Ibexa DXP vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ibexa DXP
Score 8.1 out of 10
N/A
Ibexa, headquartered in Oslo, helps B2B companies to stay relevant and succeed by transforming traditional sales strategies into frictionless buying experiences, with their eponymous digial experience platform (DXP).
$20,143.81
per year
Optimizely Content Management System
Score 8.7 out of 10
N/A
Optimizely's Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle so users can deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
Ibexa DXPOptimizely Content Management System
Editions & Modules
Ibexa Content - Bronze
€ 15,000
per year
Ibexa Experience - Bronze
€ 23,000
per year
Ibexa Content - Silver
€26,000
per year
Ibexa Commerce - Bronze
€ 30,000
per year
Ibexa Content - Gold
€37,000
per year
Ibexa Experience - Silver
€40,000
per year
Ibexa Content - Platinum
€50,000
per year
Ibexa Commerce - Silver
€52,000
per year
Ibexa Experience - Gold
€57,000
per year
Ibexa Commerce - Gold
€74,000
per year
Ibexa Experience - Platinum
€77,000
per year
Ibexa Commerce - Platinum
€100,000
per year
No answers on this topic
Offerings
Pricing Offerings
Ibexa DXPOptimizely Content Management System
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Ibexa DXPOptimizely Content Management System
Top Pros
Top Cons
Features
Ibexa DXPOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
8.5
123 Ratings
4% above category average
Role-based user permissions00 Ratings8.5123 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
8.0
121 Ratings
4% above category average
API00 Ratings7.9116 Ratings
Internationalization / multi-language00 Ratings8.290 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
7.6
140 Ratings
1% below category average
WYSIWYG editor00 Ratings7.7129 Ratings
Code quality / cleanliness00 Ratings7.8118 Ratings
Admin section00 Ratings7.9128 Ratings
Page templates00 Ratings7.9127 Ratings
Library of website themes00 Ratings6.665 Ratings
Mobile optimization / responsive design00 Ratings7.9123 Ratings
Publishing workflow00 Ratings8.1127 Ratings
Form generator00 Ratings6.992 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
Ibexa DXP
-
Ratings
Optimizely Content Management System
7.6
131 Ratings
3% above category average
Content taxonomy00 Ratings8.1120 Ratings
SEO support00 Ratings7.5122 Ratings
Bulk management00 Ratings7.0101 Ratings
Availability / breadth of extensions00 Ratings7.8104 Ratings
Community / comment management00 Ratings7.884 Ratings
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User Ratings
Ibexa DXPOptimizely Content Management System
Likelihood to Recommend
8.1
(6 ratings)
8.7
(165 ratings)
Likelihood to Renew
8.6
(2 ratings)
9.6
(31 ratings)
Usability
7.6
(6 ratings)
8.0
(30 ratings)
Availability
-
(0 ratings)
9.2
(4 ratings)
Support Rating
8.4
(6 ratings)
10.0
(6 ratings)
Online Training
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
7.3
(1 ratings)
6.4
(2 ratings)
Contract Terms and Pricing Model
8.4
(4 ratings)
-
(0 ratings)
Professional Services
9.1
(2 ratings)
-
(0 ratings)
User Testimonials
Ibexa DXPOptimizely Content Management System
Likelihood to Recommend
Ibexa
I always recommend Ibexa DXP to my fellows. The only scenario that I would not recommend it is if the site is either too small, too simple, or that they simply cannot afford to stand it up properly.
Read full review
Optimizely
It has been useful for updating specific pages, that process is very simple and it makes for an easy task to do that isn't too time consuming. It can also be quite long winded to do some jobs, although functional, it doesn't always work exactly as we would want it to.
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Pros
Ibexa
  • Block technology is by far one of my favorite features of the tool. This allows us to quickly layout content in a unique manner with a variety of display options.
  • Micro Shareable content blocks allow users to quickly share our content across the web and drive more relevant traffic back to our site.
  • Reusable content blocks allow for better management of content throughout the site, ensuring accuracy with a simple update.
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Optimizely
  • Allows us to manage the digital experience for our customers across all touchpoints
  • Has all the tools and insights to understand the customer journey
  • Is easy to use and intuitive reducing effort and time to market
  • Allowed us to create a website that is professional, modern and easy to navigate for our customers
Read full review
Cons
Ibexa
  • Limited partners when you compare to other solutions (WordPress, Drupal, etc). It took us a while to find a solid, trusted developer.
Read full review
Optimizely
  • On the technical side, Spire is all built on React Redux, so there's a React framework and then Optimizely built their own framework on top of that React implementation, which is, I'd say customized and non-standard. So learning that as a developer is usually a four to five month learning curve. So that is a con where it's not a standard React redux implementation.
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Likelihood to Renew
Ibexa
Very happy with current relationship and websites
Read full review
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
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Usability
Ibexa
It is quite easy to navigate through the backend and also, you can directly work in frontend view. Dynamic content can be created on the fly. Their Landing page features are awesome. You create a page by drag & drop.
Read full review
Optimizely
The Opti CMS is pretty easy to use once you get used to it. Setting up the experience editor takes some time and difficult to follow and do in a group setting. We found working one on one or in smaller groups works better
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Reliability and Availability
Ibexa
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
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Support Rating
Ibexa
They are directly reachable and help you to deal with other services, e.g. if would like to set up a CDN for China or if you would like to integrate a tool like HubSpot. If there is anything you are missing, they help you to find a workaround until they can deliver such items - like local language versions.
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Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
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Online Training
Ibexa
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
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Implementation Rating
Ibexa
The partner selected makes a significant impact on the usability and experience
Read full review
Optimizely
I was not fully involved.
Read full review
Alternatives Considered
Ibexa
Read full review
Optimizely
Optimizely CMS is part of a more composable suite when it comes to DXPs. With that, some other systems like Sitecore Experience Platform are monoliths, which makes the development and maintenance of those products fairly complex (this includes system architecture). In our experience, Optimizely makes it simpler to implement solutions in a rapid manner and "tack on" additional products if needed as organizations grow and are able to leverage that functionality.
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Contract Terms and Pricing Model
Ibexa
We’ve priced other enterprise products and found Ibexa DXP to be a bit more expensive. However, not enough to dissuade us from staying with the product.
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Optimizely
No answers on this topic
Professional Services
Ibexa
The partner ecosystem is small. However, we've worked with two Ibexa partners over the last 10 years. They were very skilled. They were great companies. We've interviewed other Ibexa partners in North America. We found them all to be professional with solid resumes.
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Optimizely
No answers on this topic
Return on Investment
Ibexa
  • Overall, Ibexa DXP has met all of our business requirements. I can’t think of anything we haven’t been able to accomplish with Ibexa DXP.
  • We do see it as a bit expensive to own and operate. Licensing is a bit pricey.
  • Ibexa has stood by [its] product. They have been responsive to all of our requests. That's made a difference in the day-to-day support of the product.
Read full review
Optimizely
  • The positive is on ROI as we can get more done without needing to go through 3rd party or know Code to create and add content.
  • Workflows could use improvement. I don't know that there are workflows that I'm aware of.
  • Make it easier to connect to 3rd party software like Hubspot, Magento, email services, etc.
Read full review
ScreenShots

Optimizely Content Management System Screenshots

Screenshot of SaaS CMS edit view: A drag-and-drop UI authoring and on-page editing lets marketers and content creators build content experiences.Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of Screenshot of DAMConnector: The fully featured Optimizely Digital Asset Management can connect to Optimizely CMS to serve as the single source of truth for brand assets.