What users are saying about

IBM Campaign

Top Rated
48 Ratings

IBM Campaign

Top Rated
48 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

IBM Campaign

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.
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Pros

  • The application has very robust and flexible functionality while maintaining a relatively high ease of use. Relatively complicated segmentation logic can be created for a campaign by a knowledgeable user and the application design supports efficient execution.
  • The application supports the logical "storage" of campaigns in support of a multi-faceted marketing organization: multiple divisions; field marketing; different channels etc.
  • The application allows SQL to be hand coded and inserted into the segmentation process.
  • The application supports exit points for custom code to be executed instream.
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Cons

  • Unica UI isn't the best. It seems like its from the 90's.
  • We have had a rough time using Web Analytics. Many issues arise. We went a full month of the daily import of our data not importing into Web Analytics. It took Unica a very long time to resolve it. We had senior management waiting for certain campaign results which we didn't have.
Justin Russell profile photo

Likelihood to Renew

IBM Campaign8.7
Based on 12 answers
Its not user friendly and we want to branch out to another product that can do what Unica does but better
Justin Russell profile photo

Usability

IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
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Support

IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
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Implementation

IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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Alternatives Considered

We haven't had a chance to review other products. I went to a conference in Las Vegas where there were many other products that say Unica is old school. Some of the things I saw those companies do, I wish we could do in Unica
Justin Russell profile photo

Return on Investment

  • More insight into campaign performance.
No photo available

Pricing Details

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details