IBM Cognos Analytics vs. Salesforce Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
IBM Cognos Analytics
Score 7.8 out of 10
N/A
IBM Cognos is a full-featured business intelligence suite by IBM, designed for larger deployments. It comprises Query Studio, Reporting Studio, Analysis Studio and Event Studio, and Cognos Administration along with tools for Microsoft Office integration, full-text search, and dashboards.
$10
per month per user
Salesforce Sales Cloud
Score 8.8 out of 10
N/A
Salesforce Sales Cloud is a platform for sales with a community of Sellers, Sales Leaders, and Sales Operations, who use the solution to grow sales and increase productivity. The AI CRM for Sales features data built right in, so that companies can sell faster, sell smarter and sell efficiently. Salesforce Sales Cloud is used for, and supports: Buyer Engagement Sales Engagement Enablement Sales AI Sales Analytics Team…
$25
per month
Pricing
IBM Cognos AnalyticsSalesforce Sales Cloud
Editions & Modules
On Demand - Standard
USD 10.00
per month per user
On Demand - Premium
USD 42.40
per month per user
On Demand - Standard
USD 10.60
per month per user
Starter
$25.00
per month per user
Professional
$80.00
per month per user
Enterprise
$165.00
per month per user
Unlimited
$330.00
per month per user
Agentforce 1 Sales
$550
per month per user
Offerings
Pricing Offerings
IBM Cognos AnalyticsSalesforce Sales Cloud
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalOptional
Additional Details
More Pricing Information
Community Pulse
IBM Cognos AnalyticsSalesforce Sales Cloud
Considered Both Products
IBM Cognos Analytics
Chose IBM Cognos Analytics
Cognos provides very advanced analytics functionalities, maybe even more advanced than the competition, and works great when used in collaboration with Watson. However, Tableau and other newer products are much better regarding overall usability.
Chose IBM Cognos Analytics
Microsoft Power BI has a more user friendly interface and it is integrated very well with the other Microsoft products but IBM Cognos Analytics has a more advanced reporting and complex data analysis capabilities.
Chose IBM Cognos Analytics
1. Dashboards in cognos perform well compared the above reporting product lines. 2. Report Studio can be very well used to form queries from 2 disjoint data sets and still data can be presented as 2 single reports with in a single report. 3. Query studio performs in a better …
Salesforce Sales Cloud

No answer on this topic

Features
IBM Cognos AnalyticsSalesforce Sales Cloud
BI Standard Reporting
Comparison of BI Standard Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
129 Ratings
8% below category average
Salesforce Sales Cloud
-
Ratings
Pixel Perfect reports7.3119 Ratings00 Ratings
Customizable dashboards7.7125 Ratings00 Ratings
Report Formatting Templates7.4121 Ratings00 Ratings
Ad-hoc Reporting
Comparison of Ad-hoc Reporting features of Product A and Product B
IBM Cognos Analytics
7.5
129 Ratings
7% below category average
Salesforce Sales Cloud
-
Ratings
Drill-down analysis7.0126 Ratings00 Ratings
Formatting capabilities7.6128 Ratings00 Ratings
Integration with R or other statistical packages7.491 Ratings00 Ratings
Report sharing and collaboration8.0122 Ratings00 Ratings
Report Output and Scheduling
Comparison of Report Output and Scheduling features of Product A and Product B
IBM Cognos Analytics
8.1
127 Ratings
1% below category average
Salesforce Sales Cloud
-
Ratings
Publish to Web8.327 Ratings00 Ratings
Publish to PDF7.6121 Ratings00 Ratings
Report Versioning8.626 Ratings00 Ratings
Report Delivery Scheduling8.0123 Ratings00 Ratings
Delivery to Remote Servers8.112 Ratings00 Ratings
Data Discovery and Visualization
Comparison of Data Discovery and Visualization features of Product A and Product B
IBM Cognos Analytics
7.0
116 Ratings
13% below category average
Salesforce Sales Cloud
-
Ratings
Pre-built visualization formats (heatmaps, scatter plots etc.)7.5111 Ratings00 Ratings
Location Analytics / Geographic Visualization7.5106 Ratings00 Ratings
Predictive Analytics6.6102 Ratings00 Ratings
Pattern Recognition and Data Mining6.439 Ratings00 Ratings
Access Control and Security
Comparison of Access Control and Security features of Product A and Product B
IBM Cognos Analytics
7.4
121 Ratings
14% below category average
Salesforce Sales Cloud
-
Ratings
Multi-User Support (named login)7.3118 Ratings00 Ratings
Role-Based Security Model7.4117 Ratings00 Ratings
Multiple Access Permission Levels (Create, Read, Delete)6.6116 Ratings00 Ratings
Report-Level Access Control7.846 Ratings00 Ratings
Single Sign-On (SSO)8.1100 Ratings00 Ratings
Mobile Capabilities
Comparison of Mobile Capabilities features of Product A and Product B
IBM Cognos Analytics
6.6
101 Ratings
16% below category average
Salesforce Sales Cloud
-
Ratings
Responsive Design for Web Access6.895 Ratings00 Ratings
Mobile Application6.785 Ratings00 Ratings
Dashboard / Report / Visualization Interactivity on Mobile7.091 Ratings00 Ratings
