Coremetrics / IBM Digital Analytics (discontinued) vs. Medallia Digital Experience Analytics

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Coremetrics / IBM Digital Analytics (discontinued)
Score 8.0 out of 10
N/A
Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.N/A
Medallia Digital Experience Analytics
Score 8.6 out of 10
N/A
Medallia Digital Experience Analytics (formerly Decibel Insight) is a heat mapping and web analytics solution. The solution provides visibility into every user's experience to identify the biggest opportunities for growth. Automatically scoring every experience, Medallia DXA is designed to uncover the biggest opportunities to improve the user's digital presence, strengthen customer relationships, and generate more revenue.
$40
per month
Pricing
Coremetrics / IBM Digital Analytics (discontinued)Medallia Digital Experience Analytics
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Coremetrics / IBM Digital Analytics (discontinued)Medallia Digital Experience Analytics
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Coremetrics / IBM Digital Analytics (discontinued)Medallia Digital Experience Analytics
Top Pros
Top Cons
Best Alternatives
Coremetrics / IBM Digital Analytics (discontinued)Medallia Digital Experience Analytics
Small Businesses
StatCounter
StatCounter
Score 9.0 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
Contentsquare
Contentsquare
Score 8.6 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Coremetrics / IBM Digital Analytics (discontinued)Medallia Digital Experience Analytics
Likelihood to Recommend
7.0
(24 ratings)
6.9
(3 ratings)
Likelihood to Renew
5.8
(18 ratings)
7.3
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
8.0
(1 ratings)
-
(0 ratings)
Support Rating
2.3
(4 ratings)
-
(0 ratings)
Online Training
7.1
(2 ratings)
-
(0 ratings)
Implementation Rating
9.9
(2 ratings)
-
(0 ratings)
Configurability
8.0
(1 ratings)
-
(0 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
User Testimonials
Coremetrics / IBM Digital Analytics (discontinued)Medallia Digital Experience Analytics
Likelihood to Recommend
Discontinued Products
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Medallia
When we knew that there were some website issues, we were able to use Decibel Insights to really pinpoint the issue and then work on a fix. Again, if we are doing a CRO test then we could also use the tool for a similar reason. It is less suitable for complex websites or websites that are frequently changing, as a lot of support is required by the team and it takes a lot of admin to keep the Decibel Insights account working as effectively as it should.
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Pros
Discontinued Products
  • IBM CXA comprises an acquisition called Tealeaf. This tool has deep heritage and this is evident in its present-day capabilities.
  • The Universal Behaviour Exchange or UBX puts the concept of personalisation at the forefront. The ability to combine physical (analog) and digital transactions to create the complete picture of a customer journey, is a stand out benefit.
  • The solution does not have to involve the purchase of software. IBM CXA can be sold as a service bundled with analytics as a service. This not only lowers the cost of ownership, it gets around one of the principal issues. Strong staff with design and analytical capability to drive the solution and deliver tangible benefits.
  • The seamless integration of Watson AI services to help with the heavy lifiting. Watson reinforces the analytical focus this solution has and can learn to recognise situations specific to a company.
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Medallia
  • Heat mapping provides a great understanding of UI pain points/bugs
  • Integration with analytics tools (we use Adobe) brings in analytics analysis as well
  • Helps to understand the user journey and where dropoff is occurring
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Cons
Discontinued Products
  • The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release.
  • Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM).
  • Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions.
  • Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports.
  • Built in API calls allows for nice report design and automation.
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Medallia
  • Being able to create groups of segments would be useful.
  • The interface for selecting page types needs more options, it can be difficult to use if you have lots of similar pages.
  • Would be good if top level stats were presented in different ways, or in a more visual way (ie pie charts, graphs).
  • Generating reports - it would be nice if I could export charts and graphs instead of just CSV files.
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Likelihood to Renew
Discontinued Products
IBM Digital Analytics is a great solution for our clients and I believe they offer the best solution for the retail space. We have access to IBM support via email or live chat and they can answer many of the reporting questions that come up. IBM is receptive to our feedback of the product so I am confident they will continue making improvements
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Medallia
I've heard about some new features that are coming online soon to do with tracking forms. They also offer a lead tracking package that we haven't tried yet, but I'm keen to check out.
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Usability
Discontinued Products
Very easy to implement and use.
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Medallia
No answers on this topic
Reliability and Availability
Discontinued Products
Never had any issues
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Medallia
No answers on this topic
Performance
Discontinued Products
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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Medallia
No answers on this topic
Support Rating
Discontinued Products
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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Medallia
No answers on this topic
Online Training
Discontinued Products
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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Medallia
No answers on this topic
Implementation Rating
Discontinued Products
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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Medallia
No answers on this topic
Alternatives Considered
Discontinued Products
Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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Medallia
I have used Hotjar before, and in comparison, the functionality and the abilities in Decibel Insights are so much more advanced. The only downside is the price difference between the two tools, but the adaptability and the customer support you get with Decibel Insights definitely make it a more manageable and long-term tool to integrate with your marketing activity.
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Scalability
Discontinued Products
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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Medallia
No answers on this topic
Return on Investment
Discontinued Products
  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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Medallia
  • We have improved form fills, which has provided more sales leads
  • We have been able to tweak UI elements to make the site more navigable so that users want to spend more time on the site
  • We have been able to more quickly and efficiently identify bugs on our e-commerce pages, increasing order rates among users
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ScreenShots