning roles, and complete campaign management and reporting.
Chose HubSpot Marketing Hub
I've never evaluated another comparable tool.
Chose HubSpot Marketing Hub
I have only ever used HubSpot. Some of our clients have switched from Pardot. When we ask them about the differences they say it is night and day. HubSpot is a more 'complete' product that helps emails get delivered and your content viewed. It is amazing to see the difference …
Chose HubSpot Marketing Hub
We chose Hubspot over Pardot due to the all round functionality of Hubspot. Pardot specialises in Marketing Automation, but you get that and much more with Hubspot and the prices are comparable. We needed a solution that enabled the whole marketing team to improve their …
Chose HubSpot Marketing Hub
Hubspot seemed more intuitive than Pardot. Plus when I sat down with the sales team, they really helped me understand how Hubspot would fit our business as opposed to Pardot. Their sales pitch didn't cover any of the aspects I told them were important. It felt like they were on …
Chose HubSpot Marketing Hub
First just to note: Pardot is just marketing automation and does not include a CMS or something in which you can build and manage a website. In addition, at least when I used it, Pardot doesn't have a blog portion to it so you'd still have to have your blog in something like …
Chose HubSpot Marketing Hub
When we were initially reviewing marketing automation softwares, we narrowed our search to HubSpot and Marketo. Both tools provide great automation and workflow support, and on the surface level seem to be equals except in price. However, the main reason we decided on HubSpot …
Chose HubSpot Marketing Hub
It is much more comprehensive than MailChimp, but similarly intuitive and modern. MailChimp is a good tool if you just want to manage lists and send emails. HubSpot takes it much further with sales management and marketing automation with landing pages and CTAs. I would …
Chose HubSpot Marketing Hub
I prefer HubSpot over a "Marketo/Salesforce" stack because it's all encompassing, easy to use, cleanly designed, and if I ever am stumped on something, I can easily reach their support team with a question. HubSpot support is second to none — their staff is always patient, …
Chose HubSpot Marketing Hub
HubSpot has vastly superior email template design, lead scoring, and contact list management than Pardot. We have switched 100% from Pardot to HubSpot and haven't looked back! We continue to use Salesforce for Sales emails and processes, which works for us because it integrates …
Chose HubSpot Marketing Hub
We liked the all-in-one approach that HubSpot offered over Pardot. We also like the inbound approach that HubSpot takes to marketing as a whole. We were happy with Pardot, but HubSpot seemed like a better long-term fit for us.

We liked HubSpot more than Marketo for ease of use …
Chose HubSpot Marketing Hub
Way way better. All in one place. Google Analytics has a better user story and traffic flow capability so we still rely on it in some situations. It also has better event tracking and stronger analytics especially considering the free price tag. But when it comes to a lead …
Trello
Chose Trello
Trello is a great tool for collaboration and has a lot of features for integrating other applications. Team members can then collaborate on the various cards on each board, and tag each other when necessary. It focuses more on working on tasks from a user experience …
Chose Trello
Trello in my opinion is better for product management. If you are a developer then JIRA may better suite you but I would encourage developers to try using the plug ins or power add ons that Trello provides - they might be surprised to find out that Trello actually can do …
Chose Trello
I personally have not used a product similar to Trello perviously.
Chose Trello
Trello is by far the most advanced and integrated program out there in the task management sector. Trello does what Basecamp and dapulse do and way more. Trello is great for teams that don't work right next to each other in an office. It's the best for virtual teams and offices.
Chose Trello
Trello is better than the other two mentioned in my opinion because of its flexibility as a tool, as well as its price (or lack thereof). We used the other two tools for a while before Trello and left them because of pricing (having to pay per user or per project) and because …
Chose Trello
We selected Trello because it suited the project and work we were doing and our team was fairly small. It is a great tool overall, and probably has more ways of being used than how it was used with our marketing team. It definitely stacks up well with the competitors in terms …
Chose Trello
Trello is by far the simplest platform, which we loved. It also had a free version so we decided to start there and switch platforms once we outgrew Trello. While our organization has switched over to a different system, I still use Trello for personal projects because I like …
Chose Trello

Trello is way more flexible than the other tools I've used. Workflows can be created in numerous ways. Usually, if Trello does not do what I want it to, I can find a way to make my idea work in their system. With other tools, it can be more limiting and too structured.

