What users are saying about
50 Ratings
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Score 6.3 out of 101
49 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

IBM Digital Analytics

IBM Digital Analytics is well suited to large retail clients but there may be other more cost effective options for analyzing smaller content driven sites. Ask about the data retention policy and also about the Digital Data feeds if you will be interested in storing IBM data in your own data warehouse.
Seth Poplaski profile photo

Oracle BlueKai

Brands looking to generate increased buy rate among current users suits Bluekai well. Bluekai cannot assist on account-based marketing that targets a specific company list. In fact, Oracle, in general, is not the best option for ABM.
Corey Buller profile photo

Feature Rating Comparison

Data Collection

IBM Digital Analytics
Oracle BlueKai
8.2
Collection of first-party data
IBM Digital Analytics
Oracle BlueKai
7.8
Collection of third-party data
IBM Digital Analytics
Oracle BlueKai
7.7
Access to Third-party Data Providers
IBM Digital Analytics
Oracle BlueKai
9.1

Data Classification

IBM Digital Analytics
Oracle BlueKai
8.2
Audience taxonomy
IBM Digital Analytics
Oracle BlueKai
7.9
Tag Management
IBM Digital Analytics
Oracle BlueKai
8.0
Data Analysis Dashboard
IBM Digital Analytics
Oracle BlueKai
8.8

Ad Network Integration

IBM Digital Analytics
Oracle BlueKai
7.8
Data Transfer
IBM Digital Analytics
Oracle BlueKai
8.0
DSP integration
IBM Digital Analytics
Oracle BlueKai
7.6

DMP Analytics

IBM Digital Analytics
Oracle BlueKai
8.7
Campaign Analytics
IBM Digital Analytics
Oracle BlueKai
8.5
Audience Analytics
IBM Digital Analytics
Oracle BlueKai
9.0

Pros

IBM Digital Analytics

  • IBM Digital Analytics is a very powerful tool for retail brands offering many out of the box product and category performance reports. Many features an online retailer would consider standard such as product or shopping cart abandonment are included in this tool but require enhanced or custom tagging workarounds in other tools like Google Analytics.
  • The Marketing Attribution reports are great, allowing us to see different attribution logic such as same session, 30 day last click, 30 day average click and others in one report. This allows us to see which channels act as acquisition channels and which are closer to the conversion. These reports have been improved with recent releases adding visitor journey and channel venn reports.
  • The Benchmark module with IBM Digital Analytics is very beneficial to us, allowing us to see how our sites are performing across a number of different metrics compared to others in our particular vertical or in US retail as a whole. It is also a great way to see trends in the industry.
Seth Poplaski profile photo

Oracle BlueKai

  • Data Management Platform capabilities
  • Ability to create very targeted lead groups based on very specific criteria
  • Ability to market across multiple channels
Alina Hera profile photo

Cons

IBM Digital Analytics

  • Custom reports are often too slow when running. Default data reports run quickly but any report that is done using a custom date range is too slow. G.A doesn't have the same problems
  • Dashboards need to be more flexible. I'd like to make more use of the dashboards but they are quite restrictive in the number of options that can be included. All relevant data widgets should be incorporated into D.A. G.A allows custom dashboards to a much greater level than D.A
  • Segments - are a very useful tool which allows you to mine further in your data. However, they are too restrictive. Persistent segments can only be run for 93 days and one time segments can only be ran for 35 days. Both options limit you from getting a real accurate picture over time of your segments. Why can’t this be opened up to 365 days?
Gareth Beer profile photo

Oracle BlueKai

  • Reporting - There is a lack of solid ah-hoc reporting in terms of data purchases and transactions. This makes it difficult for us to see what data points are hot and selling.
No photo available

Likelihood to Renew

IBM Digital Analytics

IBM Digital Analytics 6.0
Based on 19 answers
With DA being part of the IBM portfolio you know it will benefit from the size and scale of what IBM has to offer. Whether it be acquisitions or the product roadmap you know IBM will want to ensure that DA is right at the top of the market
Gareth Beer profile photo

Oracle BlueKai

Oracle BlueKai 7.5
Based on 2 answers
Oracle's acquisition of BlueKai is a positive sign that the platform, channel, and business is solid and more importantly... Growing!
No photo available

Usability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
Very easy to implement and use.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Reliability and Availability

IBM Digital Analytics

IBM Digital Analytics 10.0
Based on 1 answer
Never had any issues
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Performance

IBM Digital Analytics

IBM Digital Analytics 8.0
Based on 1 answer
As reports are templated, the system is pretty quick. Sometimes you have to wait a bit for a report to render. Or you might have to re-load the page. But there is no real issue here and the system is on par with other similar systems.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Support

IBM Digital Analytics

IBM Digital Analytics 2.3
Based on 4 answers
Overall, the level of support is very good and I would say it is a strong asset of the solution. However, you can sometimes feel that there is a difference of level among the support team.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Online Training

IBM Digital Analytics

IBM Digital Analytics 7.1
Based on 2 answers
Online training is really great. One of the best assets that they have. Lots of great videos, pop quizzes at the end of each module. Fantastic. Other tools have similar features, but not as good.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Implementation

IBM Digital Analytics

IBM Digital Analytics 9.9
Based on 2 answers
See previous comment: reading and understanding the encyclopedic implementation guide is a must.
Timothy Ponce profile photo

Oracle BlueKai

No score
No answers yet
No answers on this topic

Alternatives Considered

IBM Digital Analytics

I think that Google Analytics does everything just a little bit better than IBM. I was brought in with IBM being so deeply integrated with existing systems that changing to another tool isn't viable at this time.
No photo available

Oracle BlueKai

One of the main reasons why we decided to go with Oracle DMP Bluekai was because of the easy integrations with other Oracle offers that we were also interested in using for our organisation. The full suite of programs that we have make it very easy for us to manage our marketing efforts on a regional and global scale
Alina Hera profile photo

Scalability

IBM Digital Analytics

IBM Digital Analytics 9.0
Based on 1 answer
This solution can support large amount of data and transaction. The way that user management features are built, it shows it is meant for large organizations.
No photo available

Oracle BlueKai

No score
No answers yet
No answers on this topic

Return on Investment

IBM Digital Analytics

  • It's been our main analytics tool so it has a positive impact by default.
No photo available

Oracle BlueKai

  • ROI - Our ROI has been positively impacted allowing us to bring additional revenue from our data despite the high amount of unexpected resource allocation required to start and grow the channel.
No photo available

Screenshots

IBM Digital Analytics

Pricing Details

IBM Digital Analytics

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle BlueKai

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional
Additional Pricing Details

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