What users are saying about
50 Ratings
50 Ratings
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Score 7.6 out of 101

Likelihood to Recommend

IBM Campaign

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.
Eric Bahme profile photo

Pros

IBM Campaign

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
Eric Bahme profile photo

Cons

IBM Campaign

  • The system tables are too convoluted and there should be the ability to have a single view of contact history without having a drawing to have to be tabbed together.
  • Utica is not a very efficient creator of SQL is very resource intensive.
  • I would like to see more functionality in their marketing operations tool to allow more customization and easier creation of monitoring reports including KPI’s.
Eric Bahme profile photo

Likelihood to Renew

IBM Campaign

IBM Campaign 8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning profile photo

Usability

IBM Campaign

IBM Campaign 8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Support

IBM Campaign

IBM Campaign 3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

IBM Campaign

IBM Campaign 7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

IBM Campaign

We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica
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Return on Investment

IBM Campaign

  • Positive impact on ROI as able to target right people at right time.
  • Ideal case is when using the campaign management, e-message and cognos under one roof, able to do the analyze the results in shorter time.
  • When using Cognos integration with Unica, capturing the results and analyzation done pretty quick and appropriate steps has been taken before next communication.
Vasu Vetcha profile photo

Pricing Details

IBM Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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