Trello …

Top Pros
Top Cons
Features
HubSpot Marketing HubTrello
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.1
369 Ratings
9% below category average
Trello
-
Ratings
WYSIWYG email editor8.6332 Ratings00 Ratings
Dynamic content6.1333 Ratings00 Ratings
Ability to test dynamic content7.7309 Ratings00 Ratings
Landing pages6.3362 Ratings00 Ratings
A/B testing8.0286 Ratings00 Ratings
Mobile optimization6.4355 Ratings00 Ratings
Email deliverability reporting6.1363 Ratings00 Ratings
List management8.2364 Ratings00 Ratings
Triggered drip sequences6.4276 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.1
360 Ratings
9% below category average
Trello
-
Ratings
Lead nurturing automation6.4356 Ratings00 Ratings
Lead scoring and grading7.9324 Ratings00 Ratings
Data quality management7.7330 Ratings00 Ratings
Automated sales alerts and tasks6.4299 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
6.3
320 Ratings
19% below category average
Trello
-
Ratings
Calendaring6.4305 Ratings00 Ratings
Event/webinar marketing6.2251 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
6.4
346 Ratings
16% below category average
Trello
-
Ratings
Social sharing and campaigns6.4342 Ratings00 Ratings
Social profile integration6.4331 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.7
369 Ratings
3% above category average
Trello
-
Ratings
Dashboards7.9366 Ratings00 Ratings
Standard reports8.1362 Ratings00 Ratings
Custom reports7.0324 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.3
341 Ratings
4% below category average
Trello
-
Ratings
API7.6251 Ratings00 Ratings
Role-based workflow & approvals7.2280 Ratings00 Ratings
Customizability5.9303 Ratings00 Ratings
Integration with Salesforce.com7.8228 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.996 Ratings00 Ratings
Integration with SugarCRM7.790 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Trello
7.8
204 Ratings
4% above category average
Task Management00 Ratings9.2204 Ratings
Resource Management00 Ratings8.1169 Ratings
Gantt Charts00 Ratings7.567 Ratings
Scheduling00 Ratings7.8155 Ratings
Workflow Automation00 Ratings7.8130 Ratings
Team Collaboration00 Ratings8.8200 Ratings
Support for Agile Methodology00 Ratings8.1138 Ratings
Support for Waterfall Methodology00 Ratings8.0109 Ratings
Document Management00 Ratings7.2147 Ratings
Email integration00 Ratings7.4135 Ratings
Mobile Access00 Ratings7.7178 Ratings
Timesheet Tracking00 Ratings7.382 Ratings
Change request and Case Management00 Ratings7.995 Ratings
Budget and Expense Management00 Ratings6.869 Ratings
Professional Services Automation
Comparison of Professional Services Automation features of Product A and Product B
HubSpot Marketing Hub
-
Ratings
Trello
7.2
67 Ratings
3% below category average
Quotes/estimates00 Ratings7.047 Ratings
Invoicing00 Ratings7.540 Ratings
Project & financial reporting00 Ratings6.653 Ratings
Integration with accounting software00 Ratings7.641 Ratings
Best Alternatives
HubSpot Marketing HubTrello
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
FunctionFox
FunctionFox
Score 8.3 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quickbase
Quickbase
Score 9.2 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Quickbase
Quickbase
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HubSpot Marketing HubTrello
Likelihood to Recommend
7.4
(654 ratings)
9.0
(204 ratings)
Likelihood to Renew
9.0
(371 ratings)
8.0
(4 ratings)
Usability
9.0
(106 ratings)
8.0
(42 ratings)
Availability
9.1
(25 ratings)
-
(0 ratings)
Performance
8.9
(17 ratings)
-
(0 ratings)
Support Rating
8.4
(88 ratings)
8.0
(79 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(48 ratings)
8.0
(2 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubTrello
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Atlassian
It is well suited to my job requirements as I bring employees in, and I help offboard them as well. This tool helps me when I need to make sure all items are completed by a certain time frame, so I would say it holds us accountable. Someone who doesn't manage a group of people may not find this as useful when dealing with others but could use it for their own accountability when needing to track their accomplishments.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Atlassian
  • It helps make various workspaces. Each workspace can be used for a different set of task management and can be shared with the people involved.
  • Creating task lists. We can create various task lists, the list title could be the status of the task, for example, In progress, approval, completed, etc. You can slide your task cards from one list title to another.
  • Trello cards have a huge set of features like adding the heading and description of the task, you can also attach certain associated links and documents to the cards as well.
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Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Atlassian
  • Allow tables as content for comment or description in Cards
  • Assign priority to certain cards (easy for sorting)
  • Create an open invite link for others to join/view the Trello board, without edit rights (so people don't need to install/use Trello if they want a quick glance on what's going on)
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Atlassian
I am very likely to renew Trello, because it doesn't cost anything to do so. I am also very likely to use Trello's upgraded features in the future because a lot of my team's data is stored on there and they have already gotten used to the platform. Trello is very easy for new team members to pick up, making the onboarding and usability very streamlined.
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Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Atlassian
Overall, Trello is a great tool to use. It's very user-friendly, very powerful and we've set it up to work well for our team. I've recommended it to others who need something free or very cheap and it's worked well for them too. If you're wanting something with more muscle, then I'd suggest looking at either monday.com or Airtable.
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Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Atlassian
No answers on this topic
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Atlassian
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Atlassian
I haven't had much need to contact their support because the product is easy to use and pretty bug-free. I did reach out to them about swimlanes and I was able to find the information I needed very quickly and it was thorough and accurate information about current functionality. I love that they use their own product. That's always a good sign.
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In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Atlassian
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Atlassian
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Atlassian
For our small business, getting a few of us started well on Trello was the key, I think. As long as a couple of us were really comfortable with the interface, we could lead others and help them with any questions. From now on, anyone who works with us just naturally uses Trello for information sharing - it's just part of what we do.
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Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Atlassian
Trello is easy for a non-technical person to use. Other management systems, like MS Project, frighten away less computer-savvy users. I've found this to be instrumental in getting volunteers to agree to step in and get fully involved with projects--particularly those that might span the entire year or involve many different pieces to completion.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Atlassian
No answers on this topic
Return on Investment
HubSpot
  • HubSpot has helped us increased our lead generation.
  • HubSpot has allowed us to continue to grow our customer base without having to spend a ton of marketing dollars on advertising.
  • HubSpot has allowed our company to standardize our process and bring the company onto one platform for sales and marketing.
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Atlassian
  • Trello keeps me organized, focused, and on track. I could filter the Trello board to only see my issues and understand what I needed to work on and when.
  • Trello helped our team implement an agile structure. It's a very simple kanban method of viewing all of your team's tasks and statuses. You can completely customize the columns to your team's specific workflow and create tags relevant to your work.
  • Trello helps reduce unnecessary communications between teams. When I want to request translations, I simply create a card on the localization Trello board -- no need to directly message anyone on the team, and I can watch the status of the card change from "in progress" to "in review" to "translated," all without having to directly ask for updates.
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ScreenShots

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.