Application Program Interfaces (APIs) / Embedding
Comparison of Application Program Interfaces (APIs) / Embedding features of Product A and Product B
IBM Cognos Analytics
7.5
81 Ratings
3% below category average
Salesforce Sales Cloud
-
Ratings
REST API7.178 Ratings00 Ratings
Javascript API7.575 Ratings00 Ratings
iFrames8.39 Ratings00 Ratings
Java API6.911 Ratings00 Ratings
Themeable User Interface (UI)7.110 Ratings00 Ratings
Customizable Platform (Open Source)7.87 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
8.2
269 Ratings
5% above category average
Customer data management / contact management00 Ratings8.9269 Ratings
Workflow management00 Ratings8.4258 Ratings
Territory management00 Ratings7.7211 Ratings
Opportunity management00 Ratings8.9259 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.0244 Ratings
Contract management00 Ratings7.9215 Ratings
Quote & order management00 Ratings7.7198 Ratings
Interaction tracking00 Ratings8.6229 Ratings
Channel / partner relationship management00 Ratings8.0190 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
7.8
104 Ratings
2% above category average
Case management00 Ratings8.2102 Ratings
Call center management00 Ratings7.782 Ratings
Help desk management00 Ratings7.486 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
8.1
244 Ratings
5% above category average
Lead management00 Ratings8.2239 Ratings
Email marketing00 Ratings8.1206 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
8.0
248 Ratings
4% above category average
Task management00 Ratings8.3236 Ratings
Billing and invoicing management00 Ratings7.478 Ratings
Reporting00 Ratings8.5201 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
8.3
260 Ratings
9% above category average
Forecasting00 Ratings7.9228 Ratings
Pipeline visualization00 Ratings8.2247 Ratings
Customizable reports00 Ratings8.6257 Ratings
Customization
Comparison of Customization features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
8.6
252 Ratings
12% above category average
Custom fields00 Ratings9.0249 Ratings
Custom objects00 Ratings8.8239 Ratings
Scripting environment00 Ratings8.2176 Ratings
API for custom integration00 Ratings8.6209 Ratings
Security
Comparison of Security features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
9.0
253 Ratings
7% above category average
Single sign-on capability00 Ratings9.0221 Ratings
Role-based user permissions00 Ratings8.9225 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
8.2
160 Ratings
10% above category average
Social data00 Ratings8.4158 Ratings
Social engagement00 Ratings8.0156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
8.1
217 Ratings
9% above category average
Marketing automation00 Ratings8.2213 Ratings
Compensation management00 Ratings8.1146 Ratings
Platform
Comparison of Platform features of Product A and Product B
IBM Cognos Analytics
-
Ratings
Salesforce Sales Cloud
7.8
232 Ratings
4% above category average
Mobile access00 Ratings7.8232 Ratings
Best Alternatives
IBM Cognos AnalyticsSalesforce Sales Cloud
Small Businesses
Yellowfin
Yellowfin
Score 8.8 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Reveal
Reveal
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Kyvos Semantic Layer
Kyvos Semantic Layer
Score 9.5 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
IBM Cognos AnalyticsSalesforce Sales Cloud
Likelihood to Recommend
7.5
(146 ratings)
9.0
(425 ratings)
Likelihood to Renew
8.2
(30 ratings)
10.0
(58 ratings)
Usability
7.3
(9 ratings)
8.4
(135 ratings)
Availability
8.6
(4 ratings)
9.8
(27 ratings)
Performance
9.0
(5 ratings)
9.0
(18 ratings)
Support Rating
1.0
(9 ratings)
8.9
(92 ratings)
In-Person Training
8.7
(4 ratings)
7.9
(11 ratings)
Online Training
8.0
(4 ratings)
9.1
(15 ratings)
Implementation Rating
7.0
(7 ratings)
2.2
(18 ratings)
Configurability
7.0
(3 ratings)
10.0
(2 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.8
(9 ratings)
Ease of integration
5.7
(5 ratings)
-
(0 ratings)
Product Scalability
2.8
(4 ratings)
8.8
(83 ratings)
Professional Services
-
(0 ratings)
9.3
(8 ratings)
Vendor post-sale
7.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
IBM Cognos AnalyticsSalesforce Sales Cloud
Likelihood to Recommend
IBM
IBM Cognos Analytics has great scheduling capabilities. A single report can be parameterized (e.g., “Store Manager ID”) and burst to thousands of recipients with their slice of data.IBM Cognos Analytics is a good fit for highly complex, multi-level calculations which can be handled by Report Studio. For example Monthly balance sheet that requires multi step calculation
Read full review
Salesforce
Obviously, for any business, there are two main areas to focus on — the sales path and the service path. Sales Cloud wouldn’t be suited for a company that’s primarily into support services. For those kinds of companies, Salesforce has a different product — Service Cloud. So, for anyone in the support or service space, Sales Cloud isn’t the right fit.
