What users are saying about
51 Ratings
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Score 7 out of 100
5 Ratings
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Score 8.6 out of 100

Attribute Ratings

  • Improvado is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

IBM Digital Analytics

70%
23 Ratings
10.0

Improvado

100%
1 Rating

Likelihood to Renew

6.0

IBM Digital Analytics

60%
19 Ratings

Improvado

N/A
0 Ratings

Usability

9.0

IBM Digital Analytics

90%
1 Rating

Improvado

N/A
0 Ratings

Availability

10.0

IBM Digital Analytics

100%
2 Ratings

Improvado

N/A
0 Ratings

Performance

8.0

IBM Digital Analytics

80%
2 Ratings

Improvado

N/A
0 Ratings

Support Rating

2.0

IBM Digital Analytics

20%
8 Ratings

Improvado

N/A
0 Ratings

Online Training

7.1

IBM Digital Analytics

71%
2 Ratings

Improvado

N/A
0 Ratings

Implementation Rating

9.9

IBM Digital Analytics

99%
4 Ratings

Improvado

N/A
0 Ratings

Configurability

8.0

IBM Digital Analytics

80%
1 Rating

Improvado

N/A
0 Ratings

Product Scalability

9.0

IBM Digital Analytics

90%
1 Rating

Improvado

N/A
0 Ratings

Likelihood to Recommend

IBM

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Improvado

This solution helped us when we were stuck trying to explore data deeper and didn’t have enough resources to prepare data for further analysis. The software solves data integrity problems bringing more granularity to all insights. Integration with data visualization tools and well-arranged insights shows how each of the company’s marketing channels performs in real-time. Improvado is also useful for risk mitigation when launching or adjusting marketing strategies. It may also become a valuable tool for businesses, who are aiming at automation and the elimination of routine processes. ETL processes automation unleashes marketing analysts’ potential granting them more time for research of marketing reports.
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Pros

IBM

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Improvado

  • ETL processes. Once adjusted, Improvado never fails to streamline data from our advertisement platforms to the data warehouse.
  • Variety of data sources. Improvado extracts data from over 200 sources, including both well-established platforms and the ones that are rapidly gaining momentum.
  • Full-cycle support. Improvado provided us with a dedicated manager available 24/7. Any issues that arose during the product integration were settled in a matter of minutes.
  • Flexibility and client-focused approach. After the integration, we adjusted our marketing campaign and needed new ad platforms to be integrated. The vendor allocated the development team ASAP to add new connectors to our existing network.
  • Professional services package. The company doesn't provide dashboard views by default. However, we had no time to figure out how to do it ourselves, so we hired a team of Improvado's analysts that set everything up for us.
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Cons

IBM

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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Improvado

  • Improvado didn’t have all the integrations that we needed. However, they offered full coverage and quickly found ways to extract data from the sources we required.
  • The user interface for BI tools may be confusing to inexperienced users. Personally, I didn't have any problems. However, some of the junior marketing specialists from my department needed more time to adapt to the UI. Otherwise, the interface is great.
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Pricing Details

IBM Digital Analytics

Starting Price

Editions & Modules

IBM Digital Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Improvado

    Starting Price

    Editions & Modules

    Improvado editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      IBM

      With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
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      Improvado

      No answers on this topic

      Usability

      IBM

      Very easy to implement and use.
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      Improvado

      No answers on this topic

      Reliability and Availability

      IBM

      Never had any issues
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      Improvado

      No answers on this topic

      Performance

      IBM

      As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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      Improvado

      No answers on this topic

      Support Rating

      IBM

      Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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      Improvado

      No answers on this topic

      Online Training

      IBM

      Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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      Improvado

      No answers on this topic

      Implementation Rating

      IBM

      See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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      Improvado

      No answers on this topic

      Alternatives Considered

      IBM

      Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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      Improvado

      We chose Improvado for the following reasons:
      • Their data transformation framework cleans, normalizes and prepares data for loading into our data visualization tool;
      • We connected our CRM to our analytics tool and as ad account;
      • Extensive social media reports - the marketing team can view our ads, posts, comments right from the dashboard.
      • Scheduled reports and immediate data sync options help us to get the reports with the most accurate data at the time we need them;
      • Google Ads auto-connect new ad accounts.
      Our marketing team evaluated Funnel.io and has opted for Improvado because of the following drawbacks:
      • With Funnel we’d have to set up an extraction process for each campaign and account manually;
      • The more accounts you need to connect or integrations to use, the more you’ll pay;
      • Limited data storage options;
      • Complicated account export. We had to filter accounts to export through the custom filter rules.
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      Scalability

      IBM

      This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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      Improvado

      No answers on this topic

      Return on Investment

      IBM

      • We spend too much time trying to work around bugs on the new UI.
      • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
      • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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      Improvado

      • Increased ROI
      • Improved cost of acquisition analysis
      • Improved CPA, CPI, CPL report drawing process
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      Screenshots

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