51 Ratings
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Score 7 out of 100
2 Ratings
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Score 1 out of 100

Attribute Ratings

  • IBM Digital Analytics is rated higher in 1 area: Likelihood to Recommend

Likelihood to Recommend

7.0

IBM Digital Analytics

70%
23 Ratings
1.0

Nielsen Attribution

10%
1 Rating

Likelihood to Renew

6.0

IBM Digital Analytics

60%
19 Ratings

Nielsen Attribution

N/A
0 Ratings

Usability

9.0

IBM Digital Analytics

90%
1 Rating

Nielsen Attribution

N/A
0 Ratings

Availability

10.0

IBM Digital Analytics

100%
2 Ratings

Nielsen Attribution

N/A
0 Ratings

Performance

8.0

IBM Digital Analytics

80%
2 Ratings

Nielsen Attribution

N/A
0 Ratings

Support Rating

2.0

IBM Digital Analytics

20%
8 Ratings

Nielsen Attribution

N/A
0 Ratings

Online Training

7.1

IBM Digital Analytics

71%
2 Ratings

Nielsen Attribution

N/A
0 Ratings

Implementation Rating

9.9

IBM Digital Analytics

99%
4 Ratings

Nielsen Attribution

N/A
0 Ratings

Configurability

8.0

IBM Digital Analytics

80%
1 Rating

Nielsen Attribution

N/A
0 Ratings

Product Scalability

9.0

IBM Digital Analytics

90%
1 Rating

Nielsen Attribution

N/A
0 Ratings

Likelihood to Recommend

IBM

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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Nielsen

Would be suited for simpler products with 1-2 KPIs, online-only, web-only, etc. Not suited for multiple KPIs that interact with customers through many tools, offline and online, and with both web and native apps.
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Pros

IBM

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
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Nielsen

  • Access to FB impressions.
  • TapAd device graph for stitching device ids to web cookies.
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Cons

IBM

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
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Nielsen

  • Missing timestamps of the touch points in the output (instead, they repeat the conversion timestamp for all touch points that preceded the conversion).
  • Inflated clicks.
  • No connectors to import cost from media partners.
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Pricing Details

IBM Digital Analytics

Starting Price

Editions & Modules

IBM Digital Analytics editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Nielsen Attribution

    Starting Price

    Editions & Modules

    Nielsen Attribution editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Likelihood to Renew

      IBM

      With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
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      Nielsen

      No answers on this topic

      Usability

      IBM

      Very easy to implement and use.
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      Nielsen

      No answers on this topic

      Reliability and Availability

      IBM

      Never had any issues
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      Nielsen

      No answers on this topic

      Performance

      IBM

      As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
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      Nielsen

      No answers on this topic

      Support Rating

      IBM

      Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
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      Nielsen

      No answers on this topic

      Online Training

      IBM

      Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
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      Nielsen

      No answers on this topic

      Implementation Rating

      IBM

      See previous comment: reading and understanding the encyclopedic implementation guide is a must.
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      Nielsen

      No answers on this topic

      Alternatives Considered

      IBM

      Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
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      Nielsen

      VisualIQ is 1 of 2 partners only that have access to FB impressions.
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      Scalability

      IBM

      This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
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      Nielsen

      No answers on this topic

      Return on Investment

      IBM

      • We spend too much time trying to work around bugs on the new UI.
      • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
      • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
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      Nielsen

      • We’ve been implementing for a year now and still not using the tool cross-functionally so probably $0 ROI at this point.
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