Read full review
Pros
IBM
  • We can make dozens of dispatchers all focusing on different types of workloads.
  • Friendly user interface, without the need for coding or complicated editing.
  • Highly functionality reporting tools.
  • We can easily create trigger when a certain threshold are met sending reports or alerts to needed parties.
Read full review
Salesforce
  • The customizations - We have an organization that operates differently from most companies, so we’ve had to implement quite a few customizations — and Salesforce allows us to do that quite quickly. Most of the time, delays come from dependencies on other internal parties rather than the system itself.
  • From my perspective as a consultant, one of the biggest advantages is that everything is in Salesforce — all the details, all in one place. The ability to customize it easily is a big plus; there’s really a lot you can do with it.
Read full review
Cons
IBM
  • IBM Cognos Analytics enables customer data segmentation, which is essential for marketing, improving and streamlining purchasing behavior and preferences. This helps companies create more targeted and effective marketing campaigns.
  • Our clients Through data analysis, we can identify and observe trends in the behavior of other clients, allowing us to anticipate needs and adjust strategies to avoid consequences.
Read full review
Salesforce
  • We still need to include the production part. We started using Salesforce to sell the seeds — our inventory is in SAP — and from there we handle sales and track the process of planting, harvesting, selling, and then collecting payments. But we don’t yet manage the earlier production processes, like production planning. We handle allocation, but not full production planning, and that’s an area where we still have room for improvement.
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Likelihood to Renew
IBM
For an existing solution, renewing licenses does provide a good return on investment. Additionally, while rolling out scorecards and dashboards with little adhoc capabilities, to end users, cognos is very easily scalable. It also allows to create a solution that has a mix of OLAP and relational data-sources, which is a limitation with other tools. Synchronizing with existing security setup is easy too.
Read full review
Salesforce
There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
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Usability
IBM
We have a strong user base (3500 users) that are highly utilizing this tool. Basic users are able to consume content within the applied security model. We have a set of advanced users that really push the limits of Cognos with Report and Query Studio. These users have created a lot of personal content and stored it in 'My Reports'. Users enjoy this flexibility.
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Salesforce
Because I think it could be easier. We have different standards today since we’re used to interacting with consumer apps like Starbucks, where all you do is scan your card. Then, when you use Sales Cloud, there are still a lot of manual inputs. So my mission with AI is really about figuring out how to make that easier.
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Reliability and Availability
IBM
Reports can typically be viewed through any browser that can access the server, so the availability is ultimately up to what the company utilizing it is comfortable with allowing, though report development tends to be more picky about browsers and settings as mentioned above. It also has an optional iPad app and general mobile browsing support, but dashboards lack the mobile compatibility. What keeps it from getting a higher score is the desktop tools that are vital to the development process. The compatibility with only Windows when the server has a wide range of compatibility can be a real sore point for a company that outfits its employees exclusively with Mac or Linux machines. Of course, if they are planning on outsourcing the development anyways, it's a rather moot point
Read full review
Salesforce
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Read full review
Performance
IBM
Overall no major complaints but it doesn't handle DMR (Dimensionally Modeled for Relational) very well. DMR modelling is a capability that IBM Cognos Framework Manager provides allowing you to specify dimensional information for relational metadata and allows for OLAP-style queries. However, the capability is not very efficient and, for example, if I'm using only 2 columns on a 20-column model, the software is not smart enough to exclude 18 columns and the query side gets progressively larger and larger until it's effectively unusable.
