What users are saying about
50 Ratings
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Score 7 out of 101
50 Ratings
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Score 7.5 out of 101

Likelihood to Recommend

IBM Digital Analytics

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
No photo available

Oracle BlueKai

Brands looking to generate increased buy rate among current users suits Bluekai well. Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.
Corey Buller profile photo

Feature Rating Comparison

Data Collection

IBM Digital Analytics
Oracle BlueKai
8.2
Collection of first-party data
IBM Digital Analytics
Oracle BlueKai
7.8
Collection of third-party data
IBM Digital Analytics
Oracle BlueKai
7.6
Access to Third-party Data Providers
IBM Digital Analytics
Oracle BlueKai
9.1

Data Classification

IBM Digital Analytics
Oracle BlueKai
8.3
Audience taxonomy
IBM Digital Analytics
Oracle BlueKai
7.9
Tag Management
IBM Digital Analytics
Oracle BlueKai
8.0
Data Analysis Dashboard
IBM Digital Analytics
Oracle BlueKai
8.8

Ad Network Integration

IBM Digital Analytics
Oracle BlueKai
7.8
Data Transfer
IBM Digital Analytics
Oracle BlueKai
8.0
DSP integration
IBM Digital Analytics
Oracle BlueKai
7.6

DMP Analytics

IBM Digital Analytics
Oracle BlueKai
8.7
Campaign Analytics
IBM Digital Analytics
Oracle BlueKai
8.5
Audience Analytics
IBM Digital Analytics
Oracle BlueKai
9.0

Pros

IBM Digital Analytics

  • IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information.
  • Fairly straight forward implementation compared to the other major tools
  • Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them.
  • Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well
John Runyon profile photo

Oracle BlueKai

  • Reliable third party customer behavior, navigation and affinity information help to pin point our target audience.
  • Bluekai enables us to able to score each prospect in a universal profile and hence optimize our strategy better for acquisition vs retention.
Gaurav Gautam profile photo

Cons

IBM Digital Analytics

  • The user interface is dated and flash based which makes it very difficult to use on mobile. The visualizations and graphs are nice but hopefully they will move away from flash soon.
  • The custom reporting module, Explore, is powerful and the only place to entirely customize display columns and metrics but it is limited to a certain number of credits each month. Each month of data included in a report uses 1 report credit.
  • Inside the Digital Analytics interface you are limited in the number of one time and persistent segments you can create. One time segments must be within the last 93 days and the date range cannot exceed 35 days. Depending on the reporting request that comes up you may run into this limitation.
Seth Poplaski profile photo

Oracle BlueKai

  • Improvement in reporting would be appreciated
  • The user interface should be simpler to navigate
  • It's difficult to switch from one audience to another
Alina Hera profile photo

Likelihood to Renew

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Gareth Beer profile photo

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Reliability and Availability

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Performance

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Support

IBM Digital Analytics

IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Online Training

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Implementation

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Alternatives Considered

IBM Digital Analytics

Much of the work we did in IBM Digital Analytics could have been answered through Google Analytics, a much simpler, agile and FREE solution set. Not mention, given the vast number of Google Analytics USERS, free and actionable support is simply a click away ... this compared to IBM Digital Analytics fractured and often absent support service.
No photo available

Oracle BlueKai

There is no comparison between the Oracle Data Management Platform and the other alternatives we looked at (especially when integrated with Oracle Eloqua). Oracle DMP has by far the biggest database of third party data and it is easily accessible through the platform. And integrating it with Oracle Eloqua helps you improve the effectiveness of your campaigns many times over (and also makes it simple)
Jack Hui profile photo

Scalability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Return on Investment

IBM Digital Analytics

  • We spend too much time trying to work around bugs on the new UI.
  • We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster.
  • Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.
No photo available

Oracle BlueKai

  • Their data helps us find segments of users who meet fit the profile of our clients consumer base thus increasing conversion rates and ROI
No photo available

Screenshots

IBM Digital Analytics

Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

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