Read full review
Salesforce
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Read full review
Support Rating
IBM
Why is their web application not working as fast as you think it should? They never know, and it is always a a bunch of shots in the dark to find out. Trying to download software from them is like trying to find a book at the library before computers were invented.
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Salesforce
The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
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In-Person Training
IBM
Onsite training provided by IBM Cognos was effective and as expected. They did not perform training with our data which was a bit difficult for our end-users.
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Salesforce
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training
IBM
The online courses they offer are thorough and presented in such a way that someone who isn't already familiar with the general design methodologies used in this field will be capable of making a good design. The training environments are provided as a fully self contained virtual machine with everything needed already to create the environments. We've had some persisting issues with the environments becoming unavailable, but support has been responsive when these issues arise and straightening them out for us
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Salesforce
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating
IBM
Make sure that any custom tables that you have, are built into your metadata packages. You can still access them via SQL queries in Cognos, but it is much easier to have them as a part of the available metadata packages.
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Salesforce
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered
IBM
My company selected IBM Congos Analytics because of its advanced features and data representation for data analysis. Its row and column features are very effective for creating dashboards and reports to visualize data. It's chart representation and view format are very attractive and useful for representation.
Read full review
Salesforce
So I've evaluated, implemented Microsoft Dynamics in the past. I've used Oracle CRM solutions. I've used Daylight, which is a very niche CRM system the last couple of years. And I've evaluated a variety from Legacy Microsoft Ones to Zoho and Sugar when making implementation decisions at other companies. But usually I've gone with Salesforce. I'd say it's better than most. The only one that I generally prefer, and last time I chose an implementation from scratch, I did Microsoft Dynamics. And the reason is for small mid-size organization, Microsoft Dynamics, if you already have Microsoft Office products, it's much better integrated to all of the Excel, Word, OneNote, Outlook email than what you get from Salesforce. And so that's the only one that if someone's a Microsoft organization and small sized company, it'll save a lot of integration things, a lot of security, a lot of login and access and IT management by just sticking within the Microsoft ecosystem. But outside of that, if you don't use Microsoft or if you're a large organization or have other needs that you want, Salesforce I'd say is better than all of the other CRM offerings out there. It's the easiest to use and the most robust and the most vendors and products for the ecosystem.
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Contract Terms and Pricing Model
IBM
No answers on this topic
Salesforce
Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
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Scalability
IBM
The Cognos architecture is well suited for scalability. However, the architecture must be designed with scalability in mind from day one of the implementation. We recently upgraded from 10.1 to 10.2.1 and took the opportunity to revamp our architecture. It is now poised for future growth and scalability.
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Salesforce
It's very scalable as it has a ton of features (but you do need an admin who understands how to leverage these features). Because of the various features, we've also needed to host onboarding sessions with our users so that they can familiarize themselves with the platform, which isn't always super user-friendly or intuitive.
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Professional Services
IBM
No answers on this topic
Salesforce
Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment
IBM
  • We use the tool for data modeling as it helps in predictive data analysis for complex data, which is very similar to real-life scenarios.
  • Options of customizing & scheduling reports as per our requirements basis.
  • Has mobile application which works seamless.
  • API integration is not upto the mark with very limited options.
  • Licensing & Maintenance can go from cheap to expensive depending on the scope.
Read full review
Salesforce
  • It is easy for the sales team to track how well the dealers in their region are selling products.
  • It is easy to generate reports and see how well sales are each month compared to past months.
  • Quicker time to get products shipped to customers.
Read full review
ScreenShots

IBM Cognos Analytics Screenshots

Screenshot of a natural language query, used in IBM Cognos Analytics to get AI-powered insights from data.Screenshot of AI-generated insights and forecasts that can be added with just a click of a button.Screenshot of a dashboard that can be generated automatically using IBM Cognos Analytics by uploading or selecting data.Screenshot of an AI-generated dashboard from a spreadsheet that was just uploaded. This offers a great starting point for the creative process.Screenshot of where to import data to IBM Cognos Analytics from CSV files and spreadsheets. Users can connect to cloud or on-premises data sources, including SQL databases, Google BigQuery, Amazon, and Redshift.Screenshot of a sample operational dashboard of a coffee shop created using IBM Cognos Analytics.

Salesforce Sales Cloud Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of